{"id":1793020050,"date":"2026-10-27T08:33:26","date_gmt":"2026-10-27T07:33:26","guid":{"rendered":"https:\/\/btop.pl\/?p=1793020050"},"modified":"2026-10-29T11:07:53","modified_gmt":"2026-10-29T10:07:53","slug":"jak-prodavat-na-trendyolu-vysvetluje-expert-z-btop","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/jak-prodavat-na-trendyolu-vysvetluje-expert-z-btop\/","title":{"rendered":"Jak prod\u00e1vat na Trendyolu? Odborn\u00edk z bTOP to vysv\u011btluje"},"content":{"rendered":"

Trh elektronick\u00e9ho obchodov\u00e1n\u00ed ve st\u0159edn\u00ed, v\u00fdchodn\u00ed a z\u00e1padn\u00ed Evrop\u011b se dynamicky rozv\u00edj\u00ed a prodejci, kte\u0159\u00ed hledaj\u00ed nov\u00e9 kan\u00e1ly pro expanzi, se st\u00e1le \u010dast\u011bji zam\u011b\u0159uj\u00ed na platformy typu <\/span>p\u0159eshrani\u010dn\u00ed<\/span><\/i>. Jedn\u00edm z nejslibn\u011bj\u0161\u00edch hr\u00e1\u010d\u016f je <\/span>Trendyol<\/span><\/b> \u2013 tureck\u00fd gigant v oblasti elektronick\u00e9ho obchodov\u00e1n\u00ed, za kter\u00fdm stoj\u00ed skupina Alibaba a kter\u00fd intenzivn\u011b roz\u0161i\u0159uje svou p\u0159\u00edtomnost mimo jin\u00e9 v Rumunsku, v \u010cesk\u00e9 republice, na Slovensku \u010di v N\u011bmecku.<\/span>\u00a0<\/span><\/p>\n

Pro polsk\u00e9 v\u00fdrobce a distributory (zejm\u00e9na z odv\u011btv\u00ed m\u00f3dy, dom\u00e1cnosti a zahrady, kosmetiky \u010di elektroniky) p\u0159edstavuje vstup na Trendyol p\u0159\u00edle\u017eitost rychle oslovit miliony nov\u00fdch z\u00e1kazn\u00edk\u016f. Samotn\u00e9 zalo\u017een\u00ed \u00fa\u010dtu v\u0161ak nesta\u010d\u00ed \u2013 kl\u00ed\u010dem k \u00fasp\u011bchu je pochopen\u00ed specifik platformy, spr\u00e1vn\u00e1 verifikace a efektivn\u00ed provozn\u00ed podpora.<\/span>\u00a0<\/span><\/p>\n

Zde je pr\u016fvodce, jak krok za krokem zah\u00e1jit a roz\u0161\u00ed\u0159it prodej na platform\u011b Trendyol.<\/span>\u00a0<\/span><\/p>\n

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  1. Pro\u010d se vyplat\u00ed nav\u0161t\u00edvit Trendyol? V\u00fdhody pro za\u010d\u00e1tek<\/span><\/b><\/li>\n<\/ol>\n

    Trendyol aktivn\u011b z\u00edsk\u00e1v\u00e1 evropsk\u00e9 prodejce a nab\u00edz\u00ed jim jedine\u010dn\u00e9 podm\u00ednky podpory p\u0159i z\u0159izov\u00e1n\u00ed \u00fa\u010dtu.<\/span>\u00a0<\/span><\/p>\n

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    • Zvl\u00e1\u0161tn\u00ed podpora pro nov\u00e9 prodejce:<\/span><\/b> Od pod\u00e1n\u00ed \u017e\u00e1dosti a\u017e po zve\u0159ejn\u011bn\u00ed prvn\u00edch nab\u00eddek dohl\u00ed\u017e\u00ed na cel\u00fd proces specializovan\u00fd t\u00fdm platformy.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
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      • 40% slevy na provizi:<\/span><\/b> Prodejci, kte\u0159\u00ed vystav\u00ed sv\u00e9 produkty do 7 dn\u016f od registrace, z\u00edskaj\u00ed slevu na provizi ve v\u00fd\u0161i 40% na prvn\u00ed 3 m\u011bs\u00edce.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
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        • Bezplatn\u00fd reklamn\u00ed rozpo\u010det:<\/span><\/b> Na za\u010d\u00e1tku platforma poskytuje bezplatn\u00fd reklamn\u00ed kredit (nap\u0159. 200 RON na rumunsk\u00e9m trhu) na propagaci nab\u00eddek.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
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          • Finan\u010dn\u00ed podpora kampan\u011b do 50%:<\/span><\/b> Trendyol je zn\u00e1m\u00fd sv\u00fdmi agresivn\u00edmi propaga\u010dn\u00edmi akcemi, v r\u00e1mci kter\u00fdch dotuje slevy pro kone\u010dn\u00e9 z\u00e1kazn\u00edky a\u017e do v\u00fd\u0161e 50%.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

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            1. Jak\u00fd sortiment se prod\u00e1v\u00e1 nejl\u00e9pe?<\/span><\/b><\/li>\n<\/ol>\n

              A\u010dkoli spole\u010dnost Trendyol vze\u0161la z od\u011bvn\u00edho pr\u016fmyslu (v n\u011bm\u017e je i nad\u00e1le nesporn\u00fdm l\u00eddrem), tato platforma dynamicky rozv\u00edj\u00ed i ostatn\u00ed kategorie:<\/span>\u00a0<\/span><\/p>\n

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              • M\u00f3da a obuv<\/span><\/b> \u2013 d\u00e1msk\u00e9, p\u00e1nsk\u00e9 a d\u011btsk\u00e9 oble\u010den\u00ed, m\u00f3dn\u00ed dopl\u0148ky a p\u0159\u00edslu\u0161enstv\u00ed,<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
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                • D\u016fm a zahrada<\/span><\/b> \u2013 bytov\u00e9 textilie, dekorace, kuchy\u0148sk\u00e9 dopl\u0148ky,<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
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                  • Kr\u00e1sa a p\u00e9\u010de<\/span><\/b> \u2013 kosmetika, dopl\u0148ky pro p\u00e9\u010di o t\u011blo,<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
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                    • Elektronika a mal\u00e9 dom\u00e1c\u00ed spot\u0159ebi\u010de<\/span><\/b>.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                      P\u0159ed vstupem na trh je vhodn\u00e9 analyzovat v\u00fd\u0161i provize a konkurenci v dan\u00e9 kategorii, aby bylo mo\u017en\u00e9 p\u0159esn\u011b vypo\u010d\u00edtat mar\u017ei.<\/span>\u00a0<\/span><\/p>\n

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                      1. Strategie vstupu na trh: Za\u010dn\u011bte v Rumunsku, pot\u00e9 expandujte do cel\u00e9 Evropy<\/span><\/b><\/li>\n<\/ol>\n

                        Trendyol uplat\u0148uje strukturovan\u00fd model expanze pro evropsk\u00e9 prodejce.<\/span>\u00a0<\/span><\/p>\n

                        Registrace a prvn\u00ed nasazen\u00ed <\/span>v\u017edy se za\u010d\u00edn\u00e1 rumunsk\u00fdm trhem (m\u011bna RON)<\/span><\/b>. Teprve po stabilizaci prodeje, ov\u011b\u0159en\u00ed v\u010dasnosti dod\u00e1vek a z\u00edsk\u00e1n\u00ed pozitivn\u00edch hodnocen\u00ed \u00fa\u010dtu umo\u017e\u0148uje Trendyol odblokovat dal\u0161\u00ed trhy (mj. v \u010cesk\u00e9 republice, na Slovensku, v Ma\u010farsku \u010di v N\u011bmecku).<\/span>\u00a0<\/span><\/p>\n

                        Tento model chr\u00e1n\u00ed prodejce p\u0159ed provozn\u00edm chaosem a umo\u017e\u0148uje doladit logistiku na jednom trhu je\u0161t\u011b p\u0159ed zah\u00e1jen\u00edm masov\u00e9ho prodeje.<\/span>\u00a0<\/span><\/p>\n

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                        1. P\u0159eklady a p\u0159\u00edprava katalogu \u2013 sta\u010d\u00ed angli\u010dtina<\/span><\/b><\/li>\n<\/ol>\n

                          Jednou z nejv\u011bt\u0161\u00edch p\u0159ek\u00e1\u017eek v zahrani\u010dn\u00edm obchodu je p\u0159eklad popis\u016f do m\u00edstn\u00edch jazyk\u016f. Spole\u010dnost Trendyol tento probl\u00e9m vy\u0159e\u0161ila syst\u00e9mov\u011b:<\/span>\u00a0<\/span><\/p>\n

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                          1. Vystavujete v angli\u010dtin\u011b:<\/span><\/b> Cel\u00fd produktov\u00fd katalog \u2013 n\u00e1zvy, popisy, parametry a tabulky velikost\u00ed \u2013 p\u0159ipravujete v angli\u010dtin\u011b.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n
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                            1. Platforma p\u0159ekl\u00e1d\u00e1 automaticky:<\/span><\/b> Syst\u00e9m Trendyol s\u00e1m p\u0159ekl\u00e1d\u00e1 a p\u0159izp\u016fsobuje obsah po\u017eadavk\u016fm m\u00edstn\u00edch trh\u016f (nap\u0159. do rumun\u0161tiny nebo \u010de\u0161tiny).<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

                              Tip od odborn\u00edka z bTOP:<\/span><\/b> I p\u0159es automatick\u00fd p\u0159eklad m\u00e1 p\u0159esnost vstupn\u00edch \u00fadaj\u016f v angli\u010dtin\u011b z\u00e1sadn\u00ed v\u00fdznam. Spr\u00e1vn\u011b vypln\u011bn\u00e9 atributy (velikosti, barvy, materi\u00e1lov\u00e9 slo\u017een\u00ed) rozhoduj\u00ed o tom, zda se produkt zobraz\u00ed ve spr\u00e1vn\u00fdch filtrech vyhled\u00e1va\u010de platformy.<\/span>\u00a0<\/span><\/p>\n

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                              1. Jak prob\u00edh\u00e1 registrace \u00fa\u010dtu prodejce?<\/span><\/b><\/li>\n<\/ol>\n

                                Proces p\u0159\u00edpravy firmy a zah\u00e1jen\u00ed prodeje se skl\u00e1d\u00e1 ze 3 hlavn\u00edch krok\u016f:<\/span>\u00a0<\/span><\/p>\n

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                                1. Vypln\u011bn\u00ed registra\u010dn\u00edho formul\u00e1\u0159e:<\/span><\/b> Uveden\u00ed z\u00e1kladn\u00edch \u00fadaj\u016f o spole\u010dnosti a kontaktn\u00edch osob.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n
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                                  1. Ov\u011b\u0159en\u00ed dokument\u016f (KYC):<\/span><\/b> P\u0159ilo\u017een\u00ed v\u00fdpisu z KRS\/CEIDG, potvrzen\u00ed o platn\u00e9m \u010d\u00edsle NIP VAT-EU a doklad\u016f toto\u017enosti z\u00e1stupc\u016f spole\u010dnosti.\u00a0<\/span>\u00a0<\/span><\/li>\n
                                  2. Nastaven\u00ed \u00fa\u010dtu a aktivace:<\/span><\/b> Nastaven\u00ed podm\u00ednek dod\u00e1vek, vr\u00e1cen\u00ed zbo\u017e\u00ed, bankovn\u00edho \u00fa\u010dtu pro v\u00fdplaty v m\u00edstn\u00ed m\u011bn\u011b a p\u0159\u00edprava integrace se skladov\u00fdm syst\u00e9mem.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

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                                    1. Logistika, integrace a zp\u016fsoby vystavov\u00e1n\u00ed nab\u00eddek (Base vs. Panel Trendyol)<\/span><\/b><\/li>\n<\/ol>\n

                                      Prodej na Trendyolu prob\u00edh\u00e1 formou zas\u00edl\u00e1n\u00ed zbo\u017e\u00ed z vlastn\u00edho skladu v Polsku kone\u010dn\u00e9mu z\u00e1kazn\u00edkovi v zahrani\u010d\u00ed.<\/span>\u00a0<\/span><\/p>\n

                                      Velkou v\u00fdhodou pro polsk\u00fd e-commerce je skute\u010dnost, \u017ee <\/span>Trendyol je integrov\u00e1n se syst\u00e9mem Base<\/span><\/b>. D\u00edky tomu z\u00edsk\u00e1vaj\u00ed prodejci plnou flexibilitu p\u0159i spr\u00e1v\u011b katalogu a mohou si zvolit provozn\u00ed postup, kter\u00fd jim nejl\u00e9pe vyhovuje:<\/span>\u00a0<\/span><\/p>\n