{"id":3945,"date":"2026-04-16T10:18:48","date_gmt":"2026-04-16T08:18:48","guid":{"rendered":"https:\/\/btop.pl\/?p=3945"},"modified":"2026-05-27T15:13:25","modified_gmt":"2026-05-27T13:13:25","slug":"promo-balicky-na-emag-ro-snadny-zpusob-jak-zvysit-hodnotu-kosiku-bez-pridavani-novych-produktu","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/promo-balicky-na-emag-ro-snadny-zpusob-jak-zvysit-hodnotu-kosiku-bez-pridavani-novych-produktu\/","title":{"rendered":"Promo bal\u00ed\u010dky na eMAG RO: jednoduch\u00fd zp\u016fsob, jak zv\u00fd\u0161it hodnotu ko\u0161\u00edku bez p\u0159id\u00e1v\u00e1n\u00ed nov\u00fdch produkt\u016f"},"content":{"rendered":"<p><span data-contrast=\"auto\">Ne ka\u017ed\u00e1 akce na eMAG RO mus\u00ed nutn\u011b znamenat klasick\u00e9 sn\u00ed\u017een\u00ed ceny v r\u00e1mci jedn\u00e9 nab\u00eddky. Jedn\u00edm ze zaj\u00edmav\u011bj\u0161\u00edch mechanism\u016f jsou Promo bal\u00ed\u010dky, tj. ak\u010dn\u00ed bal\u00ed\u010dky zahrnuj\u00edc\u00ed 2 a\u017e 5 kus\u016f t\u00e9ho\u017e produktu. Platforma uv\u00e1d\u00ed, \u017ee takov\u00fd form\u00e1t m\u00e1 z\u00e1kazn\u00edka p\u0159im\u011bt k n\u00e1kupu v\u00edce kus\u016f, p\u0159i\u010dem\u017e nab\u00edz\u00ed v\u00fdhodn\u011bj\u0161\u00ed podm\u00ednky pro v\u011bt\u0161\u00ed objedn\u00e1vku.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Z pohledu prodejce je toto \u0159e\u0161en\u00ed jednoduch\u00e9, ale velmi praktick\u00e9. M\u00edsto toho, abyste se sna\u017eili prodat pouze jednu polo\u017eku, m\u016f\u017eete pomoc\u00ed Promo Pack\u016f zv\u00fd\u0161it pr\u016fm\u011brnou hodnotu ko\u0161\u00edku a zv\u00fd\u0161it po\u010det objedn\u00e1vek v\u00edce polo\u017eek. Spole\u010dnost eMAG popisuje Promo Packs jako n\u00e1stroj, kter\u00fd pom\u00e1h\u00e1 p\u0159il\u00e1kat v\u00edce n\u00e1v\u0161t\u011bv na produktov\u00e9 karty a m\u016f\u017ee podpo\u0159it r\u016fst prodeje v kr\u00e1tkodob\u00e9m i dlouhodob\u00e9m horizontu.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3947\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-4.jpg\" alt=\"\" width=\"1536\" height=\"924\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-4.jpg 1536w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-4-768x462.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-4-18x12.jpg 18w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<p><span data-contrast=\"auto\">Toto \u0159e\u0161en\u00ed funguje nejl\u00e9pe tam, kde z\u00e1kazn\u00edk p\u0159irozen\u011b nakupuje v\u00edce ne\u017e jednu polo\u017eku: v oblasti bytov\u00fdch dopl\u0148k\u016f, kosmetiky, dom\u00e1c\u00ed chemie, sez\u00f3nn\u00edch v\u00fdrobk\u016f nebo p\u0159edm\u011bt\u016f denn\u00ed pot\u0159eby. Pokud z\u00e1kazn\u00edk stejn\u011b uva\u017euje o koupi v\u00edce ne\u017e jedn\u00e9 polo\u017eky, m\u016f\u017ee dob\u0159e um\u00edst\u011bn\u00fd promo bal\u00ed\u010dek jen urychlit rozhodnut\u00ed o koupi a zlep\u0161it konverzi. To je d\u016fle\u017eit\u00e9 zejm\u00e9na na trhu, kde z\u00e1kazn\u00edk \u010dasto porovn\u00e1v\u00e1 n\u011bkolik podobn\u00fdch nab\u00eddek najednou. V takov\u00e9m uspo\u0159\u00e1d\u00e1n\u00ed nen\u00ed v\u00fdhoda v\u017edy d\u00e1na nejni\u017e\u0161\u00ed jednotkovou cenou, ale l\u00e9pe prok\u00e1zanou v\u00fdhodnost\u00ed n\u00e1kupu.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Propagace produktu<\/strong><\/p>\n<p><span data-contrast=\"auto\">Je t\u0159eba tak\u00e9 p\u0159ipomenout, \u017ee Promo bal\u00ed\u010dky jsou sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00edho modulu Propagace produktu, co\u017e je \u010d\u00e1st, ve kter\u00e9 v\u00e1m eMAG umo\u017e\u0148uje vytv\u00e1\u0159et personalizovan\u00e9 propaga\u010dn\u00ed akce bu\u010f ru\u010dn\u011b, prost\u0159ednictv\u00edm importu XLS nebo p\u0159es API. To ukazuje, \u017ee se nejedn\u00e1 o jednor\u00e1zov\u00fd dopln\u011bk, ale o plnohodnotn\u00fd n\u00e1stroj pro spr\u00e1vu propaga\u010dn\u00edch akc\u00ed v platform\u011b.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3949\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-4.jpg\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-4.jpg 1536w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-4-768x512.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-4-18x12.jpg 18w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<p><span data-contrast=\"auto\">V praxi by se promo bal\u00ed\u010dek nem\u011bl pova\u017eovat za \u201eslevu pro slevu\u201d. Nejl\u00e9pe funguje v kombinaci s produktem, kter\u00fd ji\u017e m\u00e1 smyslupln\u00fd obsah, dobrou dostupnost a re\u00e1ln\u00fd potenci\u00e1l pro prodej v\u00edce polo\u017eek. Pak akce nejen sni\u017euje cenu za v\u011bt\u0161\u00ed n\u00e1kup, ale tak\u00e9 pom\u00e1h\u00e1 l\u00e9pe vyu\u017e\u00edt n\u00e1v\u0161t\u011bvnost, kter\u00e1 ji\u017e na nab\u00eddku naraz\u00ed.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Na eMAG RO dnes vyhr\u00e1vaj\u00ed nejen nab\u00eddky, kter\u00e9 jsou dob\u0159e zobrazeny, ale tak\u00e9 ty, kter\u00e9 dok\u00e1\u017eou z\u00e1kazn\u00edkovi jasn\u011b uk\u00e1zat, pro\u010d se mu vyplat\u00ed hned nakoupit v\u00edce. A pr\u00e1v\u011b proto jsou Promo bal\u00ed\u010dky jedn\u00edm z t\u011bch jednoduch\u00fdch n\u00e1stroj\u016f, kter\u00e9 se u dob\u0159e zvolen\u00fdch produkt\u016f mohou prom\u00edtnout do velmi hmatateln\u00e9ho prodejn\u00edho v\u00fdsledku.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Autor blogu: Krzysztof Krys<\/em><br \/>\n<em>Datum vyd\u00e1n\u00ed: 16.04.2026r.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Na eMAG RO nemus\u00ed ka\u017ed\u00e1 akce znamenat klasick\u00e9 sn\u00ed\u017een\u00ed ceny jednotliv\u00e9 nab\u00eddky. Jedn\u00edm z nejzaj\u00edmav\u011bj\u0161\u00edch mechanism\u016f jsou Promo Packy, tedy ak\u010dn\u00ed bal\u00ed\u010dky obsahuj\u00edc\u00ed 2 a\u017e 5 kus\u016f stejn\u00e9ho produktu. Platforma uv\u00e1d\u00ed, \u017ee tento form\u00e1t m\u00e1 z\u00e1kazn\u00edka motivovat k n\u00e1kupu v\u011bt\u0161\u00edho po\u010dtu kus\u016f t\u00edm, \u017ee p\u0159i v\u011bt\u0161\u00ed objedn\u00e1vce nab\u00edz\u00ed v\u00fdhodn\u011bj\u0161\u00ed podm\u00ednky.\u00a0\u00a0 Z pohledu prodejce je toto \u0159e\u0161en\u00ed jednoduch\u00e9, ale velmi praktick\u00e9. M\u00edsto toho, aby se soust\u0159edil v\u00fdhradn\u011b na prodej jednoho kusu, m\u016f\u017ee prodejce vyu\u017e\u00edt Promo Pack ke zv\u00fd\u0161en\u00ed pr\u016fm\u011brn\u00e9 hodnoty n\u00e1kupn\u00edho ko\u0161\u00edku a po\u010dtu objedn\u00e1vek.<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/cs\/promo-balicky-na-emag-ro-snadny-zpusob-jak-zvysit-hodnotu-kosiku-bez-pridavani-novych-produktu\/\"> P\u0159e\u010dt\u011bte si v\u00edce <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":3964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,47],"tags":[],"class_list":["post-3945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-emag"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=3945"}],"version-history":[{"count":5,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3945\/revisions"}],"predecessor-version":[{"id":4047,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3945\/revisions\/4047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media\/3964"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=3945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=3945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=3945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}