{"id":3966,"date":"2026-04-28T12:35:31","date_gmt":"2026-04-28T10:35:31","guid":{"rendered":"https:\/\/btop.pl\/?p=3966"},"modified":"2026-05-27T15:13:25","modified_gmt":"2026-05-27T13:13:25","slug":"amazon-easy-ship-jak-zlepsit-logistiku-na-amazon-pl-bez-pouziti-fba","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/amazon-easy-ship-jak-zlepsit-logistiku-na-amazon-pl-bez-pouziti-fba\/","title":{"rendered":"Amazon Easy Ship: Jak zefektivnit logistiku na Amazon.co.uk bez pou\u017eit\u00ed FBA\u00a0"},"content":{"rendered":"

Prodej na Amazonu v modelu FBM (Fulfilled by Merchant) d\u00e1v\u00e1 prodejc\u016fm plnou kontrolu nad jejich vlastn\u00edm zbo\u017e\u00edm, ale tak\u00e9 na n\u011b klade povinnost \u0159\u00eddit dopravu a vyjedn\u00e1vat o sazb\u00e1ch s kur\u00fdry. Pro spole\u010dnosti, kter\u00e9 cht\u011bj\u00ed skladovat produkty ve vlastn\u00edm skladu a z\u00e1rove\u0148 vyu\u017e\u00edvat zv\u00fdhodn\u011bn\u00fdch sazeb vyjednan\u00fdch gigantem v oblasti elektronick\u00e9ho obchodu, je ide\u00e1ln\u00edm \u0159e\u0161en\u00edm slu\u017eba Amazon Easy Ship. Jedn\u00e1 se o logistick\u00fd model, ve kter\u00e9m se Amazon star\u00e1 o proces doru\u010dov\u00e1n\u00ed z\u00e1silek koncov\u00e9mu z\u00e1kazn\u00edkovi ze strany prodejce. V praxi to znamen\u00e1, \u017ee po p\u0159ijet\u00ed objedn\u00e1vky prodejce p\u0159iprav\u00ed bal\u00ed\u010dek a kur\u00fdr spolupracuj\u00edc\u00ed s Amazonem jej vyzvedne p\u0159\u00edmo ze skladu a doru\u010d\u00ed z\u00e1kazn\u00edkovi ke dve\u0159\u00edm nebo do bal\u00edkomatu v Polsku.<\/span>\u00a0<\/span><\/p>\n

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Podm\u00ednky pro vstup do programu Amazon Easy Ship<\/span><\/b>\u00a0<\/span><\/p>\n

Abyste mohli vyu\u017e\u00edvat v\u00fdhod t\u00e9to slu\u017eby, mus\u00edte splnit n\u011bkolik konkr\u00e9tn\u00edch po\u017eadavk\u016f stanoven\u00fdch spole\u010dnost\u00ed Amazon. V prvn\u00ed \u0159ad\u011b mus\u00ed v\u00e1\u0161 \u00fa\u010det fungovat v r\u00e1mci profesion\u00e1ln\u00edho prodejn\u00edho pl\u00e1nu - prodejci s individu\u00e1ln\u00edm pl\u00e1nem nemaj\u00ed k tomuto \u0159e\u0161en\u00ed p\u0159\u00edstup. Kl\u00ed\u010dov\u00e9 je tak\u00e9 um\u00edst\u011bn\u00ed va\u0161eho podniku; slu\u017eba Amazon Easy Ship je dostupn\u00e1 pouze pro z\u00e1silky odes\u00edlan\u00e9 ze za\u0159\u00edzen\u00ed nach\u00e1zej\u00edc\u00edch se ve Velk\u00e9 Brit\u00e1nii. Krom\u011b toho mus\u00edte zajistit, aby va\u0161e produkty byly pro tento program zp\u016fsobil\u00e9. Ze slu\u017eby je vylou\u010deno zbo\u017e\u00ed registrovan\u00e9 podle modelu FBA a tzv. vylou\u010den\u00e9 produkty, mezi kter\u00e9 pat\u0159\u00ed mimo jin\u00e9 nebezpe\u010dn\u00e9 materi\u00e1ly nebo polo\u017eky, jejich\u017e silni\u010dn\u00ed p\u0159eprava je omezena z\u00e1konem.<\/span>\u00a0<\/span><\/p>\n

Dal\u0161\u00edm d\u016fle\u017eit\u00fdm aspektem je technick\u00e1 p\u0159\u00edprava z\u00e1silky. Prod\u00e1vaj\u00edc\u00ed je pova\u017eov\u00e1n za ofici\u00e1ln\u00edho odes\u00edlatele a odpov\u00edd\u00e1 za to, \u017ee zbo\u017e\u00ed bude \u0159\u00e1dn\u011b zabaleno, aby bylo b\u011bhem p\u0159epravy chr\u00e1n\u011bno p\u0159ed po\u0161kozen\u00edm. Ka\u017ed\u00e1 z\u00e1silka mus\u00ed b\u00fdt \u0159\u00e1dn\u011b zape\u010det\u011bna a opat\u0159ena p\u0159epravn\u00edm \u0161t\u00edtkem vygenerovan\u00fdm p\u0159\u00edmo z centr\u00e1ln\u00edho panelu prod\u00e1vaj\u00edc\u00edho. Amazon tak\u00e9 vy\u017eaduje, aby byla dodac\u00ed adresa v\u017edy aktu\u00e1ln\u00ed, proto\u017ee v p\u0159\u00edpad\u011b ne\u00fasp\u011b\u0161n\u00e9ho pokusu o doru\u010den\u00ed nebo zru\u0161en\u00ed objedn\u00e1vky ze strany z\u00e1kazn\u00edka kur\u00fdr vr\u00e1t\u00ed z\u00e1silku zp\u011bt na tuto adresu. Pokud je adresa nespr\u00e1vn\u00e1, m\u016f\u017ee b\u00fdt bal\u00ed\u010dek pova\u017eov\u00e1n za opu\u0161t\u011bn\u00fd a zlikvidov\u00e1n na n\u00e1klady prod\u00e1vaj\u00edc\u00edho.<\/span>\u00a0<\/span><\/p>\n

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Finan\u010dn\u00ed n\u00e1klady a p\u0159\u00ednosy slu\u017eby<\/span><\/b>\u00a0<\/span><\/p>\n

Jedn\u00edm z nejsiln\u011bj\u0161\u00edch argument\u016f pro slu\u017ebu Amazon Easy Ship je jej\u00ed transparentn\u00ed a velmi atraktivn\u00ed cenov\u00e1 politika. Spole\u010dnost Amazon vyjednala ceny, kter\u00e9 jsou pro mnoho st\u0159edn\u00edch a mal\u00fdch podnik\u016f nedosa\u017eiteln\u00e9 p\u0159i samostatn\u00fdch smlouv\u00e1ch s kur\u00fdrn\u00edmi spole\u010dnostmi. Na polsk\u00e9m trhu \u010din\u00ed sazba za z\u00e1silku do 30 kg doru\u010denou a\u017e ke dve\u0159\u00edm z\u00e1kazn\u00edka pouh\u00fdch 3,49 PLN netto. Stejnou \u010d\u00e1stku zaplat\u00edte za bal\u00edk do bal\u00edkomatu (bal\u00edk do 25 kg). Syst\u00e9m umo\u017e\u0148uje tak\u00e9 jednoduchou mezin\u00e1rodn\u00ed expanzi a nab\u00edz\u00ed z\u00e1silky z Polska do N\u011bmecka, Francie, It\u00e1lie nebo \u0160pan\u011blska na z\u00e1klad\u011b pevn\u00e9ho cen\u00edku v z\u00e1vislosti na hmotnosti v\u00fdrobku.<\/span>\u00a0<\/span><\/p>\n

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Upozor\u0148ujeme v\u0161ak, \u017ee poplatky se odv\u00edjej\u00ed od hmotnosti a rozm\u011br\u016f stanoven\u00fdch dopravcem p\u0159i p\u0159evzet\u00ed z\u00e1silky. P\u0159esto\u017ee p\u0159i pl\u00e1nov\u00e1n\u00ed p\u0159epravy m\u016f\u017eete uv\u00e9st vlastn\u00ed \u00fadaje, kone\u010dn\u00e1 \u010d\u00e1stka bude z va\u0161eho \u00fa\u010dtu str\u017eena a\u017e po ov\u011b\u0159en\u00ed kur\u00fdrem. Pokud budete systematicky uv\u00e1d\u011bt ni\u017e\u0161\u00ed rozm\u011bry, m\u016f\u017ee v\u00e1m spole\u010dnost Amazon pozastavit p\u0159\u00edstup ke slu\u017eb\u011b. D\u016fle\u017eit\u00e9 je, \u017ee slu\u017eba Amazon Easy Ship zahrnuje tak\u00e9 ochranu pro p\u0159\u00edpad ztr\u00e1ty nebo po\u0161kozen\u00ed z\u00e1silky vinou p\u0159epravce - v takov\u00fdch situac\u00edch m\u016f\u017ee prodejce o\u010dek\u00e1vat n\u00e1hradu podle pravidel programu.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

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Profesion\u00e1ln\u00ed implementace a konfigurace syst\u00e9mu Base<\/span><\/b>\u00a0<\/span><\/p>\n

P\u0159esto\u017ee je slu\u017eba Amazon Easy Ship navr\u017eena tak, aby usnadnila \u017eivot, jej\u00ed pln\u00e9 vyu\u017eit\u00ed vy\u017eaduje, aby v\u0161echny \u010d\u00e1sti skl\u00e1da\u010dky elektronick\u00e9ho obchodu byly hladce propojeny. V na\u0161\u00ed agentu\u0159e nab\u00edz\u00edme komplexn\u00ed podporu p\u0159i spu\u0161t\u011bn\u00ed t\u00e9to slu\u017eby a profesion\u00e1ln\u00ed konfiguraci syst\u00e9mu Base. P\u0159i spr\u00e1vn\u00e9m nastaven\u00ed prob\u00edh\u00e1 proces stahov\u00e1n\u00ed \u0161t\u00edtk\u016f, p\u0159enosu hmotnosti produkt\u016f a synchronizace stav\u016f objedn\u00e1vek t\u00e9m\u011b\u0159 zcela automaticky. Pom\u016f\u017eeme v\u00e1m vyhnout se technick\u00fdm chyb\u00e1m, kter\u00e9 by mohly v\u00e9st k dodate\u010dn\u00fdm poplatk\u016fm, a zajist\u00edme, aby byl v\u00e1\u0161 sklad pln\u011b integrov\u00e1n s po\u017eadavky spole\u010dnosti Amazon.<\/span>\u00a0<\/span><\/p>\n

Na\u0161e zku\u0161enosti n\u00e1m umo\u017e\u0148uj\u00ed rychle implementovat prost\u0159ed\u00ed na kl\u00ed\u010d, tak\u017ee m\u016f\u017eete vyu\u017e\u00edvat levnou p\u0159epravu, ani\u017e byste se museli zab\u00fdvat slo\u017eit\u00fdmi pravidly a p\u0159edpisy. Sejmeme z va\u0161ich ramen technickou z\u00e1t\u011b\u017e a umo\u017en\u00edme v\u00e1m soust\u0159edit se na prodej a budov\u00e1n\u00ed konkuren\u010dn\u00ed v\u00fdhody na trhu. Zajist\u00edme, aby va\u0161e logistika prob\u00edhala hladce a ka\u017ed\u00e1 z\u00e1silka dorazila podle standard\u016f Amazonu.<\/span>\u00a0<\/span><\/p>\n

Chcete za\u010d\u00edt pos\u00edlat bal\u00edky za 3,49 GBP a automatizovat logistiku na Amazonu? Kontaktujte n\u00e1s a my se postar\u00e1me o kompletn\u00ed konfiguraci va\u0161eho \u00fa\u010dtu a syst\u00e9mu Base.<\/span><\/b>\u00a0<\/span><\/p>\n

Je\u0161t\u011b nem\u00e1te \u00fa\u010det na z\u00e1kladn\u011b? M\u016f\u017eete pou\u017e\u00edt n\u00e1\u0161 aktiva\u010dn\u00ed odkaz a vytvo\u0159it si vlastn\u00ed \u00fa\u010det hned te\u010f!\u00a0<\/span><\/p>\n

\ud83d\udc49 Sta\u010d\u00ed kliknout sem.<\/a>\u00a0<\/strong><\/p>\n

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Autor blogu: Paulina Karda\u015b<\/em>
\nDatum vyd\u00e1n\u00ed: 28.04.2026r.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"

Prodej na Amazonu v modelu FBM (Fulfilled by Merchant) d\u00e1v\u00e1 prodejc\u016fm plnou kontrolu nad vlastn\u00edm zbo\u017e\u00edm, ale z\u00e1rove\u0148 jim ukl\u00e1d\u00e1 povinnost samostatn\u011b spravovat expedici a vyjedn\u00e1vat sazby s kur\u00fdrn\u00edmi slu\u017ebami. Pro firmy, kter\u00e9 cht\u011bj\u00ed skladovat produkty ve vlastn\u00edm skladu a z\u00e1rove\u0148 vyu\u017e\u00edvat zv\u00fdhodn\u011bn\u00e9 sazby vyjednan\u00e9 t\u00edmto gigantem elektronick\u00e9ho obchodov\u00e1n\u00ed, je ide\u00e1ln\u00edm \u0159e\u0161en\u00edm slu\u017eba Amazon Easy Ship. Jedn\u00e1 se o logistick\u00fd model, v n\u011bm\u017e Amazon p\u0159evezme za prodejce proces doru\u010dov\u00e1n\u00ed bal\u00edk\u016f kone\u010dn\u00e9mu z\u00e1kazn\u00edkovi. V praxi to znamen\u00e1, \u017ee po P\u0159e\u010dt\u011bte si v\u00edce <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":3981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,44,43],"tags":[],"class_list":["post-3966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-amazon","category-base"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=3966"}],"version-history":[{"count":6,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3966\/revisions"}],"predecessor-version":[{"id":4057,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/3966\/revisions\/4057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media\/3981"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=3966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=3966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=3966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}