{"id":1793020102,"date":"2026-08-01T22:43:51","date_gmt":"2026-08-01T20:43:51","guid":{"rendered":"https:\/\/btop.pl\/?p=90001"},"modified":"2026-11-09T09:41:12","modified_gmt":"2026-11-09T08:41:12","slug":"testovani-trhu-na-nasich-uctech","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/testovani-trhu-na-nasich-uctech\/","title":{"rendered":"Odpowied\u017a w pi\u0119\u0107 tygodni, bez zak\u0142adania konta"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--style apress_row_class_10042875436af18e86b5b10\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_10796866366af18e86b5c64 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Style wsp\u00f3lne dla wszystkich wierszy tego case study.\n     Usuni\u0119cie tego wiersza rozsypie wygl\u0105d pozosta\u0142ych. -->\n<style>\n.btop-cs{--c:#42b1e6;--c-dark:#1c6d95;--ink:#12212b;--muted:#5b6b76;--line:#dce7ee;--bg:#f5f9fc;\n  font-family:inherit;color:var(--ink);line-height:1.65;max-width:1040px;margin:0 auto;\n  \/* Wysokosc przyklejonego menu btop.pl. 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var(--line);border-radius:10px;padding:18px;text-decoration:none;color:var(--ink);font-weight:600;line-height:1.35}\n.btop-cs__related a:hover{border-color:var(--c)}\n.btop-cs__related span{display:block;font-size:12px;color:var(--muted);font-weight:400;margin-top:8px}\n\/* tryb wierszowy: odstepy robi juz builder strony, wiec sekcja ich nie dubluje *\/\n.btop-cs--row{margin-top:0;margin-bottom:0}\n.btop-cs--row>.btop-cs__section{margin-bottom:0}\n\/* Pierwszy wiersz stoi na samej gorze strony, pod przyklejonym menu,\n   bez tego odstepu pasek KPI chowa sie za naglowkiem. *\/\n.btop-cs--start{padding-top:var(--menu)}\n@media (max-width:782px){.btop-cs{--menu:84px}}\n@media print{.btop-cs__lb{display:none!important}.btop-cs__cta{background:#fff;color:#12212b;border:1px solid #dce7ee}}\n<\/style>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--naglowek apress_row_class_5854902716af18e86b60f8\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_7131692196af18e86b619a hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row btop-cs--start\" id=\"demo-03-test-rynku-na-naszych-kontach-naglowek\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__kpis\"><div class=\"btop-cs__kpi\"><span>\u010cas do prvn\u00ed nab\u00eddky<\/span><strong>9 dn\u00ed<\/strong><\/div><div class=\"btop-cs__kpi\"><span>D\u00e9lka testu<\/span><strong>5 t\u00fddn\u016f<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Otestovan\u00e9 SKU<\/span><strong>48<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Formality na stran\u011b klienta<\/span><strong>0<\/strong><\/div><\/div>\n        <h1>Odpov\u011b\u010f do p\u011bti t\u00fddn\u016f, <em>bez registrace \u00fa\u010dtu<\/em>.<\/h1>\n        <p class=\"btop-cs__lead\">V\u00fdrobce p\u0159\u00edrodn\u00edch kosmetick\u00fdch p\u0159\u00edpravk\u016f cht\u011bl v\u011bd\u011bt, zda se jeho v\u00fdrobky budou v Rumunsku dob\u0159e prod\u00e1vat. Necht\u011bl v\u0161ak na z\u00edsk\u00e1n\u00ed odpov\u011bdi \u010dekat cel\u00fd m\u011bs\u00edc a absolvovat cel\u00fd registra\u010dn\u00ed proces.<\/p>\n        <div class=\"btop-cs__meta\"><span class=\"btop-cs__tag\">02.06.2026-07.07.2026<\/span><span class=\"btop-cs__tag\">eMAG<\/span><span class=\"btop-cs__tag\">Trendyol<\/span><span class=\"btop-cs__tag\">Trh: Rumunsko<\/span><span class=\"btop-cs__tag\">Prodej prost\u0159ednictv\u00edm \u00fa\u010dt\u016f bTOP<\/span><span class=\"btop-cs__tag\">Test trhu<\/span><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wyzwanie apress_row_class_12476113366af18e86b6446\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_1456904526af18e86b64d0 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-wyzwanie\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cols\">\n          <div class=\"btop-cs__card\"><h3>V\u00fdzva<\/h3><p>Z\u00e1kazn\u00edk obdr\u017eel od distributora informaci, \u017ee na rumunsk\u00e9m trhu existuje popt\u00e1vka po jeho produktech.<\/p>\n      <p>Aby si to ov\u011b\u0159il na sv\u00e9m vlastn\u00edm \u00fa\u010dtu, musel by proj\u00edt registrac\u00ed k DPH v r\u00e1mci syst\u00e9mu OSS, splnit povinnosti v oblasti ochrany \u017eivotn\u00edho prost\u0159ed\u00ed, zajistit p\u0159eklady slo\u017een\u00ed a etiket a zaregistrovat se na platform\u011b. Ve skute\u010dnosti by to trvalo asi m\u011bs\u00edc.<\/p><\/div>\n          <div class=\"btop-cs__card\"><h3>O z\u00e1kazn\u00edkovi<\/h3><p>V\u00fdrobce p\u0159\u00edrodn\u00edch kosmetick\u00fdch p\u0159\u00edpravk\u016f, vlastn\u00ed receptury a v\u00fdroba, katalog obsahuj\u00edc\u00ed n\u011bkolik des\u00edtek polo\u017eek.<\/p>\n      <p>V Polsku prod\u00e1v\u00e1 prost\u0159ednictv\u00edm vlastn\u00edho obchodu a na Allegru. Do zahrani\u010d\u00ed se zat\u00edm nepustil.<\/p><\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-1 apress_row_class_15335259136af18e86b6807\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3590091006af18e86b688f hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-decyzja-1\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Co jsme ud\u011blali<\/p>\n        <h2>Rozhodnut\u00ed, kter\u00e1 rozhodla o v\u00fdsledku.<\/h2>\n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUT\u00cd 01<\/span>\n          <h3>Jeho produkty jsme prod\u00e1vali p\u0159es n\u00e1\u0161 \u00fa\u010det, m\u00edsto abychom mu zalo\u017eili vlastn\u00ed<\/h3>\n          <p>Na na\u0161ich \u00fa\u010dtech u eMAG a Trendyol jsme vystavili 48 objedn\u00e1vek v r\u00e1mci na\u0161\u00ed da\u0148ov\u00e9 struktury a podle na\u0161ich logistick\u00fdch podm\u00ednek. Z\u00e1kazn\u00edk dodal zbo\u017e\u00ed do na\u0161eho skladu.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-2 apress_row_class_8190490706af18e86b6be1\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_14584772576af18e86b6c67 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-decyzja-2\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUT\u00cd 02<\/span>\n          <h3>Testovali jsme sice omezen\u00fd v\u00fdb\u011br, ale v cel\u00e9m cenov\u00e9m rozp\u011bt\u00ed<\/h3>\n          <p>Nevystavili jsme bestsellery z Polska, ale pouze n\u011bkolik titul\u016f z ka\u017ed\u00e9 cenov\u00e9 kategorie a ka\u017ed\u00e9 podkategorie. C\u00edlem nebyl prodej, ale zodpov\u011bzen\u00ed ot\u00e1zky, kter\u00fd segment v\u016fbec reaguje.<\/p>\n      <p>Odpov\u011b\u010f se uk\u00e1zala b\u00fdt jin\u00e1, ne\u017e klient o\u010dek\u00e1val. Prod\u00e1val se produkt ze st\u0159edn\u00ed cenov\u00e9 kategorie a jedna podkategorie, kter\u00e1 se v Polsku t\u00e9m\u011b\u0159 neprod\u00e1vala. Jeho dva polsk\u00e9 bestsellery se neprodaly ani jednou.<\/p>\n          <div class=\"btop-cs__nie\"><strong>Co jsme neud\u011blali<\/strong>Nespustili jsme \u017e\u00e1dn\u00e9 reklamn\u00ed kampan\u011b. Test m\u011bl uk\u00e1zat p\u0159irozenou popt\u00e1vku; reklama by zkreslila obraz a p\u0159inesla v\u00fdsledek, kter\u00fd by nebylo mo\u017en\u00e9 zopakovat bez st\u00e1l\u00e9ho rozpo\u010dtu. St\u00e1lo n\u00e1s to sice objem prodeje, ale zachr\u00e1nilo to v\u011brohodnost z\u00e1v\u011bru.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-3 apress_row_class_15563098296af18e86b6f64\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_1630202386af18e86b6fe9 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-decyzja-3\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUT\u00cd 03<\/span>\n          <h3>Test jsme zakon\u010dili doporu\u010den\u00edm k p\u0159ihl\u00e1\u0161en\u00ed na vlastn\u00ed \u00fa\u010det<\/h3>\n          <p>Po p\u011bti t\u00fddnech jsme m\u011bli dostatek \u00fadaj\u016f, abychom mohli konstatovat: trh existuje, ale ne pro ten sortiment, kter\u00fd tam z\u00e1kazn\u00edk pl\u00e1noval uv\u00e9st. Doporu\u010den\u00ed zn\u011blo: vstoupit na trh, ale s jin\u00fdmi produkty ne\u017e v Polsku a v jin\u00e9 cenov\u00e9 kategorii, ne\u017e p\u0159edpokl\u00e1dal.<\/p>\n      <p>Z\u00e1kazn\u00edk si zalo\u017eil vlastn\u00ed \u00fa\u010det v z\u00e1\u0159\u00ed.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--etapy apress_row_class_1745833286af18e86b730a\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_8231408076af18e86b7399 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-etapy\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Pr\u016fb\u011bh<\/p>\n        <h2>Kl\u00ed\u010dov\u00e9 etapy.<\/h2>\n        <ol class=\"btop-cs__timeline\">\n          <li>\n            <span class=\"btop-cs__when\">Za\u010d\u00e1tek \u010dervna 2026<\/span>\n            <strong>V\u00fdb\u011br vzorku<\/strong>\n            48 index\u016f vybran\u00fdch podle cenov\u00e9ho rozp\u011bt\u00ed a podkategori\u00ed, nikoli podle prodeje v Polsku.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">\u010cerven 2026, 9. den<\/span>\n            <strong>Prvn\u00ed nab\u00eddky na eMAG<\/strong>\n            Zve\u0159ejn\u011bn\u00ed na \u00fa\u010dtu bTOP, p\u0159eklady popis\u016f, fotografie upraven\u00e9 podle po\u017eadavk\u016f platformy.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">\u010cerven 2026<\/span>\n            <strong>Sledov\u00e1n\u00ed bez reklam<\/strong>\n            \u00damysln\u011b \u017e\u00e1dn\u00e1 kampa\u0148. Sb\u011br \u00fadaj\u016f o organick\u00e9 n\u00e1v\u0161t\u011bvnosti, zobrazen\u00edch a konverz\u00edch podle podkategori\u00ed.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">Za\u010d\u00e1tek \u010dervence 2026<\/span>\n            <strong>Zpr\u00e1va a doporu\u010den\u00ed<\/strong>\n            Kter\u00e9 segmenty reaguj\u00ed, kter\u00e9 ne, jak\u00e1 je cenov\u00e1 kategorie, jak\u00e9 ot\u00e1zky kladli kupuj\u00edc\u00ed.\n          <\/li>\n        <\/ol>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--tabela apress_row_class_14274104166af18e86b7725\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_20899215326af18e86b77b2 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-tabela\">\n<section class=\"btop-cs__section\">\n        <h2>Test na na\u0161em \u00fa\u010dtu p\u0159ed p\u0159echodem na vlastn\u00ed \u00fa\u010det.<\/h2>\n        <div class=\"btop-cs__wrap\">\n          <table>\n            <thead><tr><th>\u00dadaje o autorovi<\/th><th>Vlastn\u00ed z\u00e1kaznick\u00fd \u00fa\u010det<\/th><th>Test proveden\u00fd spole\u010dnost\u00ed bTOP<\/th><th>Zm\u011bna<\/th><\/tr><\/thead>\n            <tbody><tr><td>\u010cas do prvn\u00ed nab\u00eddky<\/td><td>cca 30 dn\u00ed<\/td><td>9 dn\u00ed<\/td><td>\u221270%<\/td><\/tr><tr><td>Registrace a administrativn\u00ed n\u00e1le\u017eitosti<\/td><td>sada<\/td><td>\u017e\u00e1dn\u00e9<\/td><td>,<\/td><\/tr><tr><td>N\u00e1klady na p\u0159ipojen\u00ed na stran\u011b z\u00e1kazn\u00edka<\/td><td>\u00fapln\u00fd<\/td><td>zbo\u017e\u00ed a logistika<\/td><td>,<\/td><\/tr><tr><td>Okam\u017eik rozhodnut\u00ed o trhu<\/td><td>p\u0159ed n\u00e1klady<\/td><td>podle \u00fadaj\u016f<\/td><td>,<\/td><\/tr><tr><td>Riziko v p\u0159\u00edpad\u011b negativn\u00edho v\u00fdsledku<\/td><td>vynalo\u017een\u00e9 n\u00e1klady<\/td><td>zbo\u017e\u00ed se vrac\u00ed<\/td><td>,<\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--podsumowanie apress_row_class_13896734656af18e86b7b4f\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_5117308436af18e86b7bd7 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-podsumowanie\">\n<section class=\"btop-cs__section\">\n        <h2>Jak jsme to ud\u011blali.<\/h2>\n        <p>Z\u00e1kazn\u00edk polo\u017eil ot\u00e1zku, na kterou nebylo mo\u017en\u00e9 odpov\u011bd\u011bt bez uskute\u010dn\u011bn\u00ed prodeje, a prodej vy\u017eadoval dobr\u00fd m\u011bs\u00edc vy\u0159izov\u00e1n\u00ed formalit. \u0158e\u0161en\u00edm bylo p\u0159esunout test na na\u0161i str\u00e1nku: n\u00e1\u0161 \u00fa\u010det, na\u0161e da\u0148ov\u00e1 struktura, na\u0161e logistika. V\u00fdsledek p\u0159i\u0161el po p\u011bti t\u00fddnech a byl odli\u0161n\u00fd od p\u0159edpoklad\u016f \u2013 trh se uk\u00e1zal jako atraktivn\u00ed, ale pro jinou \u010d\u00e1st katalogu. Klient si zalo\u017eil vlastn\u00ed \u00fa\u010det ji\u017e s touto informac\u00ed.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powtarzalnosc apress_row_class_17469036556af18e86b7f67\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_7722443496af18e86b7fee hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-powtarzalnosc\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Opakovatelnost<\/p>\n        <h2>Pro\u010d si mysl\u00edme, \u017ee to nebyla n\u00e1hoda.<\/h2>\n        <div class=\"btop-cs__grid3\"><div class=\"btop-cs__card\"><h3>Test odd\u011blen\u00fd od vstupu<\/h3><p>Ot\u00e1zka \u201efunguje tento trh?\" nemus\u00ed st\u00e1t tolik jako vstup na n\u011bj. Odd\u011blen\u00ed t\u011bchto dvou v\u011bc\u00ed zkracuje rozhodovac\u00ed proces o m\u011bs\u00edce a sni\u017euje s n\u00edm spojen\u00e9 riziko.<\/p><\/div><div class=\"btop-cs__card\"><h3>Reprezentativn\u00ed vzorek, nikoli bestseller<\/h3><p>Polsk\u00fd bestseller nen\u00ed dobr\u00fdm ukazatelem nov\u00e9ho trhu. N\u011bkolik index\u016f z ka\u017ed\u00e9 cenov\u00e9 kategorie vypov\u00edd\u00e1 o struktu\u0159e popt\u00e1vky v\u00edce ne\u017e deset nejprod\u00e1van\u011bj\u0161\u00edch produkt\u016f.<\/p><\/div><div class=\"btop-cs__card\"><h3>Organika p\u0159ed reklamou<\/h3><p>V\u00fdsledek dosa\u017een\u00fd bez reklamn\u00edho rozpo\u010dtu lze zopakovat. V\u00fdsledek kampan\u011b vypov\u00edd\u00e1 pouze o tom, jakou hodnotu m\u011bla samotn\u00e1 kampa\u0148.<\/p><\/div><\/div>\n        <p class=\"btop-cs__note\"><strong>Co tento p\u0159\u00edpad nedokazuje:<\/strong> Tento model nenahrazuje vstup na trh. Prodej prost\u0159ednictv\u00edm na\u0161eho \u00fa\u010dtu je omezen\u00fd a nevytv\u00e1\u0159\u00ed historii ani zna\u010dku z\u00e1kazn\u00edka na platform\u011b; jedn\u00e1 se o n\u00e1stroj pro rozhodov\u00e1n\u00ed, nikoli o kone\u010dn\u00fd zp\u016fsob prodeje.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--cta apress_row_class_18401722506af18e86b83c5\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_1833318866af18e86b845b hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-cta\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cta\">\n          <h2>Chcete si nejprve prov\u011b\u0159it trh, ne\u017e do n\u011bj investujete?<\/h2>\n          <p>Vybran\u00e9 produkty zve\u0159ejn\u00edme na na\u0161ich \u00fa\u010dtech a po n\u011bkolika t\u00fddnech v\u00e1m sd\u011bl\u00edme, zda existuje popt\u00e1vka, v jak\u00e9m segmentu a za jakou cenu. Bez registrace a bez jak\u00fdchkoli formalit z va\u0161\u00ed strany.<\/p>\n          <a class=\"btop-cs__btn\" href=\"https:\/\/btop.pl\/cs\/kontaktujte-nas\/\">Poj\u010fme si promluvit o pr\u016fzkumu trhu<\/a>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powiazane apress_row_class_13212721406af18e86b886d\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_7624838916af18e86b88f9 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-powiazane\">\n<section class=\"btop-cs__section\">\n        <h2>Pod\u00edvejte se na dal\u0161\u00ed p\u0159\u00edpadov\u00e9 studie<\/h2>\n        <div class=\"btop-cs__related\"><a href=\"https:\/\/btop.pl\/cs\/sprzedaz-na-marketplace-przez-btop\/\">Prodej na tr\u017ei\u0161ti prost\u0159ednictv\u00edm bTOP<span>Jak funguje prodej na na\u0161ich \u00fa\u010dtech<\/span><\/a><a href=\"https:\/\/btop.pl\/cs\/emag\/\">Prodej na eMAG<span>Rumunsk\u00fd trh z pohledu prodejce<\/span><\/a><a href=\"https:\/\/btop.pl\/cs\/ppwr\/\">Registrace a recyklace<span>Formality, kter\u00e9 je t\u0159eba vy\u0159\u00eddit p\u0159ed startem<\/span><\/a><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Z\u00e1kazn\u00edk necht\u011bl kv\u016fli nejist\u00e9 situaci na trhu zakl\u00e1dat \u00fa\u010det na eMAGu. Jeho produkty jsme prodali p\u0159es n\u00e1\u0161 vlastn\u00ed \u00fa\u010det a odpov\u011b\u010f p\u0159i\u0161la za 5 t\u00fddn\u016f.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1793020102","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/1793020102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=1793020102"}],"version-history":[{"count":2,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/1793020102\/revisions"}],"predecessor-version":[{"id":1793020166,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/1793020102\/revisions\/1793020166"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=1793020102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=1793020102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=1793020102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}