{"id":2477,"date":"2025-07-04T13:13:38","date_gmt":"2025-07-04T11:13:38","guid":{"rendered":"https:\/\/btop.pl\/?p=2477"},"modified":"2026-05-18T13:47:03","modified_gmt":"2026-05-18T11:47:03","slug":"jak-vypsat-produkty-na-emag-s-produkty-se-zakladnou-baselinker","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/jak-vypsat-produkty-na-emag-s-produkty-se-zakladnou-baselinker\/","title":{"rendered":"Jak mohu uv\u00e9st produkty na eMAGu pomoc\u00ed Base. (BaseLinker)?"},"content":{"rendered":"

Pokud prod\u00e1v\u00e1te online a chcete oslovit rumunsk\u00e9 z\u00e1kazn\u00edky, je eMAG m\u00edstem, kter\u00e9 si nesm\u00edte nechat uj\u00edt. Tato platforma je nejv\u011bt\u0161\u00edm tr\u017ei\u0161t\u011bm v regionu a p\u0159i spr\u00e1vn\u00e9m p\u0159\u00edstupu p\u0159edstavuje skute\u010dn\u011b efektivn\u00ed prodejn\u00ed kan\u00e1l. Jak ale za\u010d\u00edt, pokud pou\u017e\u00edv\u00e1te slu\u017ebu Base. (d\u0159\u00edve Baselinker)? A co v\u016fbec znamen\u00e1, kdy\u017e u\u017e je produkt v katalogu eMAG?\u00a0<\/span>\u00a0<\/span><\/p>\n

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Za\u010dn\u011bme d\u016fle\u017eitou ot\u00e1zkou: produktalizac\u00ed. <\/span><\/b>\u00a0<\/span><\/p>\n

Toto slovo m\u016f\u017ee zn\u00edt odborn\u011b, ale znamen\u00e1 n\u011bco velmi praktick\u00e9ho a hlavn\u011b pohodln\u00e9ho. Produktualizace na eMAGu znamen\u00e1, \u017ee pro va\u0161i nab\u00eddku nemus\u00edte vytv\u00e1\u0159et zcela novou kartu produktu, pokud ji\u017e n\u011bjak\u00e1 v katalogu existuje.\u00a0<\/span>\u00a0<\/span><\/p>\n

M\u00edsto toho, aby <\/span>vytvo\u0159it od nuly<\/span><\/b> - p\u0159ipoj\u00edte svou nab\u00eddku k hotov\u00e9mu v\u00fdrobku. A to znamen\u00e1 jedin\u00e9: nemus\u00edte p\u0159ekl\u00e1dat n\u00e1zvy do rumun\u0161tiny nebo ma\u010far\u0161tiny, p\u0159episovat popisy ani se starat o fotografie. V\u0161e bude automaticky p\u0159i\u0159azeno z ji\u017e existuj\u00edc\u00ed karty produktu.<\/span>\u00a0<\/span><\/p>\n

Zn\u00ed to skv\u011ble? Proto\u017ee p\u0159esn\u011b tak to je. Ale jak zjist\u00edme, zda je produkt ji\u017e v katalogu eMAG, kdy\u017e Base. - alespo\u0148 pro dne\u0161ek - nenab\u00edz\u00ed \u0161ablonu v\u00fdpisu, kter\u00e1 by n\u00e1m uk\u00e1zala p\u0159\u00edtomnost produktu v syst\u00e9mu eMAG, jako je tomu u Amazonu?<\/span>\u00a0<\/span><\/p>\n

Rozd\u00edl je velmi d\u016fle\u017eit\u00fd, proto\u017ee p\u0159i inzerov\u00e1n\u00ed na Amazonu se zobraz\u00ed modr\u00e9 nebo \u010derven\u00e9 pole podle toho, zda je n\u00e1\u0161 produkt ji\u017e na platform\u011b, a po kliknut\u00ed na n\u011bj vid\u00edme, zda se shoduj\u00ed \u00fadaje o produktu, jako je n\u00e1zev nebo obr\u00e1zek. P\u0159i listov\u00e1n\u00ed na eMAGu tak \u010din\u00edme \u201enaslepo\u201d, co\u017e m\u016f\u017ee m\u00edt za n\u00e1sledek n\u00e1sleduj\u00edc\u00ed skute\u010dnosti chybn\u011b kombinovan\u00fd produkt<\/strong>.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/span><\/b><\/p>\n

Jak zjist\u00edm, zda je m\u016fj produkt na eMAGu?<\/span><\/b>\u00a0<\/span><\/p>\n

Zde je t\u0159eba postupovat pon\u011bkud ru\u010dn\u011b. V Base. to nebude zkontrolov\u00e1no z ruky, tak\u017ee se vyplat\u00ed p\u0159ej\u00edt p\u0159\u00edmo do eMAG. Sta\u010d\u00ed se p\u0159ihl\u00e1sit do sv\u00e9ho \u00fa\u010dtu, p\u0159ej\u00edt na z\u00e1lo\u017eku \u201eProdukty\u201d a pot\u00e9 kliknout na \u201eP\u0159idat produkt\u201d. Do vyhled\u00e1vac\u00edho pole vlo\u017ete EAN k\u00f3d v\u00fdrobku, o kter\u00fd m\u00e1te z\u00e1jem - a je to. Pokud v\u00fdrobek existuje, syst\u00e9m jej najde. T\u00edmto zp\u016fsobem m\u016f\u017eete zajistit, \u017ee se va\u0161e nab\u00eddka p\u0159id\u00e1 k existuj\u00edc\u00edmu v\u00fdrobku, m\u00edsto aby se generovala nov\u00e1, samostatn\u00e1 karta.<\/span>\u00a0<\/span><\/p>\n

Pot\u0159ebujete pouze EAN k\u00f3d - a zbytek se \u201ed\u011bje s\u00e1m\u201d.<\/span><\/b>\u00a0<\/span><\/p>\n

\"\"Je v\u017edycky nejlep\u0161\u00ed volbou produktov\u00e1n\u00ed?<\/span><\/b>\u00a0<\/span><\/p>\n

Je t\u0159eba m\u00edt na pam\u011bti, \u017ee produktov\u00e1n\u00ed - a\u010dkoli je v\u00fdhodn\u00e9 - nen\u00ed v\u017edy ide\u00e1ln\u00edm \u0159e\u0161en\u00edm. P\u0159ipojen\u00edm k existuj\u00edc\u00edmu produktu toti\u017e p\u0159ipojujete svou nab\u00eddku k jedin\u00e9 sd\u00edlen\u00e9 kart\u011b, na kter\u00e9 se zobrazuj\u00ed v\u0161echny nab\u00eddky r\u016fzn\u00fdch prodejc\u016f. A to znamen\u00e1 jedin\u00e9: <\/span>za\u010dnete sout\u011b\u017eit nejen o v\u00fdrobek, ale p\u0159edev\u0161\u00edm o cenu a dobu p\u0159epravy.<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

Pokud je va\u0161e cena vy\u0161\u0161\u00ed ne\u017e cena konkurence a nav\u00edc doprava trv\u00e1 d\u00e9le - va\u0161e nab\u00eddka skon\u010d\u00ed na konci seznamu, co\u017e v\u00fdrazn\u011b sni\u017euje \u0161anci na prodej. Stejn\u011b jako na jin\u00fdch platform\u00e1ch hledaj\u00ed z\u00e1kazn\u00edci eMAGu nejlep\u0161\u00ed nab\u00eddku - tedy takovou, kter\u00e1 kombinuje n\u00edzkou cenu s rychl\u00fdm dod\u00e1n\u00edm. Pokud se tedy rozhodujete o produktov\u00e1n\u00ed, mus\u00edte t\u011bmto dv\u011bma prvk\u016fm v\u011bnovat zvl\u00e1\u0161tn\u00ed pozornost. <\/span>Rozhoduj\u00ed o tom, zda z\u00e1kazn\u00edk klikne pr\u00e1v\u011b na va\u0161i nab\u00eddku.<\/span><\/b>\u00a0<\/span><\/p>\n

\"\"N\u011bkdy se tak\u00e9 st\u00e1v\u00e1, \u017ee produkt v katalogu eMAG nem\u00e1 nejlep\u0161\u00ed popis a jeho obr\u00e1zky nejsou p\u0159\u00edli\u0161 kvalitn\u00ed - v takov\u00e9m p\u0159\u00edpad\u011b stoj\u00ed za to zv\u00e1\u017eit, zda produkt za\u0159adit jako nov\u00fd, aby jeho prezentace m\u011bla v\u011bt\u0161\u00ed dopad. Ale o tom, kdy zvolit produktov\u00e1n\u00ed a kdy j\u00edt vlastn\u00ed cestou, v\u00e1m r\u00e1di porad\u00edme individu\u00e1ln\u011b. V\u0161e z\u00e1le\u017e\u00ed na strategii, mar\u017e\u00edch, konkurenci a... trp\u011blivosti.<\/span>\u00a0<\/span><\/p>\n

Pokud si nejste jisti, kter\u00e1 cesta je pro v\u00e1\u0161 sortiment nejvhodn\u011bj\u0161\u00ed, kontaktujte n\u00e1s. Provedeme anal\u00fdzu va\u0161\u00ed nab\u00eddky, prov\u011b\u0159\u00edme konkurenci a navrhneme \u0159e\u0161en\u00ed, kter\u00e9 <\/span>prost\u011b to stoj\u00ed za to<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

Nebo mo\u017en\u00e1 je\u0161t\u011b nem\u00e1te \u00fa\u010det a chcete p\u0159ej\u00edt na Base? M\u016f\u017eete pou\u017e\u00edt n\u00e1\u0161 aktiva\u010dn\u00ed odkaz a vytvo\u0159it si vlastn\u00ed \u00fa\u010det hned te\u010f!\u00a0<\/span><\/p>\n

\ud83d\udc49 Sta\u010d\u00ed kliknout sem.<\/a>\u00a0<\/strong><\/p>\n

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 <\/p>\n

Autor: Paulina Karda\u015b<\/em><\/p>\n

Datum vyd\u00e1n\u00ed: 04.07.2025r.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"

Pokud provozujete online prodej a chcete oslovit z\u00e1kazn\u00edky z Rumunska, eMAG je m\u00edsto, kter\u00e9 nesm\u00edte vynechat. Tato platforma je nejv\u011bt\u0161\u00edm tr\u017ei\u0161t\u011bm v regionu a p\u0159i spr\u00e1vn\u00e9m p\u0159\u00edstupu p\u0159edstavuje skute\u010dn\u011b \u00fa\u010dinn\u00fd prodejn\u00ed kan\u00e1l. Jak ale za\u010d\u00edt, pokud pou\u017e\u00edv\u00e1te Base (d\u0159\u00edve Baselinker)? A co to vlastn\u011b znamen\u00e1, \u017ee dan\u00fd produkt ji\u017e je v katalogu eMAG? Za\u010dn\u011bme d\u016fle\u017eit\u00fdm pojmem: produktizace. \u00a0 Toto slovo m\u016f\u017ee zn\u00edt technicky, ale znamen\u00e1 n\u011bco velmi praktick\u00e9ho P\u0159e\u010dt\u011bte si v\u00edce <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":2484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,43,47],"tags":[],"class_list":["post-2477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-base","category-emag"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/2477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=2477"}],"version-history":[{"count":4,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/2477\/revisions"}],"predecessor-version":[{"id":3153,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/2477\/revisions\/3153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media\/2484"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=2477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=2477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=2477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}