{"id":2583,"date":"2025-07-30T13:21:34","date_gmt":"2025-07-30T11:21:34","guid":{"rendered":"https:\/\/btop.pl\/?p=2583"},"modified":"2026-05-18T13:46:29","modified_gmt":"2026-05-18T11:46:29","slug":"pripadova-studie-osvezujici-nabidku-calounickych-knofliku-u-spolecnosti-allegro","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/pripadova-studie-osvezujici-nabidku-calounickych-knofliku-u-spolecnosti-allegro\/","title":{"rendered":"P\u0159\u00edpadov\u00e1 studie: Osv\u011b\u017een\u00ed nab\u00eddky \u010dalounick\u00fdch knofl\u00edk\u016f na Allegro"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">V r\u00e1mci spolupr\u00e1ce s klientem jsme se v\u011bnovali aktualizaci jednoho z jeho v\u00fdpis\u016f v syst\u00e9mu Allegro. Jedn\u00e1 se o klasick\u00fd \u010dalounick\u00fd knofl\u00edk s k\u0159i\u0161\u0165\u00e1lovou povrchovou \u00fapravou a hlavi\u010dkou s h\u0159eb\u00edky. V\u00fdzva? Nev\u00fdrazn\u00e1 vizu\u00e1ln\u00ed prezentace a velmi jednoduch\u00fd, m\u00e1lo poutav\u00fd popis. Tohle jsme ud\u011blali.<\/span><\/p>\n<ol>\n<li><b> P\u0159ed modernizac\u00ed<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Fotografie v\u00fdrobku byly po\u0159\u00edzeny na b\u00edl\u00e9m pozad\u00ed z technick\u00e9ho pap\u00edru, s nerovnom\u011brn\u00fdm osv\u011btlen\u00edm a bez ostr\u00fdch detail\u016f. Chyb\u011bl pocit \u201ep\u016fvabu\u201d, kter\u00fd by tento v\u00fdrobek m\u011bl vyvol\u00e1vat.<\/span><\/li>\n<\/ol>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2585\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-17.jpg\" alt=\"\" width=\"1973\" height=\"1178\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-17.jpg 1973w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-17-768x459.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-17-1536x917.jpg 1536w\" sizes=\"auto, (max-width: 1973px) 100vw, 1973px\" \/><\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Popis zaslan\u00fd klientem:<\/b><\/p>\n<blockquote><p><b>Knofl\u00edky \u010daloun\u011bn\u00ed<\/b><span style=\"font-weight: 400;\"> s h\u0159eb\u00edkem, jsou <\/span><b>elegantn\u00ed dopln\u011bk<\/b><span style=\"font-weight: 400;\"> pro \u010daloun\u011bn\u00fd n\u00e1bytek. Jsou ide\u00e1ln\u00ed pro <\/span><b>dekorativn\u00ed povrchov\u00e1 \u00faprava<\/b><span style=\"font-weight: 400;\"> pohovky, k\u0159esla, op\u011brky hlavy a dal\u0161\u00ed n\u00e1bytek. Jejich <\/span><b>jisk\u0159iv\u00fd, krystalick\u00fd vzhled<\/b><span style=\"font-weight: 400;\"> dopl\u0148uje n\u00e1bytek <\/span><b>luxusn\u00ed charakter<\/b><span style=\"font-weight: 400;\">, s d\u016frazem na styl a eleganci. Baleno v sad\u011b <\/span><b>25 kus\u016f<\/b><span style=\"font-weight: 400;\">, jsou ide\u00e1ln\u00ed pro projekty vy\u017eaduj\u00edc\u00ed <\/span><b>ucelen\u00fd a v\u00fdrazn\u00fd povrch<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">\u2699\ufe0f Technick\u00e9 parametry:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>\u27a1\ufe0f <\/b><span style=\"font-weight: 400;\">Pr\u016fm\u011br knofl\u00edku:<\/span><b> 25 mm<\/b><b><br \/>\n<\/b><b>\u27a1\ufe0f <\/b><span style=\"font-weight: 400;\">D\u00e9lka neht\u016f:<\/span><b> 20 mm<\/b><b><br \/>\n<\/b><b>\u27a1\ufe0f <\/b><span style=\"font-weight: 400;\">Materi\u00e1l knofl\u00edk\u016f:<\/span><b> kov a sklo<\/b><b><br \/>\n<\/b><b>\u26a0\ufe0f1 polo\u017eka v ko\u0161\u00edku = 25 polo\u017eek guzik\u00f3w\u26a0\ufe0f<\/b><\/h5>\n<p>&nbsp;<\/p><\/blockquote>\n<ol start=\"2\">\n<li><b> Po modernizaci<br \/>\n<\/b>Zcela jsme zm\u011bnili p\u0159\u00edstup k prezentaci. M\u00edsto toho, abychom v\u00fdrobek ukazovali jen jako technick\u00fd detail, jsme se zam\u011b\u0159ili na emoce, kontext a kvalitu zpracov\u00e1n\u00ed. Soust\u0159edili jsme se na to, aby tla\u010d\u00edtka nejen esteticky vypadala, ale tak\u00e9 vypr\u00e1v\u011bla o sv\u00e9 funkci - elegantn\u00ed povrchov\u00e9 \u00faprav\u011b n\u00e1bytku. Z\u00e1kazn\u00edk si tak ji\u017e p\u0159i pohledu na fotografie dok\u00e1\u017ee p\u0159edstavit kone\u010dn\u00fd v\u00fdsledek ve sv\u00e9m interi\u00e9ru.<\/li>\n<\/ol>\n<p><b>Nov\u00e9 fotografie:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">produkt na \u010dist\u011b b\u00edl\u00e9m pozad\u00ed ve verzi packshot,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dal\u0161\u00ed z\u00e1b\u011bry uspo\u0159\u00e1d\u00e1n\u00ed v kontextu pou\u017eit\u00ed: pol\u0161t\u00e1\u0159, op\u011brka hlavy, sedadlo, \u010dalounick\u00e1 d\u00edlna,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">zobrazen\u00e9 detaily: \u0159ez, odraz sv\u011btla, struktura povrchu,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">p\u0159ipravil miniaturu pro Allegro a technickou fotografii s rozm\u011bry.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2586\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/miniaturka.jpg\" alt=\"\" width=\"1600\" height=\"1600\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/miniaturka.jpg 1600w, https:\/\/btop.pl\/wp-content\/uploads\/miniaturka-768x768.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/miniaturka-1536x1536.jpg 1536w, https:\/\/btop.pl\/wp-content\/uploads\/miniaturka-384x384.jpg 384w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2588\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-19.jpg\" alt=\"\" width=\"2000\" height=\"668\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-19.jpg 2000w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-19-768x257.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-19-1536x513.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2587\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-18.jpg\" alt=\"\" width=\"2000\" height=\"842\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-18.jpg 2000w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-18-768x323.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-18-1536x647.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2589\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-20.jpg\" alt=\"\" width=\"1176\" height=\"560\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-20.jpg 1176w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-20-768x366.jpg 768w\" sizes=\"auto, (max-width: 1176px) 100vw, 1176px\" \/><\/p>\n<p><b>Nov\u00fd popis<\/b><span style=\"font-weight: 400;\"> je navr\u017een tak, aby okam\u017eit\u011b upoutal pozornost a zaujal div\u00e1ka. Hned v prvn\u00ed v\u011bt\u011b nab\u00edz\u00ed v\u00fdhodu a n\u00e1sledn\u011b ji rozv\u00e1d\u00ed t\u00edm, \u017ee ukazuje designov\u00fd potenci\u00e1l v\u00fdrobku. Pou\u017eili jsme emotivn\u00ed a obrazn\u00fd jazyk, kter\u00fd pom\u00e1h\u00e1 z\u00e1kazn\u00edkovi p\u0159edstavit si kone\u010dn\u00fd v\u00fdsledek. Popis byl tak\u00e9 p\u0159ehledn\u011b strukturov\u00e1n: \u010d\u00e1st s v\u00fdhodami umo\u017e\u0148uje rychl\u00fd p\u0159ehled nejd\u016fle\u017eit\u011bj\u0161\u00edch funkc\u00ed v\u00fdrobku, zat\u00edmco dal\u0161\u00ed pou\u017eit\u00ed otev\u00edraj\u00ed nov\u00e9 souvislosti pou\u017eit\u00ed. T\u00edmto zp\u016fsobem obsah nejen informuje, ale tak\u00e9 inspiruje a zvy\u0161uje \u0161ance na konverzi.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2590\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/undefined.png\" alt=\"\" width=\"811\" height=\"585\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/undefined.png 811w, https:\/\/btop.pl\/wp-content\/uploads\/undefined-768x554.png 768w\" sizes=\"auto, (max-width: 811px) 100vw, 811px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2592\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/undefined-2.png\" alt=\"\" width=\"780\" height=\"398\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/undefined-2.png 780w, https:\/\/btop.pl\/wp-content\/uploads\/undefined-2-768x392.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/undefined-2-533x273.png 533w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2591\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/undefined-1.png\" alt=\"\" width=\"785\" height=\"453\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/undefined-1.png 785w, https:\/\/btop.pl\/wp-content\/uploads\/undefined-1-768x443.png 768w\" sizes=\"auto, (max-width: 785px) 100vw, 785px\" \/><\/p>\n<ol start=\"3\">\n<li><b><b><b>Pro\u010d to funguje?<\/b><span style=\"font-weight: 400;\"> Nov\u00fd popis funguje, proto\u017ee nejen p\u0159edstavuje vlastnosti produktu - prod\u00e1v\u00e1 emoce, inspiruje a p\u0159edstavuje pou\u017eit\u00ed. M\u00edsto such\u00fdch \u00fadaj\u016f z\u00e1kazn\u00edk z\u00edsk\u00e1 vizi, jak mohou tla\u010d\u00edtka prom\u011bnit interi\u00e9r. Popisn\u00fd jazyk navozuje atmosf\u00e9ru luxusu a stylu, co\u017e oslovuje zejm\u00e9na z\u00e1kazn\u00edky, kte\u0159\u00ed hledaj\u00ed jedine\u010dn\u00e9 dekorativn\u00ed detaily. Velk\u00e9 mno\u017estv\u00ed fotografi\u00ed v\u00fdrobku bud\u00ed d\u016fv\u011bru v prodejce a m\u00e1 pozitivn\u00ed vliv na profesionalitu nab\u00eddky. Tento p\u0159\u00edstup se prom\u00edt\u00e1 do:<\/span><\/b><\/b><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">vy\u0161\u0161\u00ed m\u00edra prokliku (CTR) ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">lep\u0161\u00ed um\u00edst\u011bn\u00ed va\u0161\u00ed nab\u00eddky na serveru Allegro d\u00edky roz\u0161\u00ed\u0159en\u00e9mu obsahu a relevantn\u00edm kl\u00ed\u010dov\u00fdm slov\u016fm,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">v\u011bt\u0161\u00ed zapojen\u00ed u\u017eivatel\u016f prost\u0159ednictv\u00edm kontextov\u00fdch obr\u00e1zk\u016f,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">snaz\u0161\u00ed rozhodov\u00e1n\u00ed o koupi prost\u0159ednictv\u00edm uk\u00e1zky pou\u017eit\u00ed,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">zv\u00fd\u0161en\u00ed vn\u00edman\u00e9 hodnoty produktu,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">mo\u017enost uplatnit vy\u0161\u0161\u00ed cenu, ani\u017e by se sn\u00ed\u017eila konverze.<\/span><\/li>\n<\/ul>\n<p><b>\u00da\u010dinek zm\u011bn je viditeln\u00fd pouh\u00fdm okem.<\/b><span style=\"font-weight: 400;\"> - D\u0159\u00edve byla nab\u00eddka zalo\u017eena na tmav\u00fdch, nudn\u00fdch obr\u00e1zc\u00edch a jednoduch\u00e9m technick\u00e9m popisu bez emoc\u00ed a souvislost\u00ed. Po na\u0161em p\u0159epracov\u00e1n\u00ed byl produkt prezentov\u00e1n modern\u00edm a poutav\u00fdm zp\u016fsobem - s dynamick\u00fdmi, vysoce kvalitn\u00edmi obr\u00e1zky v balen\u00ed i v aran\u017em\u00e1. Samotn\u00fd popis dostal podobu, kter\u00e1 inspiruje, ukazuje uplatn\u011bn\u00ed a buduje hodnotu v o\u010d\u00edch z\u00e1kazn\u00edka. Jedn\u00e1 se o p\u0159\u00edklad toho, jak profesion\u00e1ln\u00ed prezentace a spr\u00e1vn\u011b vytvo\u0159en\u00fd obsah nab\u00eddky mohou skute\u010dn\u011b ovlivnit prodej na trhu.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2593\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-21.jpg\" alt=\"\" width=\"556\" height=\"753\" \/><\/p>\n<blockquote><p><em>Autor blogu: Kacper Pawlak<\/em><br \/>\n<em>Datum vyd\u00e1n\u00ed: 30.07.2025r.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>V r\u00e1mci spolupr\u00e1ce s klientem jsme se pustili do modernizace jedn\u00e9 z jeho nab\u00eddek na Allegro. Jedn\u00e1 se o klasick\u00fd \u010dalounick\u00fd knofl\u00edk s k\u0159i\u0161\u0165\u00e1lov\u00fdm zdoben\u00edm a h\u0159eb\u00edkem. V\u00fdzva? Nev\u00fdrazn\u00e1 vizu\u00e1ln\u00ed prezentace a velmi jednoduch\u00fd, m\u00e1lo poutav\u00fd popis. Tady je v\u00fdsledek na\u0161\u00ed pr\u00e1ce. P\u0159ed modernizac\u00ed Fotografie produktu byly po\u0159\u00edzeny na pozad\u00ed b\u00edl\u00e9ho technick\u00e9ho pap\u00edru, s nerovnom\u011brn\u00fdm osv\u011btlen\u00edm a bez v\u00fdrazn\u00fdch detail\u016f. Chyb\u011bl pocit \u201elesku\u201d, kter\u00fd by tento produkt m\u011bl vyza\u0159ovat. \u00a0 Popis zaslan\u00fd z\u00e1kazn\u00edkem: K\u0159i\u0161\u0165\u00e1lov\u00e9 \u010dalounick\u00e9 knofl\u00edky s h\u0159eb\u00edkem jsou elegantn\u00ed<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/cs\/pripadova-studie-osvezujici-nabidku-calounickych-knofliku-u-spolecnosti-allegro\/\"> P\u0159e\u010dt\u011bte si v\u00edce <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":2595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,42],"tags":[],"class_list":["post-2583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-allegro"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/2583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=2583"}],"version-history":[{"count":1,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/2583\/revisions"}],"predecessor-version":[{"id":2594,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/2583\/revisions\/2594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media\/2595"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=2583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=2583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=2583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}