{"id":3052,"date":"2025-11-14T08:57:13","date_gmt":"2025-11-14T07:57:13","guid":{"rendered":"https:\/\/btop.pl\/?p=3052"},"modified":"2025-12-04T08:32:13","modified_gmt":"2025-12-04T07:32:13","slug":"medialni-karta-v-zakladu-nova-kvalita-prezentace-produktu-a-plna-kontrola-nad-prodejnimi-kanaly","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/medialni-karta-v-zakladu-nova-kvalita-prezentace-produktu-a-plna-kontrola-nad-prodejnimi-kanaly\/","title":{"rendered":"Karta M\u00e9dia v z\u00e1kladn\u011b Base - nov\u00e1 kvalita prezentace produkt\u016f a pln\u00e1 kontrola nad prodejn\u00edmi kan\u00e1ly"},"content":{"rendered":"<p>Ve sv\u011bt\u011b elektronick\u00e9ho obchodov\u00e1n\u00ed 2025 je spr\u00e1va obsahu produkt\u016f <strong>ji\u017e nen\u00ed jen ot\u00e1zkou popisu nebo ceny.<\/strong>. Kl\u00ed\u010dovou roli za\u010d\u00ednaj\u00ed hr\u00e1t <strong>konzistence dat a vizu\u00e1ln\u00ed prezentace produktu.<\/strong> <strong>v r\u016fzn\u00fdch prodejn\u00edch kan\u00e1lech<\/strong>. Proto Base - syst\u00e9m, kter\u00fd ji\u017e l\u00e9ta podporuje polsk\u00fd elektronick\u00fd obchod - zav\u00e1d\u00ed novou funkci, kter\u00e1 se st\u00e1v\u00e1 miln\u00edkem ve v\u00fdvoji platformy jako plnohodnotn\u00e9ho syst\u00e9mu t\u0159\u00eddy PIM (Product Information Management).<\/p>\n<p>Mluv\u00edme o kart\u011b <strong>M\u00e9dia<\/strong>, kter\u00e1 m\u011bn\u00ed zp\u016fsob, jak\u00fdm maloobchodn\u00edci spravuj\u00ed obr\u00e1zky produkt\u016f. Od nyn\u011bj\u0161ka <strong>ji\u017e nemus\u00edte vytv\u00e1\u0159et samostatn\u00e9 galerie pro ka\u017ed\u00e9 tr\u017ei\u0161t\u011b.<\/strong> nebo se ob\u00e1vat nekompatibiln\u00edch dat. V\u0161e se prov\u00e1d\u00ed na jednom centr\u00e1ln\u00edm m\u00edst\u011b - v sekci Informace na kart\u011b produktu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3054\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-1.jpg\" alt=\"\" width=\"1185\" height=\"704\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-1.jpg 1185w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-768x456.jpg 768w\" sizes=\"auto, (max-width: 1185px) 100vw, 1185px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Jedno \u0159\u00eddic\u00ed centrum pro v\u0161echny kan\u00e1ly.<\/strong><\/p>\n<p>Nov\u00e1 karta M\u00e9dia je ur\u010dena pro firmy, kter\u00e9 prod\u00e1vaj\u00ed sou\u010dasn\u011b na v\u00edce platform\u00e1ch - od vlastn\u00edch obchod\u016f p\u0159es Allegro a\u017e po Amazon a zahrani\u010dn\u00ed tr\u017ei\u0161t\u011b. Pr\u00e1v\u011b ony pot\u0159ebuj\u00ed m\u00edsto, kde bude obsah produkt\u016f nejen konzistentn\u00ed, ale tak\u00e9 snadno p\u0159izp\u016fsobiteln\u00fd specifik\u016fm jednotliv\u00fdch kan\u00e1l\u016f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3055\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2.jpg\" alt=\"\" width=\"1212\" height=\"857\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2.jpg 1212w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-768x543.jpg 768w\" sizes=\"auto, (max-width: 1212px) 100vw, 1212px\" \/><br \/>\nZ\u00e1kladna nyn\u00ed umo\u017e\u0148uje spr\u00e1vu fotografi\u00ed <strong>individu\u00e1ln\u011b pro ka\u017ed\u00fd prodejn\u00ed kan\u00e1l<\/strong>. To znamen\u00e1, \u017ee si m\u016f\u017eete p\u0159ipravit <strong>dal\u0161\u00ed sady fotografi\u00ed<\/strong> Pro internetov\u00fd obchod a dal\u0161\u00ed pro Allegro nebo Amazon. Nap\u0159\u00edklad - v obchod\u011b uk\u00e1\u017eete aran\u017em\u00e1 a lifestylov\u00e9 z\u00e1b\u011bry, kter\u00e9 bud\u00ed emoce, a na tr\u017ei\u0161ti \u010dist\u00e9 packshoty, kter\u00e9 spl\u0148uj\u00ed technick\u00e9 po\u017eadavky platforem.<\/p>\n<p>Tento p\u0159\u00edstup eliminuje nutnost duplikovat produkty v katalogu a z\u00e1rove\u0148 poskytuje plnou flexibilitu p\u0159i p\u0159izp\u016fsobov\u00e1n\u00ed vizu\u00e1ln\u00ed str\u00e1nky nab\u00eddky povaze kan\u00e1lu.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>T\u0159i re\u017eimy spr\u00e1vy obrazu pro naprostou flexibilitu<\/strong><\/p>\n<p>Na kart\u011b M\u00e9dia m\u016f\u017eete rozhodnout, jak m\u00e1 kan\u00e1l pou\u017e\u00edvat obr\u00e1zky. Na v\u00fdb\u011br jsou t\u0159i intuitivn\u00ed re\u017eimy:<\/p>\n<p>1. <strong>Pou\u017eit\u00ed v\u00fdchoz\u00edch obr\u00e1zk\u016f<\/strong> - Kan\u00e1l automaticky zd\u011bd\u00ed galerii z ko\u0159enov\u00e9ho katalogu.<\/p>\n<p>2. <strong>P\u0159eps\u00e1n\u00ed vybran\u00fdch fotografi\u00ed<\/strong> - \u010d\u00e1st galerie z\u016fstane sd\u00edlen\u00e1, ale m\u016f\u017eete nahradit konkr\u00e9tn\u00ed obr\u00e1zky a zm\u011bnit jejich po\u0159ad\u00ed.<\/p>\n<p>3. <strong>Samostatn\u00e9 obr\u00e1zky pro kan\u00e1l<\/strong> - \u00faplnou nez\u00e1vislost, vytvo\u0159\u00edte samostatnou sadu od za\u010d\u00e1tku.<\/p>\n<p>D\u00edky tomu m\u00e1te plnou kontrolu nad n\u00e1kupn\u00edm z\u00e1\u017eitkem, a\u0165 u\u017e nab\u00eddku prezentujete kdekoli. Karta nav\u00edc funguje kontextov\u011b - zobrazuje aktu\u00e1ln\u00ed obr\u00e1zky pro vybran\u00fd kan\u00e1l a umo\u017e\u0148uje mezi nimi snadno p\u0159ep\u00ednat bez rizika ztr\u00e1ty dat.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3056\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-3.jpg\" alt=\"\" width=\"1259\" height=\"362\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-3.jpg 1259w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-3-768x221.jpg 768w\" sizes=\"auto, (max-width: 1259px) 100vw, 1259px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3057\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-4.jpg\" alt=\"\" width=\"1250\" height=\"437\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-4.jpg 1250w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-4-768x268.jpg 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Konzistence dat - nov\u00fd standard v elektronick\u00e9m obchodov\u00e1n\u00ed<\/strong><\/p>\n<p>V\u00fdvoj karty M\u00e9dia je sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00ed transformace spole\u010dnosti Base sm\u011brem ke komplexn\u00ed spr\u00e1v\u011b informac\u00ed o produktech. V praxi to znamen\u00e1, \u017ee se syst\u00e9m st\u00e1v\u00e1 <strong>nejen integr\u00e1tor prodejn\u00edch kan\u00e1l\u016f<\/strong>, ale tak\u00e9 <strong>centr\u00e1ln\u00ed \u00falo\u017ei\u0161t\u011b obsahu<\/strong> - m\u00edsto, kde m\u00e1 ka\u017ed\u00fd prvek nab\u00eddky (popis, specifikace, fotografie) jedin\u00fd spolehliv\u00fd zdroj.<\/p>\n<p>D\u00edky tomu jsou data v\u017edy aktu\u00e1ln\u00ed a rozd\u00edly mezi kan\u00e1ly jsou pln\u011b pod kontrolou. To se n\u00e1sledn\u011b prom\u00edt\u00e1 do vy\u0161\u0161\u00ed konverze a <strong>konzistentn\u00ed image zna\u010dky<\/strong> na ka\u017ed\u00e9m m\u00edst\u011b, kde z\u00e1kazn\u00edk p\u0159ich\u00e1z\u00ed do styku s v\u00fdrobkem.<\/p>\n<p>Nejste si jisti, jak strukturovat obr\u00e1zky na r\u016fzn\u00fdch platform\u00e1ch? Chcete vyv\u00e1\u017eit grafick\u00e9 po\u017eadavky platforem a kupuj\u00edc\u00edch a naj\u00edt zlatou st\u0159edn\u00ed cestu?<br \/>\n<strong>Napi\u0161te n\u00e1m - r\u00e1di v\u00e1m pom\u016f\u017eeme.<\/strong><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">Nebo mo\u017en\u00e1 je\u0161t\u011b nem\u00e1te \u00fa\u010det? M\u016f\u017eete pou\u017e\u00edt n\u00e1\u0161 aktiva\u010dn\u00ed odkaz a vytvo\u0159it si vlastn\u00ed \u00fa\u010det na z\u00e1kladn\u011b pr\u00e1v\u011b te\u010f!\u00a0<\/span><\/p>\n<p><strong>\ud83d\udc49 <a style=\"color: #1a73e8; text-decoration: underline;\" href=\"https:\/\/baselinker.com\/pl-PL\/rejestracja\/?r=kontakt@btop.pl\">Sta\u010d\u00ed kliknout sem.<\/a>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Datum vyd\u00e1n\u00ed: 14.11.2025r.<\/em><br \/>\n<em>Autor blogu: Karolina Kieremkampt<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Ve sv\u011bt\u011b e-commerce roku 2025 ji\u017e spr\u00e1va produktov\u00fdch informac\u00ed nen\u00ed pouze ot\u00e1zkou popisu \u010di ceny. Kl\u00ed\u010dovou roli za\u010d\u00edn\u00e1 hr\u00e1t konzistence dat a vizu\u00e1ln\u00ed prezentace produktu v r\u016fzn\u00fdch prodejn\u00edch kan\u00e1lech. Proto Base \u2013 syst\u00e9m, kter\u00fd ji\u017e \u0159adu let podporuje polsk\u00fd e-commerce \u2013 zav\u00e1d\u00ed novou funkci, kter\u00e1 p\u0159edstavuje miln\u00edk ve v\u00fdvoji platformy jako plnohodnotn\u00e9ho syst\u00e9mu t\u0159\u00eddy PIM (Product Information Management). Jedn\u00e1 se o z\u00e1lo\u017eku \u201eM\u00e9dia\u201c, kter\u00e1 m\u011bn\u00ed zp\u016fsob, jak\u00fdm prodejci spravuj\u00ed fotografie produkt\u016f. Od nyn\u011bj\u0161ka ji\u017e nemus\u00edte<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/cs\/medialni-karta-v-zakladu-nova-kvalita-prezentace-produktu-a-plna-kontrola-nad-prodejnimi-kanaly\/\"> P\u0159e\u010dt\u011bte si v\u00edce <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":3060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,43],"tags":[],"class_list":["post-3052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-base"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=3052"}],"version-history":[{"count":7,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3052\/revisions"}],"predecessor-version":[{"id":3152,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3052\/revisions\/3152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media\/3060"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=3052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=3052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=3052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}