{"id":1793020100,"date":"2026-08-01T22:43:51","date_gmt":"2026-08-01T20:43:51","guid":{"rendered":"https:\/\/btop.pl\/?p=90001"},"modified":"2026-11-09T09:18:51","modified_gmt":"2026-11-09T08:18:51","slug":"jeden-zazrak-mnoho-siti","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/jeden-zazrak-mnoho-siti\/","title":{"rendered":"Wej\u015bcie na pierwszy marketplace zaj\u0119\u0142o 42 dni. Na czwarty, dziewi\u0119\u0107 dni"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--style apress_row_class_11283131766af188fa88351\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_11805086066af188fa88546 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Style wsp\u00f3lne dla wszystkich wierszy tego case study.\n     Usuni\u0119cie tego wiersza rozsypie wygl\u0105d pozosta\u0142ych. -->\n<style>\n.btop-cs{--c:#42b1e6;--c-dark:#1c6d95;--ink:#12212b;--muted:#5b6b76;--line:#dce7ee;--bg:#f5f9fc;\n  font-family:inherit;color:var(--ink);line-height:1.65;max-width:1040px;margin:0 auto;\n  \/* Wysokosc przyklejonego menu btop.pl. 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btop-cs-row--naglowek apress_row_class_14346623016af188fa88d3d\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_2042693716af188fa88e1f hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row btop-cs--start\" id=\"demo-02-jeden-mirakl-wiele-sieci-naglowek\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__kpis\"><div class=\"btop-cs__kpi\"><span>Spu\u0161t\u011bn\u00e9 s\u00edt\u011b<\/span><strong>4<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Prvn\u00ed zaveden\u00ed<\/span><strong>42 dn\u00ed<\/strong><\/div><div class=\"btop-cs__kpi\"><span>\u010ctvrt\u00e9 zaveden\u00ed<\/span><strong>9 dn\u00ed<\/strong><\/div><div class=\"btop-cs__kpi\"><span>SKU v katalogu<\/span><strong>1 260<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Obrat V,X 2026<\/span><strong>2,08 milionu zlot\u00fdch<\/strong><\/div><\/div>\n        <h1>Vstup na prvn\u00ed tr\u017ei\u0161t\u011b trval 42 dn\u00ed. <em>\u010ctvrt\u00fd, dev\u011bt dn\u00ed<\/em>.<\/h1>\n        <p class=\"btop-cs__lead\">V\u00fdrobce osv\u011btlen\u00ed cht\u011bl proniknout do s\u00edt\u011b Leroy Merlin. Navrhli jsme mu postup, d\u00edky kter\u00e9mu ho t\u0159i dal\u0161\u00ed s\u00edt\u011b st\u00e1ly jen zlomek toho, co st\u00e1la ta prvn\u00ed.<\/p>\n        <div class=\"btop-cs__meta\"><span class=\"btop-cs__tag\">15.03.2026-15.10.2026<\/span><span class=\"btop-cs__tag\">Castorama<\/span><span class=\"btop-cs__tag\">Leroy Merlin<\/span><span class=\"btop-cs__tag\">Obi.de<\/span><span class=\"btop-cs__tag\">Odborn\u00edk na m\u00e9dia<\/span><span class=\"btop-cs__tag\">Mirakl<\/span><span class=\"btop-cs__tag\">St\u00e1l\u00fd servis<\/span><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wyzwanie apress_row_class_17800974916af188fa892bd\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_14562643346af188fa8939f hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-wyzwanie\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cols\">\n          <div class=\"btop-cs__card\"><h3>V\u00fdzva<\/h3><p>Z\u00e1kazn\u00edk p\u0159istupoval ke ka\u017ed\u00e9mu obchodn\u00edmu \u0159et\u011bzci jako k samostatn\u00e9mu projektu: samostatn\u00e1 data, samostatn\u00fd export, samostatn\u00fd pracovn\u00edk na spr\u00e1vu. U dvou kan\u00e1l\u016f to fungovalo. U pl\u00e1novan\u00fdch \u0161esti se to u\u017e nepo\u010d\u00edtalo, intern\u00ed kalkulace vych\u00e1zela na \u00farove\u0148 p\u016fl \u00favazku na jeden kan\u00e1l.<\/p>\n      <p>Nikdo na stran\u011b z\u00e1kazn\u00edka nev\u011bd\u011bl, \u017ee Leroy Merlin, Castorama, Media Expert a Obi.de vyu\u017e\u00edvaj\u00ed stejn\u00fd syst\u00e9m \u2013 Mirakl.<\/p><\/div>\n          <div class=\"btop-cs__card\"><h3>O z\u00e1kazn\u00edkovi<\/h3><p>V\u00fdrobce dekorativn\u00edho a technick\u00e9ho osv\u011btlen\u00ed, vlastn\u00ed tov\u00e1rna, rozs\u00e1hl\u00fd katalog s velk\u00fdm po\u010dtem variant.<\/p>\n      <p>Prod\u00e1val na Allegru a ve sv\u00e9m vlastn\u00edm obchod\u011b; tr\u017ei\u0161t\u011b obchodn\u00edch \u0159et\u011bzc\u016f pro n\u011bj p\u0159edstavovaly nov\u00fd typ prodejn\u00edho kan\u00e1lu.<\/p><\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-1 apress_row_class_14088099226af188fa897d6\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_11343016666af188fa89872 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-decyzja-1\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Co jsme ud\u011blali<\/p>\n        <h2>Rozhodnut\u00ed, kter\u00e1 rozhodla o v\u00fdsledku.<\/h2>\n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUT\u00cd 01<\/span>\n          <h3>Prvn\u00ed zaveden\u00ed jsme pova\u017eovali za investici do dal\u0161\u00edch t\u0159\u00ed<\/h3>\n          <p>Leroy Merlin, Castorama, Obi.de a Media Expert vyu\u017e\u00edvaj\u00ed platformu Mirakl. Struktura produktov\u00e9ho souboru, logika variant, zpracov\u00e1n\u00ed objedn\u00e1vek a po\u017eadavky na kvalitu jsou u nich velmi podobn\u00e9. Prvn\u00ed implementaci jsme proto neprovedli pro jednu konkr\u00e9tn\u00ed s\u00ed\u0165, ale pro dan\u00fd standard, co\u017e prodlou\u017eilo jej\u00ed trv\u00e1n\u00ed z odhadovan\u00fdch 25 dn\u016f na 42.<\/p>\n      <p>Tento rozd\u00edl, 17 dn\u016f, kter\u00e9 se na prvn\u00ed pohled zd\u00e1ly ztracen\u00e9, se projevil ji\u017e p\u0159i prvn\u00edm dal\u0161\u00edm nasazen\u00ed a opakoval se p\u0159i ka\u017ed\u00e9m dal\u0161\u00edm.<\/p>\n          <div class=\"btop-cs__nie\"><strong>Co jsme neud\u011blali<\/strong>Neza\u010dali jsme s tr\u017ei\u0161t\u011bm Leroy Merlin, kter\u00e9 bylo pro klienta z obchodn\u00edho hlediska nejd\u016fle\u017eit\u011bj\u0161\u00ed. Za\u010dali jsme s platformou Castorama, kter\u00e1 m\u00e1 nejp\u0159\u00edsn\u011bj\u0161\u00ed po\u017eadavky na kvalitu. Katalog vytvo\u0159en\u00fd pro nejn\u00e1ro\u010dn\u011bj\u0161\u00edho z\u00e1kazn\u00edka projde u m\u00e9n\u011b n\u00e1ro\u010dn\u00fdch bez \u00faprav. Opa\u010dn\u00e9 po\u0159ad\u00ed by znamenalo \u010dty\u0159i p\u0159epracov\u00e1n\u00ed.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-2 apress_row_class_8768841216af188fa89c41\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_17048651326af188fa89d11 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-decyzja-2\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUT\u00cd 02<\/span>\n          <h3>Vytvo\u0159ili jsme jeden zdrojov\u00fd soubor nam\u00edsto \u010dty\u0159 export\u016f<\/h3>\n          <p>M\u00edsto toho, abychom pro ka\u017edou s\u00ed\u0165 p\u0159ipravovali samostatn\u00fd soubor, vytvo\u0159ili jsme jednu datab\u00e1zi s kompletn\u00ed sadou atribut\u016f a p\u0159i\u0159azen\u00edm ke kategori\u00edm pro ka\u017edou platformu. Nov\u00e1 s\u00ed\u0165 dnes znamen\u00e1 nov\u00e9 p\u0159i\u0159azen\u00ed, nikoli nov\u00fd katalog.<\/p>\n      <p>Stavy a ceny jsme propojili prost\u0159ednictv\u00edm integrace, aby se \u010dty\u0159i kan\u00e1ly nemusely ru\u010dn\u011b synchronizovat. P\u0159i 1 260 indexech to nebyla ot\u00e1zka pohodl\u00ed, ale nutn\u00e1 podm\u00ednka, aby se to v\u016fbec dalo zvl\u00e1dnout.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-3 apress_row_class_20050014346af188fa8a17e\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_10147157586af188fa8a261 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-decyzja-3\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUT\u00cd 03<\/span>\n          <h3>Zastavili jsme se u \u010dtvrt\u00e9 s\u00edt\u011b<\/h3>\n          <p>Pl\u00e1n po\u010d\u00edtal se \u0161esti. Po anal\u00fdze v\u00fdsledk\u016f z prvn\u00edch \u010dty\u0159 jsme doporu\u010dili pozastavit dal\u0161\u00ed kroky: u zb\u00fdvaj\u00edc\u00edch dvou se jednalo o kategorie, ve kter\u00fdch sortiment z\u00e1kazn\u00edka nem\u011bl v\u00fdhodu ani z hlediska ceny, ani z hlediska produktu. N\u00e1klady na obsluhu by p\u0159ev\u00fd\u0161ily p\u0159edpokl\u00e1dan\u00fd zisk.<\/p>\n          <div class=\"btop-cs__nie\"><strong>Co jsme neud\u011blali<\/strong>Posledn\u00ed dv\u011b s\u00edt\u011b jsme nezprovoznili, i kdy\u017e by to technicky trvalo dev\u011bt dn\u00ed a bylo to uvedeno ve smlouv\u011b. Snadnost zaveden\u00ed nen\u00ed argumentem pro zaveden\u00ed; kan\u00e1l, kter\u00fd se nevyplat\u00ed z hlediska mar\u017ee, pak z\u00e1kazn\u00edka ka\u017ed\u00fd m\u011bs\u00edc n\u011bco stoj\u00ed. Z\u00e1kazn\u00edk tento probl\u00e9m pochopil a s rozhodnut\u00edm souhlasil.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--etapy apress_row_class_4606226386af188fa8a6d8\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_11310449556af188fa8a7be hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-etapy\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Pr\u016fb\u011bh<\/p>\n        <h2>Kl\u00ed\u010dov\u00e9 etapy.<\/h2>\n        <ol class=\"btop-cs__timeline\">\n          <li>\n            <span class=\"btop-cs__when\">B\u0159ezen 2026<\/span>\n            <strong>Standard nam\u00edsto jednotliv\u00e9 integrace<\/strong>\n            Vytvo\u0159en\u00ed datab\u00e1ze atribut\u016f podle po\u017eadavk\u016f Mirakl, nikoli pro jednu konkr\u00e9tn\u00ed s\u00ed\u0165. Mapov\u00e1n\u00ed kategori\u00ed, logika variant, fotografie v po\u017eadovan\u00fdch form\u00e1tech.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">Duben, kv\u011bten 2026<\/span>\n            <strong>Castorama, 42 dn\u00ed<\/strong>\n            Nejn\u00e1ro\u010dn\u011bj\u0161\u00ed z\u00e1kazn\u00edk jako prvn\u00ed. T\u0159i kola kvalitativn\u00edch \u00faprav na stran\u011b platformy.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">\u010cerven 2026<\/span>\n            <strong>Leroy Merlin, 14 dn\u00ed<\/strong>\n            Katalog pro\u0161el bez \u00faprav. \u010cas jsme v\u011bnovali mapov\u00e1n\u00ed kategori\u00ed a logistick\u00fdm p\u0159\u00edprav\u00e1m.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">\u010cervenec 2026<\/span>\n            <strong>Obi.de, 11 dn\u00ed<\/strong>\n            Prvn\u00ed zahrani\u010dn\u00ed trh v t\u00e9to s\u00e9rii. Byly p\u0159id\u00e1ny p\u0159eklady, zbytek beze zm\u011bn.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">Srpen, z\u00e1\u0159\u00ed 2026<\/span>\n            <strong>Media Expert, 9 dn\u00ed<\/strong>\n            \u00dazk\u00fd v\u00fdb\u011br z katalogu, 310 polo\u017eek z kategorie dom\u00e1c\u00edho a technick\u00e9ho osv\u011btlen\u00ed. Zah\u00e1jen\u00ed po dovolenkov\u00e9 p\u0159est\u00e1vce v srpnu.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">\u0158\u00edjen 2026<\/span>\n            <strong>Rozhodnut\u00ed o zadr\u017een\u00ed<\/strong>\n            Anal\u00fdza mar\u017ee podle prodejn\u00edho kan\u00e1lu. Doporu\u010den\u00ed pozastavit prodej ve zb\u00fdvaj\u00edc\u00edch dvou s\u00edt\u00edch z pl\u00e1nu.\n          <\/li>\n        <\/ol>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wykres apress_row_class_17074491526af188fa8acd8\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_10653079136af188fa8adbe hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-wykres\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">V\u00fdsledky<\/p>\n        <h2>\u010cas zaveden\u00ed dal\u0161\u00edch s\u00edt\u00ed.<\/h2>\n      <div class=\"btop-cs__chart\">\n        <svg viewbox=\"0 0 760 334\" role=\"img\" aria-label=\"Sloupcov\u00fd graf: Doba zaveden\u00ed jednotliv\u00fdch s\u00edt\u00ed, pracovn\u00ed dny od rozhodnut\u00ed do prvn\u00ed zve\u0159ejn\u011bn\u00e9 nab\u00eddky. \u0158ada: Doba zaveden\u00ed.\">\n          <g stroke=\"#dce7ee\" stroke-width=\"1\"><line x1=\"64\" y1=\"262.0\" x2=\"744\" y2=\"262.0\"\/><line x1=\"64\" y1=\"213.6\" x2=\"744\" y2=\"213.6\"\/><line x1=\"64\" y1=\"165.2\" x2=\"744\" y2=\"165.2\"\/><line x1=\"64\" y1=\"116.8\" x2=\"744\" y2=\"116.8\"\/><line x1=\"64\" y1=\"68.4\" x2=\"744\" y2=\"68.4\"\/><line x1=\"64\" y1=\"20.0\" x2=\"744\" y2=\"20.0\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"end\"><text x=\"54\" y=\"266.0\">0<\/text><text x=\"54\" y=\"217.6\">10<\/text><text x=\"54\" y=\"169.2\">20<\/text><text x=\"54\" y=\"120.8\">30<\/text><text x=\"54\" y=\"72.4\">40<\/text><text x=\"54\" y=\"24.0\">50<\/text><\/g>\n          <g fill=\"#42b1e6\"><rect x=\"135.0\" y=\"58.7\" width=\"28.0\" height=\"203.3\" rx=\"3\"\/><rect x=\"305.0\" y=\"194.2\" width=\"28.0\" height=\"67.8\" rx=\"3\"\/><rect x=\"475.0\" y=\"208.8\" width=\"28.0\" height=\"53.2\" rx=\"3\"\/><rect x=\"645.0\" y=\"218.4\" width=\"28.0\" height=\"43.6\" rx=\"3\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"middle\"><text x=\"149.0\" y=\"284\">Castorama<\/text><text x=\"319.0\" y=\"284\">Leroy Merlin<\/text><text x=\"489.0\" y=\"284\">Obi.de<\/text><text x=\"659.0\" y=\"284\">Odborn\u00edk na m\u00e9dia<\/text><\/g>\n          <text class=\"btop-cs__axis\" x=\"64\" y=\"328\">pracovn\u00ed dny od rozhodnut\u00ed do prvn\u00ed zve\u0159ejn\u011bn\u00e9 nab\u00eddky<\/text>\n        <\/svg>\n        <div class=\"btop-cs__legend\"><span><i style=\"background:#42b1e6\"><\/i>Doba zaveden\u00ed<\/span><\/div>\n      <\/div>\n        <p class=\"btop-cs__note\">Tento pokles nen\u00ed zp\u016fsoben zku\u0161enostmi t\u00fdmu, ale t\u00edm, \u017ee katalog byl ji\u017e vytvo\u0159en podle po\u017eadavk\u016f cel\u00e9 rodiny platforem.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--tabela apress_row_class_6160521146af188fa8b2a9\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_4093581856af188fa8b38d hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-tabela\">\n<section class=\"btop-cs__section\">\n        <h2>N\u00e1klady na pr\u00e1ci na jeden kan\u00e1l.<\/h2>\n        <div class=\"btop-cs__wrap\">\n          <table>\n            <thead><tr><th>\u00dadaje o autorovi<\/th><th>\u00dacta k z\u00e1kazn\u00edkovi<\/th><th>Skute\u010dn\u00fd<\/th><th>Zm\u011bna<\/th><\/tr><\/thead>\n            <tbody><tr><td>Prvn\u00ed s\u00ed\u0165<\/td><td>25 dn\u00ed<\/td><td>42 dn\u00ed<\/td><td>+17 dn\u00ed<\/td><\/tr><tr><td>Ka\u017ed\u00e1 dal\u0161\u00ed<\/td><td>25 dn\u00ed<\/td><td>9\u201314 dn\u00ed<\/td><td>\u221244 a\u017e \u221264%<\/td><\/tr><tr><td>Celkem \u010dty\u0159i s\u00edt\u011b<\/td><td>100 dn\u00ed<\/td><td>76 dn\u00ed<\/td><td>\u221224%<\/td><\/tr><tr><td>M\u011bs\u00ed\u010dn\u00ed poplatek, 4 kan\u00e1ly<\/td><td>2,0 \u00favazku<\/td><td>0,6 \u00favazku<\/td><td>\u221270%<\/td><\/tr><tr><td>P\u0159estavba katalogu v r\u00e1mci dal\u0161\u00ed s\u00edt\u011b<\/td><td>poka\u017ed\u00e9 nasazovan\u00e1<\/td><td>ani jednou<\/td><td>,<\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--podsumowanie apress_row_class_5883233896af188fa8b862\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12224973676af188fa8b937 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-podsumowanie\">\n<section class=\"btop-cs__section\">\n        <h2>Jak jsme to ud\u011blali.<\/h2>\n        <p>Cel\u00e1 hodnota tohoto projektu vznikla b\u011bhem prvn\u00edch t\u0159\u00ed m\u011bs\u00edc\u016f, je\u0161t\u011b ne\u017e do\u0161lo k jak\u00e9mukoli prodeji. Vytvo\u0159ili jsme katalog podle standardu Mirakl a za\u010dali jsme s platformou s nejn\u00e1ro\u010dn\u011bj\u0161\u00edmi po\u017eadavky, d\u00edky \u010demu\u017e dal\u0161\u00ed t\u0159i prob\u011bhly bez nutnosti p\u0159estavby. Nakonec jsme z pl\u00e1nu vy\u0159adili dv\u011b s\u00edt\u011b, proto\u017ee technick\u00e1 proveditelnost nen\u00ed tot\u00e9\u017e co obchodn\u00ed smysl.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powtarzalnosc apress_row_class_1954012146af188fa8bdb1\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_5499335626af188fa8be8a hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-powtarzalnosc\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Opakovatelnost<\/p>\n        <h2>Pro\u010d si mysl\u00edme, \u017ee to nebyla n\u00e1hoda.<\/h2>\n        <div class=\"btop-cs__grid3\"><div class=\"btop-cs__card\"><h3>Po\u0159ad\u00ed vstupu m\u00e1 svou cenu<\/h3><p>Katalog vytvo\u0159en\u00fd pro nejn\u00e1ro\u010dn\u011bj\u0161\u00ed c\u00edlovou skupinu projde u m\u00e9n\u011b n\u00e1ro\u010dn\u00fdch bez \u00faprav. V opa\u010dn\u00e9m po\u0159ad\u00ed to znamen\u00e1 tolik \u00faprav, kolik je platforem.<\/p><\/div><div class=\"btop-cs__card\"><h3>Skupiny platforem, nikoli jednotliv\u00e9 weby<\/h3><p>N\u011bkolik evropsk\u00fdch tr\u017ei\u0161\u0165 vyu\u017e\u00edv\u00e1 spole\u010dn\u00e9 platformy. Kdo o tom v\u00ed ji\u017e p\u0159i prvn\u00edm nasazen\u00ed, zaplat\u00ed za integraci jen jednou m\u00edsto \u010dty\u0159ikr\u00e1t.<\/p><\/div><div class=\"btop-cs__card\"><h3>Technick\u00e1 snadnost nen\u00ed d\u016fvodem k vstupu<\/h3><p>Kan\u00e1l, kter\u00fd bude spu\u0161t\u011bn za dev\u011bt dn\u00ed, bude i nad\u00e1le vy\u017eadovat m\u011bs\u00ed\u010dn\u00ed poplatky. Rozhoduj\u00edc\u00ed je mar\u017ee v dan\u00e9 kategorii, nikoli doba zaveden\u00ed.<\/p><\/div><\/div>\n        <p class=\"btop-cs__note\"><strong>Co tento p\u0159\u00edpad nedokazuje:<\/strong> Ne ka\u017ed\u00e1 platforma v Evrop\u011b pat\u0159\u00ed do takov\u00e9 skupiny. Amazon, Allegro a eMAG maj\u00ed vlastn\u00ed syst\u00e9my a vlastn\u00ed po\u017eadavky, tak\u017ee tam k t\u011bmto \u00faspor\u00e1m nedojde.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--cta apress_row_class_18984043706af188fa8c32f\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_17344775446af188fa8c408 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-cta\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cta\">\n          <h2>Pl\u00e1nujete v\u00edce ne\u017e jednu platformu?<\/h2>\n          <p>Zjist\u00edme, kter\u00e9 z nich maj\u00ed spole\u010dn\u00fd engine a po\u017eadavky, a stanov\u00edme po\u0159ad\u00ed implementac\u00ed tak, aby prvn\u00ed z nich odvedla pr\u00e1ci za ty n\u00e1sleduj\u00edc\u00ed. Dostane\u0161 pl\u00e1n s \u010dasov\u00fdm harmonogramem a n\u00e1klady na ka\u017ed\u00fd kan\u00e1l.<\/p>\n          <a class=\"btop-cs__btn\" href=\"https:\/\/btop.pl\/cs\/kontaktujte-nas\/\">Napl\u00e1nujte po\u0159ad\u00ed implementac\u00ed<\/a>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powiazane apress_row_class_988186436af188fa8c8c8\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_11214926066af188fa8c9ad hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-powiazane\">\n<section class=\"btop-cs__section\">\n        <h2>Pod\u00edvejte se na dal\u0161\u00ed p\u0159\u00edpadov\u00e9 studie<\/h2>\n        <div class=\"btop-cs__related\"><a href=\"https:\/\/btop.pl\/cs\/zverejnovani-nabidek-na-platformach\/\">Zve\u0159ej\u0148ov\u00e1n\u00ed nab\u00eddek na tr\u017ei\u0161ti<span>\u00dadaje o produktech, mapov\u00e1n\u00ed, publikace<\/span><\/a><a href=\"https:\/\/btop.pl\/cs\/castorama\/\">Prodej v Castoram\u011b<span>Po\u017eadavky a pr\u016fb\u011bh zaveden\u00ed<\/span><\/a><a href=\"https:\/\/btop.pl\/cs\/nasazeni-na-zakladne\/\">Zaveden\u00ed syst\u00e9mu Base<span>Kdy\u017e integrace p\u0159est\u00e1v\u00e1 b\u00fdt mo\u017enost\u00ed<\/span><\/a><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Zaveden\u00ed prvn\u00ed s\u00edt\u011b trvalo 42 dn\u00ed, \u010dtvrt\u00e9 dev\u011bt. Uk\u00e1\u017eeme, pro\u010d po\u0159ad\u00ed, v jak\u00e9m se vstupuje na platformy Mirakl, ur\u010duje n\u00e1klady cel\u00e9 expanze.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1793020100","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/1793020100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=1793020100"}],"version-history":[{"count":2,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/1793020100\/revisions"}],"predecessor-version":[{"id":1793020165,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/1793020100\/revisions\/1793020165"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=1793020100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=1793020100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=1793020100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}