{"id":1793020104,"date":"2026-09-01T22:43:51","date_gmt":"2026-09-01T20:43:51","guid":{"rendered":"https:\/\/btop.pl\/?p=90001"},"modified":"2026-11-09T07:59:32","modified_gmt":"2026-11-09T06:59:32","slug":"sekce-marketplace-od-nuly","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/sekce-marketplace-od-nuly\/","title":{"rendered":"Zbudowali\u015bmy dzia\u0142, a potem si\u0119 z niego wycofali\u015bmy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--style apress_row_class_10346203556af188f09742a\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3365489026af188f097583 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Style wsp\u00f3lne dla wszystkich wierszy tego case study.\n     Usuni\u0119cie tego wiersza rozsypie wygl\u0105d pozosta\u0142ych. -->\n<style>\n.btop-cs{--c:#42b1e6;--c-dark:#1c6d95;--ink:#12212b;--muted:#5b6b76;--line:#dce7ee;--bg:#f5f9fc;\n  font-family:inherit;color:var(--ink);line-height:1.65;max-width:1040px;margin:0 auto;\n  \/* Wysokosc przyklejonego menu btop.pl. 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var(--line);border-radius:10px;padding:18px;text-decoration:none;color:var(--ink);font-weight:600;line-height:1.35}\n.btop-cs__related a:hover{border-color:var(--c)}\n.btop-cs__related span{display:block;font-size:12px;color:var(--muted);font-weight:400;margin-top:8px}\n\/* tryb wierszowy: odstepy robi juz builder strony, wiec sekcja ich nie dubluje *\/\n.btop-cs--row{margin-top:0;margin-bottom:0}\n.btop-cs--row>.btop-cs__section{margin-bottom:0}\n\/* Pierwszy wiersz stoi na samej gorze strony, pod przyklejonym menu,\n   bez tego odstepu pasek KPI chowa sie za naglowkiem. *\/\n.btop-cs--start{padding-top:var(--menu)}\n@media (max-width:782px){.btop-cs{--menu:84px}}\n@media print{.btop-cs__lb{display:none!important}.btop-cs__cta{background:#fff;color:#12212b;border:1px solid #dce7ee}}\n<\/style>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--naglowek apress_row_class_20840287136af188f097ae0\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_5697154946af188f097b75 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row btop-cs--start\" id=\"demo-04-dzial-marketplace-od-zera-naglowek\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__kpis\"><div class=\"btop-cs__kpi\"><span>Za\u0161kolen\u00e9 osoby<\/span><strong>3<\/strong><\/div><div class=\"btop-cs__kpi\"><span>P\u0159edan\u00e9 kan\u00e1ly<\/span><strong>5<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Cesta k samostatnosti<\/span><strong>6 m\u011bs\u00edc\u016f.<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Obsluha bTOP po odchodu<\/span><strong>1 den za m\u011bs\u00edc.<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Obrat 2 m\u011bs\u00edce po odchodu<\/span><strong>+4%<\/strong><\/div><\/div>\n        <h1>Vytvo\u0159ili jsme odd\u011blen\u00ed, <em>a pak jsme se z n\u011bj st\u00e1hli<\/em>.<\/h1>\n        <p class=\"btop-cs__lead\">V\u00fdrobce drobn\u00fdch dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f necht\u011bl agenturu na trval\u00e9 b\u00e1zi. Cht\u011bl vlastn\u00ed t\u00fdm, kter\u00fd by to zvl\u00e1dl bez n\u00e1s. Po 6 m\u011bs\u00edc\u00edch jsme se dohodli na jednom dni v m\u011bs\u00edci.<\/p>\n        <div class=\"btop-cs__meta\"><span class=\"btop-cs__tag\">01.07.2025-31.12.2025<\/span><span class=\"btop-cs__tag\">Allegro<\/span><span class=\"btop-cs__tag\">Amazon<\/span><span class=\"btop-cs__tag\">Kaufland<\/span><span class=\"btop-cs__tag\">eMAG<\/span><span class=\"btop-cs__tag\">Empik Place<\/span><span class=\"btop-cs__tag\">Budov\u00e1n\u00ed t\u00fdmu<\/span><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wyzwanie apress_row_class_5814631056af188f097e8e\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6968394566af188f097f1a hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-wyzwanie\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cols\">\n          <div class=\"btop-cs__card\"><h3>V\u00fdzva<\/h3><p>Z\u00e1kazn\u00edk m\u011bl \u0161patnou zku\u0161enost s p\u0159edchoz\u00ed agenturou: t\u0159i roky tr\u017eby rostly, ale ve\u0161ker\u00e9 znalosti o \u00fa\u010dtech, strategii a historii rozhodnut\u00ed z\u016fstaly na t\u00e9 druh\u00e9 stran\u011b.<\/p>\n      <p>\u0158ekl to na rovinu u\u017e p\u0159i prvn\u00edm setk\u00e1n\u00ed: nehled\u00e1 dodavatele, ale n\u011bkoho, kdo za\u0161kol\u00ed jeho lidi a pak zmiz\u00ed. Pro agenturu je to zak\u00e1zka, kter\u00e1 ze sv\u00e9 podstaty sama skon\u010d\u00ed.<\/p><\/div>\n          <div class=\"btop-cs__card\"><h3>O z\u00e1kazn\u00edkovi<\/h3><p>V\u00fdrobce drobn\u00fdch dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f, na trhu ji\u017e n\u011bkolik let, siln\u00e1 pozice v tradi\u010dn\u00edm prodejn\u00edm kan\u00e1lu i v obchodn\u00edch \u0159et\u011bzc\u00edch.<\/p>\n      <p>V oblasti e-commerce fungovalo v\u0161e nerovnom\u011brn\u011b: vlastn\u00ed internetov\u00fd obchod a jeden \u00fa\u010det na tr\u017ei\u0161ti, kter\u00fd spravovala p\u0159edchoz\u00ed agentura.<\/p><\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-1 apress_row_class_12414543736af188f098266\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6605705076af188f0982ed hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-decyzja-1\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Co jsme ud\u011blali<\/p>\n        <h2>Rozhodnut\u00ed, kter\u00e1 rozhodla o v\u00fdsledku.<\/h2>\n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUT\u00cd 01<\/span>\n          <h3>Dohodli jsme se na term\u00ednu startu<\/h3>\n          <p>Ve smlouv\u011b jsme stanovili term\u00edn p\u0159ed\u00e1n\u00ed a podm\u00ednky, kter\u00e9 mus\u00ed b\u00fdt spln\u011bny, aby k n\u011bmu mohlo doj\u00edt: kompletn\u00ed t\u00fdm, popsan\u00e9 procesy, funguj\u00edc\u00ed syst\u00e9m pod\u00e1v\u00e1n\u00ed zpr\u00e1v bez na\u0161eho z\u00e1sahu a dva \u00fapln\u00e9 m\u011bs\u00ed\u010dn\u00ed cykly proveden\u00e9 klientem pod na\u0161\u00edm dohledem.<\/p>\n          <div class=\"btop-cs__nie\"><strong>Co jsme neud\u011blali<\/strong>B\u011bhem budov\u00e1n\u00ed t\u00fdmu jsme nep\u0159evzali spr\u00e1vu \u00fa\u010dt\u016f, i kdy\u017e by to bylo rychlej\u0161\u00ed a v\u00fdsledky by rostly d\u0159\u00edve. T\u00fdm, kter\u00fd n\u011bkolik m\u011bs\u00edc\u016f jen sleduje, jak pracuje n\u011bkdo jin\u00fd, po p\u0159ed\u00e1n\u00ed nic neum\u00ed. Prvn\u00ed t\u0159i m\u011bs\u00edce \u0161lo v\u0161echno pomaleji.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-2 apress_row_class_12355316006af188f0985eb\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_4648652896af188f09866e hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-decyzja-2\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUT\u00cd 02<\/span>\n          <h3>Popisovali jsme procesy je\u0161t\u011b p\u0159edt\u00edm, ne\u017e jsme p\u0159ijali zam\u011bstnance<\/h3>\n          <p>Nejprve vznikla dokumentace: jak vypad\u00e1 pracovn\u00ed den na \u00fa\u010dtu, jak se rozhoduje o cen\u00e1ch, jak se postupuje v p\u0159\u00edpad\u011b reklamace, kdy se z\u00e1le\u017eitost eskaluje. Teprve pot\u00e9 n\u00e1sledoval n\u00e1bor.<\/p>\n      <p>Opa\u010dn\u00fd postup je v oboru standardem a vede k tomu, \u017ee za proces se pova\u017euje to, co zrovna d\u011bl\u00e1 prvn\u00ed zam\u011bstnanec.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-3 apress_row_class_5110777936af188f098998\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_16618983276af188f098a1c hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-decyzja-3\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUT\u00cd 03<\/span>\n          <h3>P\u0159edali jsme \u0159\u00edzen\u00ed dva cykly p\u0159ed koncem smlouvy<\/h3>\n          <p>B\u011bhem posledn\u00edch dvou m\u011bs\u00edc\u016f si t\u00fdm klienta v\u0161e \u0159\u00eddil s\u00e1m a my jsme jen pozorovali a d\u011blali si pozn\u00e1mky. To byla nejn\u00e1ro\u010dn\u011bj\u0161\u00ed \u010d\u00e1st projektu; t\u0159ikr\u00e1t jsme se zdr\u017eeli toho, abychom opravili rozhodnut\u00ed, kter\u00e9 se n\u00e1m jevilo jako chybn\u00e9.<\/p>\n      <p>Dv\u011b z t\u011bchto t\u0159\u00ed rozhodnut\u00ed se uk\u00e1zala jako spr\u00e1vn\u00e1. Jedno z nich st\u00e1lo klienta trochu pen\u011bz, ale byly to nejl\u00e9pe vynalo\u017een\u00e9 pen\u00edze v r\u00e1mci cel\u00e9ho projektu, proto\u017ee t\u00fdm se z n\u011bj nau\u010dil v\u00edce ne\u017e z cel\u00e9 dokumentace.<\/p>\n          <div class=\"btop-cs__nie\"><strong>Co jsme neud\u011blali<\/strong>B\u011bhem zku\u0161ebn\u00edho obdob\u00ed jsme chyby neopravovali, s v\u00fdjimkou situac\u00ed, kter\u00e9 mohly v\u00e9st k zablokov\u00e1n\u00ed \u00fa\u010dtu nebo ke ztr\u00e1t\u011b p\u0159esahuj\u00edc\u00ed stanoven\u00fd limit. T\u00fdm, kter\u00fd v\u00ed, \u017ee za n\u00edm n\u011bkdo opravy prov\u00e1d\u00ed, nep\u0159ij\u00edm\u00e1 odpov\u011bdnost.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--etapy apress_row_class_11469274916af188f098dc7\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_704990476af188f098e5c hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-etapy\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Pr\u016fb\u011bh<\/p>\n        <h2>Kl\u00ed\u010dov\u00e9 etapy.<\/h2>\n        <ol class=\"btop-cs__timeline\">\n          <li>\n            <span class=\"btop-cs__when\">\u010cervenec 2025<\/span>\n            <strong>Audit a dokumentace proces\u016f<\/strong>\n            Stav \u00fa\u010dt\u016f, obnoven\u00ed p\u0159\u00edstup\u016f, popis rol\u00ed a provozn\u00edch postup\u016f. Zat\u00edm bez n\u00e1boru.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">Srpen 2025<\/span>\n            <strong>N\u00e1bor na uveden\u00e9 pozice<\/strong>\n            T\u0159i osoby: koordin\u00e1tor kan\u00e1l\u016f, specialista na nab\u00eddky a obsah, z\u00e1kaznick\u00fd servis a reklamace.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">Z\u00e1\u0159\u00ed 2025<\/span>\n            <strong>Spole\u010dn\u00e1 pr\u00e1ce<\/strong>\n            T\u00fdm klienta pracuje, bTOP projekt \u0159\u00edd\u00ed a pr\u016fb\u011b\u017en\u011b upravuje. Spu\u0161t\u011bn\u00ed \u010dty\u0159 nov\u00fdch kan\u00e1l\u016f jako \u0161kolic\u00edho materi\u00e1lu.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">\u0158\u00edjen 2025<\/span>\n            <strong>P\u0159evzet\u00ed odpov\u011bdnosti<\/strong>\n            Postupn\u00e9 p\u0159ed\u00e1v\u00e1n\u00ed rozhodnut\u00ed o cen\u00e1ch, reklamn\u00edch rozpo\u010dt\u016f a kontakt\u016f s platformami.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">Listopad, prosinec 2025<\/span>\n            <strong>Dva cykly bez n\u00e1s<\/strong>\n            T\u00fdm v\u0161e \u0159\u00edd\u00ed samostatn\u011b, bTOP situaci sleduje a nezasahuje, pokud nejsou p\u0159ekro\u010deny stanoven\u00e9 limity.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">Prosinec 2025<\/span>\n            <strong>P\u0159ed\u00e1n\u00ed a nov\u00fd postup<\/strong>\n            Ukon\u010den\u00ed implementa\u010dn\u00ed smlouvy. Zb\u00fdv\u00e1 jeden konzulta\u010dn\u00ed den za m\u011bs\u00edc a p\u0159\u00edstup k podpo\u0159e p\u0159i vstupu na nov\u00e9 trhy.\n          <\/li>\n        <\/ol>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--tabela apress_row_class_12478081676af188f099250\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_16177477666af188f0992dd hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-tabela\">\n<section class=\"btop-cs__section\">\n        <h2>Stav na za\u010d\u00e1tku a dva m\u011bs\u00edce po p\u0159ed\u00e1n\u00ed.<\/h2>\n        <div class=\"btop-cs__wrap\">\n          <table>\n            <thead><tr><th>\u00dadaje o autorovi<\/th><th>\u010cervenec 2025<\/th><th>\u00danor 2026<\/th><th>Zm\u011bna<\/th><\/tr><\/thead>\n            <tbody><tr><td>Osoby odpov\u011bdn\u00e9 za tr\u017ei\u0161t\u011b<\/td><td>0<\/td><td>3<\/td><td>,<\/td><\/tr><tr><td>Aktivn\u00ed kan\u00e1ly<\/td><td>1<\/td><td>5<\/td><td>+4<\/td><\/tr><tr><td>Popsan\u00e9 provozn\u00ed procesy<\/td><td>0<\/td><td>11<\/td><td>,<\/td><\/tr><tr><td>P\u0159\u00edstupy k \u00fa\u010dt\u016fm na stran\u011b klienta<\/td><td>\u010d\u00e1ste\u010dn\u00e9<\/td><td>\u00fapln\u00e9<\/td><td>,<\/td><\/tr><tr><td>Extern\u00ed slu\u017eby \u2013 m\u011bs\u00ed\u010dn\u011b<\/td><td>14 dn\u00ed<\/td><td>1. den<\/td><td>\u221293%<\/td><\/tr><tr><td>Obrat v oblasti e-commerce, 2 m\u011bs\u00edce po p\u0159ed\u00e1n\u00ed<\/td><td>z\u00e1kladn\u00ed \u00farove\u0148<\/td><td>+4%<\/td><td>+4%<\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--podsumowanie apress_row_class_17854319596af188f099674\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_19257633526af188f0996fc hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-podsumowanie\">\n<section class=\"btop-cs__section\">\n        <h2>Jak jsme to ud\u011blali.<\/h2>\n        <p>Nejt\u011b\u017e\u0161\u00ed na tomto projektu nebylo sestavit t\u00fdm, ale zdr\u017eet se toho, abych za n\u011bj pracoval. Term\u00edn dokon\u010den\u00ed stanoven\u00fd ve smlouv\u011b n\u00e1s donutil ka\u017edou \u010dinnost sp\u00ed\u0161e p\u0159edv\u00e9st, ne\u017e ji skute\u010dn\u011b prov\u00e9st, i kdy\u017e by proveden\u00ed bylo rychlej\u0161\u00ed. Procesy jsme popsali je\u0161t\u011b p\u0159ed n\u00e1borem, aby lid\u00e9 nastupovali do ji\u017e p\u0159ipraven\u00fdch rol\u00ed. Posledn\u00ed dva m\u011bs\u00edce jsme sledovali, jak t\u00fdm d\u011bl\u00e1 chyby, a neopravovali jsme je, s v\u00fdjimkou p\u0159\u00edpad\u016f, kter\u00e9 by mohly v\u00e9st ke ztr\u00e1t\u011b \u00fa\u010dtu.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powtarzalnosc apress_row_class_13873941956af188f099abd\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12771628256af188f099b44 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-powtarzalnosc\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Opakovatelnost<\/p>\n        <h2>Pro\u010d si mysl\u00edme, \u017ee to nebyla n\u00e1hoda.<\/h2>\n        <div class=\"btop-cs__grid3\"><div class=\"btop-cs__card\"><h3>Datum vyd\u00e1n\u00ed zaznamenan\u00e9 na za\u010d\u00e1tku<\/h3><p>Term\u00edn p\u0159ed\u00e1n\u00ed stanoven\u00fd ve smlouv\u011b ovliv\u0148uje ka\u017ed\u00e9 dal\u0161\u00ed rozhodnut\u00ed: zda se bude u\u010dit, nebo prov\u00e1d\u011bt. Bez n\u011bj se implementa\u010dn\u00ed projekt v\u017edy zvrhne v b\u011b\u017en\u00fd provoz.<\/p><\/div><div class=\"btop-cs__card\"><h3>Procesy p\u0159ed n\u00e1borem<\/h3><p>Popisovan\u00e9 role umo\u017e\u0148uj\u00ed n\u00e1bor zam\u011bstnanc\u016f na z\u00e1klad\u011b konkr\u00e9tn\u00edch kompetenc\u00ed. P\u0159i opa\u010dn\u00e9m po\u0159ad\u00ed se procesem st\u00e1v\u00e1 to, co zrovna d\u011bl\u00e1 prvn\u00ed p\u0159ijat\u00fd zam\u011bstnanec.<\/p><\/div><div class=\"btop-cs__card\"><h3>Zku\u0161ebn\u00ed doba bez \u00faprav<\/h3><p>T\u00fdm, za kter\u00fdm n\u011bkdo prov\u00e1d\u00ed korektury, nep\u0159eb\u00edr\u00e1 odpov\u011bdnost. N\u011bkolik chyb odhalen\u00fdch p\u0159ed p\u0159ed\u00e1n\u00edm vyjde levn\u011bji ne\u017e jedna chyba odhalen\u00e1 a\u017e po n\u011bm.<\/p><\/div><\/div>\n        <p class=\"btop-cs__note\"><strong>Co tento p\u0159\u00edpad nedokazuje:<\/strong> Tento model nen\u00ed levn\u011bj\u0161\u00ed ne\u017e st\u00e1l\u00e1 spr\u00e1va; v prvn\u00edm roce je v\u00fdrazn\u011b dra\u017e\u0161\u00ed a pomalej\u0161\u00ed. Vyplat\u00ed se firm\u00e1m, kter\u00e9 pl\u00e1nuj\u00ed marketplace jako strategick\u00fd kan\u00e1l na n\u011bkolik let, nikoli t\u011bm, kter\u00e9 si cht\u011bj\u00ed ov\u011b\u0159it, zda je to pro n\u011b v\u016fbec vhodn\u00e9.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--cta apress_row_class_6742821656af188f099eec\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_18166588656af188f099f70 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-cta\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cta\">\n          <h2>Chcete m\u00edt tuto kompetenci u sebe, a ne v agentu\u0159e?<\/h2>\n          <p>Pop\u00ed\u0161eme procesy, pom\u016f\u017eeme s n\u00e1borem a za\u0161kol\u00edme t\u00fdm, aby pracoval s va\u0161imi \u00fa\u010dty a va\u0161imi daty. S term\u00ednem ukon\u010den\u00ed stanoven\u00fdm na za\u010d\u00e1tku, nikoli na konci.<\/p>\n          <a class=\"btop-cs__btn\" href=\"https:\/\/btop.pl\/cs\/kontaktujte-nas\/\">Poj\u010fme si promluvit o struktu\u0159e odd\u011blen\u00ed<\/a>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powiazane apress_row_class_2206451446af188f09a343\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_8892651376af188f09a3d1 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-powiazane\">\n<section class=\"btop-cs__section\">\n        <h2>Pod\u00edvejte se na dal\u0161\u00ed p\u0159\u00edpadov\u00e9 studie<\/h2>\n        <div class=\"btop-cs__related\"><a href=\"https:\/\/btop.pl\/cs\/budowa-dzialu-marketplace-w-firmie\/\">Vytvo\u0159en\u00ed odd\u011blen\u00ed marketplace ve firm\u011b<span>Jak takov\u00fd projekt vypad\u00e1 krok za krokem<\/span><\/a><a href=\"https:\/\/btop.pl\/cs\/audit-uctu\/\">Audit \u00fa\u010dt\u016f na tr\u017ei\u0161t\u00edch<span>\u010c\u00edm za\u010d\u00edn\u00e1 ka\u017ed\u00e1 akvizice<\/span><\/a><a href=\"https:\/\/btop.pl\/cs\/nasazeni-na-zakladne\/\">Zaveden\u00ed syst\u00e9mu Base<span>N\u00e1stroje, kter\u00e9 z\u016fst\u00e1vaj\u00ed na stran\u011b klienta<\/span><\/a><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>T\u0159i lid\u00e9, 5 kan\u00e1l\u016f, 6 m\u011bs\u00edc\u016f. Pot\u00e9 jsme p\u0159edali veden\u00ed a z\u016fstali jsme u jednoho konzulta\u010dn\u00edho dne za m\u011bs\u00edc. Takto vypad\u00e1 odchod agentury z projektu.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1793020104","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/1793020104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=1793020104"}],"version-history":[{"count":2,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/1793020104\/revisions"}],"predecessor-version":[{"id":1793020162,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/1793020104\/revisions\/1793020162"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=1793020104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=1793020104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=1793020104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}