{"id":1791536383,"date":"2026-10-09T08:59:43","date_gmt":"2026-10-09T08:59:43","guid":{"rendered":"https:\/\/btop.pl\/?p=1791536383"},"modified":"2026-10-09T13:11:35","modified_gmt":"2026-10-09T11:11:35","slug":"allegro-zachrana-uctu-hobby-potreby","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/allegro-zachrana-uctu-hobby-potreby\/","title":{"rendered":"ROAS kampan\u011b se zv\u00fd\u0161il z 3 na 7\u20139 a za \u0161est m\u011bs\u00edc\u016f jsme se stali \u201eSuper prodejcem\u201c na Allegro."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--style apress_row_class_10089253996adffbf472df5\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_15713482476adffbf472f29 hover_style_none responsive_block_default\"><div class=\"layer 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print{.btop-cs__lb{display:none!important}.btop-cs__cta{background:#fff;color:#12212b;border:1px solid #dce7ee}}\n<\/style>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_18386991736adffbf4733e4\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_1883883286adffbf47347e hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--naglowek apress_row_class_7308594146adffbf473760\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_13671973216adffbf4737ec hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-naglowek\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__kpis\"><div class=\"btop-cs__kpi\"><span>ROAS kampan\u011b<\/span><strong>z 3 na 7\u20139<\/strong><\/div><div class=\"btop-cs__kpi\"><span>M\u011bs\u00ed\u010dn\u00ed obrat<\/span><strong>40 \u2192 90\u2013140 tis\u00edc PLN<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Doba odezvy<\/span><strong>2 hodiny v pracovn\u00ed dny<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Stav \u00fa\u010dtu<\/span><strong>Super prodejce<\/strong><\/div><div class=\"btop-cs__kpi\"><span>TACOS<\/span><strong>8%<\/strong><\/div><\/div>\n        <h1>ROAS kampan\u011b <em>z 3 na 7\u20139<\/em> a za \u0161est m\u011bs\u00edc\u016f se stal superprodejcem na Allegro.<\/h1>\n        <p class=\"btop-cs__lead\">\u00da\u010det s obratem 40 tis\u00edc PLN, zlep\u0161uj\u00edc\u00ed se kvalita a kampan\u011b s ROAS 3. Za p\u016fl roku: 90\u2013140 tis\u00edc PLN m\u011bs\u00ed\u010dn\u011b, titul \u201eSuper prodejce\u201c, ROAS 7\u20139. Uk\u00e1\u017eeme v\u00e1m, v jak\u00e9m po\u0159ad\u00ed jsme se rozhodovali a co jsme z\u00e1m\u011brn\u011b nem\u011bnili.<\/p>\n        <div class=\"btop-cs__meta\"><span class=\"btop-cs__tag\">15. 3. 2026, v sou\u010dasn\u00e9 dob\u011b<\/span><span class=\"btop-cs__tag\">Allegro<\/span><span class=\"btop-cs__tag\">Erli<\/span><span class=\"btop-cs__tag\">Ceneo<\/span><span class=\"btop-cs__tag\">Z\u00e1kladna<\/span><span class=\"btop-cs__tag\">St\u00e1l\u00fd servis<\/span><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_9079322456adffbf473b17\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_18886781886adffbf473b9e hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wyzwanie apress_row_class_17610974776adffbf473f67\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3565443926adffbf474021 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-wyzwanie\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cols\">\n          <div class=\"btop-cs__card\"><h3>V\u00fdzva<\/h3><p>\u00da\u010det na Allegro se zastavil p\u0159i obratu kolem 40 tis\u00edc zlot\u00fdch m\u011bs\u00ed\u010dn\u011b. Majitel v\u0161e zvl\u00e1dal s\u00e1m, objedn\u00e1vky vy\u0159izoval ru\u010dn\u011b bez jak\u00e9hokoli syst\u00e9mu, nest\u00edhal odpov\u00eddat kupuj\u00edc\u00edm a nab\u00eddky nep\u0159in\u00e1\u0161ely dostate\u010dnou konverzi, aby m\u011bly reklamn\u00ed kampan\u011b smysl. Zven\u010d\u00ed to vypadalo jako probl\u00e9m s reklamou; ve skute\u010dnosti v\u0161ak byla reklama t\u00edm nejmen\u0161\u00edm probl\u00e9mem.<\/p>\n      <p>Skute\u010dnou v\u00fdzvou byla n\u00edzk\u00e1 kvalita \u00fa\u010dtu zp\u016fsoben\u00e1 opo\u017ed\u011bn\u00fdmi odpov\u011b\u010fmi, produktov\u00e9 karty p\u0159ipraven\u00e9 bez ohledu na vyhled\u00e1va\u010d Allegro a neuspo\u0159\u00e1dan\u00e1 struktura kampan\u011b, kter\u00e1 udr\u017eovala ROAS na \u00farovni 3\u20134, tedy prakticky na hranici rentability.<\/p><\/div>\n          <div class=\"btop-cs__card\"><h3>O z\u00e1kazn\u00edkovi<\/h3><p>Polsk\u00e1 obchodn\u00ed spole\u010dnost p\u016fsob\u00edc\u00ed v oblasti hobby pot\u0159eb. Prod\u00e1v\u00e1 p\u0159edev\u0161\u00edm online, na port\u00e1lech Allegro, Erli a Ceneo. Nab\u00edz\u00ed produkty ve st\u0159edn\u00edm cenov\u00e9m segmentu, p\u0159i\u010dem\u017e v polovin\u011b roku je patrn\u00e1 sez\u00f3nnost.<\/p>\n      <p>P\u0159ed zah\u00e1jen\u00edm spolupr\u00e1ce spravoval majitel sv\u016fj \u00fa\u010det s\u00e1m, bez syst\u00e9mu pro p\u0159ij\u00edm\u00e1n\u00ed objedn\u00e1vek a bez t\u00fdmu pro z\u00e1kaznickou podporu. Dosud nevyu\u017e\u00edval slu\u017eeb agentury specializuj\u00edc\u00ed se na tr\u017ei\u0161t\u011b.<\/p><\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_2381874036adffbf474459\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6852818436adffbf4744ea hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-1 apress_row_class_16767484366adffbf47487b\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6287097206adffbf47495e hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-decyzja-1\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Co jsme ud\u011blali<\/p>\n        <h2>Rozhodnut\u00ed, kter\u00e1 rozhodla o v\u00fdsledku.<\/h2>\n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUT\u00cd 01<\/span>\n          <h3>Zavedli jsme syst\u00e9m Base s integrac\u00ed do Fakturowni<\/h3>\n          <p>Objedn\u00e1vky, stav z\u00e1silek a komunikace s kupuj\u00edc\u00edmi se vy\u0159izovaly ru\u010dn\u011b; bez syst\u00e9mu je to pracn\u00e9 a n\u00e1chyln\u00e9 k chyb\u00e1m, kter\u00e9 se pozd\u011bji negativn\u011b projev\u00ed na kvalit\u011b \u00fa\u010dtu. Zvolili jsme Base, proto\u017ee p\u0159i rozsahu tohoto klienta nehroz\u00ed riziko p\u0159echodu na tarif Enterprise a dal\u0161\u00ed platformy (pl\u00e1novan\u00fd Decathlon) se p\u0159ipoj\u00ed ke stejn\u00e9 integraci bez nutnosti p\u0159estavby.<\/p>\n      <p>Faktura\u010dn\u00ed syst\u00e9m z\u016fstal z\u00e1kladn\u00edm \u00fa\u010detn\u00edm n\u00e1strojem. Syst\u00e9m Base do n\u011bj vkl\u00e1d\u00e1 data z objedn\u00e1vek, m\u00edsto aby jej nahrazoval.<\/p>\n          <div class=\"btop-cs__nie\"><strong>Co jsme neud\u011blali<\/strong>V syst\u00e9mu Base jsme neimplementovali spr\u00e1vu skladu. Z\u00e1kazn\u00edk spravuje sklad v syst\u00e9mu Fakturownia a v\u00ed, jak jej pou\u017e\u00edvat; zdvojen\u00ed t\u00e9to funkce by vedlo ke vzniku dvou nesouhlasn\u00fdch stav\u016f z\u00e1sob a ke ztr\u00e1t\u011b \u010dasu p\u0159i synchronizaci.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_9808636296adffbf474d68\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_20904794866adffbf474e22 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-2 apress_row_class_20980262916adffbf475252\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_18971353256adffbf475342 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-decyzja-2\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUT\u00cd 02<\/span>\n          <h3>P\u0159evzali jsme kompletn\u00ed spr\u00e1vu zpr\u00e1v na Allegro<\/h3>\n          <p>Kvalita \u00fa\u010dtu trp\u011bla kv\u016fli opo\u017ed\u011bn\u00fdm odpov\u011bd\u00edm kupuj\u00edc\u00edm. Stanovili jsme si SLA 3 hodiny v pracovn\u00ed dny, v praxi se pr\u016fm\u011br pohybuje kolem 2 hodin. Z\u00e1kazn\u00edk nemusel zam\u011bstn\u00e1vat st\u00e1l\u00e9ho pracovn\u00edka a kdy\u017e po p\u0159estavb\u011b \u00fa\u010dtu za\u010daly objedn\u00e1vky r\u016fst, mohl soust\u0159edit sv\u00e9 zdroje na provoz skladu.<\/p>\n          <div class=\"btop-cs__nie\"><strong>Co jsme neud\u011blali<\/strong>Nevystavovali jsme opravn\u00e9 faktury ani nevraceli pen\u00edze; z\u00e1kazn\u00edk od n\u00e1s dost\u00e1v\u00e1 pokyny a finan\u010dn\u00ed operace prov\u00e1d\u00ed s\u00e1m. Jedn\u00e1 se o z\u00e1m\u011brn\u00e9 rozd\u011blen\u00ed: komunikace s kupuj\u00edc\u00edmi je na na\u0161\u00ed stran\u011b, pen\u00edze a \u00fa\u010detn\u00ed doklady na stran\u011b z\u00e1kazn\u00edka.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_11243876446adffbf47582b\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_15911040066adffbf475910 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-3 apress_row_class_2247292206adffbf475dcc\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6772184406adffbf475eb1 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-decyzja-3\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUT\u00cd 03<\/span>\n          <h3>P\u0159epracovali jsme nab\u00eddky: n\u00e1zvy, atributy, popisy a n\u00e1hledy<\/h3>\n          <p>Nab\u00eddky nep\u0159in\u00e1\u0161ely konverze a kampan\u011b vy\u010derp\u00e1valy rozpo\u010det, proto\u017ee produktov\u00e9 karty byly p\u0159ipraveny bez ohledu na vyhled\u00e1va\u010d Allegro. Upravili jsme n\u00e1zvy podle kl\u00ed\u010dov\u00fdch fr\u00e1z\u00ed, doplnili jsme v\u0161echny atributy, p\u0159epracovali jsme popisy tak, aby byly rozd\u011bleny do sekc\u00ed, a vylep\u0161ili jsme fotografie.<\/p>\n      <p>Nejv\u011bt\u0161\u00ed v\u00fdznam m\u011bly miniatury a n\u00e1zvy \u2013 pr\u00e1v\u011b ony rozhoduj\u00ed o tom, zda n\u011bkdo v\u016fbec klikne na nab\u00eddku ve v\u00fdpisu v\u00fdsledk\u016f. Ostatn\u00ed prvky funguj\u00ed a\u017e pot\u00e9, co z\u00e1kazn\u00edk str\u00e1nku otev\u0159e.<\/p>\n          <div class=\"btop-cs__nie\"><strong>Co jsme neud\u011blali<\/strong>Nezru\u0161ili jsme nab\u00eddky, kter\u00e9 se prod\u00e1valy \u0161patn\u011b. Odstran\u011bn\u00ed nab\u00eddky znamen\u00e1 ztr\u00e1tu prodejn\u00ed historie, hodnocen\u00ed a \u010dasu, kter\u00fd karta str\u00e1vila v algoritmu Allegro. M\u00edsto ru\u0161en\u00ed jsme nab\u00eddky optimalizovali.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_20532449216adffbf476386\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_18413228296adffbf476444 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-4 apress_row_class_14800068486adffbf476869\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_11551497946adffbf47691e hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-decyzja-4\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUT\u00cd 04<\/span>\n          <h3>P\u0159epracovali jsme strukturu kampan\u011b Allegro Ads<\/h3>\n          <p>P\u016fvodn\u00ed kampan\u011b byly neuspo\u0159\u00e1dan\u00e9, bez jasn\u00e9ho rozd\u011blen\u00ed. Vytvo\u0159ili jsme novou strukturu se segmentac\u00ed podle mar\u017ee a kategori\u00ed, s odd\u011blen\u00fdmi rozpo\u010dty pro produkty s vysokou mar\u017e\u00ed a pro testovan\u00e9 kategorie. Sazby optimalizujeme podle hodiny a dne v t\u00fddnu na z\u00e1klad\u011b skute\u010dn\u00e9 konverze.<\/p>\n      <p>ROAS se u modelu TACOS 8% zv\u00fd\u0161il z 3\u20134 na 7\u20139.<\/p>\n          <div class=\"btop-cs__nie\"><strong>Co jsme neud\u011blali<\/strong>Na star\u00e9, neoptimalizovan\u00e9 nab\u00eddky jsme nezap\u00ednali reklamy. Dokud produktov\u00e1 str\u00e1nka nep\u0159in\u00e1\u0161\u00ed konverze, ka\u017ed\u00fd zlot\u00fd z reklam je vyhozen\u00e9 pen\u00edze; reklama str\u00e1nku neoprav\u00ed, pouze ji zviditeln\u00ed.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_1207400626adffbf476e15\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_4770784376adffbf476ed4 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--etapy apress_row_class_14835313946adffbf477440\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_4479254656adffbf477538 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-etapy\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Pr\u016fb\u011bh<\/p>\n        <h2>Kl\u00ed\u010dov\u00e9 etapy.<\/h2>\n        <ol class=\"btop-cs__timeline\">\n          <li>\n            <span class=\"btop-cs__when\">B\u0159ezen 2026<\/span>\n            <strong>Audit a diagnostika<\/strong>\n            P\u0159ehled \u00fa\u010dtu, kampan\u00ed a proces\u016f. Byla zji\u0161t\u011bna n\u00edzk\u00e1 kvalita \u00fa\u010dtu zp\u016fsoben\u00e1 opo\u017ed\u011bn\u00fdmi odpov\u011b\u010fmi, produktov\u00fdmi kartami nep\u0159izp\u016fsoben\u00fdmi pro vyhled\u00e1va\u010d a neuspo\u0159\u00e1danou strukturou kampan\u00ed s ROAS 3\u20134.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">B\u0159ezen, duben 2026<\/span>\n            <strong>Zaveden\u00ed syst\u00e9mu Base a p\u0159evzet\u00ed spr\u00e1vy<\/strong>\n            Spu\u0161t\u011bn\u00ed syst\u00e9mu pro objedn\u00e1vky s integrac\u00ed do Fakturowni. P\u0159evzet\u00ed zpr\u00e1v na Allegro, prvn\u00ed SLA s 3hodinovou odezvou v pracovn\u00ed dny.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">Duben, kv\u011bten 2026<\/span>\n            <strong>\u00daprava nab\u00eddek<\/strong>\n            N\u00e1zvy podle fr\u00e1z\u00ed, kompletn\u00ed sada atribut\u016f, popisy v sekc\u00edch, nov\u00e9 miniatury. Prvn\u00ed cel\u00fd m\u011bs\u00edc po zaveden\u00ed zm\u011bn p\u0159inesl obrat p\u0159ibli\u017en\u011b 110 tis\u00edc PLN, v kv\u011btnu to bylo 138 tis\u00edc.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">Kv\u011bten 2026<\/span>\n            <strong>Nov\u00e1 struktura kampan\u00ed Allegro Ads<\/strong>\n            Segmentace podle mar\u017ee a kategori\u00ed, sazby za hodinu a den v t\u00fddnu. ROAS za\u010d\u00edn\u00e1 r\u016fst.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">\u010cerven 2026<\/span>\n            <strong>Sez\u00f3nn\u00ed propad<\/strong>\n            Pokles obratu ze 138 na p\u0159ibli\u017en\u011b 90 tis\u00edc zlot\u00fdch v souladu se sez\u00f3nnost\u00ed odv\u011btv\u00ed hobby pot\u0159eb. K\u0159ivka reaguje na popt\u00e1vku, nikoli na stav \u00fa\u010dtu.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">\u010cervenec 2026, v sou\u010dasnosti<\/span>\n            <strong>Pr\u016fb\u011b\u017en\u00e1 spr\u00e1va a neust\u00e1l\u00e1 optimalizace<\/strong>\n            Stabiln\u00ed p\u0159\u00edjem 90\u2013140 tis\u00edc PLN m\u011bs\u00ed\u010dn\u011b, zachov\u00e1n\u00ed statusu \u201eSuper prodejce\u201c, v pl\u00e1nu je vstup na platformu Decathlon prost\u0159ednictv\u00edm st\u00e1vaj\u00edc\u00ed integrace Base.\n          <\/li>\n        <\/ol>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_13099441886adffbf477b41\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12367550316adffbf477c28 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wykres apress_row_class_5670000096adffbf47819e\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_17306498056adffbf478295 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-wykres\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">V\u00fdsledky<\/p>\n        <h2>M\u011bs\u00ed\u010dn\u00ed hodnota objedn\u00e1vek, Allegro.<\/h2>\n      <div class=\"btop-cs__chart\">\n        <svg viewbox=\"0 0 760 334\" role=\"img\" aria-label=\"Sloupcov\u00fd graf: Hodnota objedn\u00e1vek za m\u011bs\u00edc, Allegro, obrat v tis. PLN \u00b7 2026. \u0158ada: Allegro, hodnota objedn\u00e1vek.\">\n          <g stroke=\"#dce7ee\" stroke-width=\"1\"><line x1=\"64\" y1=\"262\" x2=\"744\" y2=\"262\"\/><line x1=\"64\" y1=\"201.5\" x2=\"744\" y2=\"201.5\"\/><line x1=\"64\" y1=\"141\" x2=\"744\" y2=\"141\"\/><line x1=\"64\" y1=\"80.5\" x2=\"744\" y2=\"80.5\"\/><line x1=\"64\" y1=\"20\" x2=\"744\" y2=\"20\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"end\"><text x=\"54\" y=\"266\">0<\/text><text x=\"54\" y=\"205.5\">37,5<\/text><text x=\"54\" y=\"145\">75<\/text><text x=\"54\" y=\"84.5\">112,5<\/text><text x=\"54\" y=\"24\">150<\/text><\/g>\n          <g fill=\"#42b1e6\"><rect x=\"87.8\" y=\"197.5\" width=\"28.0\" height=\"64.5\" rx=\"3\"\/><rect x=\"163.3\" y=\"221.7\" width=\"28.0\" height=\"40.3\" rx=\"3\"\/><rect x=\"238.9\" y=\"197.5\" width=\"28.0\" height=\"64.5\" rx=\"3\"\/><rect x=\"314.4\" y=\"84.5\" width=\"28.0\" height=\"177.5\" rx=\"3\"\/><rect x=\"390.0\" y=\"39.4\" width=\"28.0\" height=\"222.6\" rx=\"3\"\/><rect x=\"465.6\" y=\"108.7\" width=\"28.0\" height=\"153.3\" rx=\"3\"\/><rect x=\"541.1\" y=\"68.4\" width=\"28.0\" height=\"193.6\" rx=\"3\"\/><rect x=\"616.7\" y=\"84.5\" width=\"28.0\" height=\"177.5\" rx=\"3\"\/><rect x=\"692.2\" y=\"116.8\" width=\"28.0\" height=\"145.2\" rx=\"3\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"middle\"><text x=\"101.8\" y=\"284\">I<\/text><text x=\"177.3\" y=\"284\">II<\/text><text x=\"252.9\" y=\"284\">III<\/text><text x=\"328.4\" y=\"284\">IV<\/text><text x=\"404.0\" y=\"284\">V<\/text><text x=\"479.6\" y=\"284\">VI<\/text><text x=\"555.1\" y=\"284\">VII<\/text><text x=\"630.7\" y=\"284\">VIII<\/text><text x=\"706.2\" y=\"284\">IX<\/text><\/g>\n          <text class=\"btop-cs__axis\" x=\"64\" y=\"328\">obrat v tis. PLN \u00b7 2026<\/text>\n        <\/svg>\n        <div class=\"btop-cs__legend\"><span><i style=\"background:#42b1e6\"><\/i>Allegro, hodnota objedn\u00e1vek<\/span><\/div>\n      <\/div>\n        <p class=\"btop-cs__note\">\u00dadaje z panelu Allegro. Leden a \u00fanor, stav p\u0159ed zah\u00e1jen\u00edm spolupr\u00e1ce (\u00fa\u010det spravovan\u00fd majitelem samostatn\u011b). Spolupr\u00e1ce za\u010d\u00edn\u00e1 v polovin\u011b b\u0159ezna; cel\u00e9 m\u011bs\u00edce po zaveden\u00ed zm\u011bn jsou duben a n\u00e1sleduj\u00edc\u00ed m\u011bs\u00edce. \u0158\u00edjen byl vynech\u00e1n, proto\u017ee se jedn\u00e1 o ne\u00fapln\u00fd m\u011bs\u00edc.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_6098854326adffbf4788aa\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_750968736adffbf478992 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--tabela apress_row_class_3998769716adffbf478f16\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3865977486adffbf479012 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-tabela\">\n<section class=\"btop-cs__section\">\n        <h2>P\u0159ed a po \u2013 kl\u00ed\u010dov\u00e9 ukazatele \u00fa\u010dtu.<\/h2>\n        <div class=\"btop-cs__wrap\">\n          <table>\n            <thead><tr><th>\u00dadaje o autorovi<\/th><th>B\u0159ezen 2026 (zah\u00e1jen\u00ed)<\/th><th>Z\u00e1\u0159\u00ed 2026<\/th><th>Zm\u011bna<\/th><\/tr><\/thead>\n            <tbody><tr><td>M\u011bs\u00ed\u010dn\u00ed obrat (Allegro)<\/td><td>~40 000 PLN<\/td><td>90 000\u2013140 000 PLN<\/td><td>\u2248 \u00d72, \u00d73<\/td><\/tr><tr><td>ROAS kampan\u011b<\/td><td>3-4<\/td><td>7-9<\/td><td>\u2248 \u00d72<\/td><\/tr><tr><td>TACOS<\/td><td>nem\u011b\u0159eno<\/td><td>8%<\/td><td>,<\/td><\/tr><tr><td>Doba odezvy na zpr\u00e1vy<\/td><td>zpo\u017ed\u011bn\u00ed nebo absence<\/td><td>2 hodiny v pracovn\u00ed dny (SLA 3 hodiny)<\/td><td>,<\/td><\/tr><tr><td>Stav \u00fa\u010dtu<\/td><td>n\u00edzk\u00e1 kvalita<\/td><td>Super prodejce<\/td><td>,<\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"689\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2026-10-8-o-20.50.42-scaled.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Sn\u00edmek obrazovky z 8. \u0159\u00edjna 2026 v 20:50:42\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2026-10-8-o-20.50.42-scaled.png 2560w, https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2026-10-8-o-20.50.42-768x207.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2026-10-8-o-20.50.42-1536x413.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2026-10-8-o-20.50.42-2048x551.png 2048w, https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2026-10-8-o-20.50.42-18x5.png 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_12675755226adffbf479945\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3787210276adffbf479a09 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--podsumowanie apress_row_class_3681651026adffbf479f18\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6176930986adffbf479ff5 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-podsumowanie\">\n<section class=\"btop-cs__section\">\n        <h2>Jak jsme to ud\u011blali.<\/h2>\n        <p>Za\u010dali jsme s organizac\u00ed pr\u00e1ce, ne s reklamami. Base p\u0159evzala od majitele zpracov\u00e1n\u00ed objedn\u00e1vek, p\u0159evzat\u00e1 spr\u00e1va zpr\u00e1v zvedla kvalitu \u00fa\u010dtu, p\u0159epracovan\u00e9 nab\u00eddky za\u010daly p\u0159in\u00e1\u0161et konverze a teprve pot\u00e9 jsme se pustili do p\u0159epracov\u00e1n\u00ed kampan\u00ed. ROAS se zdvojn\u00e1sobil ne proto, \u017ee bychom zv\u00fd\u0161ili objem reklamy, ale proto, \u017ee p\u0159estala fungovat na po\u0161kozen\u00e9m \u00fa\u010dtu. Za p\u016fl roku se obrat \u00fa\u010dtu zv\u00fd\u0161il ze 40 000 PLN a ROAS 3 na stabiln\u00edch 90 000\u2013140 000 PLN m\u011bs\u00ed\u010dn\u011b a ROAS 7\u20139, p\u0159i\u010dem\u017e si \u00fa\u010det udr\u017eel status Super prodejce.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_8134404566adffbf47a54c\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_14070441576adffbf47a5db hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powtarzalnosc apress_row_class_6825663546adffbf47aa07\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_15345124826adffbf47aa92 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-powtarzalnosc\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Opakovatelnost<\/p>\n        <h2>Pro\u010d si mysl\u00edme, \u017ee to nebyla n\u00e1hoda.<\/h2>\n        <div class=\"btop-cs__grid3\"><div class=\"btop-cs__card\"><h3>Po\u0159ad\u00ed je d\u016fle\u017eit\u00e9<\/h3><p>Nejprve je t\u0159eba zlep\u0161it kvalitu \u00fa\u010dtu a nab\u00eddek, teprve pot\u00e9 se v\u011bnovat reklam\u00e1m. Vynalo\u017eit reklamn\u00ed rozpo\u010det na \u00fa\u010det s n\u00edzkou kvalitou a slab\u00fdmi produktov\u00fdmi kartami znamen\u00e1 vyhazovat pen\u00edze oknem; algoritmus sni\u017euje viditelnost nab\u00eddek, kter\u00e9 maj\u00ed n\u00edzkou konverzi, a ka\u017ed\u00e1 zlot\u00e1 z reklam je tak m\u00e9n\u011b efektivn\u00ed.<\/p><\/div><div class=\"btop-cs__card\"><h3>Hranice toho, co p\u0159eb\u00edr\u00e1me<\/h3><p>Komunikace s kupuj\u00edc\u00edmi je na na\u0161\u00ed stran\u011b, pen\u00edze a \u00fa\u010detn\u00ed doklady na stran\u011b klienta. Jasn\u00e1 hranice chr\u00e1n\u00ed ob\u011b strany: nezasahujeme do kompetenc\u00ed, kter\u00e9 klient ji\u017e m\u00e1, a nep\u0159eb\u00edr\u00e1me finan\u010dn\u00ed odpov\u011bdnost, kter\u00e1 by m\u011bla z\u016fstat na bedrech majitele.<\/p><\/div><div class=\"btop-cs__card\"><h3>Hodnocen\u00ed a doba odezvy jsou faktory, kter\u00e9 v tabulce nejsou vid\u011bt<\/h3><p>\u201eSuper prodejce\u201c a rychl\u00e1 reakce na zpr\u00e1vy nejsou jen kosmetickou z\u00e1le\u017eitost\u00ed \u2013 Allegro tyto sign\u00e1ly ve vyhled\u00e1va\u010di up\u0159ednost\u0148uje. Stejn\u00e1 nab\u00eddka se stejn\u00fdm n\u00e1zvem m\u00e1 odli\u0161nou konverzi na \u00fa\u010dtu s vysokou a n\u00edzkou kvalitou.<\/p><\/div><\/div>\n        <p class=\"btop-cs__note\"><strong>Co tento p\u0159\u00edpad nedokazuje:<\/strong> To neznamen\u00e1, \u017ee samotn\u00fd syst\u00e9m (Base) sta\u010d\u00ed. Bez p\u0159epracov\u00e1n\u00ed nab\u00eddek a p\u0159evzet\u00ed spr\u00e1vy zpr\u00e1v tento n\u00e1stroj s\u00e1m o sob\u011b nezv\u00fd\u0161\u00ed obrat; ka\u017ed\u00e9 ze \u010dty\u0159 rozhodnut\u00ed bylo nezbytn\u00e9 k tomu, aby ostatn\u00ed za\u010dala fungovat.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_673756156adffbf47af0c\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_17494303866adffbf47af93 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--cta apress_row_class_3708839056adffbf47b3d6\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_16729725636adffbf47b461 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-cta\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cta\">\n          <h2>M\u00e1\u0161 \u00fa\u010det na Allegro, kter\u00fd se zasekl na n\u00edzk\u00e9m obratu?<\/h2>\n          <p>Za\u010dn\u011bme auditem. Uk\u00e1\u017eeme v\u00e1m, co nefunguje a v jak\u00e9m po\u0159ad\u00ed to napravit, a to i v p\u0159\u00edpad\u011b, \u017ee se uk\u00e1\u017ee, \u017ee je nejprve t\u0159eba uv\u00e9st do po\u0159\u00e1dku data a spr\u00e1vu a teprve pot\u00e9 se vr\u00e1tit k reklam\u00e1m.<\/p>\n          <a class=\"btop-cs__btn\" href=\"https:\/\/btop.pl\/cs\/kontaktujte-nas\/\">Poj\u010fme si promluvit o tv\u00e9m \u00fa\u010dtu<\/a>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00da\u010det s obratem 40 tis\u00edc PLN, zlep\u0161uj\u00edc\u00ed se kvalita a kampan\u011b s ROAS 3. Za p\u016fl roku: 90\u2013140 tis\u00edc PLN m\u011bs\u00ed\u010dn\u011b, titul \u201eSuper prodejce\u201c, ROAS 7\u20139. Uk\u00e1\u017eeme v\u00e1m, v jak\u00e9m po\u0159ad\u00ed jsme se rozhodovali a co jsme z\u00e1m\u011brn\u011b nem\u011bnili.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1791536383","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/1791536383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=1791536383"}],"version-history":[{"count":5,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/1791536383\/revisions"}],"predecessor-version":[{"id":1791541776,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/1791536383\/revisions\/1791541776"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=1791536383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=1791536383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=1791536383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}