{"id":2596,"date":"2025-07-31T14:40:28","date_gmt":"2025-07-31T12:40:28","guid":{"rendered":"https:\/\/btop.pl\/?p=2596"},"modified":"2026-05-18T13:46:16","modified_gmt":"2026-05-18T11:46:16","slug":"jak-jsme-behem-nekolika-tydnu-radikalne-zvysili-prodeje-na-allegro","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/jak-jsme-behem-nekolika-tydnu-radikalne-zvysili-prodeje-na-allegro\/","title":{"rendered":"Jak se n\u00e1m poda\u0159ilo b\u011bhem n\u011bkolika t\u00fddn\u016f v\u00fdrazn\u011b zv\u00fd\u0161it prodeje na platform\u011b Allegro?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_20274618696ae19bdf647a7\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_2255469116ae19bdf64916 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400;\">P\u0159ed m\u011bs\u00edcem a p\u016fl jsme za\u010dali spolupracovat s klientem, kter\u00fd provozoval mal\u00fd, sotva rozpoznateln\u00fd obchod na Allegro v oblasti sportu. Seznamy byly zastaral\u00e9, obr\u00e1zky nespl\u0148ovaly standardy platformy a nadpisy neobsahovaly \u017e\u00e1dn\u00e9 kl\u00ed\u010dov\u00e9 fr\u00e1ze, kter\u00e9 by mohly generovat n\u00e1v\u0161t\u011bvnost. Prodejn\u00ed ukazatele nezanech\u00e1valy \u017e\u00e1dn\u00e9 iluze: obchod v mysl\u00edch kupuj\u00edc\u00edch prakticky neexistoval. Dnes, jen n\u011bkolik t\u00fddn\u016f po zaveden\u00ed strategie, se po\u010det objedn\u00e1vek n\u011bkolikan\u00e1sobn\u011b zv\u00fd\u0161il a m\u011bs\u00ed\u010dn\u00ed obrat p\u0159ekro\u010dil \u00farove\u0148, kter\u00e1 se d\u0159\u00edve zd\u00e1la nedosa\u017eiteln\u00e1. N\u00e1sleduje komplexn\u00ed postup, kter\u00fd umo\u017enil dos\u00e1hnout tak dynamick\u00e9ho r\u016fstu.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>1. audit a anal\u00fdza nab\u00eddky<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Na\u0161i pr\u00e1ci jsme zah\u00e1jili podrobnou reviz\u00ed cel\u00e9ho \u00fa\u010dtu. Analyzovali jsme v\u0161echny aktivn\u00ed nab\u00eddky z hlediska:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dodr\u017eov\u00e1n\u00ed z\u00e1sad spole\u010dnosti Allegro,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">p\u0159\u00edtomnost vyhled\u00e1vac\u00edch parametr\u016f (zna\u010dka, typ, zam\u00fd\u0161len\u00e9 pou\u017eit\u00ed atd.),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">konstrukce n\u00e1zv\u016f a popis\u016f,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">kvalita fotografi\u00ed,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">v\u00fdskyt logick\u00fdch chyb a opakuj\u00edc\u00edch se chyb v \u0161ablon\u00e1ch.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Uk\u00e1zalo se, \u017ee v\u011bt\u0161ina v\u00fdpis\u016f neobsahovala parametry ovliv\u0148uj\u00edc\u00ed viditelnost a popisy byly zastaral\u00e9 a nekonzistentn\u00ed, \u010dasto jen zkop\u00edrovan\u00e9 a p\u0159elo\u017een\u00e9 z webov\u00fdch str\u00e1nek v\u00fdrobce. Obr\u00e1zky, op\u011bt \u010dasto od v\u00fdrobce, nespl\u0148ovaly vizu\u00e1ln\u00ed standardy po\u017eadovan\u00e9 na konkuren\u010dn\u00edm trhu. V\u011bd\u011bli jsme, \u017ee n\u00e1s \u010dek\u00e1 spousta pr\u00e1ce.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>2. nov\u00e1 strategie pro n\u00e1zvy a popisy.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Navrhli jsme nov\u00e9 sch\u00e9ma tvorby titul\u016f na z\u00e1klad\u011b vyhled\u00e1van\u00fdch fr\u00e1z\u00ed z\u00e1kazn\u00edk\u016f a \u00fadaj\u016f z intern\u00edch analytick\u00fdch n\u00e1stroj\u016f spole\u010dnosti Allegro. Nov\u00e9 tituly byly vytvo\u0159eny podle specifick\u00e9ho, osv\u011bd\u010den\u00e9ho vzoru. Od z\u00e1kladu jsme vytvo\u0159ili n\u00e1zvy kompatibiln\u00ed se SEO, co\u017e zlep\u0161ilo viditelnost nab\u00eddek na trhu. Kompletn\u00edm p\u0159epracov\u00e1n\u00edm pro\u0161ly tak\u00e9 popisy. Vytvo\u0159ili jsme atraktivn\u00ed textov\u00e9 bloky popisuj\u00edc\u00ed v\u00fdhody, pou\u017eit\u00ed, technick\u00e9 vlastnosti a rady pro kupuj\u00edc\u00ed. V\u0161e profesion\u00e1ln\u011b a \u010dtiv\u011b, aby potenci\u00e1ln\u00ed z\u00e1kazn\u00edk byl zv\u011bdav\u00fd a na\u0161e nab\u00eddka se odli\u0161ila od ostatn\u00edch.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>3. produktov\u00e1 fotografie a vizu\u00e1ln\u00ed identita<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ve spolupr\u00e1ci s na\u0161\u00edm grafick\u00fdm odd\u011blen\u00edm bylo p\u0159ipraveno kompletn\u00ed grafick\u00e9 zpracov\u00e1n\u00ed - pro v\u0161echny jedine\u010dn\u00e9 nab\u00eddky klienta byly p\u0159ipraveny jak miniatury Allegro, tak aran\u017eovan\u00e9 obr\u00e1zky. V\u0161echny fotografie:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">jsou ve form\u00e1tu 1600\u00d71600,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">zachovaly st\u00edny, spr\u00e1vnou expozici a ostrost,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ukazuj\u00ed skute\u010dn\u00fd vzhled v\u00fdrobku,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">jsou ve vizu\u00e1ln\u00edm stylu podobn\u00e9m hlavn\u00edm hr\u00e1\u010d\u016fm na trhu.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u00edm jsme vytvo\u0159ili rozpoznatelnou estetiku obchodu a zv\u00fd\u0161ili d\u016fv\u011bru z\u00e1kazn\u00edk\u016f. Postarali jsme se tak\u00e9 o grafick\u00fd v\u00fdvoj zna\u010dky. P\u0159i tvorb\u011b reklamn\u00edch banner\u016f a produktov\u00fdch s\u00e9ri\u00ed jsme vsadili na profesionalitu, abychom vybudovali d\u016fv\u011bru ve zna\u010dku a p\u0159il\u00e1kali z\u00e1kazn\u00edky po \u00fasp\u011b\u0161n\u00fdch n\u00e1kupech zp\u011bt. Na\u0161e miniatury se odli\u0161uj\u00ed od ostatn\u00edch produkt\u016f a inscenovan\u00e9 sn\u00edmky ukazuj\u00edc\u00ed pou\u017eit\u00ed v\u00fdrobk\u016f demonstruj\u00ed probl\u00e9my, kter\u00e9 ostatn\u00ed prodejci \u010dasto p\u0159ehl\u00ed\u017eej\u00ed.<\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2598\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2025-07-31-o-13.41.jpg\" alt=\"\" width=\"988\" height=\"552\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2025-07-31-o-13.41.jpg 988w, https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2025-07-31-o-13.41-768x429.jpg 768w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\" \/><br \/>\n4. vystaven\u00ed produkt\u016f ve v\u00fdklenku a nab\u00eddka v\u00edce variant<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Identifikovali jsme produktov\u00e9 niky, kde byla konkurence na platform\u011b Allegro minim\u00e1ln\u00ed. M\u00edsto toho, abychom se sna\u017eili bojovat o z\u00e1kazn\u00edky v nejobl\u00edben\u011bj\u0161\u00edch segmentech, za\u010dali jsme uv\u00e1d\u011bt produkty, kter\u00e9 se na Allegru daj\u00ed koupit m\u00e9n\u011b \u010dasto. Vysok\u00e9 mar\u017ee a specifick\u00e9 technick\u00e9 produkty pro opravdov\u00e9 nad\u0161ence, \u010dasto velmi specializovan\u00e9, dobyly trh a p\u0159isp\u011bly k v\u00fdrazn\u00e9mu zv\u00fd\u0161en\u00ed z\u00e1jmu o obchod. Zavedli jsme tak\u00e9 v\u00edcevariantn\u00ed nab\u00eddky, kter\u00e9 kombinuj\u00ed r\u016fzn\u00e9 velikosti nebo modely v r\u00e1mci jedn\u00e9 nab\u00eddky. To usnad\u0148uje orientaci v sortimentu a zvy\u0161uje hodnotu n\u00e1kupn\u00edho ko\u0161\u00edku z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed cht\u011bj\u00ed vlastnit sady v\u00fdrobk\u016f od jedn\u00e9 zna\u010dky.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>5. Kampan\u011b Allegro Ads a sez\u00f3nn\u00ed akce<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Vytvo\u0159ili jsme kampan\u011b v\u011bnovan\u00e9 vybran\u00fdm zna\u010dk\u00e1m. D\u00edky segmentaci reklam jsme mohli kampan\u011b zac\u00edlit na r\u016fzn\u00e9 publika\u010dn\u00ed weby. Pe\u010dliv\u00e1 optimalizace sazeb n\u00e1m umo\u017enila z\u00edskat vysok\u00e9 pozice ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Strategicky jsme tak\u00e9 propagovali nab\u00eddky, kter\u00e9 by se v ur\u010dit\u00e9m aktu\u00e1ln\u00edm ro\u010dn\u00edm obdob\u00ed dob\u0159e uplatnily a m\u011bly zv\u00fd\u0161enou \u0161anci na prodej. Pr\u016fb\u011b\u017en\u011b jsme sledovali v\u00fdkonnost kampan\u00ed, co\u017e n\u00e1m umo\u017enilo rychle reagovat na zm\u011bny a sm\u011b\u0159ovat rozpo\u010det tam, kde p\u0159in\u00e1\u0161el nejv\u011bt\u0161\u00ed n\u00e1vratnost investic. Zpr\u016fm\u011brov\u00e1n\u00ed v\u0161ech kampan\u00ed p\u0159ineslo skv\u011blou hodnotu ROAS 20. To byla rozhodn\u011b jedna z kl\u00ed\u010dov\u00fdch akc\u00ed p\u0159i maximalizaci prodeje.<\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2599\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2025-07-31-o-13.42.08.png\" alt=\"\" width=\"992\" height=\"564\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2025-07-31-o-13.42.08.png 992w, https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2025-07-31-o-13.42.08-768x437.png 768w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><br \/>\n6 V\u00fdsledky - \u010d\u00edsla mluv\u00ed sama za sebe<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Jeden a p\u016fl m\u011bs\u00edce po zaveden\u00ed v\u0161ech zm\u011bn se po\u010det objedn\u00e1vek zv\u00fd\u0161il. <\/span><b>v\u00edce ne\u017e \u010dty\u0159ikr\u00e1t<\/b><span style=\"font-weight: 400;\"> ve srovn\u00e1n\u00ed s p\u0159edchoz\u00edm m\u011bs\u00edcem. Pr\u016fm\u011brn\u00fd n\u00e1kupn\u00ed ko\u0161\u00edk se zv\u00fd\u0161il <\/span><b>nad 30%<\/b><span style=\"font-weight: 400;\"> prodejem variant a sad a po\u010dtem n\u00e1v\u0161t\u011bv nab\u00eddek. <\/span><b>se zv\u00fd\u0161il p\u011btkr\u00e1t<\/b><span style=\"font-weight: 400;\"> spolu s konverz\u00ed. N\u00e1\u0161 klient dos\u00e1hl nejlep\u0161\u00edch prodejn\u00edch v\u00fdsledk\u016f v historii sv\u00e9ho \u00fa\u010dtu Allegro. To v\u0161e bez zm\u011bny produktov\u00e9 \u0159ady - jen d\u00edky profesion\u00e1ln\u00edmu p\u0159\u00edstupu k \u00fa\u010dtu a prodejn\u00ed strategii.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Shrnut\u00ed - Od zapomenut\u00e9ho obchodu k seri\u00f3zn\u00edmu hr\u00e1\u010di<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Na\u0161\u00edm c\u00edlem nebylo pouze zlep\u0161it vzhled nab\u00eddek, ale skute\u010dn\u011b zm\u011bnit postaven\u00ed z\u00e1kazn\u00edka na trhu. Dnes za\u010d\u00edn\u00e1 b\u00fdt obchod, kter\u00fd byl d\u0159\u00edve neviditeln\u00fd, mezi kupuj\u00edc\u00edmi rozpoznateln\u00fd a ka\u017ed\u00fd den z\u00edsk\u00e1v\u00e1 nov\u00e9 z\u00e1kazn\u00edky. Ze zku\u0161enosti v\u00edme, \u017ee profesion\u00e1ln\u00ed p\u0159\u00edstup k Allegru - od n\u00e1zvu a image a\u017e po reklamn\u00ed kampa\u0148 - m\u016f\u017ee zcela zm\u011bnit trajektorii prodeje. A tento p\u0159\u00edb\u011bh je d\u016fkazem, \u017ee i men\u0161\u00ed obchod, pokud je ve spr\u00e1vn\u00fdch rukou, m\u016f\u017ee konkurovat \u0161pi\u010dk\u00e1m ve sv\u00e9m oboru.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Pokud chcete probrat, jak m\u016f\u017eeme pomoci va\u0161emu obchodu - jsme v\u00e1m k dispozici!<br \/>\n<\/b><\/p>\n<blockquote><p>\n<b><br \/>\n<\/b><em>Autor: Kacper Pawlak<\/em><br \/>\n<em>Datum vyd\u00e1n\u00ed: 31.07.2025r.<\/em>\n<\/p><\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_4796376456ae19bdf64f69\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_13736151216ae19bdf65012 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Elfsight Appointment Booking | bTOP -->\n<script src=\"https:\/\/elfsightcdn.com\/platform.js\" async><\/script>\n<div class=\"elfsight-app-2218fcb6-ef3c-4b36-b4cb-b78c4084e633\" data-elfsight-app-lazy><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"P\u0159ed m\u011bs\u00edcem a p\u016fl jsme zah\u00e1jili spolupr\u00e1ci s klientem, kter\u00fd provozoval mal\u00fd, m\u00e1lo zn\u00e1m\u00fd obchod na Allegro v oblasti sportovn\u00edho zbo\u017e\u00ed. Nab\u00eddky byly zastaral\u00e9, fotografie nespl\u0148ovaly standardy platformy a n\u00e1zvy neobsahovaly \u017e\u00e1dn\u00e9 kl\u00ed\u010dov\u00e9 fr\u00e1ze, kter\u00e9 by mohly generovat n\u00e1v\u0161t\u011bvnost. Prodejn\u00ed ukazatele nenech\u00e1valy \u017e\u00e1dn\u00e9 iluze: obchod v pov\u011bdom\u00ed kupuj\u00edc\u00edch prakticky neexistoval. Dnes, pouh\u00fdch n\u011bkolik t\u00fddn\u016f po zaveden\u00ed strategie, se po\u010det objedn\u00e1vek n\u011bkolikr\u00e1t zv\u00fd\u0161il a m\u011bs\u00ed\u010dn\u00ed obrat p\u0159ekro\u010dil \u00farovn\u011b, kter\u00e9 se d\u0159\u00edve zd\u00e1ly nedosa\u017eiteln\u00e9. N\u00ed\u017ee p\u0159edstavujeme komplexn\u00ed proces,<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/cs\/jak-jsme-behem-nekolika-tydnu-radikalne-zvysili-prodeje-na-allegro\/\"> P\u0159e\u010dt\u011bte si v\u00edce <\/a><\/span>","protected":false},"author":2,"featured_media":2603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,42],"tags":[],"class_list":["post-2596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-allegro"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/2596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=2596"}],"version-history":[{"count":5,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/2596\/revisions"}],"predecessor-version":[{"id":4186,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/2596\/revisions\/4186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media\/2603"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=2596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=2596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=2596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}