{"id":3605,"date":"2026-01-19T08:11:29","date_gmt":"2026-01-19T07:11:29","guid":{"rendered":"https:\/\/btop.pl\/?p=3605"},"modified":"2026-09-04T12:04:59","modified_gmt":"2026-09-04T10:04:59","slug":"prognozy-a-priority-e-commerce-2026-pro-maloobchodniky-na-co-si-dat-pozor-abyste-nevypadli-ze-hry","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/prognozy-a-priority-e-commerce-2026-pro-maloobchodniky-na-co-si-dat-pozor-abyste-nevypadli-ze-hry\/","title":{"rendered":"E-commerce 2026: p\u0159edpov\u011bdi a priority pro maloobchodn\u00edky. Na co si d\u00e1t pozor, abyste nevypadli ze hry?\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">Rok 2026 pro e-commerce nebude \u201edal\u0161\u00edm rokem optimalizace kampan\u00ed\u201d nebo m\u00edrn\u00fdm v\u00fdvojem ve smyslu: rychlej\u0161\u00ed doru\u010dov\u00e1n\u00ed, lep\u0161\u00ed UX a trochu v\u00edce automatizace. K nejv\u011bt\u0161\u00ed zm\u011bn\u011b dojde d\u0159\u00edve - ve f\u00e1zi, kdy z\u00e1kazn\u00edk m\u00e1 pouze\u00a0<\/span><b><span data-contrast=\"auto\">za\u010d\u00edn\u00e1 uva\u017eovat o koupi<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Spot\u0159ebitel\u00e9 st\u00e1le \u010dast\u011bji nehledaj\u00ed inspiraci a rozhodnut\u00ed nejprve na Googlu nebo ve srovn\u00e1va\u010d\u00edch cen. Jsou to generativn\u00ed n\u00e1stroje: ChatGPT, Gemini, Claude nebo AI Mode. Z\u00e1kazn\u00edk \u201enehled\u00e1\u201d odkazy - on\u00a0<\/span><b><span data-contrast=\"auto\">\u017e\u00e1d\u00e1 o radu<\/span><\/b><span data-contrast=\"auto\">. A pokud va\u0161e zna\u010dka nen\u00ed v t\u011bchto rad\u00e1ch zahrnuta, je to, jako byste v n\u00e1kupn\u00ed cest\u011b neexistovali.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">N\u00ed\u017ee uv\u00e1d\u00edm kl\u00ed\u010dov\u00e9 p\u0159edpov\u011bdi pro rok 2026 a konkr\u00e9tn\u00ed oblasti, kter\u00e9 je t\u0159eba za\u010d\u00edt \u0159e\u0161it ji\u017e nyn\u00ed.<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">P\u0159esun viditelnosti ze SERP na odezvu AI<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">V roce 2025 jsme bojovali o pozice, CTR a kvalitu \u00faryvk\u016f. V roce 2026 roste v\u00fdznam generativn\u00edch odpov\u011bd\u00ed, kdy u\u017eivatel dostane hotov\u00e9 doporu\u010den\u00ed: produkt + argumenty + \u010dasto n\u00e1vrh obchodu.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To m\u011bn\u00ed pravidla hry:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">m\u00e9n\u011b kliknut\u00ed na klasick\u00e9 v\u00fdsledky,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">v\u00edce rozhodnut\u00ed u\u010din\u011bn\u00fdch \u201ev rozhovoru\u201d,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">v\u011bt\u0161\u00ed relevance zna\u010dky, kter\u00e9 AI d\u016fv\u011b\u0159uje a cituje ji.<\/span><br \/>\n<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Nov\u00e1 strategick\u00e1 ot\u00e1zka zn\u00ed:<\/span><\/b><br \/>\n<span data-contrast=\"auto\">Um\u00ed um\u011bl\u00e1 inteligence \u201evypr\u00e1v\u011bt\u201d o va\u0161\u00ed zna\u010dce zp\u016fsobem, kter\u00fd podporuje n\u00e1kup?<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3641\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-2.jpg\" alt=\"\" width=\"1440\" height=\"769\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-2.jpg 1440w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-2-768x410.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">GEO: optimalizace pro generativn\u00ed motory se st\u00e1v\u00e1 povinnost\u00ed<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">SEO nezanik\u00e1, ale u\u017e nen\u00ed jedin\u00fdm m\u011b\u0159\u00edtkem viditelnosti. V roce 2026 bude st\u00e1le v\u00edce zna\u010dek budovat paraleln\u00ed kompetence:\u00a0<\/span><b><span data-contrast=\"auto\">GEO (generativn\u00ed optimalizace motor\u016f)<\/span><\/b><span data-contrast=\"auto\">\u00a0- Tedy \u010dinnosti, kter\u00e9 zvy\u0161uj\u00ed pravd\u011bpodobnost v\u00fdskytu UI:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">pochop\u00ed va\u0161i nab\u00eddku,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">budou va\u0161e zdroje pova\u017eovat za d\u016fv\u011bryhodn\u00e9,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">uvede va\u0161i zna\u010dku v doporu\u010den\u00ed.<\/li>\n<\/ul>\n<p>V praxi je GEO kombinac\u00ed:<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">datov\u00e9 struktury,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">kvalita a konzistence obsahu,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">autoritu v extern\u00edch zdroj\u00edch,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">odpov\u00eddaj\u00edc\u00ed z\u00e1m\u011bru u\u017eivatele (a ne pouze fr\u00e1zi).<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Pokud jste dosud optimalizovali sv\u016fj obchod \u201epro roboty\u201d, v roce 2026 jej budete optimalizovat tak\u00e9 \u201epro modely\u201d.<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">\u00dadaje o v\u00fdrobku vstupuj\u00ed do kritick\u00e9 \u00farovn\u011b<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">V elektronick\u00e9m obchod\u011b 2026 nesta\u010d\u00ed jen \u201ehezk\u00fd popis\u201d. Pot\u0159ebujete data, kter\u00e1 lze automaticky \u010d\u00edst, porovn\u00e1vat a interpretovat. Pro\u010d? Proto\u017ee um\u011bl\u00e1 inteligence doporu\u010duje produkty, kter\u00e9 dok\u00e1\u017ee logicky srovnat.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Co bude obzvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">konzistentn\u00ed pojmenov\u00e1n\u00ed produkt\u016f a variant,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">kompletn\u00ed technick\u00e9 parametry,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">spr\u00e1vn\u00e9 kategorie,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">atributy, jako je dostupnost, dodac\u00ed lh\u016fta, podm\u00ednky vr\u00e1cen\u00ed zbo\u017e\u00ed, z\u00e1ruka,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">standardizovan\u00e9 fotografie a multim\u00e9dia.<\/span><\/li>\n<\/ul>\n<p>T\u00edm se e-commerce pevn\u011b posouv\u00e1 k modelu \u201ePIM-first\u201d: data jsou z\u00e1kladem a marketing je nadstavbou. Obchody, kter\u00e9 maj\u00ed ve sv\u00fdch produktov\u00fdch kart\u00e1ch chaos, budou ztr\u00e1cet - proto\u017ee um\u011bl\u00e1 inteligence si vybere konkurenta s lep\u0161\u00ed informa\u010dn\u00ed strukturou.<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">\u201eAgenturn\u00ed obchod: Um\u011bl\u00e1 inteligence p\u0159eb\u00edr\u00e1 roli poradce a n\u00e1kupn\u00edho asistenta.<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">V roce 2026 se stanou popul\u00e1rn\u00edmi sc\u00e9n\u00e1\u0159e, kdy u\u017eivatel nebude ru\u010dn\u011b porovn\u00e1vat 10 nab\u00eddek. M\u00edsto toho se \u0159\u00edk\u00e1:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201eHled\u00e1m d\u00e1rek pro sv\u00e9ho otce do 200 liber, m\u00e1 r\u00e1d kutilstv\u00ed a chce rychl\u00e9 dod\u00e1n\u00ed.\u201d<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A AI:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">vyjas\u0148uje pot\u0159eby,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">filtruje varianty,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">doporu\u010duje,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">vede k n\u00e1kupu.<\/span><\/li>\n<\/ul>\n<p>To se bude roz\u0161i\u0159ovat, proto\u017ee je to jednodu\u0161e v\u00fdhodn\u00e9. Pro e-commerce to znamen\u00e1 p\u0159ipravit obchod tak, aby jeho nab\u00eddka byla \u201ep\u0159ipravena na um\u011blou inteligenci\u201d. - \u010diteln\u00e9, srovnateln\u00e9 a popsan\u00e9 jazykem, kter\u00fd odpov\u00edd\u00e1 sc\u00e9n\u00e1\u0159\u016fm pot\u0159eb, nikoliv jen specifikac\u00edm.<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3642\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-2-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1280\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-2-scaled.jpg 2560w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-2-768x384.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-2-1536x768.jpg 1536w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-2-2048x1024.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">Generace Z urychluje zm\u011bny, ale nen\u00ed jedin\u00e1.<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Je to pravda: mlad\u0161\u00ed spot\u0159ebitel\u00e9 jsou p\u0159irozen\u011b \u201eAI-native\u201d. Mluvit s AI je pro n\u011b rychlej\u0161\u00ed ne\u017e proch\u00e1zet hodnocen\u00ed a recenze. V roce 2026 se v\u0161ak tento posun roz\u0161\u00ed\u0159\u00ed i na star\u0161\u00ed skupiny - proto\u017ee n\u00e1stroje budou jednodu\u0161\u0161\u00ed, v\u00edce zakotven\u00e9 v aplikac\u00edch a ka\u017edodenn\u00edch n\u00e1vyc\u00edch.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Co to znamen\u00e1 pro marketingovou strategii?<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">v\u011bt\u0161\u00ed d\u016fraz na vysv\u011btluj\u00edc\u00ed a srovn\u00e1vac\u00ed obsah (\u201epro\u010d pr\u00e1v\u011b tento produkt a ne jin\u00fd\u201d),<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">v\u00edce materi\u00e1lu, kter\u00fd m\u016f\u017ee AI uv\u00e9st jako argument,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">M\u00e9n\u011b \u201e\u0159e\u010d\u00ed o vod\u011b\u201d, v\u00edce konkr\u00e9tnosti.<\/span><br \/>\n<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Autorita zna\u010dky bude m\u011bnou doporu\u010den\u00ed<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">AI nedoporu\u010duje n\u00e1hodn\u00e9 obchody. V\u011bt\u0161inou d\u00e1v\u00e1 p\u0159ednost zdroj\u016fm:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">opakovan\u00e9,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">stabiln\u00ed,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">d\u016fv\u011bryhodn\u00e9,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">dob\u0159e popsan\u00e9 na webu.<\/span><\/li>\n<\/ul>\n<p>V roce 2026 se tedy hodnota zv\u00fd\u0161\u00ed:<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">odborn\u00e9 publikace,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u017eeb\u0159\u00ed\u010dky a kompilace,<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">hodnocen\u00ed u\u017eivatel\u016f,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">p\u0159\u00edtomnost v odborn\u00fdch m\u00e9di\u00edch.<\/span><\/li>\n<\/ul>\n<p>Stru\u010dn\u011b \u0159e\u010deno: nesta\u010d\u00ed m\u00edt obchod. Mus\u00edte m\u00edt \u201ep\u0159\u00edtomnost\u201d zna\u010dky, kterou lze nal\u00e9zt na v\u00edce m\u00edstech, v ucelen\u00e9m p\u0159\u00edb\u011bhu.<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Souhrn<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">E-commerce 2026 bude pat\u0159it zna\u010dk\u00e1m, kter\u00e9 si uv\u011bdomuj\u00ed jednu v\u011bc: n\u00e1kupn\u00ed rozhodnut\u00ed st\u00e1le \u010dast\u011bji \u010din\u00ed\u00a0<\/span><b><span data-contrast=\"auto\">p\u0159ed obchodem<\/span><\/b><span data-contrast=\"auto\">, v doporu\u010duj\u00edc\u00ed vrstv\u011b, kterou vytv\u00e1\u0159\u00ed um\u011bl\u00e1 inteligence. Nejedn\u00e1 se o revoluci \u201epro velk\u00e9\u201d. Je to zm\u011bna, kter\u00e1 ovlivn\u00ed ka\u017ed\u00e9ho prodejce, proto\u017ee se t\u00fdk\u00e1 vstupn\u00edho bodu z\u00e1kazn\u00edka do n\u00e1kupu.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Dobr\u00e1 zpr\u00e1va: n\u00e1skok se net\u00fdk\u00e1 jen rozpo\u010dtu. Z\u00e1le\u017e\u00ed na p\u0159\u00edprav\u011b: datech, obsahu, pov\u011bsti a konzistentn\u00ed online prezentaci zna\u010dky.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Autor blogu: Karolina Kieremkampt<\/em><br \/>\n<em>Datum vyd\u00e1n\u00ed: 19.01.2026r.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Rok 2026 nebude pro e-commerce \u201edal\u0161\u00edm rokem optimalizace kampan\u00ed\u201d ani m\u00edrn\u00fdm v\u00fdvojem ve stylu: rychlej\u0161\u00ed dod\u00e1vky, lep\u0161\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek a trochu v\u00edce automatizace. Nejv\u011bt\u0161\u00ed zm\u011bna nastane ji\u017e d\u0159\u00edve \u2013 ve f\u00e1zi, kdy z\u00e1kazn\u00edk teprve za\u010d\u00edn\u00e1 uva\u017eovat o n\u00e1kupu.\u00a0 St\u00e1le \u010dast\u011bji u\u017e nen\u00ed prvn\u00edm m\u00edstem, kde spot\u0159ebitel hled\u00e1 inspiraci a rozhoduje se, Google ani srovn\u00e1va\u010d cen. Jsou to generativn\u00ed n\u00e1stroje: ChatGPT, Gemini, Claude nebo AI Mode. Z\u00e1kazn\u00edk ne\u201ehled\u00e1\u201d odkazy \u2013 \u017e\u00e1d\u00e1 o radu. A pokud v<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/cs\/prognozy-a-priority-e-commerce-2026-pro-maloobchodniky-na-co-si-dat-pozor-abyste-nevypadli-ze-hry\/\"> P\u0159e\u010dt\u011bte si v\u00edce <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":3640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,76,42,44,66,62,45,64,63,47,83,65,82,72,77,46,69,73,71,70,88,87,81,78,80,79,67,84,74,89,75],"tags":[],"class_list":["post-3605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-aliexpress","category-allegro","category-amazon","category-black-red-white","category-castorama","category-cdiscount","category-decathlon","category-ebay","category-emag","category-empikplace","category-homeyou","category-home24","category-inpost","category-joom","category-kaufland","category-leroy-merlin","category-manomano","category-mediaexpert","category-mediamarkt","category-obi-de","category-otto","category-pigu","category-shein","category-skroutz","category-super-pharm","category-temu","category-tiktok-shop","category-trendyol","category-vente-unique","category-xxxlutz"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=3605"}],"version-history":[{"count":8,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3605\/revisions"}],"predecessor-version":[{"id":5224,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3605\/revisions\/5224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media\/3640"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=3605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=3605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=3605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}