{"id":3124,"date":"2025-12-01T12:58:57","date_gmt":"2025-12-01T11:58:57","guid":{"rendered":"https:\/\/btop.pl\/?p=3124"},"modified":"2026-09-04T12:05:23","modified_gmt":"2026-09-04T10:05:23","slug":"epr-a-nove-predpisy-o-obalech-bude-vas-e-shop-moci-po-roce-2026-prodavat-do-cele-eu","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/epr-a-nove-predpisy-o-obalech-bude-vas-e-shop-moci-po-roce-2026-prodavat-do-cele-eu\/","title":{"rendered":"EPR a nov\u00e9 p\u0159edpisy o obalech: bude v\u00e1\u0161 e-shop moci prod\u00e1vat do cel\u00e9 EU i po roce 2026?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">A\u017e dosud vypadalo p\u0159eshrani\u010dn\u00ed elektronick\u00e9 obchodov\u00e1n\u00ed jednodu\u0161e: nab\u00eddnete zbo\u017e\u00ed na trhu, p\u0159ipoj\u00edte kur\u00fdra, nastav\u00edte ceny a... prod\u00e1v\u00e1te do zahrani\u010d\u00ed. Od poloviny roku 2026 se tento sc\u00e9n\u00e1\u0159 za\u010dne m\u011bnit. V platnost vstoup\u00ed nov\u00e9 na\u0159\u00edzen\u00ed EU<\/span><b> PPWR (na\u0159\u00edzen\u00ed o obalech a obalov\u00fdch odpadech)<\/b><span style=\"font-weight: 400\">, kter\u00fd zp\u0159\u00eds\u0148uje pravidla pro obaly a roz\u0161\u00ed\u0159enou odpov\u011bdnost v\u00fdrobce (EPR). Stru\u010dn\u011b \u0159e\u010deno, pokud v dan\u00e9 zemi nepln\u00edte povinnosti EPR, nem\u016f\u017eete v n\u00ed leg\u00e1ln\u011b prod\u00e1vat - a to ani prost\u0159ednictv\u00edm trhu. Krom\u011b toho budou samotn\u00e9 platformy (Allegro, Amazon, Kaufland, eMAG, TEMU a dal\u0161\u00ed) povinny sledovat, zda jsou prodejci zaregistrov\u00e1ni v syst\u00e9mech EPR. Absence \u010d\u00edsla EPR \/ ne\u00fa\u010dast v syst\u00e9mu = re\u00e1ln\u00e9 riziko zablokov\u00e1n\u00ed prodeje.<\/span><\/p>\n<p><span style=\"font-weight: 400\">V tomto p\u0159\u00edsp\u011bvku na blogu vysv\u011btl\u00edme, jak to chod\u00ed u lid\u00ed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">co to je <\/span><b>EPR a PPWR<\/b><span style=\"font-weight: 400\">,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">proto\u017ee regulace se za\u010dnou prod\u00e1vaj\u00edc\u00edm \u201ezaj\u00eddat\u201d,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Jak m\u016f\u017ee blokovat p\u0159eshrani\u010dn\u00ed prodej,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">jak\u00e1 data pot\u0159ebujete m\u00edt ve sv\u00fdch syst\u00e9mech obsa\u017eena,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Jak m\u016f\u017ee agentura na trhu v\u0161e vy\u0159e\u0161it za v\u00e1s.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>1. o \u010dem jsou EPR a PPWR - z lidsk\u00e9ho hlediska<\/b><\/p>\n<p><b>EPR (roz\u0161\u00ed\u0159en\u00e1 odpov\u011bdnost v\u00fdrobce)<\/b><span style=\"font-weight: 400\"> je z\u00e1sada, \u017ee ten, kdo uv\u00e1d\u00ed v\u00fdrobky nebo obaly na trh v dan\u00e9 zemi, je odpov\u011bdn\u00fd za jejich n\u00e1sledn\u00fd sb\u011br, recyklaci a nakl\u00e1d\u00e1n\u00ed s nimi. V\u00fdrobcem ve smyslu EPR \u010dasto nen\u00ed tov\u00e1rna, ale internetov\u00fd obchod nebo prodejce na trhu, kter\u00fd jako prvn\u00ed \u201epust\u00ed\u201d zbo\u017e\u00ed na trh dan\u00e9 zem\u011b - i kdy\u017e se fyzicky nach\u00e1z\u00ed v Polsku. V praxi EPR znamen\u00e1 mj:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">registrace v p\u0159\u00edslu\u0161n\u00fdch registrech\/organizac\u00edch pro vyhled\u00e1v\u00e1n\u00ed,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">hl\u00e1\u0161en\u00ed o mno\u017estv\u00ed a typu obalu (kg, materi\u00e1l, typ),<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">placen\u00ed p\u0159\u00edsp\u011bvk\u016f na financov\u00e1n\u00ed syst\u00e9mu sb\u011bru a recyklace.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">PPWR <\/span><b>(Na\u0159\u00edzen\u00ed o obalech a obalov\u00fdch odpadech)<\/b><span style=\"font-weight: 400\"> je nov\u00e9 na\u0159\u00edzen\u00ed EU o obalech a obalov\u00fdch odpadech, kter\u00e9 nahrazuje starou sm\u011brnici z roku 1994. Text nejen zp\u0159\u00eds\u0148uje po\u017eadavky na obaly (recyklovatelnost, obsah recykl\u00e1t\u016f, sn\u00ed\u017een\u00ed po\u010dtu zbyte\u010dn\u00fdch obal\u016f), ale tak\u00e9 organizuje pravidla EPR v cel\u00e9 Unii - a to i pro online prodejce. Kl\u00ed\u010dov\u00e1 fakta:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Na\u0159\u00edzen\u00ed vstoupilo v platnost 11. \u00fanora 2025,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">V\u011bt\u0161ina pravidel vstoup\u00ed v platnost 12. srpna 2026 ve v\u0161ech zem\u00edch EU sou\u010dasn\u011b,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">se vztahuje na v\u0161echny obaly vstupuj\u00edc\u00ed na trh EU - v\u010detn\u011b t\u011bch, kter\u00e9 pos\u00edl\u00e1te v z\u00e1silce z Polska do zahrani\u010d\u00ed.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>2. co se stane od roku 2025\/2026 - \u010dasov\u00e1 osa v kostce<\/b><\/p>\n<p><span style=\"font-weight: 400\">Abychom to pochopili, je u\u017eite\u010dn\u00e9 pod\u00edvat se na to jako na jednoduchou \u010dasovou osu:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">11.2.2025 - PPWR se st\u00e1v\u00e1 pr\u00e1vem EU (za\u010d\u00e1tek p\u0159echodn\u00e9ho obdob\u00ed).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">2025 - 1. polovina roku 2026 - zem\u011b p\u0159ipravuj\u00ed implementaci, spole\u010dnosti \u201euzav\u00edraj\u00ed\u201d registrace EPR, trhy za\u010d\u00ednaj\u00ed utahovat \u0161rouby.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">c. polovina roku 2026 \/ 12.08.2026 - v\u011bt\u0161ina kl\u00ed\u010dov\u00fdch ustanoven\u00ed PPWR vstoup\u00ed v platnost; tr\u017ei\u0161t\u011b mus\u00ed mnohem d\u016fkladn\u011bji ov\u011b\u0159ovat, zda prodejci pln\u00ed povinnosti EPR v zem\u00edch, do kter\u00fdch odes\u00edlaj\u00ed.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">P\u0159ibli\u017en\u011b od poloviny roku 2026 by m\u011bl b\u00fdt prodej na tr\u017ei\u0161t\u00edch mo\u017en\u00fd pouze v t\u011bch zem\u00edch, kde spl\u0148ujete povinnosti EPR - jinak by platforma nem\u011bla va\u0161e nab\u00eddky jednodu\u0161e povolit.<\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3127\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/ChatGPT-Image-25-lis-2025-09_49_12.png\" alt=\"\" width=\"900\" height=\"614\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/ChatGPT-Image-25-lis-2025-09_49_12.png 900w, https:\/\/btop.pl\/wp-content\/uploads\/ChatGPT-Image-25-lis-2025-09_49_12-768x524.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><b><b>3. co to znamen\u00e1 pro prodejce na tr\u017ei\u0161t\u00edch (Allegro, Kaufland, Amazon, eMAG, TEMU...)<\/b><\/b><\/b><\/p>\n<p><span style=\"font-weight: 400\">A\u017e dosud bylo EPR pro mnoho podnik\u016f elektronick\u00e9ho obchodov\u00e1n\u00ed dopl\u0148kem pro dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f. Nyn\u00ed se st\u00e1v\u00e1 podm\u00ednkou pro p\u0159\u00edstup na trh. Nov\u00e9 pr\u00e1vn\u00ed p\u0159edpisy a souvisej\u00edc\u00ed na\u0159\u00edzen\u00ed (v\u010detn\u011b z\u00e1kona o digit\u00e1ln\u00edch slu\u017eb\u00e1ch) ukl\u00e1daj\u00ed tr\u017ei\u0161t\u00edm povinnost kontrolovat, zda jsou prodejci registrov\u00e1ni v syst\u00e9mech EPR. V praxi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Spole\u010dnost Amazon ji\u017e v n\u011bkter\u00fdch zem\u00edch vy\u017eaduje \u010d\u00edsla EPR,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">v n\u011bkter\u00fdch zem\u00edch m\u016f\u017ee, a n\u011bkdy i mus\u00ed, p\u0159evz\u00edt povinnosti EPR za prodejce trh - to v\u0161ak v\u017edy stoj\u00ed pen\u00edze,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">PPWR roz\u0161\u00ed\u0159\u00ed tuto povinnost na celou EU, tak\u017ee i ostatn\u00ed platformy budou muset hr\u00e1t \u201epodle stejn\u00fdch pravidel\u201d.<\/span><\/li>\n<\/ul>\n<p><b>Pokud tedy chcete pos\u00edlat zbo\u017e\u00ed z Polska do zahrani\u010d\u00ed (nap\u0159. do Francie, \u0160pan\u011blska, N\u011bmecka, It\u00e1lie) prost\u0159ednictv\u00edm zahrani\u010dn\u00edch tr\u017ei\u0161\u0165 (nap\u0159. Amazon, Kaufland, EMAG, Cdiscount, TEMU), pak bez EPR riskujete zablokov\u00e1n\u00ed va\u0161ich nab\u00eddek, zablokov\u00e1n\u00ed va\u0161eho \u00fa\u010dtu a v krajn\u00edm p\u0159\u00edpad\u011b i spr\u00e1vn\u00ed sankce.<\/b><\/p>\n<p><span style=\"font-weight: 400\">Pro prodejce \u201ebez m\u00edstn\u00ed spole\u010dnosti\u201d v dan\u00e9 zemi je d\u016fle\u017eit\u00e1 je\u0161t\u011b jedna v\u011bc: sm\u011brnice PPWR vy\u017eaduje, aby m\u011bl prodejce na d\u00e1lku v ka\u017ed\u00e9 zemi, do kter\u00e9 prod\u00e1v\u00e1, jmenovan\u00e9ho takzvan\u00e9ho autorizovan\u00e9ho z\u00e1stupce (EPR) - pokud m\u00edstn\u00ed z\u00e1kony neumo\u017e\u0148uj\u00ed jin\u00fd model. Mezi jeho povinnosti pat\u0159\u00ed registrace firmy u m\u00edstn\u00edch slu\u017eeb, pod\u00e1v\u00e1n\u00ed hl\u00e1\u0161en\u00ed a komunikace s \u00fa\u0159ady v p\u0159\u00edpad\u011b kontrol.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>4. jak m\u016f\u017ee EPR zablokovat p\u0159eshrani\u010dn\u00ed prodej?<\/b><\/p>\n<p><span style=\"font-weight: 400\">P\u0159edstavte si jednoduchou situaci: M\u00e1te obchod v Polsku, pos\u00edl\u00e1te z\u00e1silky po Evrop\u011b prost\u0159ednictv\u00edm Allegro, Amazonu nebo vlastn\u00edho obchodu s p\u0159eshrani\u010dn\u00edm oper\u00e1torem.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Pokud:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">nejste zaregistrov\u00e1ni v syst\u00e9mech EPR v c\u00edlov\u00fdch zem\u00edch,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">nem\u00e1te v p\u0159\u00edpad\u011b pot\u0159eby p\u0159id\u011blen\u00e9ho opr\u00e1vn\u011bn\u00e9ho z\u00e1stupce,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">nehl\u00e1s\u00edte hmotnosti a druhy obal\u016f,<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">je od ur\u010dit\u00e9ho bodu:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">marketplace by nem\u011bl povolit va\u0161e nab\u00eddky v t\u011bchto zem\u00edch,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">logistick\u00fd oper\u00e1tor m\u016f\u017ee m\u00edt omezen\u00ed t\u00fdkaj\u00edc\u00ed se manipulace se z\u00e1silkami, kter\u00e9 nejsou v souladu s p\u0159edpisy,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">m\u00edstn\u00ed org\u00e1ny ochrany \u017eivotn\u00edho prost\u0159ed\u00ed mohou zah\u00e1jit \u0159\u00edzen\u00ed, ulo\u017eit pokuty, zablokovat prodej.<\/span><\/li>\n<\/ol>\n<p><b>Nejde jen o \u201ezelenou barvu na pap\u00ed\u0159e\u201d. Jde o to, \u017ee nem\u00edt EPR = riziko od\u0159\u00edznut\u00ed od p\u0159eshrani\u010dn\u00edho prodeje, i kdy\u017e technicky m\u016f\u017eete poslat z\u00e1silku kamkoli.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3128\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/dsd.png\" alt=\"\" width=\"900\" height=\"545\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/dsd.png 900w, https:\/\/btop.pl\/wp-content\/uploads\/dsd-768x465.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><b>5. Jak\u00e1 data pot\u0159ebujete m\u00edt ve sv\u00fdch syst\u00e9mech obsa\u017eena?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Zde se dost\u00e1v\u00e1me k \u010d\u00e1sti, kter\u00e1 se nejsiln\u011bji poj\u00ed s ka\u017edodenn\u00ed prac\u00ed na tr\u017ei\u0161t\u00edch a v syst\u00e9mech typu Base \/ ERP. Aby mohl EPR \u201efungovat\u201d, je t\u0159eba m\u00edt k dispozici strukturovan\u00e1 data, jako nap\u0159:<\/span><\/p>\n<p><span style=\"font-weight: 400\">5.1 Hmotnost balen\u00ed<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">hmotnost obalu (nap\u0159. karton + s\u00e1\u010dek + etikety),<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">hmotnost obalu (hlavn\u00ed karton, stre\u010dov\u00e1 f\u00f3lie, v\u00fdpln\u011b),<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">nejl\u00e9pe rozd\u011blen\u00e9 do kategori\u00ed materi\u00e1l\u016f (pap\u00edr, plast, sklo atd.).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">5.2 Typy materi\u00e1l\u016f<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">zda je obal pap\u00edrov\u00fd, plastov\u00fd, sklen\u011bn\u00fd, hlin\u00edkov\u00fd, lepenkov\u00fd atd,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">zda existuj\u00ed \u201eproblematick\u00e9\u201d prvky (nap\u0159. kompozity, kter\u00e9 se obt\u00ed\u017en\u011b recykluj\u00ed).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">5.3 Rozd\u011blen\u00ed prodeje podle zem\u00ed<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">kde va\u0161e pozemky re\u00e1ln\u011b le\u017e\u00ed (kolik % do DE, FR, ES, IT atd.),<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">jak\u00fd objem obal\u016f (v kg) je p\u0159id\u011blen jednotliv\u00fdm trh\u016fm.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">5.4 Mapov\u00e1n\u00ed produkt\u016f na obaly<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">kter\u00e9 SKU \/ EAN je zabaleno v kter\u00e9m balen\u00ed,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">zda se balen\u00ed na jednotliv\u00fdch trz\u00edch li\u0161\u00ed (nap\u0159. jin\u00fd karton v DE, jin\u00fd v FR).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">5.5 EPR\/registra\u010dn\u00ed \u010d\u00edsla<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">n\u00e1rodn\u00ed registra\u010dn\u00ed \u010d\u00edsla,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">jejich propojen\u00ed s \u00fa\u010dty na tr\u017ei\u0161t\u00edch\/obchodech.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Bez toho to nen\u00ed mo\u017en\u00e9:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">smyslupln\u00e9 pod\u00e1v\u00e1n\u00ed zpr\u00e1v,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">p\u0159edv\u00eddat n\u00e1klady na p\u0159\u00edsp\u011bvky EPR,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">a je\u0161t\u011b v\u00edce - rozumn\u011b pl\u00e1novat mar\u017ee a ceny pro jednotliv\u00e9 zem\u011b.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>6 Co se vyplat\u00ed d\u011blat nyn\u00ed? Kr\u00e1tk\u00fd kontroln\u00ed seznam p\u0159ed rokem 2026<\/b><\/p>\n<p><span style=\"font-weight: 400\">Abyste se v srpnu 2026 neprobudili se zablokovan\u00fdm prodejem, je vhodn\u00e9 p\u0159istupovat k EPR jako k b\u011b\u017en\u00e9mu prov\u00e1d\u011bc\u00edmu projektu.<\/span><\/p>\n<p><b>Krok 1 - Zjist\u011bte, kam re\u00e1ln\u011b prod\u00e1v\u00e1te<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">vypracovat zpr\u00e1vu o c\u00edlov\u00fdch zem\u00edch z tr\u017ei\u0161\u0165 a logistick\u00e9ho syst\u00e9mu,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">rozli\u0161ovat mezi trhy, kde \u201eprod\u00e1v\u00e1te hodn\u011b\u201d, a t\u011bmi, kde m\u00e1te jednotliv\u00e9 p\u0159\u00edkazy.<\/span><\/li>\n<\/ul>\n<p><b>Krok 2 - Ur\u010dete, kter\u00e9 povinnosti EPR se na v\u00e1s vztahuj\u00ed<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">balen\u00ed - povinn\u00e9,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">d\u00e1le: elektronika (OEEZ), baterie a v n\u011bkter\u00fdch zem\u00edch tak\u00e9 nap\u0159. textil, n\u00e1bytek, hra\u010dky, pneumatiky atd.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">pro ka\u017edou zemi zkontrolujte, zda se mus\u00edte registrovat, hl\u00e1sit, platit p\u0159\u00edsp\u011bvky nebo jmenovat zplnomocn\u011bn\u00e9ho z\u00e1stupce.<\/span><\/li>\n<\/ul>\n<p><b>Krok 3 - Ud\u011blejte si po\u0159\u00e1dek v \u00fadaj\u00edch o balen\u00ed<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">p\u0159i\u0159adit ka\u017ed\u00e9mu produktu konkr\u00e9tn\u00ed balen\u00ed,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">zjistit a zapsat hmotnost (rozd\u011blenou podle materi\u00e1lu),<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">rozhodn\u011bte, kde a jak\u00fdm zp\u016fsobem budete tato data uchov\u00e1vat (ERP, Base, samostatn\u00e1 datab\u00e1ze).<\/span><\/li>\n<\/ul>\n<p><b>Krok 4 - Pl\u00e1nov\u00e1n\u00ed spolupr\u00e1ce s partnery<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">organizace pro regeneraci \/ provozovatel\u00e9 EPR v ka\u017ed\u00e9 zemi,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">zplnomocn\u011bn\u00ed z\u00e1stupci,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">logistick\u00e9ho oper\u00e1tora a integr\u00e1tora - aby se data \u201espojila\u201d mezi syst\u00e9my.<\/span><\/li>\n<\/ul>\n<p><b>Krok 5 - P\u0159epo\u010det mar\u017e\u00ed a cen<\/b><\/p>\n<p><span style=\"font-weight: 400\">Pr\u00e9mie EPR jsou pouze dal\u0161\u00edmi jednotkov\u00fdmi n\u00e1klady. Pokud jste doposud \u201epo\u010d\u00edtali\u201d obaly zhruba, nyn\u00ed se v\u00e1m to vyplat\u00ed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">po\u010d\u00edtat skute\u010dn\u00e9 n\u00e1klady na EPR na kus\/objedn\u00e1vku,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">zahrnout ji do v\u00fdpo\u010dtu ceny \/ strategie trhu.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3129\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-x.png\" alt=\"\" width=\"1718\" height=\"962\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-x.png 1718w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-x-768x430.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-x-1536x860.png 1536w\" sizes=\"auto, (max-width: 1718px) 100vw, 1718px\" \/><\/p>\n<p><b>Se\u010dteno a podtr\u017eeno - EPR nen\u00ed \u201epap\u00edrov\u00e1n\u00ed\u201d, je to vstupenka do EU po roce 2026.<\/b><\/p>\n<p><span style=\"font-weight: 400\">Nov\u00e9 p\u0159edpisy o obalech a EPR lze shrnout do jedn\u00e9 v\u011bty: <\/span><b>Chcete po roce 2026 prod\u00e1vat do cel\u00e9 EU? Mus\u00edte p\u0159ijmout roz\u0161\u00ed\u0159enou odpov\u011bdnost v\u00fdrobce a \u00fadaje o obalech. <\/b><span style=\"font-weight: 400\">Dobrou zpr\u00e1vou je, \u017ee st\u00e1le je\u0161t\u011b zb\u00fdv\u00e1 n\u011bjak\u00fd \u010das na to, abyste se tohoto t\u00e9matu chopili - za p\u0159edpokladu, \u017ee k n\u011bmu budete p\u0159istupovat jako k b\u011b\u017en\u00e9mu implementa\u010dn\u00edmu projektu, a ne jako k projektu \u201ejednou to vy\u0159e\u0161\u00edme\u201d. Pokud chcete:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">vy\u0159e\u0161it t\u00e9ma EPR v kontextu spole\u010dnost\u00ed Allegro, Amazon, Kaufland, eMAG, TEMU a dal\u0161\u00edch tr\u017ei\u0161\u0165,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">zjist\u011bte, jak nov\u00e9 p\u0159edpisy ovlivn\u00ed va\u0161e mar\u017ee a ceny,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">vybudovat strategii p\u0159eshrani\u010dn\u00edho prodeje, kter\u00e1 \u201ep\u0159e\u017eije\u201d rok 2026 a dal\u0161\u00ed roky,<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">M\u016f\u017eeme v\u00e1m s t\u00edm pomoci - od anal\u00fdzy rizik p\u0159es organizaci dat a kan\u00e1l\u016f a\u017e po pr\u016fb\u011b\u017enou \u00fadr\u017ebu tr\u017ei\u0161\u0165 v nov\u00e9 regula\u010dn\u00ed realit\u011b. Kontaktujte n\u00e1s prost\u0159ednictv\u00edm kontaktn\u00edho formul\u00e1\u0159e dostupn\u00e9ho na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Autor blogu: Kacper Pawlak<\/em><\/p>\n<p><em>Datum vyd\u00e1n\u00ed: 01.12.2025r.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Dosud vypadal p\u0159eshrani\u010dn\u00ed elektronick\u00fd obchod jednodu\u0161e: zve\u0159ejn\u00edte nab\u00eddku na tr\u017ei\u0161ti, p\u0159ipoj\u00edte kur\u00fdrn\u00ed slu\u017ebu, nastav\u00edte ceny a\u2026 prod\u00e1v\u00e1te do zahrani\u010d\u00ed. Od poloviny roku 2026 se tento sc\u00e9n\u00e1\u0159 za\u010dne m\u011bnit. V platnost vstupuje nov\u00e9 na\u0159\u00edzen\u00ed EU PPWR (Packaging and Packaging Waste Regulation), kter\u00e9 zp\u0159\u00eds\u0148uje pravidla t\u00fdkaj\u00edc\u00ed se obal\u016f a roz\u0161\u00ed\u0159en\u00e9 odpov\u011bdnosti v\u00fdrobce (EPR). Stru\u010dn\u011b \u0159e\u010deno \u2013 pokud v dan\u00e9 zemi nespl\u0148ujete povinnosti EPR, nem\u016f\u017eete tam leg\u00e1ln\u011b prod\u00e1vat \u2013 a to ani prost\u0159ednictv\u00edm tr\u017ei\u0161t\u011b. Nav\u00edc samotn\u00e9 platformy<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/cs\/epr-a-nove-predpisy-o-obalech-bude-vas-e-shop-moci-po-roce-2026-prodavat-do-cele-eu\/\"> P\u0159e\u010dt\u011bte si v\u00edce <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":3142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,76,42,44,66,62,45,64,63,47,83,65,82,72,77,46,69,73,71,70,88,87,81,78,80,79,67,84,74,89,75],"tags":[],"class_list":["post-3124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-aliexpress","category-allegro","category-amazon","category-black-red-white","category-castorama","category-cdiscount","category-decathlon","category-ebay","category-emag","category-empikplace","category-homeyou","category-home24","category-inpost","category-joom","category-kaufland","category-leroy-merlin","category-manomano","category-mediaexpert","category-mediamarkt","category-obi-de","category-otto","category-pigu","category-shein","category-skroutz","category-super-pharm","category-temu","category-tiktok-shop","category-trendyol","category-vente-unique","category-xxxlutz"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=3124"}],"version-history":[{"count":5,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3124\/revisions"}],"predecessor-version":[{"id":5227,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3124\/revisions\/5227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media\/3142"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=3124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=3124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=3124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}