{"id":2404,"date":"2025-06-09T15:44:18","date_gmt":"2025-06-09T13:44:18","guid":{"rendered":"https:\/\/btop.pl\/?p=2404"},"modified":"2026-09-04T12:05:23","modified_gmt":"2026-09-04T10:05:23","slug":"co-je-to-trh-a-jaka-je-jeho-budoucnost","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/co-je-to-trh-a-jaka-je-jeho-budoucnost\/","title":{"rendered":"Tr\u017ei\u0161t\u011b - co to je a jak\u00e1 je jeho budoucnost"},"content":{"rendered":"

Nakupujeme na nich ka\u017ed\u00fd den, i kdy\u017e ne v\u017edy v\u00edme, zda je dan\u00e1 prodejn\u00ed platforma tr\u017ei\u0161t\u011bm nebo b\u011b\u017en\u00fdm internetov\u00fdm obchodem. Mnoho u\u017eivatel\u016f p\u0159i hled\u00e1n\u00ed informac\u00ed o tr\u017ei\u0161t\u00edch ve slu\u017eb\u011b Google zad\u00e1v\u00e1 fr\u00e1zi: \u201eTr\u017ei\u0161t\u011b - co to je?\u201d Proto bych v tomto kr\u00e1tk\u00e9m \u010dl\u00e1nku r\u00e1d odpov\u011bd\u011bl na nejd\u016fle\u017eit\u011bj\u0161\u00ed ot\u00e1zku: Co je to tr\u017ei\u0161t\u011b a je to budoucnost glob\u00e1ln\u00edho elektronick\u00e9ho obchodov\u00e1n\u00ed?<\/p>\n

Je tr\u017ei\u0161t\u011b budoucnost\u00ed?<\/strong>
\nOdpov\u011b\u010f naleznete v \u017eeb\u0159\u00ed\u010dku nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch spole\u010dnost\u00ed. Pokud jej se\u0159ad\u00edme podle p\u0159\u00edjm\u016f, uvid\u00edme obr\u00e1zek, kter\u00fd hovo\u0159\u00ed s\u00e1m za sebe:
\n- Walmart<\/strong> - 648 miliard USD
\n- Amazon<\/strong> - 574 miliard USD<\/p>\n

Nen\u00ed t\u0159eba dod\u00e1vat, \u017ee ob\u011b tyto spole\u010dnosti jsou tr\u017ei\u0161t\u011b - a jsou nejv\u011bt\u0161\u00edmi spole\u010dnostmi z hlediska tr\u017eeb na sv\u011bt\u011b. Tr\u017ei\u0161t\u011b je nezvratn\u00fdm trendem v celosv\u011btov\u00e9m elektronick\u00e9m obchodov\u00e1n\u00ed. Amazon, a\u010dkoli je nejv\u011bt\u0161\u00ed n\u00e1kupn\u00ed platformou na sv\u011bt\u011b, nen\u00ed v\u0161ude nejobl\u00edben\u011bj\u0161\u00ed volbou - ale o tom a\u017e za chv\u00edli.<\/p>\n


\n\"\"<\/strong><\/p>\n

foto. glob\u00e1ln\u00ed e-commerce giganti. Amazon a Walmart.<\/em><\/h6>\n

Co je (nebo co jsou) tr\u017ei\u0161t\u011b?<\/strong>
\nZjednodu\u0161en\u011b \u0159e\u010deno je tr\u017ei\u0161t\u011b kombinac\u00ed v\u0161ech n\u00e1kupn\u00edch center pod jednou virtu\u00e1ln\u00ed st\u0159echou. Je to m\u00edsto, kde m\u016f\u017eeme nakupovat v\u00fdrobky sv\u011btov\u00fdch i m\u00edstn\u00edch zna\u010dek - za r\u016fzn\u00e9 ceny, od r\u016fzn\u00fdch prodejc\u016f. D\u016fle\u017eit\u00e9 je, \u017ee je tak\u00e9 zdrojem nejspolehliv\u011bj\u0161\u00edch recenz\u00ed v\u00fdrobk\u016f.<\/p>\n

Velk\u00e9 a zn\u00e1m\u00e9 zna\u010dky, jako jsou Black Red White, Home&You, Media Markt, Empik nebo Castorama, se transformuj\u00ed do tr\u017en\u00edch platforem a vyu\u017e\u00edvaj\u00ed sv\u00e9 pov\u011bsti. St\u00e1le v\u00edce zn\u00e1m\u00fdch zna\u010dek se p\u0159ipojuje ke katalogu marketplace. Napadlo by v\u00e1s n\u011bkdy, \u017ee Super-Pharm je tak\u00e9 tr\u017ei\u0161t\u011b?
\nTr\u017ei\u0161t\u011b je v\u00fdhodn\u00e9 pro ob\u011b strany - pro majitele platformy, prodejce i z\u00e1kazn\u00edka.<\/p>\n

Z pohledu vlastn\u00edka platformy<\/strong>
\nPro tv\u016frce zna\u010dek, jako je Home&You nebo Black Red White, spole\u010dnosti s rozpoznatelnou zna\u010dkou a s\u00edt\u00ed kamenn\u00fdch obchod\u016f, je spu\u0161t\u011bn\u00ed tr\u017ei\u0161t\u011b strategi\u00ed, kter\u00e1 jim umo\u017e\u0148uje neuv\u011b\u0159iteln\u011b rychle roz\u0161\u00ed\u0159it sv\u00e9 podnik\u00e1n\u00ed. Velk\u00e9 spole\u010dnosti si dob\u0159e uv\u011bdomuj\u00ed, \u017ee tr\u017ei\u0161t\u011b jsou budoucnost\u00ed. Pokud se nep\u0159izp\u016fsob\u00ed trend\u016fm, ostatn\u00ed tuto mezeru velmi rychle zapln\u00ed.<\/p>\n

Pro\u010d se k tomuto kroku rozhodli jinak? Za prv\u00e9: trh. Zadruh\u00e9: snadn\u00e9 roz\u0161\u00ed\u0159en\u00ed sortimentu a zatraktivn\u011bn\u00ed nab\u00eddky pro z\u00e1kazn\u00edky. Ani ty nejv\u011bt\u0161\u00ed spole\u010dnosti nemohou donekone\u010dna r\u016fst pouze s vlastn\u00edmi produkty. Pokud se zab\u00fdv\u00e1te internetov\u00fdm prodejem, dob\u0159e v\u00edte, \u017ee nejv\u011bt\u0161\u00edmi n\u00e1klady jsou lidsk\u00e1 pr\u00e1ce a skladov\u00e9 prostory.<\/p>\n

Tr\u017ei\u0161t\u011b je nejlep\u0161\u00ed zp\u016fsob, jak zv\u00fd\u0161it p\u0159\u00edjmy, ani\u017e by bylo nutn\u00e9 roz\u0161i\u0159ovat logistick\u00e9 z\u00e1zem\u00ed.<\/p>\n

Z pohledu maloobchodn\u00edka<\/strong>
\nDiverzifikace prodejn\u00edch kan\u00e1l\u016f je dnes v elektronick\u00e9m obchod\u011b naprostou nutnost\u00ed. Spol\u00e9hat se pouze na jednu platformu si koleduje o probl\u00e9my. Na\u0161e zlat\u00e9 pravidlo zn\u00ed: ka\u017ed\u00e1 obchodn\u00ed spole\u010dnost by m\u011bla m\u00edt alespo\u0148 \u010dty\u0159i \u201enohy\u201d. - tj. \u010dty\u0159i r\u016fzn\u00e9, na sob\u011b nez\u00e1visl\u00e9 prodejn\u00ed kan\u00e1ly.<\/p>\n

Na pomoc p\u0159ich\u00e1zej\u00ed tr\u017ei\u0161t\u011b, kter\u00e1 lze snadno implementovat do jak\u00e9hokoli maloobchodu. Jejich po\u010det a rozmanitost je obrovsk\u00e1 - bylo by obt\u00ed\u017en\u00e9 je v\u0161echny vyjmenovat.
\nJe v\u0161ak d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee ne v\u0161echna tr\u017ei\u0161t\u011b jsou stejn\u00e1. Z\u00e1le\u017e\u00ed na tom, co prod\u00e1v\u00e1te, na jak\u00e9m trhu p\u016fsob\u00edte a jakou m\u00e1te cenovou strategii. Mnoho platforem funguje na b\u00e1zi buy box - to znamen\u00e1, \u017ee z\u00e1le\u017e\u00ed p\u0159edev\u0161\u00edm na cen\u011b. Pro n\u011bkter\u00e9 nemus\u00ed b\u00fdt Amazon ziskov\u00fd, ale pro jin\u00e9 - zejm\u00e9na pro ty, kte\u0159\u00ed maj\u00ed vlastn\u00ed zna\u010dku - m\u016f\u017ee b\u00fdt ide\u00e1ln\u00edm m\u00edstem pro \u0161k\u00e1lov\u00e1n\u00ed.<\/p>\n

Vyplat\u00ed se hledat platformy, kter\u00e9 nesdru\u017euj\u00ed nab\u00eddky podle produktov\u00e9 p\u0159\u00edslu\u0161nosti, proto\u017ee to znamen\u00e1 men\u0161\u00ed cenovou konkurenci. Pamatujte: nejv\u011bt\u0161\u00ed platforma neznamen\u00e1 v\u017edy nejv\u011bt\u0161\u00ed zisky. A \u010d\u00edm v\u011bt\u0161\u00ed trh, t\u00edm v\u00edce poplatk\u016f a proviz\u00ed.<\/p>\n

\"\"<\/strong><\/p>\n

foto ze z\u00e1kladny. - aplikace pro integraci maloobchodn\u00edk\u016f do platforem tr\u017ei\u0161t\u011b<\/em><\/h6>\n

Z pohledu z\u00e1kazn\u00edka<\/strong>
\nPro z\u00e1kazn\u00edka je tr\u017ei\u0161t\u011b virtu\u00e1ln\u00edm n\u00e1kupn\u00edm centrem pod jednou st\u0159echou. Prodejn\u00ed platformy n\u00e1s zvykly na vymo\u017eenosti: dopravu zdarma, vr\u00e1cen\u00ed zbo\u017e\u00ed, ochranu kupuj\u00edc\u00edho atd. Zn\u00e1m mnoho internetov\u00fdch obchod\u016f se \u0161pi\u010dkov\u00fdmi slu\u017ebami, ale bohu\u017eel - nic se nevyrovn\u00e1 dosahu a p\u0159\u00edjm\u016fm kan\u00e1l\u016f tr\u017ei\u0161t\u011b.<\/p>\n

Pro mnoho zna\u010dek znamen\u00e1 p\u0159\u00edtomnost na tr\u017ei\u0161t\u00edch b\u00fdt \u010di neb\u00fdt. \u010casto si kladu ot\u00e1zku, zda je v dne\u0161n\u00ed dob\u011b mo\u017en\u00e9 vybudovat v\u011brnost z\u00e1kazn\u00edk\u016f v internetov\u00e9m obchod\u011b? M\u00e1 to smysl, kdy\u017e si stejn\u011b vyberou to, co je rychlej\u0161\u00ed, jednodu\u0161\u0161\u00ed a bezpe\u010dn\u011bj\u0161\u00ed?<\/p>\n

Pokud je z\u00e1kazn\u00edk zvykl\u00fd nakupovat na Allegro, bude produkty hledat pr\u00e1v\u011b zde. Pro N\u011bmce je Amazon vyhled\u00e1va\u010dem produkt\u016f - prvn\u00ed volbou. Mus\u00edte b\u00fdt tam, kde jsou z\u00e1kazn\u00edci.<\/p>\n

Nejobl\u00edben\u011bj\u0161\u00ed sv\u011btov\u00e1 tr\u017ei\u0161t\u011b:<\/strong>
\nKanada - n\u00e1kupy 90%: Amazon
\nUSA - 82%: Amazon, zbytek - Walmart
\nArgentina - 94%: Mercado Libre
\n\u010c\u00edna - 89%: Taobao
\nThajsko - 85%: Shopee
\nAustr\u00e1lie - 62%: Amazon<\/p>\n

Evropa:<\/strong>
\n- Polsko - 87%: Allegro
\n- N\u011bmecko - 86%: Amazon
\n- Nizozemsko - 88%: Bol
\n- Velk\u00e1 Brit\u00e1nie - 88%: Amazon
\n- Francie - 88%: Amazon
\n- \u0160pan\u011blsko - 88%: Amazon
\n- It\u00e1lie - 90%: Amazon
\n- Rakousko - 88%: Amazon
\n- \u010cesk\u00e1 republika - 74%: Alza
\n- Turecko - 88%: Trendyol<\/p>\n

 <\/p>\n

\n

Autor: Adrian Smigiel<\/em><\/p>\n

Datum vyd\u00e1n\u00ed: 09.06.2025r.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"

Ka\u017ed\u00fd den na nich nakupujeme, i kdy\u017e ne v\u017edy v\u00edme, zda se u dan\u00e9 prodejn\u00ed platformy jedn\u00e1 o marketplace, nebo o b\u011b\u017en\u00fd internetov\u00fd obchod. Mnoho u\u017eivatel\u016f p\u0159i hled\u00e1n\u00ed informac\u00ed o marketplacech na Googlu zad\u00e1v\u00e1 fr\u00e1zi: \u201eMarketplace \u2013 co to je?\u201d Pr\u00e1v\u011b proto bych v tomto kr\u00e1tk\u00e9m \u010dl\u00e1nku r\u00e1d odpov\u011bd\u011bl na nejd\u016fle\u017eit\u011bj\u0161\u00ed ot\u00e1zku: co je to marketplace a p\u0159edstavuje pr\u00e1v\u011b on budoucnost glob\u00e1ln\u00edho e-commerce? Je tr\u017ei\u0161t\u011b budoucnost\u00ed? Odpov\u011b\u010f najdeme, pod\u00edv\u00e1me-li se na \u017eeb\u0159\u00ed\u010dek nejv\u011bt\u0161\u00edch spole\u010dnost\u00ed na sv\u011bt\u011b. Pokud jej se\u0159ad\u00edme podle P\u0159e\u010dt\u011bte si v\u00edce <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":2405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,76,42,44,66,62,45,64,63,47,83,65,82,72,77,46,69,73,71,70,88,87,81,78,80,79,67,84,74,89,75],"tags":[],"class_list":["post-2404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-aliexpress","category-allegro","category-amazon","category-black-red-white","category-castorama","category-cdiscount","category-decathlon","category-ebay","category-emag","category-empikplace","category-homeyou","category-home24","category-inpost","category-joom","category-kaufland","category-leroy-merlin","category-manomano","category-mediaexpert","category-mediamarkt","category-obi-de","category-otto","category-pigu","category-shein","category-skroutz","category-super-pharm","category-temu","category-tiktok-shop","category-trendyol","category-vente-unique","category-xxxlutz"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/2404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=2404"}],"version-history":[{"count":5,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/2404\/revisions"}],"predecessor-version":[{"id":5231,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/2404\/revisions\/5231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media\/2405"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=2404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=2404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=2404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}