{"id":2505,"date":"2025-07-16T11:14:22","date_gmt":"2025-07-16T09:14:22","guid":{"rendered":"https:\/\/btop.pl\/?p=2505"},"modified":"2026-09-04T12:05:23","modified_gmt":"2026-09-04T10:05:23","slug":"jak-nacenit-prodej-s-dodanim-zdarma-a-neztratit-kalkulacku","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/jak-nacenit-prodej-s-dodanim-zdarma-a-neztratit-kalkulacku\/","title":{"rendered":"Jak nacenit prodej s dod\u00e1n\u00edm zdarma a neprod\u011blat? Kalkula\u010dka"},"content":{"rendered":"<p><strong>Dod\u00e1n\u00ed zdarma<\/strong> doru\u010den\u00ed zdarma je dnes v elektronick\u00e9m obchod\u011b standardem - z\u00e1kazn\u00edci ho o\u010dek\u00e1vaj\u00ed a \u010dasto si vyb\u00edraj\u00ed nab\u00eddky, kter\u00e9 ho poskytuj\u00ed. Za \u201edoru\u010den\u00ed zdarma\u201d v\u0161ak v\u017edy n\u011bkdo plat\u00ed - a nej\u010dast\u011bji jste to vy, prodejce. Jak tedy nacenit prodej, abyste vyd\u011blali, i kdy\u017e mus\u00edte ode\u010d\u00edst n\u00e1klady na doru\u010den\u00ed, provizi tr\u017ei\u0161t\u011b a p\u0159esto generovat zisk z ka\u017ed\u00e9 transakce?<\/p>\n<p>Tento \u010dl\u00e1nek v\u00e1m pom\u016f\u017ee uv\u00e9st t\u00e9ma prodejn\u00edch cen do souvislost\u00ed:<\/p>\n<ul>\n<li>provizn\u00ed n\u00e1klady (nap\u0159. Allegro, eBay, Amazon),<\/li>\n<li>doprava zdarma v cen\u011b,<\/li>\n<li>o\u010dek\u00e1van\u00fd zisk.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Doru\u010den\u00ed zdarma nen\u00ed d\u00e1rek - je to strategie<\/strong><\/p>\n<p>Nab\u00edz\u00edte-li dopravu zdarma, mus\u00edte n\u00e1klady zahrnout do <strong>hrub\u00e1 cena<\/strong> v\u00fdrobek. Z\u00e1kazn\u00edk neplat\u00ed zvl\u00e1\u0161\u0165 za dopravu, ale tyto n\u00e1klady nesete vy. To znamen\u00e1, \u017ee prodejn\u00ed cena mus\u00ed pokr\u00fdt:<\/p>\n<ul>\n<li><strong>n\u00e1klady na n\u00e1kup zbo\u017e\u00ed<\/strong>,<\/li>\n<li><strong>n\u00e1klady na vy\u0159\u00edzen\u00ed objedn\u00e1vky (obal, etiketa, kur\u00fdr).<\/strong>,<\/li>\n<li><strong>provize \u00fa\u010dtovan\u00e1 platformou (nap\u0159. 10-30%).<\/strong>,<\/li>\n<li><strong>V\u00e1\u0161 zisk<\/strong>.<\/li>\n<\/ul>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2518 aligncenter\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-16.png\" alt=\"\" width=\"1079\" height=\"565\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-16.png 1079w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-16-768x402.png 768w\" sizes=\"auto, (max-width: 1079px) 100vw, 1079px\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Jak to vypad\u00e1 v praxi?<\/strong><\/p>\n<p>P\u0159edpokl\u00e1dejme, \u017ee:<\/p>\n<ul>\n<li>n\u00e1klady na n\u00e1kup v\u00fdrobku: <strong>30 PLN<\/strong>,<\/li>\n<li>po\u0161tovn\u00e9 + baln\u00e9: <strong>10 PLN<\/strong>,<\/li>\n<li>komise: <strong>20% na hrub\u00e9 prodejn\u00ed cen\u011b<\/strong>,<\/li>\n<li>chcete dos\u00e1hnout <strong>15% prodejn\u00ed cena zisk<\/strong>.<\/li>\n<\/ul>\n<p>Va\u0161e celkov\u00e9 n\u00e1klady tedy \u010din\u00ed:<br \/>\n30 z\u0142 (v\u00fdrobek) + 10 z\u0142 (doprava) = 40 z\u0142<\/p>\n<p>Prodejn\u00ed cena (<strong>X<\/strong>) mus\u00edte stanovit tak, aby:<\/p>\n<p><strong>X-(provize<\/strong><strong>\u22c5X)-40=0,15<\/strong><strong>\u22c5X<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Zjednodu\u0161me si to:<\/p>\n<p><strong>X<\/strong><strong>\u22c5(1-0,20-0,15)=40<\/strong><strong>\u21d2X<\/strong><strong>\u22c50,65=40<\/strong><strong>\u21d2X=400,65 \u2248 61,54 PLN<\/strong><\/p>\n<p>To znamen\u00e1, <strong>prodejn\u00ed cena by se m\u011bla pohybovat kolem 61,54 PLN.<\/strong>, k dosa\u017een\u00ed va\u0161ich c\u00edl\u016f.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u010c\u00edm v\u00edce produkt\u016f je v ko\u0161\u00edku, t\u00edm v\u011bt\u0161\u00ed je zisk.<\/strong><\/p>\n<p>Je\u0161t\u011b jedna v\u011bc stoj\u00ed za zapamatov\u00e1n\u00ed: <strong>ka\u017ed\u00fd dal\u0161\u00ed produkt v objedn\u00e1vce s doru\u010den\u00edm zdarma zvy\u0161uje va\u0161i ziskovost.<\/strong>. Pro\u010d?<\/p>\n<p>Proto\u017ee n\u00e1klady na dopravu a balen\u00ed nesete pouze jednou - bez ohledu na to, zda si z\u00e1kazn\u00edk koup\u00ed 1, 2 nebo 5 produkt\u016f. Dal\u0161\u00ed produkty ji\u017e nevytv\u00e1\u0159ej\u00ed samostatn\u00e9 n\u00e1klady na dopravu a je snaz\u0161\u00ed \u201erozm\u011blnit\u201d provizi a jednotkov\u00e9 n\u00e1klady do v\u011bt\u0161\u00ed hodnoty objedn\u00e1vky.<\/p>\n<p>Proto se konaj\u00ed propaga\u010dn\u00ed akce jako nap\u0159.:<\/p>\n<ul>\n<li>\u201eKupte 2 a z\u00edskejte t\u0159et\u00ed produkt za polovi\u010dn\u00ed cenu\u201d.\u201d<\/li>\n<li>\u201eDoprava zdarma od 100 \u00a3\u201d<\/li>\n<li>\u201eObjednejte si v\u00edce, zapla\u0165te m\u00e9n\u011b za polo\u017eku\u201d.\u201d<\/li>\n<\/ul>\n<p>Z hlediska logistiky a mar\u017ee se jedn\u00e1 o \u010dist\u00fd zisk.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Vzorec p\u0159ipraven\u00fd k pou\u017eit\u00ed pro vlastn\u00ed v\u00fdpo\u010det<\/strong><\/p>\n<p>Pokud chcete tyto v\u00fdpo\u010dty automatizovat, pou\u017eijte tento vzorec:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2516 alignleft\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/Bez-tytulu-1.png\" alt=\"\" width=\"521\" height=\"143\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left\"><strong>P\u0159\u00edklad pro aplikaci Excel:<\/strong><\/p>\n<p>= (B2 + C2) \/ (1 - D2 - E2)<\/p>\n<p><strong>Kde:<\/strong><\/p>\n<ul>\n<li>B2 = po\u0159izovac\u00ed cena (nap\u0159. 30)<\/li>\n<li>C2 = n\u00e1klady na dopravu (nap\u0159. 10)<\/li>\n<li>D2 = provize jako zlomek (nap\u0159. 0,20)<\/li>\n<li>E2 = zisk jako zlomek (nap\u0159. 0,15)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Praktick\u00e9 tipy<\/strong><\/p>\n<ul>\n<li><strong>Testov\u00e1n\u00ed psychologick\u00e9 ceny<\/strong> - Nap\u0159. zva\u017ete 59,99 GBP m\u00edsto 61,54 GBP, pokud to mar\u017ee umo\u017e\u0148uje.<\/li>\n<li><strong>V\u010detn\u011b DPH a r\u016fzn\u00fdch da\u0148ov\u00fdch sazeb<\/strong>, Pokud prod\u00e1v\u00e1te mezin\u00e1rodn\u011b. Nejlep\u0161\u00ed je stanovit cenu podle \u010dist\u00e9 ceny a pot\u00e9 p\u0159ipo\u010d\u00edtat da\u0148 platnou v dan\u00e9 zemi.<\/li>\n<li><strong>Pl\u00e1nov\u00e1n\u00ed rozp\u011bt\u00ed mar\u017ee<\/strong>, aby se b\u011bhem propaga\u010dn\u00edch akc\u00ed nebo slev neprod\u00e1valo pod cenou.<\/li>\n<li><strong>Pozor na dvoj\u00ed provizi<\/strong> - N\u011bkter\u00e9 platformy (nap\u0159. Allegro Smart) si tak\u00e9 \u00fa\u010dtuj\u00ed provizi z n\u00e1klad\u016f na dopravu, i kdy\u017e je \u201ezdarma\u201d v podob\u011b p\u0159\u00edplatk\u016f SMART. Takov\u00fd p\u0159\u00edplatek je pak t\u0159eba zahrnout do ceny produktu, \u010d\u00edm\u017e se n\u00e1m zv\u00fd\u0161\u00ed hrub\u00e1 cena, ale i provize.<\/li>\n<\/ul>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2514 aligncenter\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-15.png\" alt=\"\" width=\"1913\" height=\"1080\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-15.png 1913w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-15-768x434.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-15-1536x867.png 1536w\" sizes=\"auto, (max-width: 1913px) 100vw, 1913px\" \/><\/strong><\/p>\n<p><strong>Souhrn<\/strong><\/p>\n<p>V elektronick\u00e9m obchod\u011b z\u00e1le\u017e\u00ed na ka\u017ed\u00e9m hal\u00e9\u0159i. Nab\u00eddka doru\u010den\u00ed zdarma zvy\u0161uje konverze, ale mus\u00edte si b\u00fdt v\u011bdomi toho, jak ovliv\u0148uje va\u0161e mar\u017ee. P\u0159i stanovov\u00e1n\u00ed prodejn\u00ed ceny:<\/p>\n<p>- se\u010dt\u011bte v\u0161echny skute\u010dn\u00e9 n\u00e1klady,<br \/>\n- zahrnuj\u00ed provizi jako procento z hrub\u00e9 ceny,<br \/>\n- stanovit realistickou \u00farove\u0148 zisku,<br \/>\n- p\u0159epo\u010d\u00edtejte - neodhadujte!<\/p>\n<p>&nbsp;<\/p>\n<p>Ka\u017ed\u00fd dal\u0161\u00ed v\u00fdrobek v ko\u0161\u00edku je va\u0161\u00ed v\u00fdhodou - proto\u017ee logistika se nemno\u017e\u00ed a zisk se zvy\u0161uje.<\/p>\n<p>&nbsp;<\/p>\n<p>Na\u0161e p\u0159\u00edklady pro aplikaci Excel, ke sta\u017een\u00ed : )      \u2193<br \/>\n<a href=\"https:\/\/btop.pl\/wp-content\/uploads\/Kalkulator_Ceny_Sprzedazy_Blog.xlsx\">Cenov\u00e1 kalkula\u010dka_prodej_Blog.xlsx<\/a><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Autor: Adrian Smigiel<\/em><\/p>\n<p><em>Datum vyd\u00e1n\u00ed: 16.07.2025r.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Doprava zdarma je dnes v e-commerce standardem \u2013 z\u00e1kazn\u00edci ji o\u010dek\u00e1vaj\u00ed a \u010dasto si vyb\u00edraj\u00ed pr\u00e1v\u011b ty nab\u00eddky, kter\u00e9 ji poskytuj\u00ed. Za \u201edoru\u010den\u00ed zdarma\u201d v\u0161ak v\u017edy n\u011bkdo plat\u00ed \u2013 a nej\u010dast\u011bji jste to vy, prodejce. Jak tedy stanovit prodejn\u00ed ceny tak, abyste vyd\u011bl\u00e1vali, i kdy\u017e z ka\u017ed\u00e9 transakce mus\u00edte ode\u010d\u00edst n\u00e1klady na doru\u010den\u00ed, provizi tr\u017ei\u0161t\u011b a p\u0159esto je\u0161t\u011b vygenerovat zisk? Tento \u010dl\u00e1nek v\u00e1m pom\u016f\u017ee ujasnit si problematiku prodejn\u00edch cen v kontextu: n\u00e1klad\u016f na provize (nap\u0159. Allegro, eBay, Amazon), bezplatn\u00e9 dopravy zahrnut\u00e9 v cen\u011b<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/cs\/jak-nacenit-prodej-s-dodanim-zdarma-a-neztratit-kalkulacku\/\"> P\u0159e\u010dt\u011bte si v\u00edce <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":2509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,76,42,44,66,62,45,64,63,47,83,65,82,72,77,46,69,73,71,70,88,87,81,78,80,79,67,84,74,89,75],"tags":[],"class_list":["post-2505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-aliexpress","category-allegro","category-amazon","category-black-red-white","category-castorama","category-cdiscount","category-decathlon","category-ebay","category-emag","category-empikplace","category-homeyou","category-home24","category-inpost","category-joom","category-kaufland","category-leroy-merlin","category-manomano","category-mediaexpert","category-mediamarkt","category-obi-de","category-otto","category-pigu","category-shein","category-skroutz","category-super-pharm","category-temu","category-tiktok-shop","category-trendyol","category-vente-unique","category-xxxlutz"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/2505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=2505"}],"version-history":[{"count":10,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/2505\/revisions"}],"predecessor-version":[{"id":5229,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/2505\/revisions\/5229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media\/2509"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=2505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=2505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=2505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}