{"id":1793020076,"date":"2026-10-29T14:12:07","date_gmt":"2026-10-29T13:12:07","guid":{"rendered":"https:\/\/btop.pl\/?p=1793020076"},"modified":"2026-10-29T14:12:07","modified_gmt":"2026-10-29T13:12:07","slug":"jak-prodavat-nabytek-na-brw-marketplace-vysvetluje-odbornik-z-btop","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/jak-prodavat-nabytek-na-brw-marketplace-vysvetluje-odbornik-z-btop\/","title":{"rendered":"Jak prod\u00e1vat n\u00e1bytek na BRW Marketplace? Odborn\u00edk ze spole\u010dnosti bTOP to vysv\u011btluje"},"content":{"rendered":"<p><span data-contrast=\"none\">V\u00fdrobce n\u00e1bytku m\u00e1 obvykle p\u0159ipraven\u00e9 kolekce, materi\u00e1ly a varianty. Z\u00e1kazn\u00edk v\u0161ak vid\u00ed pouze jednotlivou nab\u00eddku a chce v\u011bd\u011bt, zda se rohov\u00e1 sedac\u00ed souprava hod\u00ed do ob\u00fdvac\u00edho pokoje, kdy doraz\u00ed sk\u0159\u00ed\u0148 a co v\u0161e je zahrnuto v cen\u011b postele. Prodej na BRW Marketplace vy\u017eaduje p\u0159izp\u016fsoben\u00ed katalogu v\u00fdrobce tak, aby podporoval pr\u00e1v\u011b tato n\u00e1kupn\u00ed rozhodnut\u00ed.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Spole\u010dnost BRW zp\u0159\u00edstup\u0148uje web brw.pl tak\u00e9 extern\u00edm v\u00fdrobc\u016fm, distributor\u016fm a obchod\u016fm. V tomto pr\u016fvodci Kacper Pawlak, specialista na marketplace ve spole\u010dnosti bTOP, ukazuje, jak tento kan\u00e1l vyu\u017e\u00edt: od v\u00fdb\u011bru model\u016f a\u017e po p\u0159\u00edpravu dod\u00e1vky a obsluhu. Zvl\u00e1\u0161tn\u00ed pozornost v\u011bnujeme n\u00e1bytku, proto\u017ee pr\u00e1v\u011b zde varianty produktu a n\u00e1klady na dopravu \u010dasto rozhoduj\u00ed o v\u00fdsledku objedn\u00e1vky.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"none\">1. BRW Marketplace jako prodejn\u00ed kan\u00e1l pro n\u00e1bytk\u00e1\u0159sk\u00fd pr\u016fmysl<\/span><\/b><\/p>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Jak oslovit z\u00e1jemce o domy a interi\u00e9ry: <\/span><\/b><span data-contrast=\"none\">Z\u00e1kazn\u00edk, kter\u00fd si vyb\u00edr\u00e1 rohovou pohovku, m\u016f\u017ee hledat tak\u00e9 konferen\u010dn\u00ed stolek, lampu nebo koberec. P\u0159\u00edtomnost v takov\u00e9m prost\u0159ed\u00ed umo\u017e\u0148uje prezentovat produkty v kontextu konkr\u00e9tn\u00ed n\u00e1kupn\u00ed pot\u0159eby.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Dal\u0161\u00ed sm\u011br rozvoje zna\u010dky: <\/span><\/b><span data-contrast=\"none\">Prodej na BRW m\u016f\u017ee dopl\u0148ovat vlastn\u00ed internetov\u00fd obchod a dal\u0161\u00ed tr\u017ei\u0161t\u011b. Jedn\u00e1 se o obzvl\u00e1\u0161t\u011b zaj\u00edmavou p\u0159\u00edle\u017eitost pro firmy, kter\u00e9 maj\u00ed p\u0159ipraven\u00fd katalog a efektivn\u00ed syst\u00e9m vy\u0159izov\u00e1n\u00ed objedn\u00e1vek a cht\u011bj\u00ed roz\u0161\u00ed\u0159it dosah sv\u00e9 nab\u00eddky.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Rozv\u00edjej\u00edc\u00ed se tr\u017ei\u0161t\u011b: <\/span><\/b><span data-contrast=\"none\">V \u00fadaj\u00edch za rok 2025 uv\u00e1d\u00ed BRW v\u00edce ne\u017e 330 aktivn\u00edch prodejc\u016f, n\u00e1r\u016fst po\u010dtu objedn\u00e1vek o 65% a 43% pod\u00edl tr\u017ei\u0161t\u011b v online kan\u00e1lu. Jedn\u00e1 se o \u00fadaje platformy za uveden\u00e9 obdob\u00ed, nikoli o progn\u00f3zu v\u00fdsledk\u016f nov\u00e9ho obchodu.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"none\">2. Od rohov\u00e9ho sedac\u00edho n\u00e1bytku po lampu \u2013 jak\u00fd sortiment se hod\u00ed k brow.pl?<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">BRW zve v\u00fdrobce, distributory a internetov\u00e9 prodejce z oblasti Home &amp; Garden. Nab\u00eddka platformy zahrnuje n\u00e1bytek do domu a na zahradu, dopl\u0148ky, osv\u011btlen\u00ed a dom\u00e1c\u00ed spot\u0159ebi\u010de a audiovizu\u00e1ln\u00ed techniku. Konkr\u00e9tn\u00ed sortiment se up\u0159es\u0148uje b\u011bhem jedn\u00e1n\u00ed o spolupr\u00e1ci.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Pro v\u00fdrobce n\u00e1bytku jsou p\u0159irozen\u00fdm v\u00fdchoz\u00edm bodem modely s opakovatelnou specifikac\u00ed: komody s pevn\u00fdmi rozm\u011bry, postele v ur\u010dit\u00fdch velikostech nebo rohov\u00e9 sedac\u00ed soupravy s jasn\u011b popsan\u00fdmi l\u00e1tkami. Dobr\u00fdm testem bude produkt, u kter\u00e9ho dok\u00e1\u017eete uv\u00e9st kompletn\u00ed sadu \u00fadaj\u016f, p\u0159edv\u00eddatelnou dobu realizace a n\u00e1klady na dopravu.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Neexistuj\u00ed v\u0161ak \u017e\u00e1dn\u00e9 d\u016fvody k tomu, aby se ozna\u010dovala jedna kategorie jako ta, kter\u00e1 zaru\u010duje nejlep\u0161\u00ed prodej. P\u0159i hodnocen\u00ed potenci\u00e1lu produktu porovnejte konkuren\u010dn\u00ed nab\u00eddky, cenu v\u010detn\u011b dopravy, dodac\u00ed lh\u016ftu a zp\u016fsob prezentace. P\u011bkn\u00e1 kolekce s nejasn\u00fdm popisem nebo drahou dopravou m\u016f\u017ee prohr\u00e1t s l\u00e9pe p\u0159ipravenou nab\u00eddkou.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1793020081\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/05_wyszukiwanie_lozko.jpg\" alt=\"\" width=\"1905\" height=\"848\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/05_wyszukiwanie_lozko.jpg 1905w, https:\/\/btop.pl\/wp-content\/uploads\/05_wyszukiwanie_lozko-768x342.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/05_wyszukiwanie_lozko-1536x684.jpg 1536w, https:\/\/btop.pl\/wp-content\/uploads\/05_wyszukiwanie_lozko-18x8.jpg 18w, https:\/\/btop.pl\/wp-content\/uploads\/05_wyszukiwanie_lozko-604x270.jpg 604w\" sizes=\"auto, (max-width: 1905px) 100vw, 1905px\" \/><\/p>\n<p><b><span data-contrast=\"none\">3. Jak\u00e9 modely n\u00e1bytku si vybrat na za\u010d\u00e1tek?<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">Pro za\u010d\u00e1tek vyberte ucelenou \u010d\u00e1st katalogu: dostupn\u00e9 produkty s kompletn\u00edmi \u00fadaji a p\u0159edv\u00eddateln\u00fdmi n\u00e1klady na dopravu. M\u00edsto toho, abyste hned zve\u0159ejnili v\u0161echny kolekce, otestujte reprezentativn\u00ed modely a varianty. Takov\u00fd pilotn\u00ed projekt v\u00e1m umo\u017en\u00ed prov\u011b\u0159it cel\u00fd proces p\u0159edt\u00edm, ne\u017e ho roz\u0161\u00ed\u0159\u00edte ve v\u011bt\u0161\u00edm m\u011b\u0159\u00edtku.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Tip od odborn\u00edka z bTOP: U n\u00e1bytku rozd\u011bl sortiment podle zp\u016fsobu realizace. \u017didle zas\u00edlan\u00e1 v jednom bal\u00edku, sk\u0159\u00ed\u0148 v n\u011bkolika kartonech a velk\u00e1 rohov\u00e1 sedac\u00ed souprava vy\u017eaduj\u00ed odli\u0161n\u00e9 v\u00fdpo\u010dty p\u0159epravn\u00edch n\u00e1klad\u016f a p\u0159\u00edpravu skladu. Strategii vstupu na trh zalo\u017ete na re\u00e1ln\u00fdch mo\u017enostech va\u0161\u00ed firmy.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"none\">4. P\u0159ipojen\u00ed k BRW: registrace firmy a sjedn\u00e1n\u00ed spolupr\u00e1ce<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">Pro zah\u00e1jen\u00ed prodeje na BRW je t\u0159eba podat \u017e\u00e1dost o spolupr\u00e1ci v sekci Marketplace. Zalo\u017een\u00ed b\u011b\u017en\u00e9ho z\u00e1kaznick\u00e9ho \u00fa\u010dtu v obchod\u011b je\u0161t\u011b neznamen\u00e1 aktivaci \u00fa\u010dtu prodejce. Tento proces lze rozd\u011blit do t\u0159\u00ed f\u00e1z\u00ed.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<ol>\n<li><b><span data-contrast=\"none\"> Registrace firmy a sortimentu<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">Uve\u010fte adresu obchodu, kategorie produkt\u016f, pl\u00e1novan\u00fd po\u010det nab\u00eddek a informaci, zda prod\u00e1v\u00e1te i mimo Polsko. P\u0159ipravte si tak\u00e9 kr\u00e1tkou prezentaci spole\u010dnosti a uk\u00e1zkov\u00e9 produkty. D\u00edky tomu bude moci t\u00fdm BRW va\u0161i nab\u00eddku posoudit a projednat rozsah spolupr\u00e1ce.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<ol start=\"2\">\n<li><b><span data-contrast=\"none\"> Stanoven\u00ed podm\u00ednek spolupr\u00e1ce<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">P\u0159ed podpisem smlouvy projednejte poplatky, vy\u00fa\u010dtov\u00e1n\u00ed, logistiku a z\u00e1kaznick\u00fd servis. U\u017e v t\u00e9to f\u00e1zi je vhodn\u00e9 p\u0159edstavit model dod\u00e1vek: odesl\u00e1n\u00ed ze skladu, v\u00fdrobu na zak\u00e1zku nebo realizaci dodavatelem. Dohodn\u011bte se tak\u00e9, jak\u00e9 \u00fadaje a dokumenty je t\u0159eba p\u0159edlo\u017eit p\u0159i z\u0159izov\u00e1n\u00ed \u00fa\u010dtu.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<ol start=\"3\">\n<li><b><span data-contrast=\"none\"> P\u0159\u00edprava \u00fa\u010dtu a prvn\u00edch nab\u00eddek<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">Po dohodnut\u00ed spolupr\u00e1ce p\u0159ejd\u011bte k nastaven\u00ed prodeje, p\u0159\u00edprav\u011b katalogu a integraci. Ne\u017e zve\u0159ejn\u00edte v\u011bt\u0161\u00ed z\u00e1silku, zkontrolujte n\u011bkolik nab\u00eddek z pohledu kupuj\u00edc\u00edho: fotografie, varianty, cenu, dostupnost a dod\u00e1n\u00ed. O p\u0159ijet\u00ed prodejce a spu\u0161t\u011bn\u00ed jeho nab\u00eddky rozhoduje platforma.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<ol start=\"5\">\n<li><b><span data-contrast=\"none\"> Provize BRW a doprava \u2013 vypo\u010d\u00edtejte v\u00fdsledek pro konkr\u00e9tn\u00ed kus n\u00e1bytku<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">Spole\u010dnost BRW na registra\u010dn\u00ed str\u00e1nce nezve\u0159ej\u0148uje \u00fapln\u00fd cen\u00edk pro prodejce. V\u00fd\u0161i provize, zp\u016fsob jej\u00edho v\u00fdpo\u010dtu a p\u0159\u00edpadn\u00e9 pau\u0161\u00e1ln\u00ed poplatky se stanovuj\u00ed v podm\u00ednk\u00e1ch spolupr\u00e1ce. Do kalkulace p\u0159ipo\u010dt\u011bte n\u00e1klady na zbo\u017e\u00ed, balen\u00ed, dopravu, integraci, propagaci a vy\u0159izov\u00e1n\u00ed vr\u00e1cen\u00e9ho zbo\u017e\u00ed.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">U n\u00e1bytku si spo\u010d\u00edtejte celkovou \u010d\u00e1stku za konkr\u00e9tn\u00ed produkt. N\u011bkolik bal\u00edk\u016f, p\u0159\u00edplatek za nadrozm\u011brn\u00fd n\u00e1klad nebo zp\u00e1te\u010dn\u00ed p\u0159eprava mohou v\u00fdrazn\u011b ovlivnit rentabilitu objedn\u00e1vky. Porovn\u00e1vejte tak\u00e9 kone\u010dnou cenu, kterou vid\u00ed z\u00e1kazn\u00edk. <\/span><span data-contrast=\"auto\">\u2013<\/span><span data-contrast=\"none\"> Samotn\u00e1 atraktivn\u00ed cena n\u00e1bytku nesta\u010d\u00ed, pokud dod\u00e1vka v\u00fdrazn\u011b zvy\u0161uje celkovou hodnotu n\u00e1kupn\u00edho ko\u0161\u00edku.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<ol start=\"6\">\n<li><b><span data-contrast=\"none\"> Karta n\u00e1bytku na BRW: varianta, galerie a slib dod\u00e1n\u00ed<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">Dobr\u00e1 nab\u00eddka n\u00e1bytku by m\u011bla z\u00e1kazn\u00edkovi pomoci posoudit vzhled, funkce a to, jak se produkt hod\u00ed do bytu. N\u00e1zev, popis, fotografie a vybran\u00e1 varianta mus\u00ed p\u0159edstavovat stejn\u00fd model. K omylu doch\u00e1z\u00ed obzvl\u00e1\u0161t\u011b snadno u r\u016fzn\u00fdch l\u00e1tek, rozm\u011br\u016f a stran rohov\u00e9 sedac\u00ed soupravy.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Srozumiteln\u00fd nadpis: <\/span><\/b><span data-contrast=\"none\">Uve\u010fte typ n\u00e1bytku, n\u00e1zev modelu a nejd\u016fle\u017eit\u011bj\u0161\u00ed vlastnosti dan\u00e9 varianty, nap\u0159. \u201eRohov\u00e1 pohovka s funkc\u00ed span\u00ed [model], lev\u00e1, b\u00e9\u017eov\u00e1\u201d. Informace by m\u011bly vych\u00e1zet ze skute\u010dn\u00e9ho produktu. N\u00e1zev usnad\u0148uje z\u00e1kazn\u00edkovi rozpozn\u00e1n\u00ed nab\u00eddky; nen\u00ed vhodn\u00e9 jej nahrazovat pouze propaga\u010dn\u00edmi slogany.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Galerie s obr\u00e1zky produktu: <\/span><\/b><span data-contrast=\"none\">P\u0159ipravte hlavn\u00ed z\u00e1b\u011br, kompozici, detaily materi\u00e1lu a pohled zezadu. U rozkl\u00e1dac\u00edho n\u00e1bytku uka\u017ete funkci l\u016f\u017eka a \u00falo\u017en\u00fd prostor. Fotografie by m\u011bly odpov\u00eddat zvolen\u00e9 barv\u011b, l\u00e1tce a lev\u00e9 \u010di prav\u00e9 variant\u011b.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Popis, kter\u00fd odpov\u00edd\u00e1 na ot\u00e1zky: <\/span><\/b><span data-contrast=\"none\">Uve\u010fte rozm\u011bry, materi\u00e1ly, zp\u016fsob mont\u00e1\u017ee, obsah balen\u00ed a pokyny k \u00fadr\u017eb\u011b. U postele up\u0159esn\u011bte, zda cena zahrnuje matraci a ro\u0161t; u rohov\u00e9 pohovky <\/span><span data-contrast=\"auto\">\u2013<\/span><span data-contrast=\"none\"> spac\u00ed plochu a mechanismus rozkl\u00e1d\u00e1n\u00ed. Popi\u0161te funkce konkr\u00e9tn\u011b, bez nepodlo\u017een\u00fdch slib\u016f.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"7\" data-aria-level=\"1\"><b><span data-contrast=\"none\">\u00dapln\u00e9 \u00fadaje o produktu: <\/span><\/b><span data-contrast=\"none\">Uspo\u0159\u00e1dejte identifika\u010dn\u00ed \u00fadaje, zna\u010dku, kategorii a po\u017eadovan\u00e9 atributy. P\u0159ipravte si tak\u00e9 \u00fadaje o v\u00fdrobci, bezpe\u010dnostn\u00ed informace a pot\u0159ebn\u00e9 pokyny. BRW poskytuje samostatn\u00fd n\u00e1vod k vypl\u0148ov\u00e1n\u00ed informac\u00ed po\u017eadovan\u00fdch syst\u00e9mem GPSR.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<blockquote><p><em>Rada odborn\u00edka z bTOP: P\u0159ed importem porovnejte jednotliv\u00e9 produkty v katalogu s jejich fotografiemi a dokumentac\u00ed. Chyba v p\u0159i\u0159azen\u00ed l\u00e1tky nebo strany rohov\u00e9 seda\u010dky se m\u016f\u017ee opakovat v mnoha nab\u00eddk\u00e1ch. Nejprve si \u00fadaje uspo\u0159\u00e1dejte a teprve pot\u00e9 automatizujte zve\u0159ej\u0148ov\u00e1n\u00ed.<\/em><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1793020082\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/01_naroznik_warianty.jpg\" alt=\"\" width=\"1905\" height=\"904\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/01_naroznik_warianty.jpg 1905w, https:\/\/btop.pl\/wp-content\/uploads\/01_naroznik_warianty-768x364.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/01_naroznik_warianty-1536x729.jpg 1536w, https:\/\/btop.pl\/wp-content\/uploads\/01_naroznik_warianty-18x9.jpg 18w\" sizes=\"auto, (max-width: 1905px) 100vw, 1905px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1793020083\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/02_naroznik_opis.jpg\" alt=\"\" width=\"1905\" height=\"904\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/02_naroznik_opis.jpg 1905w, https:\/\/btop.pl\/wp-content\/uploads\/02_naroznik_opis-768x364.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/02_naroznik_opis-1536x729.jpg 1536w, https:\/\/btop.pl\/wp-content\/uploads\/02_naroznik_opis-18x9.jpg 18w\" sizes=\"auto, (max-width: 1905px) 100vw, 1905px\" \/><\/p>\n<p><b><span data-contrast=\"none\">5. Katalog n\u00e1bytku v Miraklu: jak zajistit spr\u00e1vn\u00e9 ceny a skladov\u00e9 z\u00e1soby?<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">BRW vyu\u017e\u00edv\u00e1 technologii Mirakl a nab\u00edz\u00ed mo\u017enost integrace prost\u0159ednictv\u00edm XML, CSV nebo API. V\u00fdb\u011br \u0159e\u0161en\u00ed p\u0159izp\u016fsobte syst\u00e9mu, ve kter\u00e9m spravujete produkty a sklad. P\u0159i v\u011bt\u0161\u00edm po\u010dtu variant se ru\u010dn\u00ed aktualizace ka\u017ed\u00e9 nab\u00eddky rychle st\u00e1v\u00e1 neudr\u017eitelnou.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">P\u0159ed nasazen\u00edm si ov\u011b\u0159te, kter\u00e9 funkce vybran\u00fd integr\u00e1tor podporuje: p\u0159enos katalogu, aktualizaci cen a skladov\u00fdch z\u00e1sob, stahov\u00e1n\u00ed objedn\u00e1vek a odes\u00edl\u00e1n\u00ed \u00fadaj\u016f o expedici. Samotn\u00e9 p\u0159ipojen\u00ed k platform\u011b je\u0161t\u011b neznamen\u00e1, \u017ee jsou v\u0161echny tyto procesy nakonfigurov\u00e1ny. Ur\u010dete tak\u00e9, kter\u00fd syst\u00e9m je hlavn\u00edm zdrojem dat.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"none\">6. Dod\u00e1n\u00ed sk\u0159\u00edn\u011b je jin\u00fd proces ne\u017e odesl\u00e1n\u00ed \u017eidle<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">P\u0159i prodeji n\u00e1bytku je logistika sou\u010d\u00e1st\u00ed nab\u00eddky. Z\u00e1kazn\u00edk by m\u011bl v\u011bd\u011bt, kdy produkt obdr\u017e\u00ed, kolik zaplat\u00ed za dopravu a zda slu\u017eba zahrnuje vynesen\u00ed do bytu. Tyto informace p\u0159izp\u016fsobte mo\u017enostem skladu a podm\u00ednk\u00e1m dohodnut\u00fdm s dopravcem.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"8\" data-aria-level=\"1\"><b><span data-contrast=\"none\">V\u00fdb\u011br dopravn\u00edho prost\u0159edku: <\/span><\/b><span data-contrast=\"none\">Zkontrolujte hmotnost a rozm\u011bry bal\u00edk\u016f, po\u010det polo\u017eek v objedn\u00e1vce a zabezpe\u010den\u00ed roh\u016f, \u010deln\u00edch stran a skla. U velk\u00fdch kus\u016f n\u00e1bytku napl\u00e1nujte p\u0159epravu odpov\u00eddaj\u00edc\u00ed jejich rozm\u011br\u016fm. Stanovte zp\u016fsob p\u0159ed\u00e1v\u00e1n\u00ed informac\u00ed, pokud je sada zas\u00edl\u00e1na v n\u011bkolika bal\u00edc\u00edch.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"9\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Skute\u010dn\u00fd term\u00edn realizace: <\/span><\/b><span data-contrast=\"none\">Zohledn\u011bte kompletaci, balen\u00ed a p\u0159evzet\u00ed p\u0159epravcem. Pokud se produkt vyr\u00e1b\u00ed a\u017e po objedn\u00e1n\u00ed, mus\u00ed term\u00edn zahrnovat i dobu v\u00fdroby. Slib rychl\u00e9ho doru\u010den\u00ed by m\u011bl b\u00fdt podlo\u017een procesy ve firm\u011b.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"10\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Vr\u00e1cen\u00ed zbo\u017e\u00ed a reklamace: <\/span><\/b><span data-contrast=\"none\">P\u0159ipravte adresu pro vr\u00e1cen\u00ed zbo\u017e\u00ed, kontaktn\u00ed \u00fadaje pro z\u00e1kazn\u00edky a postup pro \u0159e\u0161en\u00ed po\u0161kozen\u00e9ho nebo chyb\u011bj\u00edc\u00edho zbo\u017e\u00ed. Napl\u00e1nujte tak\u00e9 n\u00e1klady na zp\u00e1te\u010dn\u00ed dopravu. Pravidla va\u0161eho obchodu mus\u00ed b\u00fdt jasn\u011b uvedena <\/span><span data-contrast=\"auto\">\u2013<\/span><span data-contrast=\"none\"> Z\u00e1kazn\u00edk by nem\u011bl h\u00e1dat, kdo je zodpov\u011bdn\u00fd za vy\u0159\u00edzen\u00ed n\u00e1kupu.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Ve f\u00e1zi pilotn\u00edho provozu projd\u011bte s t\u00fdmem skladu cel\u00fd sc\u00e9n\u00e1\u0159: p\u0159ijet\u00ed objedn\u00e1vky, kompletaci v\u0161ech bal\u00edk\u016f, odesl\u00e1n\u00ed a vy\u0159\u00edzen\u00ed reklamace. Hladk\u00fd tok informac\u00ed pom\u00e1h\u00e1 zabr\u00e1nit situac\u00edm, kdy je produkt na webu k dispozici, ale spole\u010dnost jej nedok\u00e1\u017ee v\u010das doru\u010dit.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1793020084\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/04_mirakl_zamowienia_rozmyte-1.png\" alt=\"\" width=\"1880\" height=\"837\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/04_mirakl_zamowienia_rozmyte-1.png 1880w, https:\/\/btop.pl\/wp-content\/uploads\/04_mirakl_zamowienia_rozmyte-1-768x342.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/04_mirakl_zamowienia_rozmyte-1-1536x684.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/04_mirakl_zamowienia_rozmyte-1-18x8.png 18w, https:\/\/btop.pl\/wp-content\/uploads\/04_mirakl_zamowienia_rozmyte-1-604x270.png 604w\" sizes=\"auto, (max-width: 1880px) 100vw, 1880px\" \/><\/p>\n<p><b><span data-contrast=\"none\">7. Od n\u011bkolika model\u016f a\u017e po rozs\u00e1hlej\u0161\u00ed katalog na BRW<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">Neroz\u0161i\u0159ujte katalog jen proto, \u017ee integrace umo\u017e\u0148uje nahr\u00e1t v\u00edce z\u00e1znam\u016f. Nejprve zkontrolujte, zda jsou aktu\u00e1ln\u00ed modely skladem, zda maj\u00ed varianty spr\u00e1vn\u00e9 fotografie a zda jsou objedn\u00e1vky doru\u010dov\u00e1ny ve sl\u00edben\u00e9m term\u00ednu. Teprve pot\u00e9 p\u0159id\u00e1vejte dal\u0161\u00ed velikosti, l\u00e1tky a kolekce.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Porovn\u00e1vejte probl\u00e9my podle modelu. Pokud se z\u00e1kazn\u00edci pravideln\u011b ptaj\u00ed na rohovou stranu, opravte ozna\u010den\u00ed varianty. Pokud se opakovan\u011b vrac\u00ed \u010delo jedn\u00e9 komody, zkontrolujte zaji\u0161t\u011bn\u00ed a zp\u016fsob mont\u00e1\u017ee. Opakuj\u00edc\u00ed se probl\u00e9m by m\u011bl v\u00e9st ke zm\u011bn\u011b produktu, popisu nebo proveden\u00ed, ne\u017e zv\u00fd\u0161\u00edte jeho propagaci.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Rozli\u0161ujte mezi neprodan\u00fdm zbo\u017e\u00edm a nemo\u017enost\u00ed n\u00e1kupu. Neaktivn\u00ed nab\u00eddka vy\u017eaduje objasn\u011bn\u00ed stavu a konfigurace. Skladov\u00fd n\u00e1bytek bez objedn\u00e1vek se naopak vyplat\u00ed porovnat s konkurenc\u00ed: cena v\u010detn\u011b dopravy, term\u00edn dod\u00e1n\u00ed, fotografie a obsah sady mohou poskytnout v\u00edce informac\u00ed ne\u017e dal\u0161\u00ed import stejn\u00e9ho souboru.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"none\">8. Implementace BRW z bTOP \u2013 od \u00fadaj\u016f v\u00fdrobce a\u017e po funk\u010dn\u00ed nab\u00eddky<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">V n\u00e1bytkov\u00e9m katalogu se jeden model m\u016f\u017ee vyskytovat v mnoha rozm\u011brech, l\u00e1tk\u00e1ch a konstruk\u010dn\u00edch proveden\u00edch. V bTOP pom\u00e1h\u00e1me tyto souvislosti uspo\u0159\u00e1dat je\u0161t\u011b p\u0159edt\u00edm, ne\u017e se \u00fadaje dostanou do syst\u00e9mu BRW. Ov\u011b\u0159ujeme, zda varianta, n\u00e1zev, fotografie a popis odkazuj\u00ed na stejn\u00fd produkt.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">M\u016f\u017eeme p\u0159ipravit katalog k nasazen\u00ed, zpracovat obsah, p\u0159i\u0159adit kategorie a atributy a pomoci s konfigurac\u00ed integrace. P\u0159i registraci firmy pom\u00e1h\u00e1me shrom\u00e1\u017edit informace o sortimentu a vy\u0159izov\u00e1n\u00ed objedn\u00e1vek. Obchodn\u00ed podm\u00ednky a p\u0159ijet\u00ed prodejce z\u016fst\u00e1vaj\u00ed v kompetenci platformy.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">D\u016fle\u017eitou f\u00e1z\u00ed je kontrola prvn\u00ed v\u00e1rky na str\u00e1nk\u00e1ch obchodu. Ov\u011b\u0159ujeme dostupnost, prezentaci variant a n\u00e1kupn\u00ed podm\u00ednky. D\u00edky tomu lze odhalit nespr\u00e1vn\u00e9 p\u0159i\u0159azen\u00ed fotografie nebo ceny je\u0161t\u011b p\u0159ed zve\u0159ejn\u011bn\u00edm v\u011bt\u0161\u00ed kolekce.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Po spu\u0161t\u011bn\u00ed podporujeme rozvoj nab\u00eddek a anal\u00fdzu probl\u00e9m\u016f souvisej\u00edc\u00edch s katalogem. Rozsah slu\u017eeb p\u0159izp\u016fsobujeme syst\u00e9m\u016fm spole\u010dnosti a zp\u016fsobu realizace: ze skladu, z v\u00fdroby nebo prost\u0159ednictv\u00edm dodavatele. Zaveden\u00ed by m\u011blo zefektivnit st\u00e1vaj\u00edc\u00ed proces a m\u00edt jasn\u011b ur\u010den\u00e9 odpov\u011bdn\u00e9 osoby.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Pl\u00e1nujete prod\u00e1vat n\u00e1bytek na BRW Marketplace? Za\u0161lete spole\u010dnosti bTOP informace o kolekc\u00edch a zp\u016fsobu dod\u00e1n\u00ed. Pom\u016f\u017eeme v\u00e1m ur\u010dit, s kter\u00fdmi modely za\u010d\u00edt a jak je p\u0159ipravit k zve\u0159ejn\u011bn\u00ed na brw.pl.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Autor blogu: Odborn\u00edk na...<span data-teams=\"true\"> elektronick\u00fd obchod \u2013\u00a0<\/span>Kacper Pawlak<\/em><br \/>\n<em>Datum zve\u0159ejn\u011bn\u00ed: 29. 10. 2026.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>V\u00fdrobce n\u00e1bytku m\u00e1 obvykle p\u0159ipraven\u00e9 kolekce, materi\u00e1ly a varianty. Z\u00e1kazn\u00edk v\u0161ak vid\u00ed pouze jednotlivou nab\u00eddku a chce v\u011bd\u011bt, zda se rohov\u00e1 sedac\u00ed souprava hod\u00ed do ob\u00fdvac\u00edho pokoje, kdy doraz\u00ed sk\u0159\u00ed\u0148 a co v\u0161e je zahrnuto v cen\u011b postele. Prodej na BRW Marketplace vy\u017eaduje p\u0159izp\u016fsoben\u00ed katalogu v\u00fdrobce tak, aby podporoval pr\u00e1v\u011b tato n\u00e1kupn\u00ed rozhodnut\u00ed.\u00a0 BRW zp\u0159\u00edstup\u0148uje brw.pl tak\u00e9 extern\u00edm v\u00fdrobc\u016fm, distributor\u016fm a obchod\u016fm. V tomto pr\u016fvodci Kacper Pawlak, specialista na Marketplace ve spole\u010dnosti bTOP, ukazuje, jak tento kan\u00e1l vyu\u017e\u00edt: od v\u00fdb\u011bru model\u016f a\u017e po p\u0159\u00edpravu dod\u00e1vky a obsluhu. Zvl\u00e1\u0161tn\u00ed<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/cs\/jak-prodavat-nabytek-na-brw-marketplace-vysvetluje-odbornik-z-btop\/\"> P\u0159e\u010dt\u011bte si v\u00edce <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":1793020086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,66],"tags":[],"class_list":["post-1793020076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-black-red-white"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/1793020076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=1793020076"}],"version-history":[{"count":5,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/1793020076\/revisions"}],"predecessor-version":[{"id":1793020078,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/1793020076\/revisions\/1793020078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media\/1793020086"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=1793020076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=1793020076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=1793020076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}