{"id":1793020110,"date":"2026-08-01T22:43:52","date_gmt":"2026-08-01T20:43:52","guid":{"rendered":"https:\/\/btop.pl\/?p=90001"},"modified":"2026-11-09T08:54:21","modified_gmt":"2026-11-09T07:54:21","slug":"hlavni-obrazek-a-proklikovatelnost","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/hlavni-obrazek-a-proklikovatelnost\/","title":{"rendered":"Ten sam produkt, ta sama cena, inny pierwszy kadr"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--style apress_row_class_13446143976af1890489b97\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_10761550796af1890489cdf hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Style wsp\u00f3lne dla wszystkich wierszy tego case study.\n     Usuni\u0119cie tego wiersza rozsypie wygl\u0105d pozosta\u0142ych. -->\n<style>\n.btop-cs{--c:#42b1e6;--c-dark:#1c6d95;--ink:#12212b;--muted:#5b6b76;--line:#dce7ee;--bg:#f5f9fc;\n  font-family:inherit;color:var(--ink);line-height:1.65;max-width:1040px;margin:0 auto;\n  \/* Wysokosc przyklejonego menu btop.pl. 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var(--line);border-radius:10px;padding:18px;text-decoration:none;color:var(--ink);font-weight:600;line-height:1.35}\n.btop-cs__related a:hover{border-color:var(--c)}\n.btop-cs__related span{display:block;font-size:12px;color:var(--muted);font-weight:400;margin-top:8px}\n\/* tryb wierszowy: odstepy robi juz builder strony, wiec sekcja ich nie dubluje *\/\n.btop-cs--row{margin-top:0;margin-bottom:0}\n.btop-cs--row>.btop-cs__section{margin-bottom:0}\n\/* Pierwszy wiersz stoi na samej gorze strony, pod przyklejonym menu,\n   bez tego odstepu pasek KPI chowa sie za naglowkiem. *\/\n.btop-cs--start{padding-top:var(--menu)}\n@media (max-width:782px){.btop-cs{--menu:84px}}\n@media print{.btop-cs__lb{display:none!important}.btop-cs__cta{background:#fff;color:#12212b;border:1px solid #dce7ee}}\n<\/style>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_17115253556af189048a240\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_18727015986af189048a2ef hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--naglowek apress_row_class_8741177646af189048a5f6\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_13311767686af189048a690 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row btop-cs--start\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-naglowek\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__kpis\"><div class=\"btop-cs__kpi\"><span>CTR<\/span><strong>0,9% \u2192 2,3%<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Zm\u011bn\u011bn\u00e9 nab\u00eddky<\/span><strong>220<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Zm\u011bny v cen\u011b<\/span><strong>0<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Pracovn\u00ed doba na SKU<\/span><strong>18 minut<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Prodej na z\u00e1klad\u011b upraven\u00fdch nab\u00eddek<\/span><strong>+150%<\/strong><\/div><\/div>\n        <h1>Stejn\u00fd v\u00fdrobek, stejn\u00e1 cena, <em>jin\u00fd prvn\u00ed z\u00e1b\u011br<\/em>.<\/h1>\n        <p class=\"btop-cs__lead\">Miniatura je jedin\u00e1 v\u011bc, kterou kupuj\u00edc\u00ed vid\u00ed p\u0159ed kliknut\u00edm. Ve 220 nab\u00eddk\u00e1ch jsme zm\u011bnili pouze ji a nic jin\u00e9ho jsme nem\u011bnili.<\/p>\n        <div class=\"btop-cs__meta\"><span class=\"btop-cs__tag\">15.04.2026-31.05.2026<\/span><span class=\"btop-cs__tag\">Allegro<\/span><span class=\"btop-cs__tag\">Produktov\u00e9 fotografie<\/span><span class=\"btop-cs__tag\">Kuchy\u0148sk\u00e9 dopl\u0148ky<\/span><span class=\"btop-cs__tag\">Jednor\u00e1zov\u00e1 slu\u017eba<\/span><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_4361500346af189048a9d6\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3304225286af189048aa6a hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wyzwanie apress_row_class_4333019536af189048ad47\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_9328612166af189048adf0 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-wyzwanie\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cols\">\n          <div class=\"btop-cs__card\"><h3>V\u00fdzva<\/h3><p>Nab\u00eddky tohoto klienta se umis\u0165ovaly na p\u0159edn\u00edch m\u00edstech ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, m\u011bly konkurenceschopn\u00e9 ceny a obsahovaly kompletn\u00ed specifikace. P\u0159esto v\u0161ak podlehly dra\u017e\u0161\u00ed konkurenci ve stejn\u00e9m seznamu v\u00fdsledk\u016f.<\/p>\n      <p>V\u0161echny hlavn\u00ed fotografie vznikly b\u011bhem produktov\u00e9ho focen\u00ed pro ti\u0161t\u011bn\u00fd katalog: produkt v aran\u017em\u00e1, v kontextu kuchyn\u011b, v tepl\u00e9m sv\u011btle. V katalogu form\u00e1tu A4 vypadaj\u00ed hezky, ale ve \u010dtverci o stran\u011b 200 pixel\u016f v seznamu v\u00fdsledk\u016f vedle dvaceti dal\u0161\u00edch jsou ne\u010diteln\u00e9.<\/p><\/div>\n          <div class=\"btop-cs__card\"><h3>O z\u00e1kazn\u00edkovi<\/h3><p>V\u00fdrobce kuchy\u0148sk\u00fdch dopl\u0148k\u016f, omezen\u00fd sortiment, siln\u00e1 cenov\u00e1 konkurence v dan\u00e9 kategorii.<\/p>\n      <p>Fotografie poch\u00e1zely z jedn\u00e9 focen\u00ed p\u0159ed t\u0159emi lety a byly bez \u00faprav pou\u017eity na v\u0161ech kan\u00e1lech.<\/p><\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_2200795086af189048b11f\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12848362226af189048b1cc hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-1 apress_row_class_2669417026af189048b55b\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_858781076af189048b61c hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-decyzja-1\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Co jsme ud\u011blali<\/p>\n        <h2>Rozhodnut\u00ed, kter\u00e1 rozhodla o v\u00fdsledku.<\/h2>\n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUT\u00cd 01<\/span>\n          <h3>Prohl\u00ed\u017eeli jsme si miniatury v takov\u00e9 velikosti, v jak\u00e9 je vid\u00ed kupuj\u00edc\u00ed<\/h3>\n          <p>Prvn\u00edm krokem nebylo focen\u00ed, ale sn\u00edmek obrazovky se seznamem v\u00fdsledk\u016f v mobilu. Miniatury z\u00e1kazn\u00edka a konkurence vedle sebe odhalily probl\u00e9m b\u011bhem p\u016fl vte\u0159iny: na jeho fotk\u00e1ch nebylo mo\u017en\u00e9 rozpoznat, o jak\u00fd produkt se jedn\u00e1.<\/p>\n      <p>Tato kompozice, kter\u00e1 v katalogu navozuje atmosf\u00e9ru, zab\u00edr\u00e1 na pozad\u00ed plochu 70% v \u010dtverci o rozm\u011brech 200 \u00d7 200 pixel\u016f.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_1990505896af189048ba3e\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_9810460376af189048bb18 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-2 apress_row_class_10067932126af189048beb3\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_9951068146af189048bf89 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-decyzja-2\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUT\u00cd 02<\/span>\n          <h3>St\u00e1vaj\u00edc\u00ed fotografie jsme o\u0159\u00edzli, m\u00edsto abychom po\u0159izovali nov\u00e9<\/h3>\n          <p>Nov\u00e9 focen\u00ed 220 index\u016f je n\u00e1kladn\u00e9 a vy\u017eaduje hodn\u011b pr\u00e1ce. M\u00edsto toho jsme vzali zdrojov\u00e9 soubory z p\u0159edchoz\u00edho focen\u00ed a upravili jsme jejich kompozici: produkt vypl\u0148uje z\u00e1b\u011br, pozad\u00ed je o\u0159\u00edznut\u00e9 nebo zesv\u011btlen\u00e9, detail je rozpoznateln\u00fd i p\u0159i mal\u00e9m rozm\u011bru.<\/p>\n      <p>Pr\u016fm\u011brn\u00e1 doba pr\u00e1ce \u010dinila 18 minut na index, celkem 66 hodin. V p\u0159\u00edpad\u011b nov\u00e9 kampan\u011b by to bylo n\u011bkolikr\u00e1t dra\u017e\u0161\u00ed a trvalo by to o t\u0159i m\u011bs\u00edce d\u00e9le, p\u0159i\u010dem\u017e rozd\u00edl v CTR by pravd\u011bpodobn\u011b nebyl \u017e\u00e1dn\u00fd.<\/p>\n          <div class=\"btop-cs__nie\"><strong>Co jsme neud\u011blali<\/strong>Na miniatury jsme nep\u0159idali \u017e\u00e1dn\u00e9 obr\u00e1zky, r\u00e1me\u010dky ani n\u00e1pisy typu \u201eakce\". Kr\u00e1tkodob\u011b sice zvy\u0161uj\u00ed CTR, ale p\u0159itahuj\u00ed kliknut\u00ed od lid\u00ed, kte\u0159\u00ed tento produkt nehledali, konverze kles\u00e1 a algoritmus po n\u011bkolika t\u00fddnech sn\u00ed\u017e\u00ed pozici nab\u00eddky. Zvy\u0161ovali bychom tak ukazatel na \u00fakor prodeje.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_6653665386af189048c377\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_13946535186af189048c446 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-3 apress_row_class_14945043816af189048c804\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_4432243756af189048c8d0 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-decyzja-3\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUT\u00cd 03<\/span>\n          <h3>Zav\u00e1d\u011bli jsme to po \u010d\u00e1stech, s kontroln\u00ed skupinou<\/h3>\n          <p>Prvn\u00edch 60 nab\u00eddek jsme zm\u011bnili b\u011bhem jednoho t\u00fddne, zbytek pak v pr\u016fb\u011bhu n\u00e1sleduj\u00edc\u00edch p\u011bti t\u00fddn\u016f. P\u0159ibli\u017en\u011b 80 index\u016f s podobn\u00fdmi charakteristikami jsme ponechali beze zm\u011bny jako kontroln\u00ed skupinu po celou dobu m\u011b\u0159en\u00ed.<\/p>\n      <p>D\u00edky tomu v\u00edme, \u017ee tento n\u00e1r\u016fst nebyl zp\u016fsoben sez\u00f3nn\u00edmi vlivy ani zm\u011bnami na stran\u011b platformy; kontroln\u00ed nab\u00eddky se b\u011bhem t\u011bchto \u0161esti t\u00fddn\u016f v\u016fbec nezm\u011bnily.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_9856637806af189048cd5f\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_15736921816af189048ce34 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--etapy apress_row_class_12285249316af189048d288\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_8001301506af189048d339 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-etapy\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Pr\u016fb\u011bh<\/p>\n        <h2>Kl\u00ed\u010dov\u00e9 etapy.<\/h2>\n        <ol class=\"btop-cs__timeline\">\n          <li>\n            <span class=\"btop-cs__when\">Polovina dubna 2026<\/span>\n            <strong>Prohl\u00ed\u017een\u00ed miniatur na mobilu<\/strong>\n            Porovn\u00e1n\u00ed nab\u00eddek klienta a konkurence v re\u00e1ln\u00e9 velikosti zobrazen\u00ed. V\u00fdb\u011br 220 inzer\u00e1t\u016f s nejni\u017e\u0161\u00ed m\u00edrou prokliku (CTR).\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">Duben 2026<\/span>\n            <strong>Prvn\u00ed v\u00e1rka, 60 nab\u00eddek<\/strong>\n            P\u0159esm\u011brov\u00e1n\u00ed zdrojov\u00fdch soubor\u016f, test na nejm\u00e9n\u011b klikan\u00fdch indexech.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">Konec dubna, kv\u011bten 2026<\/span>\n            <strong>Zb\u00fdvaj\u00edc\u00edch 160 nab\u00eddek<\/strong>\n            Rozlo\u017eeno na p\u011bt t\u00fddn\u016f, s zachov\u00e1n\u00edm kontroln\u00ed skupiny 80 index\u016f.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">Konec kv\u011btna 2026<\/span>\n            <strong>M\u011b\u0159en\u00ed a p\u0159ed\u00e1n\u00ed pokyn\u016f<\/strong>\n            Srovn\u00e1n\u00ed s kontroln\u00ed skupinou. Z\u00e1kazn\u00edk obdr\u017eel pokyny pro v\u00fdb\u011br person\u00e1lu, kter\u00e9 m\u00e1 uplat\u0148ovat u nov\u00fdch produkt\u016f.\n          <\/li>\n        <\/ol>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_3249702556af189048d861\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12155605406af189048d905 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wykres apress_row_class_11889875296af189048dcf3\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3821074246af189048dd8e hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-wykres\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">V\u00fdsledky<\/p>\n        <h2>T\u00fddenn\u00ed CTR: nab\u00eddky upraven\u00e9 ve srovn\u00e1n\u00ed s kontroln\u00ed skupinou.<\/h2>\n      <div class=\"btop-cs__chart\">\n        <svg viewbox=\"0 0 760 334\" role=\"img\" aria-label=\"Sloupcov\u00fd graf: CTR za t\u00fdden: upraven\u00e9 nab\u00eddky ve srovn\u00e1n\u00ed s kontroln\u00ed skupinou, m\u00edra prokliku ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed \u00b7 %. \u0158ada: 220 upraven\u00fdch nab\u00eddek, kontroln\u00ed skupina.\">\n          <g stroke=\"#dce7ee\" stroke-width=\"1\"><line x1=\"64\" y1=\"262.0\" x2=\"744\" y2=\"262.0\"\/><line x1=\"64\" y1=\"213.6\" x2=\"744\" y2=\"213.6\"\/><line x1=\"64\" y1=\"165.2\" x2=\"744\" y2=\"165.2\"\/><line x1=\"64\" y1=\"116.8\" x2=\"744\" y2=\"116.8\"\/><line x1=\"64\" y1=\"68.4\" x2=\"744\" y2=\"68.4\"\/><line x1=\"64\" y1=\"20.0\" x2=\"744\" y2=\"20.0\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"end\"><text x=\"54\" y=\"266.0\">0<\/text><text x=\"54\" y=\"217.6\">0,5<\/text><text x=\"54\" y=\"169.2\">1<\/text><text x=\"54\" y=\"120.8\">1,5<\/text><text x=\"54\" y=\"72.4\">2<\/text><text x=\"54\" y=\"24.0\">2,5<\/text><\/g>\n          <g fill=\"#42b1e6\"><rect x=\"91.7\" y=\"174.9\" width=\"28.0\" height=\"87.1\" rx=\"3\"\/><rect x=\"205.0\" y=\"126.5\" width=\"28.0\" height=\"135.5\" rx=\"3\"\/><rect x=\"318.3\" y=\"87.8\" width=\"28.0\" height=\"174.2\" rx=\"3\"\/><rect x=\"431.7\" y=\"68.4\" width=\"28.0\" height=\"193.6\" rx=\"3\"\/><rect x=\"545.0\" y=\"49.0\" width=\"28.0\" height=\"213.0\" rx=\"3\"\/><rect x=\"658.3\" y=\"39.4\" width=\"28.0\" height=\"222.6\" rx=\"3\"\/><\/g>\n        <g fill=\"#1c6d95\"><rect x=\"121.7\" y=\"174.9\" width=\"28.0\" height=\"87.1\" rx=\"3\"\/><rect x=\"235.0\" y=\"174.9\" width=\"28.0\" height=\"87.1\" rx=\"3\"\/><rect x=\"348.3\" y=\"174.9\" width=\"28.0\" height=\"87.1\" rx=\"3\"\/><rect x=\"461.7\" y=\"174.9\" width=\"28.0\" height=\"87.1\" rx=\"3\"\/><rect x=\"575.0\" y=\"174.9\" width=\"28.0\" height=\"87.1\" rx=\"3\"\/><rect x=\"688.3\" y=\"174.9\" width=\"28.0\" height=\"87.1\" rx=\"3\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"middle\"><text x=\"120.7\" y=\"284\">T1<\/text><text x=\"234.0\" y=\"284\">T2<\/text><text x=\"347.3\" y=\"284\">T3<\/text><text x=\"460.7\" y=\"284\">T4<\/text><text x=\"574.0\" y=\"284\">T5<\/text><text x=\"687.3\" y=\"284\">T6<\/text><\/g>\n          <text class=\"btop-cs__axis\" x=\"64\" y=\"328\">proklikovost ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed \u00b7 %<\/text>\n        <\/svg>\n        <div class=\"btop-cs__legend\"><span><i style=\"background:#42b1e6\"><\/i>220 upraven\u00fdch nab\u00eddek<\/span><span><i style=\"background:#1c6d95\"><\/i>Kontroln\u00ed skupina<\/span><\/div>\n      <\/div>\n        <p class=\"btop-cs__note\">Tento n\u00e1r\u016fst se rozkl\u00e1d\u00e1 na n\u011bkolik t\u00fddn\u016f, proto\u017ee jsme nab\u00eddky m\u011bnili po \u010d\u00e1stech, a ne v\u0161echny najednou.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_18840917726af189048e226\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_1690598266af189048e2b8 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--tabela apress_row_class_14809191196af189048e679\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_18045858386af189048e707 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-tabela\">\n<section class=\"btop-cs__section\">\n        <h2>Co zm\u011bnila samotn\u00e1 miniatura.<\/h2>\n        <div class=\"btop-cs__wrap\">\n          <table>\n            <thead><tr><th>\u00dadaje o autorovi<\/th><th>P\u0159ed<\/th><th>Po 6 t\u00fddnech<\/th><th>Zm\u011bna<\/th><\/tr><\/thead>\n            <tbody><tr><td>CTR v seznamu v\u00fdsledk\u016f<\/td><td>0,9%<\/td><td>2,3%<\/td><td>+1,4 procentn\u00edho bodu.<\/td><\/tr><tr><td>Konverze na str\u00e1nce produktu<\/td><td>3,1%<\/td><td>3,1%<\/td><td>,<\/td><\/tr><tr><td>Prodej na z\u00e1klad\u011b upraven\u00fdch nab\u00eddek<\/td><td>z\u00e1kladn\u00ed \u00farove\u0148<\/td><td>+150%<\/td><td>+150%<\/td><\/tr><tr><td>Zm\u011bn\u011bn\u00e9 indexy<\/td><td>0<\/td><td>220<\/td><td>+220<\/td><\/tr><tr><td>Celkov\u00e1 doba pr\u00e1ce<\/td><td>,<\/td><td>66 hodin<\/td><td>,<\/td><\/tr><tr><td>Zm\u011bny v cen\u011b a popisu<\/td><td>,<\/td><td>0<\/td><td>,<\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_16029012236af189048eb5b\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_18787210546af189048ebe8 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--screeny apress_row_class_6890384196af189048efbe\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_15468624356af189048f059 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-screeny\">\n<section class=\"btop-cs__section\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-screeny\">\n        <p class=\"btop-cs__eyebrow\">Z panelu<\/p>\n        <h2>Co bylo patrn\u00e9 z \u00fadaj\u016f.<\/h2>\n\n      <figure class=\"btop-cs__shot\">\n        <div class=\"btop-cs__compare\">\n          <div class=\"btop-cs__pane\">\n            \n            <a href=\"#demo-07-zdjecie-glowne-i-klikalnosc-shot-1-a\"><img decoding=\"async\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdjecie-przed.jpg\" alt=\"Porovn\u00e1n\u00ed dvou sn\u00edmk\u016f stejn\u00e9ho produktu ve form\u011b miniatur v seznamu v\u00fdsledk\u016f, stav p\u0159ed\" loading=\"lazy\"><\/a>\n          <\/div>\n          <div class=\"btop-cs__pane\">\n            \n            <a href=\"#demo-07-zdjecie-glowne-i-klikalnosc-shot-1-b\"><img decoding=\"async\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdjecie-po.jpg\" alt=\"Porovn\u00e1n\u00ed dvou sn\u00edmk\u016f stejn\u00e9ho produktu ve form\u011b miniatur v seznamu v\u00fdsledk\u016f, stav po\" loading=\"lazy\"><\/a>\n          <\/div>\n        <\/div>\n        <figcaption>Stejn\u00e1 zdrojov\u00e1 fotografie ve dvou z\u00e1b\u011brech, zobrazen\u00e1 ve velikosti, v jak\u00e9 se zobrazuje v seznamu v\u00fdsledk\u016f. Vlevo kompozice z katalogov\u00e9 focen\u00ed, vpravo z\u00e1b\u011br pro miniaturu.<\/figcaption>\n      <\/figure>\n      <div class=\"btop-cs__lb\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-shot-1-a\"><a class=\"btop-cs__lb-tlo\" href=\"#demo-07-zdjecie-glowne-i-klikalnosc-screeny\" aria-label=\"Zav\u0159\u00edt\"><\/a><img decoding=\"async\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/case-studies\/demo-07-zdjecie-glowne-i-klikalnosc\/demo-miniatura-przed.png\" alt=\"Porovn\u00e1n\u00ed dvou sn\u00edmk\u016f stejn\u00e9ho produktu ve form\u011b miniatur v seznamu v\u00fdsledk\u016f\"><\/div>\n      <div class=\"btop-cs__lb\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-shot-1-b\"><a class=\"btop-cs__lb-tlo\" href=\"#demo-07-zdjecie-glowne-i-klikalnosc-screeny\" aria-label=\"Zav\u0159\u00edt\"><\/a><img decoding=\"async\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/case-studies\/demo-07-zdjecie-glowne-i-klikalnosc\/demo-miniatura-po.png\" alt=\"Porovn\u00e1n\u00ed dvou sn\u00edmk\u016f stejn\u00e9ho produktu ve form\u011b miniatur v seznamu v\u00fdsledk\u016f\"><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_3013672226af189048f4d2\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_7114789096af189048f55f hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--podsumowanie apress_row_class_4231649286af189048f993\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12072579076af189048fa20 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-podsumowanie\">\n<section class=\"btop-cs__section\">\n        <h2>Jak jsme to ud\u011blali.<\/h2>\n        <p>Probl\u00e9m jsme si uv\u011bdomili hned, kdy\u017e jsme si prohl\u00ed\u017eeli miniatury v takov\u00e9 velikosti, v jak\u00e9 je vid\u00ed kupuj\u00edc\u00ed na mobilu, a ne ve zdrojov\u00e9m souboru na monitoru. Fotografie byly dobr\u00e9, jen po\u0159\u00edzen\u00e9 pro jin\u00e9 m\u00e9dium. Nam\u00edsto objedn\u00e1n\u00ed nov\u00e9ho focen\u00ed jsme o\u0159\u00edzli st\u00e1vaj\u00edc\u00ed soubory, co\u017e znamenalo 18 minut pr\u00e1ce na jeden index. Upravovali jsme inzer\u00e1ty s nejni\u017e\u0161\u00edm CTR, tak\u017ee v m\u011b\u0159\u00edtku cel\u00e9ho \u00fa\u010dtu je efekt men\u0161\u00ed ne\u017e u samotn\u00fdch opraven\u00fdch inzer\u00e1t\u016f. Kontroln\u00ed skupina z\u016fstala po celou dobu beze zm\u011bn a pr\u00e1v\u011b ona dokazuje, \u017ee n\u00e1r\u016fst nebyl sez\u00f3nn\u00ed.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_12881150186af189048fe4f\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_1520653036af189048fede hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powtarzalnosc apress_row_class_13783103136af18904902dd\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_17013554646af1890490365 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-powtarzalnosc\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Opakovatelnost<\/p>\n        <h2>Pro\u010d si mysl\u00edme, \u017ee to nebyla n\u00e1hoda.<\/h2>\n        <div class=\"btop-cs__grid3\"><div class=\"btop-cs__card\"><h3>Ohodno\u0165te n\u00e1vrh v podm\u00ednk\u00e1ch zobrazen\u00ed<\/h3><p>Fotografie se posuzuje podle velikosti a podle za\u0159\u00edzen\u00ed, na kter\u00e9m ji kupuj\u00edc\u00ed uvid\u00ed. Soubor otev\u0159en\u00fd na velk\u00e9m monitoru v\u017edy vypad\u00e1 l\u00e9pe, ne\u017e jak ve skute\u010dnosti funguje.<\/p><\/div><div class=\"btop-cs__card\"><h3>\u00daprava kompozice p\u0159ed nov\u00fdm focen\u00edm<\/h3><p>Zdrojov\u00e9 soubory obvykle obsahuj\u00ed dostatek materi\u00e1lu k vytvo\u0159en\u00ed spr\u00e1vn\u00e9 miniatury. Nov\u00e1 relace je posledn\u00edm krokem, nikoli prvn\u00edm.<\/p><\/div><div class=\"btop-cs__card\"><h3>Kontroln\u00ed skupina p\u0159i ka\u017ed\u00e9 zm\u011bn\u011b kreativy<\/h3><p>N\u011bkolik des\u00edtek nab\u00eddek, kter\u00e9 z\u016fstaly beze zm\u011bny, umo\u017e\u0148uje odli\u0161it v\u00fdsledek pr\u00e1ce od pohybu trhu. Bez toho je ka\u017ed\u00fd n\u00e1r\u016fst pouhou korelac\u00ed.<\/p><\/div><\/div>\n        <p class=\"btop-cs__note\"><strong>Co tento p\u0159\u00edpad nedokazuje:<\/strong> Ne ka\u017ed\u00e1 kategorie reaguje tak v\u00fdrazn\u011b. U produkt\u016f, kter\u00e9 se rozpozn\u00e1vaj\u00ed podle zna\u010dky, a nikoli podle vzhledu, m\u00e1 zm\u011bna o\u0159ezu jen nepatrn\u00fd vliv na CTR. Nejv\u011bt\u0161\u00ed efekt se projev\u00ed tam, kde si kupuj\u00edc\u00ed vyb\u00edr\u00e1 na prvn\u00ed pohled z mnoha podobn\u00fdch nab\u00eddek.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_15889182536af18904907c2\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_4232819486af189049084c hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--cta apress_row_class_10453142616af1890490ca8\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_1475387756af1890490d34 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-cta\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cta\">\n          <h2>Jak vypadaj\u00ed tv\u00e9 nab\u00eddky ve v\u00fdpisu v\u00fdsledk\u016f?<\/h2>\n          <p>Porovn\u00e1me va\u0161e miniatury s konkurenc\u00ed v re\u00e1ln\u00e9 velikosti zobrazen\u00ed a \u0159ekneme v\u00e1m, kter\u00e9 z nich prohr\u00e1vaj\u00ed u\u017e ve f\u00e1zi kliknut\u00ed. Obvykle se to d\u00e1 napravit bez nov\u00e9ho focen\u00ed.<\/p>\n          <a class=\"btop-cs__btn\" href=\"https:\/\/btop.pl\/cs\/prodej-miniatur-a-fotografii\/\">Pod\u00edvejme se na tv\u00e9 n\u00e1hledy<\/a>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_5110573966af1890491192\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_19725010456af1890491219 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powiazane apress_row_class_19129474926af189049168f\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_993632016af1890491717 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-07-zdjecie-glowne-i-klikalnosc-powiazane\">\n<section class=\"btop-cs__section\">\n        <h2>Pod\u00edvejte se na dal\u0161\u00ed p\u0159\u00edpadov\u00e9 studie<\/h2>\n        <div class=\"btop-cs__related\"><a href=\"https:\/\/btop.pl\/cs\/prodej-miniatur-a-fotografii\/\">Fotografie a prodejn\u00ed grafika<span>Miniatury, kter\u00e9 p\u0159itahuj\u00ed kliknut\u00ed<\/span><\/a><a href=\"https:\/\/btop.pl\/cs\/audit-uctu\/\">Audit \u00fa\u010dt\u016f na tr\u017ei\u0161t\u00edch<span>Co je\u0161t\u011b brzd\u00ed tv\u00e9 nab\u00eddky<\/span><\/a><a href=\"https:\/\/btop.pl\/cs\/allegro\/\">Prodej na Allegro<span>Spr\u00e1va \u00fa\u010dtu a viditelnost nab\u00eddek<\/span><\/a><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nezm\u011bnili jsme cenu, popis ani rozpo\u010det. U 220 nab\u00eddek jsme zm\u011bnili prvn\u00ed fotografii a m\u00edra prokliku vzrostla z 0,91 TP3T na 2,31 TP3T b\u011bhem \u0161esti t\u00fddn\u016f.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1793020110","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/1793020110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=1793020110"}],"version-history":[{"count":4,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/1793020110\/revisions"}],"predecessor-version":[{"id":1793020164,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/1793020110\/revisions\/1793020164"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=1793020110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=1793020110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=1793020110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}