{"id":4058,"date":"2026-05-11T12:55:41","date_gmt":"2026-05-11T10:55:41","guid":{"rendered":"https:\/\/btop.pl\/?p=4058"},"modified":"2026-05-27T15:13:25","modified_gmt":"2026-05-27T13:13:25","slug":"zda-se-allegro-stava-pro-prodejce-prilis-drahym","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/zda-se-allegro-stava-pro-prodejce-prilis-drahym\/","title":{"rendered":"Je Allegro pro prodejce p\u0159\u00edli\u0161 drah\u00e9?"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Je\u0161t\u011b p\u0159ed n\u011bkolika lety byla p\u0159\u00edtomnost na serveru Allegro pro mnoho spole\u010dnost\u00ed samoz\u0159ejm\u00fdm krokem v rozvoji online prodeje. Platforma jim umo\u017enila rychl\u00fd p\u0159\u00edstup k milion\u016fm z\u00e1kazn\u00edk\u016f, vybudovala d\u016fv\u011bru a umo\u017enila jim roz\u0161\u00ed\u0159it podnik\u00e1n\u00ed, ani\u017e by musely investovat obrovsk\u00e9 rozpo\u010dty do vlastn\u00edho internetov\u00e9ho obchodu. Dnes si v\u0161ak st\u00e1le v\u00edce prodejc\u016f klade jednu ot\u00e1zku: <b>Je prodej na platform\u011b Allegro st\u00e1le v\u00fdhodn\u00fd?<\/b><b><\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Rostouc\u00ed provize, n\u00e1klady na reklamu, p\u0159\u00edplatky a rostouc\u00ed konkurence znamenaj\u00ed, \u017ee n\u011bkter\u00e9 spole\u010dnosti za\u010d\u00ednaj\u00ed poci\u0165ovat skute\u010dn\u00fd pokles ziskovosti. Samotn\u00e9 tr\u017eby rostou, ale zisk se ne v\u017edy dostav\u00ed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>St\u00e1le v\u00edce skryt\u00fdch n\u00e1klad\u016f v ka\u017edodenn\u00edm prodeji<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Mnoho podnikatel\u016f se d\u00edv\u00e1 pouze na provizi z prodeje a zapom\u00edn\u00e1, \u017ee kone\u010dn\u00e9 n\u00e1klady na p\u0159\u00edtomnost spole\u010dnosti Allegro jsou mnohem \u0161ir\u0161\u00ed. Standardn\u00ed poplatky zahrnuj\u00ed:<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">Kampan\u011b Allegro Ads, <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Chytr\u00e9 n\u00e1klady!, <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">propaguj\u00edc\u00ed nab\u00eddky, <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">rozd\u00edly, <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">sponzorovan\u00e9 slevy, <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">vy\u0159izov\u00e1n\u00ed vratek, <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">logistika, <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">balic\u00ed a provozn\u00ed pr\u00e1ce. <\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">V praxi se ukazuje, \u017ee v\u00fdrobek prod\u00e1van\u00fd s vysok\u00fdm obratem m\u016f\u017ee generovat velmi n\u00edzkou mar\u017ei a n\u011bkdy dokonce ztr\u00e1tu.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4061\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-6.jpg\" alt=\"\" width=\"1693\" height=\"456\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-6.jpg 1693w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-6-768x207.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-6-1536x414.jpg 1536w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-6-18x5.jpg 18w\" sizes=\"auto, (max-width: 1693px) 100vw, 1693px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Reklamy se st\u00e1vaj\u00ed nutnost\u00ed<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Doned\u00e1vna mohla dob\u0159e p\u0159ipraven\u00e1 nab\u00eddka generovat prodeje organicky. Dnes je obt\u00ed\u017en\u00e9 udr\u017eet si viditelnost v mnoha kategori\u00edch bez reklamy. Prodejci mus\u00ed st\u00e1le \u010dast\u011bji investovat do reklamy Allegro, jen aby si udr\u017eeli st\u00e1vaj\u00edc\u00ed \u00farove\u0148 prodeje.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">To p\u0159edstavuje dodate\u010dn\u00e9 n\u00e1klady, kter\u00e9 se ne v\u017edy projev\u00ed v uspokojiv\u00e9 n\u00e1vratnosti. Bez anal\u00fdzy ROAS, TACOS a mar\u017e\u00ed m\u016f\u017ee spole\u010dnost zv\u00fd\u0161it tr\u017eby a z\u00e1rove\u0148 sn\u00ed\u017eit re\u00e1ln\u00fd zisk.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Cenov\u00e1 v\u00e1lka sni\u017euje ziskovost<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Konkurence na trhu Allegro je obrovsk\u00e1. V mnoha odv\u011btv\u00edch bojuje o stejn\u00e9ho z\u00e1kazn\u00edka n\u011bkolik nebo des\u00edtka spole\u010dnost\u00ed s t\u00e9m\u011b\u0159 identick\u00fdm produktem. Nejjednodu\u0161\u0161\u00ed metodou z\u00edsk\u00e1n\u00ed prodeje se st\u00e1v\u00e1 sn\u00ed\u017een\u00ed ceny.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Probl\u00e9m je, \u017ee cenov\u00e9 v\u00e1lky m\u00e1lokdy maj\u00ed v\u00edt\u011bze. Z\u00e1kazn\u00edk nakoup\u00ed levn\u011bji, platforma z\u00edsk\u00e1 provizi a prodejci z\u016fstane minim\u00e1ln\u00ed v\u00fdd\u011blek a rostouc\u00ed provozn\u00ed tlak.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4059\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-7.jpg\" alt=\"\" width=\"1693\" height=\"461\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-7.jpg 1693w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-7-768x209.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-7-1536x418.jpg 1536w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-7-18x5.jpg 18w\" sizes=\"auto, (max-width: 1693px) 100vw, 1693px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Znamen\u00e1 to, \u017ee Allegro p\u0159est\u00e1v\u00e1 m\u00edt smysl?<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Rozhodn\u011b ne. Allegro je st\u00e1le jedn\u00edm z nejsiln\u011bj\u0161\u00edch prodejn\u00edch kan\u00e1l\u016f v Polsku a generuje nejvy\u0161\u0161\u00ed obrat pro mnoho spole\u010dnost\u00ed. Probl\u00e9mem nen\u00ed samotn\u00e1 platforma, ale nedostate\u010dn\u00e1 kontrola nad \u010d\u00edsly.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Prodejci, kte\u0159\u00ed pravideln\u011b analyzuj\u00ed ziskovost, optimalizuj\u00ed kampan\u011b, pracuj\u00ed s daty a strategicky rozv\u00edjej\u00ed svou nab\u00eddku, jsou st\u00e1le schopni dosahovat velmi dobr\u00fdch v\u00fdsledk\u016f.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Co dnes d\u011blaj\u00ed \u00fasp\u011b\u0161n\u00ed prodejci?<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Nejinformovan\u011bj\u0161\u00ed spole\u010dnosti:<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">po\u010d\u00edtat skute\u010dnou mar\u017ei po ode\u010dten\u00ed v\u0161ech n\u00e1klad\u016f, <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">analyzovat \u00fa\u010dinnost reklamy, <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">vy\u0159adit nerentabiln\u00ed produkty, <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">automatizovat provozn\u00ed procesy, <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">rozv\u00edjej\u00ed prodej i mimo spole\u010dnost Allegro, <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">budovat zna\u010dku m\u00edsto toho, abyste sout\u011b\u017eili pouze cenou. <\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">D\u00edky tomu je syst\u00e9m Allegro sp\u00ed\u0161e n\u00e1strojem r\u016fstu ne\u017e past\u00ed na n\u00e1klady.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Souhrn<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">St\u00e1v\u00e1 se Allegro pro prodejce p\u0159\u00edli\u0161 drah\u00fdm? Pro firmy, kter\u00e9 funguj\u00ed bez strategie, \u010dasto ano. Pro spole\u010dnosti \u0159\u00edzen\u00e9 v\u011bdom\u011b - st\u00e1le m\u016f\u017ee b\u00fdt jedn\u00edm z nejv\u00fdnosn\u011bj\u0161\u00edch prodejn\u00edch kan\u00e1l\u016f.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Dnes nevyhr\u00e1v\u00e1 ten, kdo m\u00e1 nejni\u017e\u0161\u00ed cenu. Vyhr\u00e1v\u00e1 ten, kdo nejl\u00e9pe rozum\u00ed sv\u00fdm \u010d\u00edsl\u016fm, n\u00e1klad\u016fm a \u0161k\u00e1lovatelnosti. V roce 2026 u\u017e prodej na trhu nevy\u017eaduje jen p\u0159\u00edtomnost, ale profesion\u00e1ln\u00ed \u0159\u00edzen\u00ed podniku.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Autor blogu: Krzysztof Krys<\/em><br \/>\n<em>Datum vyd\u00e1n\u00ed: 11.05.2026r.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Je\u0161t\u011b p\u0159ed n\u011bkolika lety byla pro mnoho firem p\u0159\u00edtomnost na Allegru samoz\u0159ejm\u00fdm krokem v rozvoji online prodeje. Platforma poskytovala rychl\u00fd p\u0159\u00edstup k milion\u016fm z\u00e1kazn\u00edk\u016f, budovala d\u016fv\u011bru a umo\u017e\u0148ovala roz\u0161i\u0159ovat podnik\u00e1n\u00ed bez nutnosti investovat obrovsk\u00e9 \u010d\u00e1stky do vlastn\u00edho internetov\u00e9ho obchodu. Dnes si v\u0161ak st\u00e1le v\u00edce prodejc\u016f klade jednu ot\u00e1zku: je prodej na Allegro st\u00e1le rentabiln\u00ed? Rostouc\u00ed provize, n\u00e1klady na reklamu, dodate\u010dn\u00e9 poplatky a st\u00e1le v\u011bt\u0161\u00ed konkurence vedou k tomu, \u017ee \u010d\u00e1st firem za\u010d\u00edn\u00e1 poci\u0165ovat re\u00e1ln\u00fd pokles ziskovosti. Samotn\u00e1<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/cs\/zda-se-allegro-stava-pro-prodejce-prilis-drahym\/\"> P\u0159e\u010dt\u011bte si v\u00edce <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":4090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,42],"tags":[],"class_list":["post-4058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-allegro"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/4058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=4058"}],"version-history":[{"count":5,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/4058\/revisions"}],"predecessor-version":[{"id":4089,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/4058\/revisions\/4089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media\/4090"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=4058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=4058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=4058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}