{"id":3589,"date":"2026-01-08T10:29:54","date_gmt":"2026-01-08T09:29:54","guid":{"rendered":"https:\/\/btop.pl\/?p=3589"},"modified":"2026-05-27T15:13:25","modified_gmt":"2026-05-27T13:13:25","slug":"btop-na-veletrhu-etrade-2026-setkejte-se-s-nami-v-nadarzynu","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/btop-na-veletrhu-etrade-2026-setkejte-se-s-nami-v-nadarzynu\/","title":{"rendered":"bTOP na eTrade Show 2026 - setkejte se s n\u00e1mi v Nadarzynu"},"content":{"rendered":"

Existuj\u00ed oborov\u00e9 akce, po kter\u00fdch se vr\u00e1t\u00edte s hrstkou let\u00e1k\u016f a nic v\u00edc. Pak jsou tu ty, kter\u00e9 t\u0159\u00edb\u00ed my\u0161lenky o online prodeji: umo\u017e\u0148uj\u00ed postavit vedle sebe n\u011bkolik p\u0159\u00edstup\u016f, kl\u00e1st nep\u0159\u00edjemn\u00e9 ot\u00e1zky a nakonec zjistit, co m\u00e1 s rostouc\u00edm rozsahem skute\u010dn\u011b smysl. Proto se na veletrhu eTrade Show 2026 p\u0159edstav\u00edme.<\/span><\/p>\n

Veletrh se kon\u00e1 ve dnech <\/span>27.-29. ledna 2026<\/b> w <\/span>Ptak Warsaw Expo v Nadarzyn\u011b<\/b> (oblast Var\u0161avy). Pokud pl\u00e1nujete rozvoj elektronick\u00e9ho obchodu, uva\u017eujete o expanzi nebo chcete zefektivnit sv\u00e9 procesy, je vhodn\u00e1 p\u0159\u00edle\u017eitost setkat se na m\u00edst\u011b a probrat konkr\u00e9tn\u011b va\u0161i situaci.<\/span><\/p>\n

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1 Co je eTrade Show a pro koho je ur\u010dena?<\/b><\/p>\n

eTrade Show je veletrh v\u011bnovan\u00fd online prodeji a v\u0161emu, co ho ze z\u00e1kulis\u00ed poh\u00e1n\u00ed: technologi\u00edm, proces\u016fm, marketingu, logistice, platb\u00e1m, analytice a \u0159e\u0161en\u00edm, kter\u00e1 v\u00e1m pomohou m\u00edt rostouc\u00ed po\u010det objedn\u00e1vek pod kontrolou. Je to akce pro lidi, kte\u0159\u00ed nehledaj\u00ed \u201crychl\u00e9 triky\u201d, ale cht\u011bj\u00ed strukturovat sv\u016fj prodej tak, aby byl p\u0159edv\u00eddateln\u00fd, \u0161k\u00e1lovateln\u00fd a ziskov\u00fd.<\/span><\/p>\n

V praxi to znamen\u00e1 prostor pro rozhovor s poskytovateli n\u00e1stroj\u016f a slu\u017eeb a konfrontaci vlastn\u00edch p\u0159edstav s t\u00edm, co re\u00e1ln\u011b funguje u ostatn\u00edch. A\u0165 u\u017e jste ve f\u00e1zi budov\u00e1n\u00ed prodeje, nebo jej ji\u017e roz\u0161i\u0159ujete, z\u00edsk\u00e1te mo\u017enost pod\u00edvat se na sv\u016fj e-shop z \u0161ir\u0161\u00ed perspektivy - a vr\u00e1tit se s konkr\u00e9tn\u00edmi z\u00e1v\u011bry.<\/span><\/p>\n

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2 Pro\u010d tam j\u00edt, kdy\u017e provozujete elektronick\u00fd obchod?<\/b><\/p>\n

Nejv\u011bt\u0161\u00edm p\u0159\u00ednosem t\u011bchto veletrh\u016f je zkr\u00e1cen\u00ed vzd\u00e1lenosti mezi \u201c\u010dten\u00edm o \u0159e\u0161en\u00edch\u201d a skute\u010dn\u00fdm pochopen\u00edm jejich fungov\u00e1n\u00ed. Mnoho rozhodnut\u00ed v oblasti elektronick\u00e9ho obchodov\u00e1n\u00ed se odkl\u00e1d\u00e1, proto\u017ee je obt\u00ed\u017en\u00e9 chladn\u011b porovnat mo\u017enosti: ka\u017ed\u00e1 vypad\u00e1 v nab\u00eddce dob\u0159e a rozd\u00edly se projev\u00ed a\u017e v praxi. Na m\u00edst\u011b to m\u016f\u017eete urychlit, zeptat se na podrobnosti, prohl\u00e9dnout si p\u0159\u00edstup vystavovatel\u016f a sn\u00e1ze posoudit, co vyhovuje va\u0161emu obchodn\u00edmu modelu.<\/span><\/p>\n

Druh\u00fdm prvkem jsou rozhovory - \u010dasto cenn\u011bj\u0161\u00ed ne\u017e prezentace. V elektronick\u00e9m obchod\u011b jsou probl\u00e9my m\u00e1lokdy \u010dernob\u00edl\u00e9: na jedn\u00e9 stran\u011b ziskovost, na druh\u00e9 rozsah, na t\u0159et\u00ed provoz. Veletrhy jsou vhodnou p\u0159\u00edle\u017eitost\u00ed p\u0159ej\u00edt od obecn\u00e9ho \u201cchceme r\u016fst\u201d k p\u0159esn\u00fdm ot\u00e1zk\u00e1m: co je \u00fazk\u00fdm m\u00edstem, co stoj\u00ed za to optimalizovat, co zjednodu\u0161it a co vypustit.<\/span><\/p>\n

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3 Kde n\u00e1s najdete a co m\u016f\u017eete o\u010dek\u00e1vat na st\u00e1nku bTOP?<\/b><\/p>\n

Nav\u0161tivte n\u00e1\u0161 st\u00e1nek: <\/span>Pavilon E \/ E1.16b<\/b>.<\/span><\/p>\n

Na m\u00edst\u011b se zam\u011b\u0159ujeme na rozhovory, kter\u00e9 kon\u010d\u00ed konkr\u00e9tn\u011b. Pokud chcete, m\u016f\u017eete p\u0159ij\u00edt na kr\u00e1tkou bezplatnou konzultaci - a\u0165 u\u017e jste p\u0159ed rozhodnut\u00edm vstoupit na trh, nebo ji\u017e prod\u00e1v\u00e1te a hled\u00e1te zp\u016fsob, jak l\u00e9pe \u0159\u00eddit svou nab\u00eddku, reklamu, logistiku nebo ziskovost.<\/span><\/p>\n

Je to dobr\u00e9 m\u00edsto, kde se d\u00e1 mluvit o roz\u0161i\u0159ov\u00e1n\u00ed e-commerce bez teoretizov\u00e1n\u00ed: jak p\u0159ipravit procesy, aby r\u016fst neznamenal chaos, jak p\u0159istupovat k roz\u0161i\u0159ov\u00e1n\u00ed prodejn\u00edch kan\u00e1l\u016f a jak pl\u00e1novat implementace na trhu, abyste nesp\u00e1lili \u010das a rozpo\u010det na \u00fapravy. K dispozici bude tak\u00e9 k\u00e1va a klidn\u00fd prostor pro konverzaci - i tu m\u00e9n\u011b form\u00e1ln\u00ed, proto\u017ee n\u011bkdy pr\u00e1v\u011b uvoln\u011bn\u00e1 v\u00fdm\u011bna zku\u0161enost\u00ed p\u0159in\u00e1\u0161\u00ed ty nejtrefn\u011bj\u0161\u00ed post\u0159ehy.<\/span><\/p>\n

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4 Vyu\u017eijte veletrh a setk\u00e1n\u00ed s n\u00e1mi naplno?<\/b><\/p>\n

Aby n\u00e1v\u0161t\u011bva veletrhu neskon\u010dila jen pr\u016fchodem mezi st\u00e1nky, je vhodn\u00e9 ji pojmout jako kr\u00e1tk\u00fd audit situace. Nejl\u00e9pe funguje jednoduch\u00e9 pravidlo: jeden hlavn\u00ed probl\u00e9m, dva konkr\u00e9tn\u00ed p\u0159\u00edklady a jedna ot\u00e1zka rozsahu. V praxi to m\u016f\u017ee b\u00fdt probl\u00e9m se ziskovost\u00ed kampan\u00ed, pokles konverz\u00ed, rostouc\u00ed po\u010det vr\u00e1cen\u00fdch zbo\u017e\u00ed, nep\u0159ehledn\u00e1 nab\u00eddka, chyb\u011bj\u00edc\u00ed konzistentn\u00ed proces zav\u00e1d\u011bn\u00ed nov\u00fdch platforem nebo obt\u00ed\u017ee s udr\u017een\u00edm kvality slu\u017eeb p\u0159i v\u011bt\u0161\u00edm po\u010dtu objedn\u00e1vek.<\/span><\/p>\n

Pokud p\u0159ijdete s t\u00edmto kontextem p\u0159ipraveni, rozhovor je rychlej\u0161\u00ed, v\u011bcn\u011bj\u0161\u00ed a obvykle kon\u010d\u00ed jasn\u00fdm pl\u00e1nem: co ud\u011blat nejd\u0159\u00edve, co pozd\u011bji a co dnes nen\u00ed prioritou. I n\u011bkolik minut pak m\u016f\u017ee \u201eodblokovat\u201d rozhodnut\u00ed, kter\u00e1 p\u0159edt\u00edm kolovala t\u00fddny.<\/span><\/p>\n

Pokud budete v lednu na veletrhu eTrade Show, zastavte se za n\u00e1mi v hale E \/ E1.16b. Je to vhodn\u00e1 p\u0159\u00edle\u017eitost nahl\u00e9dnout do sou\u010dasn\u00e9ho provozu, popov\u00eddat si o rozvoji prodeje a vr\u00e1tit se do firmy s konkr\u00e9tn\u00edm seznamem v\u011bc\u00ed, kter\u00e9 je t\u0159eba vy\u0159e\u0161it jako prvn\u00ed.<\/b><\/p>\n

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Autor blogu: Kacper Pawlak<\/em>
\nDatum vyd\u00e1n\u00ed: 08.01.2026r.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"

Existuj\u00ed oborov\u00e9 akce, ze kter\u00fdch se \u010dlov\u011bk vrac\u00ed s hrstkou let\u00e1k\u016f a ni\u010d\u00edm v\u00edc. Jsou ale i takov\u00e9, kter\u00e9 pom\u00e1haj\u00ed ujasnit si my\u0161lenky ohledn\u011b online prodeje: umo\u017e\u0148uj\u00ed porovnat n\u011bkolik p\u0159\u00edstup\u016f vedle sebe, polo\u017eit nep\u0159\u00edjemn\u00e9 ot\u00e1zky a nakonec zjistit, co p\u0159i rostouc\u00edm rozsahu skute\u010dn\u011b d\u00e1v\u00e1 smysl. Pr\u00e1v\u011b proto se z\u00fa\u010dastn\u00edme veletrhu eTrade Show 2026. Veletrh se kon\u00e1 ve dnech 27.\u201329. ledna 2026 v Ptak Warsaw Expo v Nadarzyn\u011b (nedaleko Var\u0161avy). Pokud pl\u00e1nujete rozvoj e-commerce, uva\u017eujete o expanzi nebo chcete zefektivnit P\u0159e\u010dt\u011bte si v\u00edce <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":3600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=3589"}],"version-history":[{"count":3,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3589\/revisions"}],"predecessor-version":[{"id":3599,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3589\/revisions\/3599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media\/3600"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=3589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=3589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=3589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}