{"id":3615,"date":"2026-01-30T08:27:13","date_gmt":"2026-01-30T07:27:13","guid":{"rendered":"https:\/\/btop.pl\/?p=3615"},"modified":"2026-09-04T12:04:59","modified_gmt":"2026-09-04T10:04:59","slug":"toto-kupujici-ocekavaji-od-zakaznickeho-servisu-e-shopu-splnujete-tyto-pozadavky","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/toto-kupujici-ocekavaji-od-zakaznickeho-servisu-e-shopu-splnujete-tyto-pozadavky\/","title":{"rendered":"Toto z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed od z\u00e1kaznick\u00e9ho servisu e-shopu - spl\u0148ujete tyto po\u017eadavky?\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">V roce 2026 jsou z\u00e1kazn\u00edci elektronick\u00e9ho obchodu informovan\u011bj\u0161\u00ed ne\u017e kdykoli p\u0159edt\u00edm. Nesta\u010d\u00ed m\u00edt atraktivn\u00ed produkt a konkurenceschopnou cenu - dnes o v\u00fdb\u011bru obchodu rozhoduje to. <\/span><b><span data-contrast=\"auto\">zku\u0161enosti s n\u00e1kupem<\/span><\/b><span data-contrast=\"auto\">. Ty buduj\u00ed loajalitu, pozitivn\u00ed zp\u011btnou vazbu a dlouhodob\u00e9 vztahy se zna\u010dkou.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Jak vypl\u00fdv\u00e1 ze zpr\u00e1vy\u00a0<\/span><b><span data-contrast=\"auto\">Gemius E-commerce v Polsku 2024<\/span><\/b><span data-contrast=\"auto\">, p\u0159edchoz\u00ed pozitivn\u00ed zku\u0161enosti jsou vedle pen\u011bz nejd\u016fle\u017eit\u011bj\u0161\u00edm faktorem p\u0159i v\u00fdb\u011bru internetov\u00e9ho obchodu.<\/span><br \/>\n<span data-contrast=\"auto\">Ot\u00e1zka zn\u00ed: spl\u0148uje v\u00e1\u0161 elektronick\u00fd obchod tato o\u010dek\u00e1v\u00e1n\u00ed?<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><b><span data-contrast=\"none\"> Z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed pozitivn\u00ed zku\u0161enost<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">N\u00e1kupn\u00ed z\u00e1\u017eitek je mnohem v\u00edc ne\u017e jen samotn\u00fd n\u00e1kupn\u00ed ko\u0161\u00edk a platba. Zahrnuje ka\u017ed\u00fd kontakt z\u00e1kazn\u00edka se zna\u010dkou - od designu webov\u00fdch str\u00e1nek a\u017e po komunikaci po prodeji.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Proto:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">s\u00e1zka na\u00a0<\/span><b><span data-contrast=\"auto\">intuitivn\u00ed UX<\/span><\/b><span data-contrast=\"auto\">\u00a0a transparentn\u00ed n\u00e1kupn\u00ed proces,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">poskytnout\u00a0<\/span><b><span data-contrast=\"auto\">snadn\u00fd kontakt<\/span><\/b><span data-contrast=\"auto\">\u00a0- nejl\u00e9pe prost\u0159ednictv\u00edm online chatu,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">postarat se o\u00a0<\/span><b><span data-contrast=\"auto\">poprodejn\u00ed servis<\/span><\/b><span data-contrast=\"auto\"> (informace o p\u0159eprav\u011b, podpora po n\u00e1kupu, proaktivn\u00ed dotazy t\u00fdkaj\u00edc\u00ed se spokojenosti).<\/span><\/li>\n<\/ul>\n<p>V t\u011bchto chv\u00edl\u00edch se buduje d\u016fv\u011bra a loajalita. Ka\u017ed\u00e1 dobr\u00e1 zku\u0161enost se v budoucnu vyplat\u00ed a z\u00e1kazn\u00edk se k v\u00e1m vr\u00e1t\u00ed.<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3638\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-x.jpg\" alt=\"\" width=\"1284\" height=\"719\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-x.jpg 1284w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-x-768x430.jpg 768w\" sizes=\"auto, (max-width: 1284px) 100vw, 1284px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li><b><span data-contrast=\"none\"> Z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed efektivn\u00ed \u0159e\u0161en\u00ed probl\u00e9m\u016f<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Podle zpr\u00e1vy\u00a0<\/span><b><span data-contrast=\"auto\">Zpr\u00e1va o n\u00e1kupn\u00edm chov\u00e1n\u00ed na trhu 2025<\/span><\/b><span data-contrast=\"auto\">, dokud\u00a0<\/span><b><span data-contrast=\"auto\">50% kupuj\u00edc\u00ed<\/span><\/b><span data-contrast=\"auto\">\u00a0ozna\u010duje efektivn\u00ed \u0159e\u0161en\u00ed probl\u00e9m\u016f za nejd\u016fle\u017eit\u011bj\u0161\u00ed prvek slu\u017eeb z\u00e1kazn\u00edk\u016fm.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Nejde jen o reakci na st\u00ed\u017enost - jde o to.\u00a0<\/span><b><span data-contrast=\"auto\">tempo, empatie a styl<\/span><\/b><span data-contrast=\"auto\">\u00a0Komunikace.<\/span><br \/>\n<span data-contrast=\"auto\">Z\u00e1kazn\u00edk, kter\u00fd se c\u00edt\u00ed b\u00fdt vyslechnut a br\u00e1n v\u00e1\u017en\u011b, se s v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed vr\u00e1t\u00ed a zanech\u00e1 pozitivn\u00ed zp\u011btnou vazbu.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Co stoj\u00ed za realizaci:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">jasn\u00e9 rozd\u011blen\u00ed odpov\u011bdnost\u00ed v r\u00e1mci servisn\u00edho t\u00fdmu,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">rychl\u00fd p\u0159\u00edstup k informac\u00edm v jednom syst\u00e9mu,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">jasn\u00e9 postupy pro eskalaci probl\u00e9m\u016f mezi odd\u011blen\u00edmi.<\/span><\/li>\n<\/ul>\n<p>T\u00edm je zaji\u0161t\u011bno, \u017ee cel\u00fd proces \u0159e\u0161en\u00ed po\u017eadavk\u016f prob\u011bhne hladce a z\u00e1kazn\u00edk bude m\u00edt pocit, \u017ee je v dobr\u00fdch rukou.<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li><b><span data-contrast=\"none\"> Z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed rychl\u00e9 a v\u010dasn\u00e9 reakce<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">\u010cas je dnes m\u011bnou elektronick\u00e9ho obchodov\u00e1n\u00ed. Podle stejn\u00e9 zpr\u00e1vy\u00a0<\/span><b><span data-contrast=\"auto\">Z\u00e1kazn\u00edci 49%<\/span><\/b><span data-contrast=\"auto\">\u00a0o\u010dek\u00e1v\u00e1 okam\u017eitou odpov\u011b\u010f na dotaz. P\u0159\u00edli\u0161 dlouh\u00e9 \u010dek\u00e1n\u00ed \u010dasto znamen\u00e1... ztr\u00e1tu prodeje.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">V p\u0159\u00edpad\u011b platforem (nap\u0159. Allegro, Amazon) m\u00e1 doba odezvy tak\u00e9 vliv na hodnocen\u00ed prodejce.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Jak zlep\u0161it dobu odezvy?<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Vstupte na\u00a0<\/span><b><span data-contrast=\"auto\">autorespondery a pravidla automatick\u00e9 odpov\u011bdi<\/span><\/b><span data-contrast=\"auto\">.<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">P\u0159izp\u016fsoben\u00ed zpr\u00e1v kontextu - jin\u00fd obsah funguje pro dotaz na doru\u010den\u00ed, jin\u00fd pro st\u00ed\u017enost.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li><b><span data-contrast=\"none\"> Z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed modern\u00ed technologie - zejm\u00e9na AI<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Podle \u00fadaj\u016f\u00a0<\/span><b><span data-contrast=\"auto\">Capgemini<\/span><\/b><span data-contrast=\"auto\">, dokud\u00a0<\/span><b><span data-contrast=\"auto\">70% spot\u0159ebitel\u00e9<\/span><\/b><span data-contrast=\"auto\">\u00a0o\u010dek\u00e1v\u00e1, \u017ee um\u011bl\u00e1 inteligence zlep\u0161\u00ed jejich n\u00e1kupn\u00ed zku\u0161enosti. Nav\u00edc 58% p\u0159iznalo, \u017ee p\u0159i vyhled\u00e1v\u00e1n\u00ed produkt\u016f ji\u017e pou\u017e\u00edvaj\u00ed \u0159e\u0161en\u00ed AI (nap\u0159\u00edklad ChatGPT).<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To je sign\u00e1l: z\u00e1kazn\u00edci se nov\u00fdch technologi\u00ed neboj\u00ed, naopak je o\u010dek\u00e1vaj\u00ed.<\/span><br \/>\n<span data-contrast=\"auto\">Um\u011bl\u00e1 inteligence v z\u00e1kaznick\u00e9m servisu dok\u00e1\u017ee zodpov\u011bd\u011bt jednoduch\u00e9 dotazy, pomoci s v\u00fdb\u011brem produktu nebo v\u00e9st konverzaci mimo pracovn\u00ed dobu.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li><b><span data-contrast=\"none\"> Z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed personalizaci<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">V\u00fdzkum\u00a0<\/span><b><span data-contrast=\"auto\">McKinsey<\/span><\/b><span data-contrast=\"auto\">\u00a0nenechat nikoho na pochyb\u00e1ch:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Z\u00e1kazn\u00edci 71% o\u010dek\u00e1vaj\u00ed personalizovan\u00e9 interakce,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">76% se c\u00edt\u00ed frustrov\u00e1n, kdy\u017e zna\u010dka toto neposkytuje.<\/span><\/li>\n<\/ul>\n<p>Kupuj\u00edc\u00ed cht\u011bj\u00ed m\u00edt pocit.\u00a0<b><span data-contrast=\"auto\">srozumiteln\u00e9 a neanonymn\u00ed<\/span><\/b><span data-contrast=\"auto\">.<\/span><\/p>\n<p><span data-contrast=\"auto\">Personalizace nen\u00ed jen jm\u00e9no ve zpr\u00e1v\u011b - je to konzistentn\u00ed komunikace zalo\u017een\u00e1 na znalosti n\u00e1kupn\u00ed historie, p\u0159edchoz\u00edch konverzac\u00ed a preferenc\u00ed z\u00e1kazn\u00edka.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Co m\u016f\u017eete ud\u011blat:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">poskytnout va\u0161emu t\u00fdmu p\u0159\u00edstup k historii objedn\u00e1vek a zpr\u00e1v\u00e1m na jedin\u00e9m panelu,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">segmentovat z\u00e1kazn\u00edky podle n\u00e1kupn\u00edho chov\u00e1n\u00ed,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">p\u0159izp\u016fsobit sd\u011blen\u00ed f\u00e1zi n\u00e1kupn\u00ed cesty.<\/span><\/li>\n<\/ul>\n<p>V\u00fdsledek? V\u00edce loaj\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f a m\u00e9n\u011b opu\u0161t\u011bn\u00fdch ko\u0161\u00edk\u016f.<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Autor blogu: Karolina Kieremkampt<\/em><br \/>\n<em>Datum vyd\u00e1n\u00ed: 30.01.2026r.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>V roce 2026 jsou z\u00e1kazn\u00edci e-commerce informovan\u011bj\u0161\u00ed ne\u017e kdykoli p\u0159edt\u00edm. Atraktivn\u00ed produkt a konkurenceschopn\u00e1 cena ji\u017e nesta\u010d\u00ed \u2013 dnes o v\u00fdb\u011bru obchodu rozhoduj\u00ed n\u00e1kupn\u00ed z\u00e1\u017eitky. Pr\u00e1v\u011b ty buduj\u00ed loajalitu, pozitivn\u00ed recenze a dlouhodob\u00e9 vztahy se zna\u010dkou.\u00a0 Jak ukazuje zpr\u00e1va Gemius E-commerce v Polsku 2024, p\u0159edchoz\u00ed pozitivn\u00ed zku\u0161enosti jsou nejd\u016fle\u017eit\u011bj\u0161\u00edm nefinan\u010dn\u00edm faktorem ovliv\u0148uj\u00edc\u00edm v\u00fdb\u011br internetov\u00e9ho obchodu. Ot\u00e1zka zn\u00ed: spl\u0148uje v\u00e1\u0161 e-shop tato o\u010dek\u00e1v\u00e1n\u00ed?\u00a0 \u00a0 Z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed pozitivn\u00ed z\u00e1\u017eitky. N\u00e1kupn\u00ed z\u00e1\u017eitek je n\u011bco mnohem<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/cs\/toto-kupujici-ocekavaji-od-zakaznickeho-servisu-e-shopu-splnujete-tyto-pozadavky\/\"> P\u0159e\u010dt\u011bte si v\u00edce <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":3637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,76,42,44,66,62,45,64,63,47,83,65,82,72,77,46,69,73,71,70,88,87,81,78,80,79,67,84,74,89,75],"tags":[],"class_list":["post-3615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-aliexpress","category-allegro","category-amazon","category-black-red-white","category-castorama","category-cdiscount","category-decathlon","category-ebay","category-emag","category-empikplace","category-homeyou","category-home24","category-inpost","category-joom","category-kaufland","category-leroy-merlin","category-manomano","category-mediaexpert","category-mediamarkt","category-obi-de","category-otto","category-pigu","category-shein","category-skroutz","category-super-pharm","category-temu","category-tiktok-shop","category-trendyol","category-vente-unique","category-xxxlutz"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=3615"}],"version-history":[{"count":6,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3615\/revisions"}],"predecessor-version":[{"id":5223,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3615\/revisions\/5223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media\/3637"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=3615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=3615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=3615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}