{"id":3775,"date":"2026-04-10T10:40:01","date_gmt":"2026-04-10T08:40:01","guid":{"rendered":"https:\/\/btop.pl\/?p=3775"},"modified":"2026-09-04T12:04:58","modified_gmt":"2026-09-04T10:04:58","slug":"proc-zakaznici-opousteji-nakupni-kosiky-7-nejcastejsich-duvodu-a-jak-je-odstranit-aniz-byste-museli-prevratit-sve-podnikani","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/proc-zakaznici-opousteji-nakupni-kosiky-7-nejcastejsich-duvodu-a-jak-je-odstranit-aniz-byste-museli-prevratit-sve-podnikani\/","title":{"rendered":"Pro\u010d z\u00e1kazn\u00edk opustil n\u00e1kupn\u00ed ko\u0161\u00edk? 7 nej\u010dast\u011bj\u0161\u00edch d\u016fvod\u016f (a jak je odstranit, ani\u017e byste museli p\u0159evr\u00e1tit sv\u00e9 podnik\u00e1n\u00ed)"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Opu\u0161t\u011bn\u00fd n\u00e1kupn\u00ed ko\u0161\u00edk bol\u00ed, proto\u017ee je nejbl\u00ed\u017ee pen\u011bz\u016fm. Z\u00e1kazn\u00edk u\u017e si produkt vybral, p\u0159idal ho do ko\u0161\u00edku, n\u011bkdy dokonce zadal \u00fadaje... a on zmiz\u00ed. A te\u010f to nejd\u016fle\u017eit\u011bj\u0161\u00ed: ne v\u017edy se jedn\u00e1 o \u201eopraviteln\u00fd probl\u00e9m\u201d. N\u011bkte\u0159\u00ed lid\u00e9 pova\u017euj\u00ed n\u00e1kupn\u00ed ko\u0161\u00edk za seznam \u201eulo\u017eit na pozd\u011bji\u201d nebo prov\u00e1d\u011bj\u00ed srovn\u00e1n\u00ed cen. V\u00fdzkum spole\u010dnosti Baymard ukazuje, \u017ee velk\u00fd segment opu\u0161t\u011bn\u00ed ko\u0161\u00edku p\u0159edstavuje prost\u00e9 prohl\u00ed\u017een\u00ed, ani\u017e by byl \u010dlov\u011bk p\u0159ipraven na n\u00e1kup. Pokud v\u0161ak odfiltrujete samotn\u00e9 \u201enakupov\u00e1n\u00ed z okna\u201d, z\u016fstane v\u00e1m skupina, kterou lze obnovit. A co je zaj\u00edmav\u00e9 - ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f nemus\u00edte sv\u016fj obchod p\u0159estavovat od nuly. Obvykle sta\u010d\u00ed jednoduch\u00e9 \u00fapravy: komunikace, n\u011bkolik UX rozhodnut\u00ed, vylep\u0161en\u00ed z\u00e1klad\u016f pokladny. Pro kontext: pr\u016fm\u011brn\u00e1 zdokumentovan\u00e1 m\u00edra opu\u0161t\u011bn\u00ed ko\u0161\u00edku v e-commerce se pohybuje kolem 70%. To znamen\u00e1, \u017ee nebojujete o kosmetiku, ale o skute\u010dn\u00fd, velk\u00fd r\u016fstov\u00fd efekt. N\u00ed\u017ee: 7 d\u016fvod\u016f, se kter\u00fdmi se setk\u00e1v\u00e1me nej\u010dast\u011bji - a rychl\u00e9 zp\u016fsoby, jak je napravit bez revoluce.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>1. najednou je z\u0159ejm\u00e9, \u017ee \u201cn\u00e1klady se zv\u00fd\u0161\u00ed\u201d.\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400\">Nejklasi\u010dt\u011bj\u0161\u00ed sc\u00e9n\u00e1\u0159: produkt vypad\u00e1 dob\u0159e, cena vypad\u00e1 dob\u0159e... a teprve v n\u00e1kupn\u00edm ko\u0161\u00edku se objev\u00ed doru\u010den\u00ed, poplatky, p\u0159\u00edplatky, \u201ebalen\u00ed\u201d, minim\u00e1ln\u00ed hodnota objedn\u00e1vky. Podle pr\u016fzkumu spole\u010dnosti Baymard je toto nej\u010dast\u011bj\u0161\u00ed d\u016fvod opu\u0161t\u011bn\u00ed n\u00e1kupu po ode\u010dten\u00ed \u201ejen si prohl\u00ed\u017e\u00edm\u201d: p\u0159\u00edli\u0161 vysok\u00e9 dodate\u010dn\u00e9 n\u00e1klady (dod\u00e1n\u00ed\/taxy\/poplatky). Zde je n\u00e1vod, co m\u016f\u017eete ud\u011blat, ani\u017e byste museli sv\u016fj obchod p\u0159ed\u011bl\u00e1vat:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Uve\u010fte n\u00e1klady na doru\u010den\u00ed p\u0159edem (ji\u017e na kart\u011b produktu nebo v n\u00e1kupn\u00edm ko\u0161\u00edku p\u0159ed pokladnou).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pokud cena z\u00e1vis\u00ed na zp\u016fsobu - uve\u010fte \u201eod \u00a3X\u201d a nab\u00eddn\u011bte rychl\u00fd v\u00fdb\u011br.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Vyhn\u011bte se p\u0159ekvapen\u00edm typu \u201ep\u0159\u00edplatek pouze po zad\u00e1n\u00ed PS\u010c\u201d.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">V\u00fdsledek: z\u00e1kazn\u00edk nem\u00e1 pocit, \u017ee ho \u201en\u011bkdo dostal na h\u00e1\u010dek\u201d.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>2. dod\u00e1vka je p\u0159\u00edli\u0161 pomal\u00e1 nebo nejist\u00e1<\/b><\/p>\n<p><span style=\"font-weight: 400\">Pro z\u00e1kazn\u00edka je n\u011bkdy d\u016fle\u017eit\u011bj\u0161\u00ed ot\u00e1zka \u201ekdy to bude?\u201d ne\u017e \u201ekolik to stoj\u00ed\u201d. Ve spole\u010dnosti Baymard je p\u0159\u00edli\u0161 pomal\u00e9 dod\u00e1n\u00ed jedn\u00edm z hlavn\u00edch d\u016fvod\u016f pro odstoupen\u00ed od smlouvy. Rychl\u00e9 \u0159e\u0161en\u00ed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">M\u00edsto obecn\u00fdch formulac\u00ed (\u201eodesl\u00e1n\u00ed do 24 hodin\u201d) bu\u010fte konkr\u00e9tn\u00ed: \u201eodesl\u00e1n\u00ed dnes do 14:00\u201d nebo \u201edoru\u010den\u00ed z\u00edtra\/poz\u00edt\u0159\u00ed\u201d.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Uka\u017ete 2-3 mo\u017enosti (nap\u0159. bal\u00edk\/kur\u00fdr\/svoz) - ne 8.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pokud m\u00e1te sez\u00f3nn\u00ed zpo\u017ed\u011bn\u00ed, \u0159ekn\u011bte o tom up\u0159\u00edmn\u011b, ne\u017e z\u00e1kazn\u00edk p\u0159ejde k platb\u011b.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">V\u00fdsledek: m\u00e9n\u011b \u201ep\u0159ijdu pozd\u011bji\u201d a m\u00e9n\u011b ned\u016fv\u011bry.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3781 size-full\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/sad.jpg\" alt=\"\" width=\"1408\" height=\"768\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/sad.jpg 1408w, https:\/\/btop.pl\/wp-content\/uploads\/sad-768x419.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/sad-18x10.jpg 18w\" sizes=\"auto, (max-width: 1408px) 100vw, 1408px\" \/><\/p>\n<p><b>3. Nedostatek d\u016fv\u011bry ve f\u00e1zi platby<\/b><\/p>\n<p><span style=\"font-weight: 400\">Z\u00e1kazn\u00edk sice chce nakoupit, ale v hlav\u011b m\u00e1 jedinou ot\u00e1zku: \u201eJe to bezpe\u010dn\u00e9? Ve spole\u010dnosti Baymard je ned\u016fv\u011bra v poskytnut\u00ed \u00fadaj\u016f o kart\u011b na p\u0159edn\u00edm m\u00edst\u011b mezi d\u016fvody zru\u0161en\u00ed objedn\u00e1vky. Bez revoluce se toho d\u00e1 ud\u011blat hodn\u011b:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">P\u0159idejte do n\u00e1kupn\u00edho ko\u0161\u00edku\/pokladny jasn\u00e9 prvky d\u016fv\u011bryhodnosti: \u00fadaje o spole\u010dnosti, jasn\u00fd kontakt, stru\u010dn\u00e9 informace o vr\u00e1cen\u00ed zbo\u017e\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Zajist\u011bte konzistenci: pokud obchod vypad\u00e1 jako do\u010dasn\u00fd, z\u00e1kazn\u00edk bude jednat opatrn\u011b.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Neskr\u00fdvejte informace - z\u00e1kazn\u00edk by m\u011bl m\u00edt pocit, \u017ee nemus\u00ed nic vytahovat.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">V\u00fdsledek: m\u00e9n\u011b opu\u0161t\u011bn\u00ed na posledn\u00ed chv\u00edli.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>4. obchod v\u00e1s nut\u00ed vytvo\u0159it si \u00fa\u010det<\/b><\/p>\n<p><span style=\"font-weight: 400\">Z\u00e1kazn\u00edk je v re\u017eimu rychl\u00e9 opravy a zde je registra\u010dn\u00ed formul\u00e1\u0159, heslo, potvrzen\u00ed, dal\u0161\u00ed kroky. Podle pr\u016fzkumu spole\u010dnosti Baymard je po\u017eadavek na vytvo\u0159en\u00ed \u00fa\u010dtu jedn\u00edm z nej\u010dast\u011bj\u0161\u00edch d\u016fvod\u016f opu\u0161t\u011bn\u00ed str\u00e1nky. Jednoduch\u00e9 \u0159e\u0161en\u00ed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pokladna bez registrace jako v\u00fdchoz\u00ed mo\u017enost (\u00fa\u010det m\u016f\u017eete nab\u00eddnout po n\u00e1kupu).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pokud je \u00fa\u010det pot\u0159ebn\u00fd (nap\u0159. B2B) - \u0159ekn\u011bte pro\u010d a jednou v\u011btou uve\u010fte p\u0159\u00ednos.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">V\u00fdsledek: m\u00e9n\u011b \u201edobr\u00e9, ne te\u010f\u201d.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>5. pokladna je p\u0159\u00edli\u0161 dlouh\u00e1 nebo slo\u017eit\u00e1<\/b><\/p>\n<p><span style=\"font-weight: 400\">Nemus\u00edte m\u00edt o\u0161kliv\u00fd obchod, abyste p\u0159i\u0161li o pokladnu. N\u011bkdy sta\u010d\u00ed p\u0159\u00edli\u0161 mnoho pol\u00ed, nep\u0159ehledn\u00e9 chyby ve formul\u00e1\u0159i, \u017e\u00e1dn\u00e9 automatick\u00e9 dokon\u010dov\u00e1n\u00ed, \u010dlenit\u00e9 kroky, kter\u00e9 ned\u00e1vaj\u00ed smysl. Ve spole\u010dnosti Baymard je p\u0159\u00edli\u0161 dlouh\u00e1\/komplikovan\u00e1 pokladna v\u00fdznamn\u00fdm d\u016fvodem opu\u0161t\u011bn\u00ed obchodu. Rychl\u00e1 n\u00e1prava:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Odstra\u0148te pole, kter\u00e1 nejsou nutn\u00e1 (telefon? DI\u010c? rodn\u00e9 p\u0159\u00edjmen\u00ed matky?).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Zanechte z\u00e1sady \u201enejprve snadn\u00e9, pak detaily\u201d.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ujist\u011bte se, \u017ee klient vid\u00ed pokrok a nem\u00e1 pocit, \u017ee je to nekone\u010dn\u00e1 cesta.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">V\u00fdsledek: m\u00e9n\u011b frustrace a m\u00e9n\u011b rezignace v procesu.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>6. politika vracen\u00ed pen\u011bz je nejasn\u00e1 nebo podez\u0159el\u00e1.<\/b><\/p>\n<p><span style=\"font-weight: 400\">Z\u00e1kazn\u00edk ne v\u017edy \u010dte p\u0159edpisy. Pokud v\u0161ak v n\u00e1kupn\u00edm ko\u0161\u00edku nevid\u00ed jasn\u00e9 informace o vr\u00e1cen\u00ed zbo\u017e\u00ed, rozsv\u00edt\u00ed se mu v hlav\u011b kontrolka: \u201eCo kdy\u017e se n\u011bco pokaz\u00ed?\u201d. Baymard upozor\u0148uje, \u017ee nevyhovuj\u00edc\u00ed pravidla pro vr\u00e1cen\u00ed zbo\u017e\u00ed jsou jedn\u00edm z d\u016fvod\u016f opu\u0161t\u011bn\u00ed n\u00e1kupu. \u017d\u00e1dn\u00e1 revoluce:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Zobrazen\u00ed jednoduch\u00e9 zpr\u00e1vy v n\u00e1kupn\u00edm ko\u0161\u00edku: Vr\u00e1cen\u00ed do X dn\u016f, jednoduch\u00e9 a bezprobl\u00e9mov\u00e9 (pouze pokud je to pravda).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">P\u0159idejte kr\u00e1tk\u00e9 FAQ: jak vr\u00e1tit zbo\u017e\u00ed? kdo plat\u00ed za vr\u00e1cen\u00ed zbo\u017e\u00ed? Jak dlouho trv\u00e1 vr\u00e1cen\u00ed pen\u011bz?.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">V\u00fdsledek: m\u00e9n\u011b blokov\u00e1n\u00ed p\u0159i rozhodov\u00e1n\u00ed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>7. n\u011bco \u201enefunguje\u201d - chyby, p\u00e1d, \u017e\u00e1dn\u00e1 obl\u00edben\u00e1 platba<\/b><\/p>\n<p><span style=\"font-weight: 400\">N\u011bkdy chce z\u00e1kazn\u00edk nakoupit, ale str\u00e1nka se na\u010d\u00edt\u00e1 pomalu, formul\u00e1\u0159 vyhod\u00ed chybu, platba neprob\u011bhne, chyb\u00ed metoda, kter\u00e1 se mu l\u00edb\u00ed (nap\u0159. BLIK\/rychl\u00fd p\u0159evod\/odlo\u017een\u00e1 platba). U n\u00e1s v Baymardu se jako re\u00e1ln\u00e9 d\u016fvody opu\u0161t\u011bn\u00ed objedn\u00e1vky objevuj\u00ed mimo jin\u00e9 chyby str\u00e1nky a nedostate\u010dn\u00fd po\u010det platebn\u00edch metod. Nejjednodu\u0161\u0161\u00ed kroky:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Prove\u010fte test na telefonu (10 minut a uvid\u00edte v\u00edce ne\u017e v hl\u00e1\u0161en\u00edch).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Zajist\u011bte, aby platby byly z\u0159ejm\u00e9 a dostupn\u00e9 jako prvn\u00ed volba, nikoli skryt\u00e9.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pokud se vyskytnou chyby, zaevidujte je a pova\u017eujte je za tr\u017eby, kter\u00e9 unikly z pokladny.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">V\u00fdsledek: m\u00e9n\u011b opu\u0161t\u011bn\u00ed \u201eproto\u017ee to nepro\u0161lo\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3780 size-full\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/dddsd.jpg\" alt=\"\" width=\"1408\" height=\"768\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/dddsd.jpg 1408w, https:\/\/btop.pl\/wp-content\/uploads\/dddsd-768x419.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/dddsd-18x10.jpg 18w\" sizes=\"auto, (max-width: 1408px) 100vw, 1408px\" \/><br \/>\n<\/span><\/p>\n<p><b>Jak v\u00e1m m\u016f\u017ee bTOP pomoci, pokud jsou pro v\u00e1s opu\u0161t\u011bn\u00e9 ko\u0161e ka\u017edodenn\u00edm jevem?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Opu\u0161t\u011bn\u00fd n\u00e1kupn\u00ed ko\u0161\u00edk je m\u00e1lokdy \u201ejeden velk\u00fd probl\u00e9m\u201d. Obvykle je to n\u011bkolik drobn\u00fdch t\u0159ec\u00edch ploch na cest\u011b: nejasn\u00e9 dod\u00e1n\u00ed, p\u0159ekvapiv\u00e9 n\u00e1klady, nejistota, p\u0159\u00edli\u0161 dlouh\u00e1 pokladna. Dobrou zpr\u00e1vou je, \u017ee je lze rychle napravit - bez bour\u00e1n\u00ed obchodu a bez revoluce ve firm\u011b. V bTOP v\u00e1m s t\u00edm pom\u016f\u017eeme dv\u011bma zp\u016fsoby: diagnostikujeme, co skute\u010dn\u011b br\u00e1n\u00ed n\u00e1kupu, a pot\u00e9 zavedeme jednoduch\u00e9 zm\u011bny, kter\u00e9 okam\u017eit\u011b zlep\u0161\u00ed z\u00e1kaznickou zku\u0161enost. Co konkr\u00e9tn\u011b pro v\u00e1s m\u016f\u017eeme ud\u011blat:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">prov\u00e9st rychl\u00fd audit n\u00e1kupn\u00edho ko\u0161\u00edku a pokladny (mobiln\u00ed i desktopov\u00e9) a identifikovat \u201et\u0159ec\u00ed plochy\u201d, kter\u00e9 sni\u017euj\u00ed konverze,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">organizovat komunikaci o dod\u00e1n\u00ed a vr\u00e1cen\u00ed zbo\u017e\u00ed, aby z\u00e1kazn\u00edk nebyl na posledn\u00ed chv\u00edli na pochyb\u00e1ch,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">zjednodu\u0161it formul\u00e1\u0159e a kroky n\u00e1kupu (ani\u017e by se ztratilo to, co je pot\u0159ebn\u00e9 z provozn\u00edho hlediska),<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">zlep\u0161it prvky d\u016fv\u011bry: viditelnost kontaktu, pravidla, z\u00e1ruky, jasnost procesu,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Zaveden\u00ed \u00fa\u010dinn\u00e9ho obnoven\u00ed opu\u0161t\u011bn\u00fdch ko\u0161\u00edk\u016f (komunikace, skripty, remarketing - bez vnucov\u00e1n\u00ed),<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">strukturovat proces z\u00e1kaznick\u00e9ho servisu tak, aby dotazy nekon\u010dily ml\u010den\u00edm a vr\u00e1cen\u00ed zbo\u017e\u00ed neub\u00edralo na mar\u017ei.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Pom\u016f\u017eeme v\u00e1m s ov\u011b\u0159en\u00edm, rozvr\u017een\u00edm a nalezen\u00edm nejlep\u0161\u00edch odbyti\u0161\u0165 pro va\u0161e produkty. Kontaktujte n\u00e1s a domluvte si kr\u00e1tk\u00fd rozhovor, abychom se mohli sezn\u00e1mit s va\u0161imi pot\u0159ebami a nab\u00eddnout \u0159e\u0161en\u00ed.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3779\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/ds.jpg\" alt=\"\" width=\"1693\" height=\"1000\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/ds.jpg 1693w, https:\/\/btop.pl\/wp-content\/uploads\/ds-768x454.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/ds-1536x907.jpg 1536w, https:\/\/btop.pl\/wp-content\/uploads\/ds-18x12.jpg 18w\" sizes=\"auto, (max-width: 1693px) 100vw, 1693px\" \/><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Autor blogu: Kacper Pawlak<\/em><br \/>\n<em>Datum vyd\u00e1n\u00ed: 10.04.2026r.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Opu\u0161t\u011bn\u00fd ko\u0161\u00edk bol\u00ed, proto\u017ee se to odehr\u00e1v\u00e1 v nejbli\u017e\u0161\u00ed bl\u00edzkosti pen\u011bz. Z\u00e1kazn\u00edk si ji\u017e vybral produkt, p\u0159idal ho do ko\u0161\u00edku, n\u011bkdy dokonce zadal \u00fadaje\u2026 a zmiz\u00ed. A te\u010f je d\u016fle\u017eit\u00e9 si uv\u011bdomit: ne v\u017edy se jedn\u00e1 o \u201eprobl\u00e9m, kter\u00fd je t\u0159eba vy\u0159e\u0161it\u201d. \u010c\u00e1st lid\u00ed pova\u017euje ko\u0161\u00edk za seznam \u201eulo\u017eit na pozd\u011bji\u201d nebo porovn\u00e1v\u00e1 ceny. Pr\u016fzkumy spole\u010dnosti Baymard ukazuj\u00ed, \u017ee velk\u00e1 \u010d\u00e1st opu\u0161t\u011bn\u00fdch ko\u0161\u00edk\u016f p\u0159edstavuje prost\u011b jen prohl\u00ed\u017een\u00ed bez \u00famyslu koupit. Pokud v\u0161ak odfiltrujeme samotn\u00e9 \u201eokukov\u00e1n\u00ed\u201d, z\u016fstane skupina, kterou lze z\u00edskat zp\u011bt. A co je zaj\u00edmav\u00e9 \u2013<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/cs\/proc-zakaznici-opousteji-nakupni-kosiky-7-nejcastejsich-duvodu-a-jak-je-odstranit-aniz-byste-museli-prevratit-sve-podnikani\/\"> P\u0159e\u010dt\u011bte si v\u00edce <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":3802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,76,42,44,66,62,45,64,63,47,83,65,82,72,77,46,69,73,71,70,88,87,81,78,80,79,67,84,74,89,75],"tags":[],"class_list":["post-3775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-aliexpress","category-allegro","category-amazon","category-black-red-white","category-castorama","category-cdiscount","category-decathlon","category-ebay","category-emag","category-empikplace","category-homeyou","category-home24","category-inpost","category-joom","category-kaufland","category-leroy-merlin","category-manomano","category-mediaexpert","category-mediamarkt","category-obi-de","category-otto","category-pigu","category-shein","category-skroutz","category-super-pharm","category-temu","category-tiktok-shop","category-trendyol","category-vente-unique","category-xxxlutz"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=3775"}],"version-history":[{"count":4,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3775\/revisions"}],"predecessor-version":[{"id":5218,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3775\/revisions\/5218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media\/3802"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=3775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=3775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=3775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}