{"id":2698,"date":"2025-08-13T10:15:24","date_gmt":"2025-08-13T08:15:24","guid":{"rendered":"https:\/\/btop.pl\/?p=2698"},"modified":"2026-05-18T13:46:06","modified_gmt":"2026-05-18T11:46:06","slug":"zmeny-predpisu-a-nova-sluzba-epr-u-spolecnosti-kaufland-fr-co-to-znamena-pro-maloobchodniky","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/zmeny-predpisu-a-nova-sluzba-epr-u-spolecnosti-kaufland-fr-co-to-znamena-pro-maloobchodniky\/","title":{"rendered":"Zm\u011bny obchodn\u00edch podm\u00ednek a nov\u00e1 slu\u017eba EPR na Kaufland.fr - co to znamen\u00e1 pro maloobchodn\u00edky?"},"content":{"rendered":"

Trh elektronick\u00e9ho obchodov\u00e1n\u00ed se m\u011bn\u00ed rychl\u00fdm tempem a spolu s n\u00edm se zvy\u0161uj\u00ed po\u017eadavky na prodejce p\u016fsob\u00edc\u00ed na zahrani\u010dn\u00edch trz\u00edch. Jednou z oblast\u00ed, kter\u00e1 nab\u00fdv\u00e1 na v\u00fdznamu, je dodr\u017eov\u00e1n\u00ed ekologick\u00fdch p\u0159edpis\u016f, jako je EPR - roz\u0161\u00ed\u0159en\u00e1 odpov\u011bdnost v\u00fdrobce. Jedn\u00e1 se o syst\u00e9m, kter\u00fd prodejc\u016fm ukl\u00e1d\u00e1 odpov\u011bdnost za cel\u00fd \u017eivotn\u00ed cyklus v\u00fdrobku, od jeho uveden\u00ed na trh a\u017e po jeho likvidaci.<\/span>\u00a0<\/span><\/p>\n

Ve Francii jsou tato ustanoven\u00ed <\/span>velmi omezuj\u00edc\u00ed<\/span><\/b> a po\u017eadovat, aby maloobchodn\u00edci m\u011bli pro ka\u017edou kategorii v\u00fdrobk\u016f, na kter\u00e9 se vztahuje EPR, jedine\u010dn\u00e1 identifika\u010dn\u00ed \u010d\u00edsla (IDU). Pr\u00e1v\u011b v reakci na tyto po\u017eadavky zavedl Kaufland slu\u017ebu \u201e<\/span>Spr\u00e1va EPR od spole\u010dnosti Kaufland<\/span><\/b>\u201d, co\u017e v praxi m\u016f\u017ee prodejc\u016fm uleh\u010dit velkou \u010d\u00e1st pap\u00edrov\u00e1n\u00ed.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Va\u0161e podpora p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed \u010d\u00edsel IDU<\/span><\/b>\u00a0<\/span><\/p>\n

\u201eEPR Management by Kaufland\u201d je n\u00e1stroj, kter\u00fd automaticky p\u0159eb\u00edr\u00e1 odpov\u011bdnost za z\u00edsk\u00e1n\u00ed a p\u0159id\u011blen\u00ed IDU \u010d\u00edsel pro uveden\u00e9 kategorie v\u00fdrobk\u016f. Pokud je maloobchodn\u00edk nezad\u00e1v\u00e1 s\u00e1m, syst\u00e9m to ud\u011bl\u00e1 za n\u011bj t\u00edm, \u017ee mu p\u0159\u00edslu\u0161n\u00e1 \u010d\u00edsla p\u0159id\u011bl\u00ed na port\u00e1lu maloobchodn\u00edka. Proces funguje zcela automaticky a je aktivov\u00e1n ji\u017e ve f\u00e1zi onboardingu na webu Kaufland.fr. D\u016fle\u017eit\u00e9 je, \u017ee jej lze kdykoli odm\u00edtnout - sta\u010d\u00ed slu\u017ebu deaktivovat v nastaven\u00ed obchodu.<\/span>\u00a0<\/span><\/p>\n

\"\"D\u00edky tomuto \u0159e\u0161en\u00ed z\u00edsk\u00e1 prodejce rychlou a \u00fa\u010dinnou podporu p\u0159i vy\u0159izov\u00e1n\u00ed formalit, ani\u017e by se musel registrovat v ka\u017ed\u00e9 kategorii zvl\u00e1\u0161\u0165. Povinn\u00e9 informace, jako jsou ekologick\u00e9 poplatky nebo podm\u00ednky zp\u011btn\u00e9ho odb\u011bru, jsou v nab\u00eddk\u00e1ch zp\u0159\u00edstupn\u011bny automaticky. Syst\u00e9m se tak\u00e9 star\u00e1 o podrobn\u00e9 v\u00fdkaznictv\u00ed - na port\u00e1lu jsou k dispozici m\u011bs\u00ed\u010dn\u00ed v\u00fdkazy ekologick\u00fdch p\u0159\u00edsp\u011bvk\u016f a evidence tr\u017eeb. Prodejce tak\u00e9 nemus\u00ed s\u00e1m vykazovat \u00fadaje organizaci PRO, proto\u017ee v\u0161e prob\u00edh\u00e1 automaticky, v\u010detn\u011b v\u00fdpo\u010dtu a platby p\u0159\u00edsp\u011bvk\u016f podle ofici\u00e1ln\u00edch sazeb.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Pln\u00e9 pokryt\u00ed a transparentn\u00ed n\u00e1klady<\/span><\/b>\u00a0<\/span><\/p>\n

Slu\u017eba pokr\u00fdv\u00e1 \u0161est kategori\u00ed v\u00fdrobk\u016f EPR, v\u010detn\u011b elektrick\u00fdch a elektronick\u00fdch za\u0159\u00edzen\u00ed, n\u00e1bytku, sportovn\u00edch pot\u0159eb, pot\u0159eb pro kutily, zahradnictv\u00ed a hra\u010dek. Krom\u011b toho jsou zahrnuty dv\u011b zvl\u00e1\u0161tn\u00ed kategorie: obaly pro spot\u0159ebn\u00ed v\u00fdrobky a baterie a akumul\u00e1tory. Poplatek za slu\u017ebu \u010din\u00ed 1,90 EUR m\u011bs\u00ed\u010dn\u011b za ka\u017edou kategorii, kter\u00e1 vy\u017eaduje IDU, plus z\u00e1konn\u00e9 p\u0159\u00edsp\u011bvky na ochranu \u017eivotn\u00edho prost\u0159ed\u00ed vypo\u010d\u00edtan\u00e9 podle kategorie a po\u010dtu prodan\u00fdch v\u00fdrobk\u016f. V\u0161e je \u00fa\u010dtov\u00e1no bez provize, v pln\u00e9 v\u00fd\u0161i, na z\u00e1klad\u011b ofici\u00e1ln\u00edch sazeb organizace PRO.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

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Pro ilustraci <\/span><\/b>- maloobchodn\u00edk, kter\u00fd p\u016fsob\u00ed v \u0161esti kategori\u00edch v\u00fdrobk\u016f a nav\u00edc prod\u00e1v\u00e1 v\u00fdrobky obsahuj\u00edc\u00ed baterie a obaly, zaplat\u00ed celkem <\/span>15,20 EUR m\u011bs\u00ed\u010dn\u011b<\/span><\/b> poplatek za slu\u017eby plus DPH. K tomu se p\u0159ipo\u010d\u00edt\u00e1vaj\u00ed ekologick\u00e9 pr\u00e9mie vypo\u010dten\u00e9 podle skute\u010dn\u00fdch tr\u017eeb.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Co pro v\u00e1s slu\u017eba neud\u011bl\u00e1<\/span><\/b>\u00a0<\/span><\/p>\n

Je t\u0159eba m\u00edt na pam\u011bti, \u017ee \u201espr\u00e1va EPR spole\u010dnost\u00ed Kaufland\u201d nezahrnuje v\u0161echny povinnosti. Maloobchodn\u00edk je st\u00e1le odpov\u011bdn\u00fd za uv\u00e1d\u011bn\u00ed povinn\u00fdch \u00fadaj\u016f na faktu\u0159e, dodr\u017eov\u00e1n\u00ed pokyn\u016f pro ozna\u010dov\u00e1n\u00ed p\u0159epravn\u00edch obal\u016f a uv\u00e1d\u011bn\u00ed index\u016f opravitelnosti a trvanlivosti v\u00fdrobk\u016f. Neposkytnut\u00ed t\u011bchto informac\u00ed m\u016f\u017ee m\u00edt za n\u00e1sledek skryt\u00ed nab\u00eddek na webu, proto je t\u0159eba m\u00edt tyto prvky pod kontrolou.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Pro\u010d vyu\u017e\u00edvat asistenci?<\/span><\/b>\u00a0<\/span><\/p>\n

Nov\u00e9 p\u0159edpisy se mohou zd\u00e1t slo\u017eit\u00e9 a \u010dasov\u011b n\u00e1ro\u010dn\u00e9 na implementaci. Proto se st\u00e1le v\u00edce prodejc\u016f rozhoduje sv\u011b\u0159it tyto povinnosti odborn\u00edk\u016fm. Pom\u016f\u017eeme v\u00e1m s cel\u00fdm procesem - od anal\u00fdzy, jak\u00e1 \u010d\u00edsla IDU pot\u0159ebujete, p\u0159es jejich z\u00edsk\u00e1n\u00ed a p\u0159id\u011blen\u00ed a\u017e po sledov\u00e1n\u00ed poplatk\u016f a pod\u00e1v\u00e1n\u00ed zpr\u00e1v organizaci PRO. To v\u00e1m nejen pom\u016f\u017ee splnit z\u00e1konn\u00e9 po\u017eadavky, ale tak\u00e9 v\u00e1m to poskytne klid a \u010das na rozvoj prodeje.<\/span>\u00a0<\/span><\/p>\n

Zm\u011bny obchodn\u00edch podm\u00ednek Kaufland Global Marketplace a nov\u00e1 slu\u017eba \u201eEPR Management by Kaufland\u201d nejsou pouhou formalitou - signalizuj\u00ed, \u017ee e-commerce se st\u00e1le v\u00edce zam\u011b\u0159uje na odpov\u011bdnost k \u017eivotn\u00edmu prost\u0159ed\u00ed. Pokud toho dob\u0159e vyu\u017eijete, m\u016f\u017eete z\u00edskat konkuren\u010dn\u00ed v\u00fdhodu, <\/span>a my v\u00e1m v tomto procesu r\u00e1di pom\u016f\u017eeme, abyste mohli pracovat bez obav z dodr\u017eov\u00e1n\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f.<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

Autor: Paulina Karda\u015b<\/em><\/p>\n

Datum vyd\u00e1n\u00ed: 13.08.2025r.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"

Trh elektronick\u00e9ho obchodov\u00e1n\u00ed se m\u011bn\u00ed bleskovou rychlost\u00ed a spolu s n\u00edm rostou i po\u017eadavky, kter\u00e9 mus\u00ed spl\u0148ovat prodejci p\u016fsob\u00edc\u00ed na zahrani\u010dn\u00edch trz\u00edch. Jednou z oblast\u00ed, kter\u00e1 nab\u00fdv\u00e1 na v\u00fdznamu, je dodr\u017eov\u00e1n\u00ed environment\u00e1ln\u00edch p\u0159edpis\u016f, jako je EPR \u2013 roz\u0161\u00ed\u0159en\u00e1 odpov\u011bdnost v\u00fdrobce. Jedn\u00e1 se o syst\u00e9m, kter\u00fd ukl\u00e1d\u00e1 prodejc\u016fm povinnost n\u00e9st odpov\u011bdnost za cel\u00fd \u017eivotn\u00ed cyklus produktu, od jeho uveden\u00ed na trh a\u017e po jeho likvidaci. Ve Francii jsou tyto p\u0159edpisy velmi p\u0159\u00edsn\u00e9 a vy\u017eaduj\u00ed, aby prodejci disponovali P\u0159e\u010dt\u011bte si v\u00edce <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":2723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,46],"tags":[],"class_list":["post-2698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-kaufland"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/2698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=2698"}],"version-history":[{"count":1,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/2698\/revisions"}],"predecessor-version":[{"id":2701,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/2698\/revisions\/2701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media\/2723"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=2698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=2698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=2698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}