{"id":3162,"date":"2025-12-05T16:12:19","date_gmt":"2025-12-05T15:12:19","guid":{"rendered":"https:\/\/btop.pl\/?p=3162"},"modified":"2026-05-27T15:13:25","modified_gmt":"2026-05-27T13:13:25","slug":"jak-se-nas-klient-stal-cislem-1-na-allegro-za-mene-nez-dva-tydny","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/jak-se-nas-klient-stal-cislem-1-na-allegro-za-mene-nez-dva-tydny\/","title":{"rendered":"Jak se n\u00e1\u0161 klient stal jedni\u010dkou na Allegro za m\u00e9n\u011b ne\u017e dva t\u00fddny?"},"content":{"rendered":"

Za\u010d\u00e1tkem listopadu jsme podepsali smlouvu s velmi nad\u011bjn\u00fdm klientem. M\u011blo to v\u0161ak jeden h\u00e1\u010dek - \u017ee z\u00e1kazn\u00edk m\u011bl p\u0159ev\u00e1\u017en\u011b v\u00e1no\u010dn\u00ed sortiment, jeho\u017e odbyt byl ji\u017e mnoho t\u00fddn\u016f v pln\u00e9m proudu.<\/strong> Dostat se do v\u00e1no\u010dn\u00ed n\u00e1kupn\u00ed hore\u010dky, kdy\u017e v\u0161echny ostatn\u00ed zna\u010dky u\u017e d\u00e1vno obsadily p\u0159edn\u00ed pozice ve vyhled\u00e1va\u010d\u00edch ve sv\u00fdch kategori\u00edch, se na prvn\u00ed pohled zd\u00e1lo nemo\u017en\u00e9! My jsme v\u0161ak z\u016fstali neoblomn\u00ed.<\/strong><\/p>\n

N\u00e1\u0161 pl\u00e1n byl jednoduch\u00fd: spustit klienta na v\u0161ech platform\u00e1ch, kde bude m\u00edt vliv, a sledovat, jak prodeje rostou. Pot\u0159ebovali jsme brilantn\u00ed grafiku a marketingov\u00e9 strategie - a to v\u0161e bylo pot\u0159eba okam\u017eit\u011b.\u00a0<\/span><\/p>\n

Na\u0161\u00edm klientem byla spole\u010dnost vyr\u00e1b\u011bj\u00edc\u00ed d\u00e1rkov\u00e9 pap\u00edry. Dosud se neprod\u00e1valy na \u017e\u00e1dn\u00e9m trhu<\/strong> - na trhy jsme je museli zav\u00e9st od za\u010d\u00e1tku. Rozhodli jsme se pro obry: Allegro, Temu, Home&you, Castorama a eMAG.<\/p>\n

Krom\u011b toho na\u0161e spolupr\u00e1ce zahrnovala implementaci syst\u00e9mu Base a jeho integraci s na\u0161\u00edm partnerem Fulfillment. Jedn\u00edm slovem, slu\u017eby od A do Z.<\/p>\n

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Ka\u017ed\u00fd produkt jsme vyvinuli od z\u00e1kladu: nov\u00e9 EAN, parametry, popisy a obr\u00e1zky. V\u0161echny platformy vy\u017eadovaly konfiguraci a registraci - v\u010detn\u011b zahrani\u010dn\u00edch trh\u016f. Krok za krokem jsme klienta provedli v\u0161emi po\u017eadavky platforem a informovali ho o v\u0161ech formalit\u00e1ch: registraci OSS k DPH, ov\u011b\u0159en\u00ed KYC, pravidla souvisej\u00edc\u00ed s BDO atd......<\/p>\n

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V \u010dem tedy spo\u010d\u00edval kl\u00ed\u010d k \u00fasp\u011bchu?<\/p>\n

P\u0159edev\u0161\u00edm b\u011bhem<\/strong>: jak rychle jsme p\u0159ipravili prvn\u00ed v\u00e1rku nab\u00eddek, byl hit. Nejlep\u0161\u00ed pap\u00edrov\u00e9 n\u00e1vrhy spat\u0159ily sv\u011btlo sv\u011bta za m\u00e9n\u011b ne\u017e dva t\u00fddny. Zve\u0159ejnili jsme a\u017e 60 nab\u00eddek, kter\u00e9 s miniaturami a p\u0159esn\u00fdmi obr\u00e1zky kralovaly kategorii dekorativn\u00edch pap\u00edr\u016f. To v\u0161ak byla jen n\u00e1hra\u017eka na\u0161eho \u00fasp\u011bchu, kter\u00fd se m\u011bl brzy dostavit.<\/p>\n

Ka\u017ed\u00e1 aukce na serveru Allegro se skl\u00e1dala z miniatury a 8 obr\u00e1zk\u016f: p\u0159i 60 nab\u00eddk\u00e1ch to bylo v\u00edce ne\u017e 500 obr\u00e1zk\u016f. Ka\u017edou grafiku jsme vytrvale a cyklicky rozv\u00edjeli a neust\u00e1le roz\u0161i\u0159ovali online nab\u00eddku. Jak jsme tedy dok\u00e1zali vytvo\u0159it tolik profesion\u00e1ln\u00edch obr\u00e1zk\u016f v tak kr\u00e1tk\u00e9m \u010dase? Je to jednoduch\u00e9: spolehli jsme se na univerz\u00e1ln\u00ed \u0161ablony<\/strong>, kter\u00fd by vybudoval image zna\u010dky na\u0161eho klienta<\/strong>. Ka\u017ed\u00e1 fotografie byla dal\u0161\u00ed<\/strong>, si v\u0161ak zachovala stejn\u00fd styl<\/strong> - Takto jsme je pomoc\u00ed grafick\u00fdch n\u00e1stroj\u016f vytvo\u0159ili mnohem rychleji. V\u00fdsledek? Pod\u00edvejte se sami - ka\u017ed\u00fd v\u00fdpis je obohacen o podobnou grafiku, samoz\u0159ejm\u011b odpov\u00eddaj\u00edc\u00ed designu dra\u017een\u00e9ho pap\u00edru:<\/p>\n

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Zab\u00fdvali jsme se tak\u00e9 grafick\u00fd n\u00e1vrh str\u00e1nky obchodu Allegro<\/strong>. D\u00edky estetick\u00fdm banner\u016fm, kter\u00e9 jsme pou\u017eili p\u0159i n\u00e1sledn\u00e9 propagaci zna\u010dky, si n\u00e1\u0161 klient rychle z\u00edskal d\u016fv\u011bru kupuj\u00edc\u00edch.<\/p>\n

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T\u0159e\u0161ni\u010dkou na dortu v\u0161ak byly kampan\u011b.<\/strong> D\u00edky nim jsme b\u011bhem pouh\u00fdch dvou t\u00fddn\u016f zv\u00fd\u0161ili prodeje natolik, \u017ee se n\u00e1\u0161 klient stal prvn\u00ed volbou u\u017eivatel\u016f syst\u00e9mu Allegro ve sv\u00e9 kategorii. S rozpo\u010dtem, kter\u00fd jsme na reklamu vy\u010dlenili, byly tyto v\u00fdsledky v\u00edce ne\u017e uspokojiv\u00e9 a nyn\u00ed dokonce stoupaj\u00ed v\u00fd\u0161.<\/p>\n

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Za pouh\u00e9 dva t\u00fddny n\u00e1\u0161 z\u00e1kazn\u00edk prodal v\u00edce ne\u017e 200 rol\u00ed jednoho designu. Vzhledem k tomu, \u017ee do V\u00e1noc je je\u0161t\u011b daleko a ur\u010dit\u011b je\u0161t\u011b ne v\u0161ichni mysl\u00ed na balen\u00ed d\u00e1rk\u016f, jsme si jisti, \u017ee prodejn\u00ed v\u00fdsledky n\u00e1s je\u0161t\u011b p\u0159ekvap\u00ed. Podle zpr\u00e1v v Base spole\u010dnost za dobu na\u0161\u00ed spolupr\u00e1ce s klientem prodala t\u00e9m\u011b\u0159 2 000 rol\u00ed ve v\u00edce ne\u017e 700 objedn\u00e1vk\u00e1ch.<\/p>\n

V sou\u010dasn\u00e9 dob\u011b tak\u00e9 poskytujeme klientovi slu\u017ebu BOK na v\u0161ech platform\u00e1ch tr\u017ei\u0161t\u011b.<\/p>\n

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Pokud m\u00e1te tak\u00e9 zaj\u00edmav\u00fd sortiment a chcete roz\u0161\u00ed\u0159it sv\u00e9 obzory - n\u00e1\u0161 t\u00fdm v\u00e1s r\u00e1d podpo\u0159\u00ed ve va\u0161em rozvoji. Nez\u00e1le\u017e\u00ed na tom, zda u\u017e na trhu prod\u00e1v\u00e1te, nebo t\u0159eba my\u0161lenka teprve kl\u00ed\u010d\u00ed, uvedeme v\u00e1s do sv\u011bta elektronick\u00e9ho obchodov\u00e1n\u00ed krok za krokem! Jedin\u00e9, co mus\u00edte ud\u011blat, je napsat!<\/p>\n

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Autor blogu: Nikola - bTOP Graphic Designer
\n<\/em>Datum vyd\u00e1n\u00ed: 5.12.2025r.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"

Na za\u010d\u00e1tku listopadu jsme podepsali smlouvu s velmi slibn\u00fdm z\u00e1kazn\u00edkem. Byl tu v\u0161ak jeden h\u00e1\u010dek \u2013 tento z\u00e1kazn\u00edk m\u011bl ve sv\u00e9m sortimentu p\u0159ev\u00e1\u017en\u011b v\u00e1no\u010dn\u00ed zbo\u017e\u00ed, kter\u00e9 u\u017e n\u011bkolik t\u00fddn\u016f ovl\u00e1dalo trh. Prosadit se v p\u0159edv\u00e1no\u010dn\u00edm n\u00e1kupn\u00edm \u0161\u00edlenstv\u00ed, kdy\u017e v\u0161echny ostatn\u00ed zna\u010dky u\u017e d\u00e1vno obsadily p\u0159edn\u00ed m\u00edsta ve vyhled\u00e1va\u010d\u00edch ve sv\u00fdch kategori\u00edch, se na prvn\u00ed pohled zd\u00e1lo nemo\u017en\u00e9! My jsme v\u0161ak z\u016fstali ne\u00fastupn\u00ed. N\u00e1\u0161 pl\u00e1n byl jednoduch\u00fd: uv\u00e9st klienta na ka\u017edou platformu, na kter\u00e9 by m\u011bl \u0161anci usp\u011bt, a sledovat, jak roste P\u0159e\u010dt\u011bte si v\u00edce <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":3179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,42],"tags":[],"class_list":["post-3162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-allegro"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=3162"}],"version-history":[{"count":10,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3162\/revisions"}],"predecessor-version":[{"id":4157,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3162\/revisions\/4157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media\/3179"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=3162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=3162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=3162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}