{"id":1793020114,"date":"2026-09-01T22:43:52","date_gmt":"2026-09-01T20:43:52","guid":{"rendered":"https:\/\/btop.pl\/?p=90001"},"modified":"2026-11-06T14:54:18","modified_gmt":"2026-11-06T13:54:18","slug":"trzni-pec-ceny-peci","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/trzni-pec-ceny-peci\/","title":{"rendered":"Jeden cen\u00edk p\u0159epo\u010d\u00edtan\u00fd podle kurzu st\u00e1l 90 tis\u00edc zlot\u00fdch ro\u010dn\u011b"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--style apress_row_class_15069275006af1890e882eb\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_9290629226af1890e884da hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Style wsp\u00f3lne dla wszystkich wierszy tego case study.\n     Usuni\u0119cie tego wiersza rozsypie wygl\u0105d pozosta\u0142ych. -->\n<style>\n.btop-cs{--c:#42b1e6;--c-dark:#1c6d95;--ink:#12212b;--muted:#5b6b76;--line:#dce7ee;--bg:#f5f9fc;\n  font-family:inherit;color:var(--ink);line-height:1.65;max-width:1040px;margin:0 auto;\n  \/* Wysokosc przyklejonego menu btop.pl. 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var(--line);border-radius:10px;padding:18px;text-decoration:none;color:var(--ink);font-weight:600;line-height:1.35}\n.btop-cs__related a:hover{border-color:var(--c)}\n.btop-cs__related span{display:block;font-size:12px;color:var(--muted);font-weight:400;margin-top:8px}\n\/* tryb wierszowy: odstepy robi juz builder strony, wiec sekcja ich nie dubluje *\/\n.btop-cs--row{margin-top:0;margin-bottom:0}\n.btop-cs--row>.btop-cs__section{margin-bottom:0}\n\/* Pierwszy wiersz stoi na samej gorze strony, pod przyklejonym menu,\n   bez tego odstepu pasek KPI chowa sie za naglowkiem. *\/\n.btop-cs--start{padding-top:var(--menu)}\n@media (max-width:782px){.btop-cs{--menu:84px}}\n@media print{.btop-cs__lb{display:none!important}.btop-cs__cta{background:#fff;color:#12212b;border:1px solid #dce7ee}}\n<\/style>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--naglowek apress_row_class_21023300216af1890e88b96\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_1959890516af1890e88c8e hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row btop-cs--start\" id=\"demo-09-piec-rynkow-piec-cen-naglowek\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__kpis\"><div class=\"btop-cs__kpi\"><span>Trhy<\/span><strong>5<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Obnoven\u00e1 mar\u017ee<\/span><strong>~90 000 PLN\/rok<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Cenov\u00e9 rozp\u011bt\u00ed<\/span><strong>21%<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Pr\u016fm\u011brn\u00e1 mar\u017ee<\/span><strong>17% \u2192 19%<\/strong><\/div><\/div>\n        <h1>Jeden cen\u00edk p\u0159epo\u010d\u00edtan\u00fd podle kurzu <em>st\u00e1l 90 tis\u00edc zlot\u00fdch ro\u010dn\u011b<\/em>.<\/h1>\n        <p class=\"btop-cs__lead\">V\u00fdrobce pot\u0159eb pro zv\u00ed\u0159ata prod\u00e1val na p\u011bti trz\u00edch za jednu z\u00e1kladn\u00ed cenu p\u0159epo\u010d\u00edtanou na eura. Na dvou z nich se vzd\u00e1val mar\u017ee p\u0159\u00edli\u0161 n\u00edzkou cenou, na jednom zase platil p\u0159\u00edli\u0161 vysokou cenu ve srovn\u00e1n\u00ed s m\u00edstn\u00ed konkurenc\u00ed.<\/p>\n        <div class=\"btop-cs__meta\"><span class=\"btop-cs__tag\">01.02.2026-31.10.2026<\/span><span class=\"btop-cs__tag\">eMAG<\/span><span class=\"btop-cs__tag\">Kaufland.de<\/span><span class=\"btop-cs__tag\">Cdiscount<\/span><span class=\"btop-cs__tag\">Pigu.lt<\/span><span class=\"btop-cs__tag\">Allegro<\/span><span class=\"btop-cs__tag\">St\u00e1l\u00fd servis<\/span><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wyzwanie apress_row_class_14153757606af1890e890a0\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_20633900716af1890e89172 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-wyzwanie\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cols\">\n          <div class=\"btop-cs__card\"><h3>V\u00fdzva<\/h3><p>Z\u00e1kazn\u00edk spravoval p\u011bt trh\u016f na z\u00e1klad\u011b jedin\u00e9ho cen\u00edku v zlot\u00fdch, kter\u00fd se p\u0159epo\u010d\u00edt\u00e1val podle aktu\u00e1ln\u00edho kurzu a nav\u00fd\u0161il o pevnou mar\u017ei na n\u00e1klady distribu\u010dn\u00edho kan\u00e1lu. Jednodu\u0161e, p\u0159edv\u00eddateln\u011b a spravedliv\u011b \u2013 tak to zd\u016fvod\u0148oval.<\/p>\n      <p>V praxi se na n\u011bmeck\u00e9m trhu prod\u00e1val pod \u00farovn\u00ed, kterou kupuj\u00edc\u00ed v jeho kategorii o\u010dek\u00e1vali, co\u017e sni\u017eovalo vn\u00edmanou kvalitu. Na francouzsk\u00e9m trhu byla jeho cena ve srovn\u00e1n\u00ed s m\u00edstn\u00ed konkurenc\u00ed p\u0159\u00edli\u0161 vysok\u00e1. A na litevsk\u00e9m trhu, kde m\u011bl nejmen\u0161\u00ed konkurenci, p\u0159ich\u00e1zel o n\u011bkolik procent mar\u017ee.<\/p><\/div>\n          <div class=\"btop-cs__card\"><h3>O z\u00e1kazn\u00edkovi<\/h3><p>V\u00fdrobce pot\u0159eb pro zv\u00ed\u0159ata: pel\u00ed\u0161ky, p\u0159epravky, dopl\u0148ky. Vlastn\u00ed v\u00fdroba, st\u0159edn\u00ed a vy\u0161\u0161\u00ed cenov\u00e1 kategorie.<\/p>\n      <p>P\u011bt trh\u016f spu\u0161t\u011bn\u00fdch b\u011bhem dvou let, z nich\u017e ka\u017ed\u00fd je prost\u011b kopi\u00ed polsk\u00e9 nab\u00eddky s p\u0159epo\u010d\u00edtanou cenou.<\/p><\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-1 apress_row_class_15536647226af1890e8959e\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_11047400376af1890e89673 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-decyzja-1\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Co jsme ud\u011blali<\/p>\n        <h2>Rozhodnut\u00ed, kter\u00e1 rozhodla o v\u00fdsledku.<\/h2>\n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUT\u00cd 01<\/span>\n          <h3>Spo\u010d\u00edtali jsme skute\u010dn\u00e9 n\u00e1klady na kan\u00e1l, a to zvl\u00e1\u0161\u0165 pro ka\u017ed\u00fd trh<\/h3>\n          <p>Pevn\u00e1 mar\u017ee na n\u00e1klady distribu\u010dn\u00edho kan\u00e1lu je zjednodu\u0161en\u00ed, kter\u00e9 zakr\u00fdv\u00e1 rozd\u00edly. Provize ve stejn\u00e9 kategorii se mezi jednotliv\u00fdmi trhy li\u0161\u00ed o n\u011bkolik procentn\u00edch bod\u016f, n\u00e1klady na dopravu do Francie se li\u0161\u00ed od n\u00e1klad\u016f na dopravu do Rumunska a m\u00edra vr\u00e1cen\u00e9ho zbo\u017e\u00ed na n\u011bmeck\u00e9m trhu byla u tohoto z\u00e1kazn\u00edka dvakr\u00e1t vy\u0161\u0161\u00ed ne\u017e na litevsk\u00e9m trhu.<\/p>\n      <p>Po rozeps\u00e1n\u00ed t\u011bchto polo\u017eek zvl\u00e1\u0161\u0165 se uk\u00e1zalo, \u017ee skute\u010dn\u00e9 n\u00e1klady na zpracov\u00e1n\u00ed jedn\u00e9 transakce se mezi nejlevn\u011bj\u0161\u00edm a nejdra\u017e\u0161\u00edm trhem li\u0161\u00ed o 41%.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-2 apress_row_class_7175983356af1890e89a8d\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12430499436af1890e89b37 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-decyzja-2\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUT\u00cd 02<\/span>\n          <h3>Zjistili jsme, co kupuj\u00edc\u00ed o\u010dek\u00e1v\u00e1, a ne jen to, co d\u011bl\u00e1 konkurence<\/h3>\n          <p>Na n\u011bmeck\u00e9m trhu jsme analyzovali cenov\u00e9 rozlo\u017een\u00ed v dan\u00e9 kategorii a recenze u produkt\u016f z ni\u017e\u0161\u00ed cenov\u00e9 kategorie. Opakuj\u00edc\u00ed se motiv: n\u00edzk\u00e1 cena u tohoto typu produktu vzbuzuje pochybnosti o kvalit\u011b materi\u00e1lu.<\/p>\n      <p>Na tomto trhu jsme zv\u00fd\u0161ili ceny o 12% a prodej neklesl. B\u011bhem t\u0159\u00ed m\u011bs\u00edc\u016f se prodej zv\u00fd\u0161il a produkt se dostal do cenov\u00e9ho rozp\u011bt\u00ed, ve kter\u00e9m ho kupuj\u00edc\u00ed v t\u00e9to kategorii v\u016fbec zva\u017euj\u00ed.<\/p>\n          <div class=\"btop-cs__nie\"><strong>Co jsme neud\u011blali<\/strong>Nezv\u00fd\u0161ili jsme ceny v\u0161ude tam, kde byla konkurence dra\u017e\u0161\u00ed. Na francouzsk\u00e9m trhu jsme navzdory vy\u0161\u0161\u00edm cen\u00e1m konkurence sn\u00ed\u017eili ceny celkem o 8%, proto\u017ee tam z\u00e1kazn\u00edk nem\u011bl pov\u011bdom\u00ed o zna\u010dce, kterou tam konkurence budovala roky. Transak\u010dn\u00ed mar\u017ee tam klesla ze 14% na 7%, a to byl n\u00e1\u0161 z\u00e1m\u011br, proto\u017ee zisk m\u00e1 poch\u00e1zet z objemu.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-3 apress_row_class_14446981906af1890e89e93\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_14669235216af1890e89f25 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-decyzja-3\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">ROZHODNUT\u00cd 03<\/span>\n          <h3>Cen\u00edky jsme rozd\u011blili z technick\u00e9ho hlediska, aby se s nimi dalo l\u00e9pe pracovat<\/h3>\n          <p>P\u011bt samostatn\u00fdch cen\u00edk\u016f znamen\u00e1 p\u011btkr\u00e1t v\u00edce pr\u00e1ce, pokud se vedou ru\u010dn\u011b. Za\u010dlenili jsme je do integrace s pravidly pro jednotliv\u00e9 trhy: z\u00e1kladn\u00ed cena plus tr\u017en\u00ed parametry plus cenov\u00e9 rozp\u011bt\u00ed, mimo kter\u00e9 cena nesm\u00ed bez schv\u00e1len\u00ed p\u0159ekro\u010dit.<\/p>\n      <p>Bez tohoto kroku by strategie vydr\u017eela jen do prvn\u00ed zm\u011bny v\u00fdrobn\u00edch n\u00e1klad\u016f.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--etapy apress_row_class_1407410336af1890e8a2ad\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3851307376af1890e8a34b hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-etapy\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Pr\u016fb\u011bh<\/p>\n        <h2>Kl\u00ed\u010dov\u00e9 etapy.<\/h2>\n        <ol class=\"btop-cs__timeline\">\n          <li>\n            <span class=\"btop-cs__when\">\u00danor 2026<\/span>\n            <strong>Rozpis n\u00e1klad\u016f podle jednotliv\u00fdch trh\u016f<\/strong>\n            Provize, logistika, vr\u00e1cen\u00e9 zbo\u017e\u00ed, dan\u011b, n\u00e1klady na z\u00e1kaznick\u00fd servis. Samostatn\u011b pro ka\u017ed\u00fd z p\u011bti trh\u016f.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">B\u0159ezen 2026<\/span>\n            <strong>Anal\u00fdza cenov\u00fdch o\u010dek\u00e1v\u00e1n\u00ed<\/strong>\n            Cenov\u00e9 rozlo\u017een\u00ed v dan\u00e9 kategorii, recenze u produkt\u016f z r\u016fzn\u00fdch reg\u00e1l\u016f, postaven\u00ed m\u00edstn\u00ed konkurence.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">Duben 2026<\/span>\n            <strong>Nov\u00e9 cen\u00edky na dvou trz\u00edch<\/strong>\n            N\u011bmecko vzrostlo o 12%, Francie poklesla o 6%. Ostatn\u00ed t\u0159i trhy z\u016fstaly do okam\u017eiku m\u011b\u0159en\u00ed beze zm\u011bny.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">Kv\u011bten, \u010derven 2026<\/span>\n            <strong>M\u011b\u0159en\u00ed a korekce<\/strong>\n            Ov\u011b\u0159en\u00ed reakce prodej\u016f. Potvrzen\u00ed n\u011bmeck\u00e9 hypot\u00e9zy, francouzsk\u00e1 korekta o dal\u0161\u00edch 2%.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">\u010cervenec 2026<\/span>\n            <strong>Ostatn\u00ed trhy a automatizace<\/strong>\n            Litva vzrostla o 9%, Rumunsko beze zm\u011bny. Za\u010dlen\u011bn\u00ed cenov\u00fdch pravidel do integrace.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">srpen, \u0159\u00edjen 2026<\/span>\n            <strong>Stabilizace<\/strong>\n            Sledov\u00e1n\u00ed mar\u017ee podle jednotliv\u00fdch trh\u016f, \u00fapravy v r\u00e1mci stanoven\u00e9ho rozmez\u00ed bez ru\u010dn\u00edho z\u00e1sahu.\n          <\/li>\n        <\/ol>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wykres apress_row_class_300695356af1890e8a711\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_15422036026af1890e8a7b5 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-wykres\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">V\u00fdsledky<\/p>\n        <h2>Mar\u017ee z transakce podle trhu.<\/h2>\n      <div class=\"btop-cs__chart\">\n        <svg viewbox=\"0 0 760 334\" role=\"img\" aria-label=\"Sloupcov\u00fd graf: Mar\u017ee z transakce podle trhu, mar\u017ee po ode\u010dten\u00ed v\u0161ech n\u00e1klad\u016f distribu\u010dn\u00edho kan\u00e1lu \u00b7 %. \u0158ady: P\u0159ed, Po.\">\n          <g stroke=\"#dce7ee\" stroke-width=\"1\"><line x1=\"64\" y1=\"262.0\" x2=\"744\" y2=\"262.0\"\/><line x1=\"64\" y1=\"213.6\" x2=\"744\" y2=\"213.6\"\/><line x1=\"64\" y1=\"165.2\" x2=\"744\" y2=\"165.2\"\/><line x1=\"64\" y1=\"116.8\" x2=\"744\" y2=\"116.8\"\/><line x1=\"64\" y1=\"68.4\" x2=\"744\" y2=\"68.4\"\/><line x1=\"64\" y1=\"20.0\" x2=\"744\" y2=\"20.0\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"end\"><text x=\"54\" y=\"266.0\">0<\/text><text x=\"54\" y=\"217.6\">6<\/text><text x=\"54\" y=\"169.2\">12<\/text><text x=\"54\" y=\"120.8\">18<\/text><text x=\"54\" y=\"72.4\">24<\/text><text x=\"54\" y=\"24.0\">30<\/text><\/g>\n          <g fill=\"#42b1e6\"><rect x=\"103.0\" y=\"92.6\" width=\"28.0\" height=\"169.4\" rx=\"3\"\/><rect x=\"239.0\" y=\"189.4\" width=\"28.0\" height=\"72.6\" rx=\"3\"\/><rect x=\"375.0\" y=\"149.1\" width=\"28.0\" height=\"112.9\" rx=\"3\"\/><rect x=\"511.0\" y=\"108.7\" width=\"28.0\" height=\"153.3\" rx=\"3\"\/><rect x=\"647.0\" y=\"84.5\" width=\"28.0\" height=\"177.5\" rx=\"3\"\/><\/g>\n        <g fill=\"#1c6d95\"><rect x=\"133.0\" y=\"92.6\" width=\"28.0\" height=\"169.4\" rx=\"3\"\/><rect x=\"269.0\" y=\"108.7\" width=\"28.0\" height=\"153.3\" rx=\"3\"\/><rect x=\"405.0\" y=\"205.5\" width=\"28.0\" height=\"56.5\" rx=\"3\"\/><rect x=\"541.0\" y=\"108.7\" width=\"28.0\" height=\"153.3\" rx=\"3\"\/><rect x=\"677.0\" y=\"36.1\" width=\"28.0\" height=\"225.9\" rx=\"3\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"middle\"><text x=\"132.0\" y=\"284\">Polsko<\/text><text x=\"268.0\" y=\"284\">N\u011bmecko<\/text><text x=\"404.0\" y=\"284\">Francie<\/text><text x=\"540.0\" y=\"284\">Rumunsko<\/text><text x=\"676.0\" y=\"284\">Litva<\/text><\/g>\n          <text class=\"btop-cs__axis\" x=\"64\" y=\"328\">mar\u017ee po ode\u010dten\u00ed v\u0161ech n\u00e1klad\u016f na distribu\u010dn\u00ed kan\u00e1l \u00b7 %<\/text>\n        <\/svg>\n        <div class=\"btop-cs__legend\"><span><i style=\"background:#42b1e6\"><\/i>P\u0159ed<\/span><span><i style=\"background:#1c6d95\"><\/i>Po<\/span><\/div>\n      <\/div>\n        <p class=\"btop-cs__note\">V Polsku a Rumunsku se nic nezm\u011bnilo, tam byla cena od za\u010d\u00e1tku nastavena rozumn\u011b. Ve Francii transak\u010dn\u00ed mar\u017ee z\u00e1m\u011brn\u011b klesla: zisk m\u00e1 poch\u00e1zet z objemu, nikoli z jednotky.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--tabela apress_row_class_6922208396af1890e8acad\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_1995368896af1890e8ad6d hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-tabela\">\n<section class=\"btop-cs__section\">\n        <h2>Stejn\u00fd index na p\u011bti trz\u00edch.<\/h2>\n        <div class=\"btop-cs__wrap\">\n          <table>\n            <thead><tr><th>\u00dadaje o autorovi<\/th><th>Cena p\u0159ed<\/th><th>Cena po<\/th><th>Zm\u011bna<\/th><\/tr><\/thead>\n            <tbody><tr><td>Polsko (Allegro)<\/td><td>249 PLN<\/td><td>249 PLN<\/td><td>,<\/td><\/tr><tr><td>N\u011bmecko (Kaufland.de)<\/td><td>58 EUR<\/td><td>65 EUR<\/td><td>+12%<\/td><\/tr><tr><td>Francie (Cdiscount)<\/td><td>58 EUR<\/td><td>53,50 EUR<\/td><td>\u22128%<\/td><\/tr><tr><td>Rumunsko (eMAG)<\/td><td>289 RON<\/td><td>289 RON<\/td><td>,<\/td><\/tr><tr><td>Litva (Pigu.lt)<\/td><td>58 EUR<\/td><td>63 EUR<\/td><td>+9%<\/td><\/tr><tr><td>Ro\u010dn\u00ed obrat na p\u011bti trz\u00edch<\/td><td>cca 5,0 mil. PLN<\/td><td>cca 5,0 mil. PLN<\/td><td>,<\/td><\/tr><tr><td>Pr\u016fm\u011brn\u00e1 mar\u017ee<\/td><td>17%<\/td><td>19%<\/td><td>+2 procentn\u00ed body.<\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--podsumowanie apress_row_class_19096437816af1890e8b178\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_5703753806af1890e8b210 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-podsumowanie\">\n<section class=\"btop-cs__section\">\n        <h2>Jak jsme to ud\u011blali.<\/h2>\n        <p>Jeden cen\u00edk p\u0159epo\u010d\u00edtan\u00fd podle kurzu vypad\u00e1 jako spravedliv\u00e9 a pohodln\u00e9 \u0159e\u0161en\u00ed, ve skute\u010dnosti se v\u0161ak jedn\u00e1 o pr\u016fm\u011br, kter\u00fd se na ka\u017ed\u00e9m trhu li\u0161\u00ed jin\u00fdm sm\u011brem. Rozepsali jsme n\u00e1klady na zpracov\u00e1n\u00ed transakce zvl\u00e1\u0161\u0165 pro p\u011bt trh\u016f a uk\u00e1zalo se, \u017ee se li\u0161\u00ed o 41%. Pot\u00e9 jsme ov\u011b\u0159ili, co kupuj\u00edc\u00ed v ka\u017ed\u00e9 z t\u011bchto kategori\u00ed o\u010dek\u00e1v\u00e1, a stejn\u00e1 anal\u00fdza n\u00e1s vedla ke zv\u00fd\u0161en\u00ed ceny v N\u011bmecku a ke sn\u00ed\u017een\u00ed ve Francii. Nakonec jsme pravidla zapracovali do integrace, aby strategie p\u0159e\u010dkala prvn\u00ed zm\u011bnu n\u00e1klad\u016f.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powtarzalnosc apress_row_class_4825064936af1890e8b564\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_20129213576af1890e8b607 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-powtarzalnosc\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Opakovatelnost<\/p>\n        <h2>Pro\u010d si mysl\u00edme, \u017ee to nebyla n\u00e1hoda.<\/h2>\n        <div class=\"btop-cs__grid3\"><div class=\"btop-cs__card\"><h3>N\u00e1klady na kan\u00e1l se po\u010d\u00edtaj\u00ed zvl\u00e1\u0161\u0165<\/h3><p>Provize, logistika a vr\u00e1cen\u00e9 zbo\u017e\u00ed se na jednotliv\u00fdch trz\u00edch li\u0161\u00ed natolik, \u017ee pevn\u00ed p\u0159ir\u00e1\u017eky se v\u017edy m\u00fdl\u00ed v tom \u010di onom sm\u011bru. Jejich rozeps\u00e1n\u00ed zabere cel\u00fd den a m\u011bn\u00ed obraz ziskovosti.<\/p><\/div><div class=\"btop-cs__card\"><h3>Cena jako ukazatel kvality<\/h3><p>V n\u011bkter\u00fdch kategori\u00edch odrazuje p\u0159\u00edli\u0161 n\u00edzk\u00e1 cena. Rozlo\u017een\u00ed cen v dan\u00e9 kategorii a recenze u nejlevn\u011bj\u0161\u00edch produkt\u016f nazna\u010duj\u00ed, kde le\u017e\u00ed hranice d\u016fv\u011bryhodnosti.<\/p><\/div><div class=\"btop-cs__card\"><h3>Cenov\u00e1 pravidla m\u00edsto tabulky<\/h3><p>Ru\u010dn\u011b \u0159\u00edzen\u00e1 cenov\u00e1 strategie kon\u010d\u00ed p\u0159i prvn\u00ed zm\u011bn\u011b v\u00fdrobn\u00edch n\u00e1klad\u016f. D\u00edky rozmez\u00edm a pravidl\u016fm v integraci se udr\u017euje sama.<\/p><\/div><\/div>\n        <p class=\"btop-cs__note\"><strong>Co tento p\u0159\u00edpad nedokazuje:<\/strong> Cenov\u00e1 diferenciace m\u00e1 sv\u00e9 regula\u010dn\u00ed a reputa\u010dn\u00ed limity. U produkt\u016f, kter\u00e9 mohou kupuj\u00edc\u00ed snadno porovn\u00e1vat nap\u0159\u00ed\u010d hranicemi, vyvol\u00e1v\u00e1 p\u0159\u00edli\u0161 velk\u00fd cenov\u00fd rozd\u00edl dotazy a vr\u00e1cen\u00ed zbo\u017e\u00ed. V tomto p\u0159\u00edpad\u011b byl cenov\u00fd rozd\u00edl u produktu 21% bezpe\u010dn\u00fd, proto\u017ee se jedn\u00e1 o kategorii, kter\u00e1 se nakupuje lok\u00e1ln\u011b.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--cta apress_row_class_13989470526af1890e8b98e\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_19069729596af1890e8ba15 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-cta\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cta\">\n          <h2>M\u00e1te jeden cen\u00edk pro v\u0161echny trhy?<\/h2>\n          <p>Rozep\u00ed\u0161eme skute\u010dn\u00e9 n\u00e1klady na zpracov\u00e1n\u00ed transakce zvl\u00e1\u0161\u0165 pro ka\u017edou z nich a ov\u011b\u0159\u00edme, v jak\u00fdch kategori\u00edch se va\u0161e cena nach\u00e1z\u00ed mimo rozmez\u00ed, v n\u011bm\u017e kupuj\u00edc\u00ed dan\u00fd produkt v\u016fbec zva\u017euje.<\/p>\n          <a class=\"btop-cs__btn\" href=\"https:\/\/btop.pl\/cs\/kontaktujte-nas\/\">Pod\u00edvejme se na ceny podle jednotliv\u00fdch trh\u016f<\/a>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powiazane apress_row_class_8369360846af1890e8bd8c\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_15342561316af1890e8be1e hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-powiazane\">\n<section class=\"btop-cs__section\">\n        <h2>Pod\u00edvejte se na dal\u0161\u00ed p\u0159\u00edpadov\u00e9 studie<\/h2>\n        <div class=\"btop-cs__related\"><a href=\"https:\/\/btop.pl\/cs\/emag\/\">Prodej na eMAG<span>Rumunsk\u00fd trh a jeho cenov\u00e1 specifika<\/span><\/a><a href=\"https:\/\/btop.pl\/cs\/kaufland\/\">Prodej v Kauflandu<span>N\u011bmeck\u00fd trh z pohledu prodejce<\/span><\/a><a href=\"https:\/\/btop.pl\/cs\/nasazeni-na-zakladne\/\">Zaveden\u00ed syst\u00e9mu Base<span>Cenov\u00e1 pravidla, kter\u00e1 funguj\u00ed sama od sebe<\/span><\/a><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Jeden cen\u00edk p\u0159epo\u010d\u00edtan\u00fd podle kurzu st\u00e1l z\u00e1kazn\u00edka 90 tis\u00edc zlot\u00fdch mar\u017ee ro\u010dn\u011b. Ukazujeme, jak vypad\u00e1 kalkulace proveden\u00e1 samostatn\u011b pro ka\u017ed\u00fd z p\u011bti trh\u016f.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1793020114","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/1793020114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=1793020114"}],"version-history":[{"count":2,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/1793020114\/revisions"}],"predecessor-version":[{"id":1793020161,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/1793020114\/revisions\/1793020161"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=1793020114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=1793020114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=1793020114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}