{"id":4106,"date":"2026-05-18T11:37:25","date_gmt":"2026-05-18T09:37:25","guid":{"rendered":"https:\/\/btop.pl\/?p=4106"},"modified":"2026-05-27T15:13:25","modified_gmt":"2026-05-27T13:13:25","slug":"inpost-buy-jak-optimalizovat-prodej-pomoci-inovaci-obchodniho-panelu-a-integrace-s-apilo","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/inpost-buy-jak-optimalizovat-prodej-pomoci-inovaci-obchodniho-panelu-a-integrace-s-apilo\/","title":{"rendered":"InPost Buy: Jak optimalizovat prodej s nov\u00fdm obchodn\u00edm panelem a integrac\u00ed Apilo"},"content":{"rendered":"

Dynamick\u00fd r\u016fst ekosyst\u00e9mu InPost vytv\u00e1\u0159\u00ed pro maloobchodn\u00edky zcela nov\u00e9 p\u0159\u00edle\u017eitosti, jak oslovit. milion\u016f u\u017eivatel\u016f mobiln\u00ed aplikace<\/strong>. Model InPost Buy, kter\u00fd je v sou\u010dasn\u00e9 dob\u011b v intenzivn\u00edm beta testov\u00e1n\u00ed, nen\u00ed jen dal\u0161\u00edm prodejn\u00edm kan\u00e1lem, ale p\u0159edev\u0161\u00edm n\u00e1strojem pro budov\u00e1n\u00ed konkuren\u010dn\u00ed v\u00fdhody d\u00edky rychlosti a pohodl\u00ed nakupov\u00e1n\u00ed. Aby bylo mo\u017en\u00e9 tento potenci\u00e1l pln\u011b vyu\u017e\u00edt, je kl\u00ed\u010dov\u00e9 efektivn\u00ed spr\u00e1va nab\u00eddek<\/strong> a automatizace logistick\u00fdch proces\u016f<\/strong>. V reakci na tyto pot\u0159eby spole\u010dnost InPost zavedla \u0159adu aktualizac\u00ed panelu pro obchodn\u00edky a roz\u0161\u00ed\u0159ila jeho mo\u017enosti. spolupr\u00e1ce se syst\u00e9mem Apilo,<\/strong> co\u017e umo\u017e\u0148uje je\u0161t\u011b efektivn\u011bj\u0161\u00ed \u0161k\u00e1lov\u00e1n\u00ed.<\/p>\n

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5 kl\u00ed\u010dov\u00fdch inovac\u00ed v panelu <\/span>Merchanta<\/span><\/strong><\/p>\n

Efektivn\u00ed spr\u00e1va e-shopu vy\u017eaduje p\u0159ehlednost a rychlost. Aktualizovan\u00fd panel obchodn\u00edka soust\u0159e\u010fuje nejd\u016fle\u017eit\u011bj\u0161\u00ed funkce na jednom m\u00edst\u011b, tak\u017ee nen\u00ed nutn\u00e9 vyhled\u00e1vat na v\u00edce kart\u00e1ch. Zde jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed zm\u011bny:<\/p>\n

1. <\/span>Odd\u011blen\u00ed pohled\u00e1vek a financ\u00ed<\/strong>:<\/span> Finan\u010dn\u00ed \u00fa\u010dty a po\u017eadavky z\u00e1kazn\u00edk\u016f jsou nyn\u00ed v samostatn\u00fdch sekc\u00edch. To umo\u017e\u0148uje lep\u0161\u00ed organizaci pr\u00e1ce \u00fa\u010detnictv\u00ed a z\u00e1kaznick\u00e9ho servisu.<\/div>\n
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2. <\/span>Spr\u00e1va propagace nab\u00eddky<\/strong>:<\/span> Prodejci mohou nyn\u00ed definovat dobu trv\u00e1n\u00ed a procento slevy p\u0159\u00edmo v zobrazen\u00ed konkr\u00e9tn\u00ed nab\u00eddky. To sni\u017euje realizaci marketingov\u00fdch kampan\u00ed na minimum.<\/div>\n
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3. <\/span>Pokro\u010dil\u00e9 filtry objedn\u00e1vek<\/strong>:<\/span> Zaveden\u00ed filtrov\u00e1n\u00ed podle stavu a \u010d\u00edsla z\u00e1silky umo\u017e\u0148uje na prvn\u00ed pohled vyhledat konkr\u00e9tn\u00ed objedn\u00e1vky, co\u017e je z\u00e1sadn\u00ed pro rozs\u00e1hl\u00fd prodej.<\/div>\n
<\/div>\n
4. <\/span>Integrace komunikace s objedn\u00e1vkou<\/strong>:<\/span> Koment\u00e1\u0159e a zpr\u00e1vy od kupuj\u00edc\u00edch se nyn\u00ed zobrazuj\u00ed p\u0159\u00edmo u podrobnost\u00ed konkr\u00e9tn\u00ed objedn\u00e1vky. Prod\u00e1vaj\u00edc\u00ed tak m\u00e1 p\u0159i odpov\u011bdi k dispozici cel\u00fd kontext transakce.<\/div>\n
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5. <\/span>Podpora programu \u201eCenov\u00fd \u0161ok\u201d<\/strong>:<\/span> Syst\u00e9m automaticky navrhuje, jakou cenu nastavit, aby produkt z\u00edskal toto presti\u017en\u00ed ozna\u010den\u00ed, co\u017e se p\u0159\u00edmo prom\u00edt\u00e1 do vy\u0161\u0161\u00edch konverz\u00ed.<\/div>\n
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Automatizace s <\/span>Apilo<\/span>: V\u00edce nab\u00eddek za krat\u0161\u00ed dobu<\/span><\/strong><\/p>\n

Pro spole\u010dnosti, kter\u00e9 pracuj\u00ed s velk\u00fdm mno\u017estv\u00edm produkt\u016f, je ru\u010dn\u00ed zad\u00e1v\u00e1n\u00ed dat p\u0159ek\u00e1\u017ekou r\u016fstu. Aktualizovan\u00e1 integrace se syst\u00e9mem Apilo zav\u00e1d\u00ed dv\u011b funkce<\/strong>, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed revoluci v procesu zobrazov\u00e1n\u00ed v\u00fdrobk\u016f:<\/p>\n

1. Hromadn\u00e9 p\u0159i\u0159azen\u00ed kategori\u00ed<\/strong>:<\/span> Umo\u017e\u0148uje definovat kategorie jednou pro cel\u00e9 skupiny produkt\u016f, co\u017e u\u0161et\u0159\u00ed hodiny ru\u010dn\u00ed pr\u00e1ce.<\/div>\n
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2. Hromadn\u00e9 pln\u011bn\u00ed parametr\u016f<\/strong>:<\/span> D\u00edky funkci hromadn\u00e9ho exportu a \u00faprav je vypln\u011bn\u00ed specifikac\u00ed pro stovky nab\u00eddek t\u00e9m\u011b\u0159 okam\u017eit\u00fdm procesem.<\/div>\n

D\u00edky t\u011bmto \u0159e\u0161en\u00edm se mohou prodejci soust\u0159edit na cenovou strategii a v\u00fdb\u011br sortimentu a technickou str\u00e1nku zve\u0159ej\u0148ov\u00e1n\u00ed nab\u00eddek p\u0159enechat osv\u011bd\u010den\u00fdm automat\u016fm.<\/p>\n

Optimalizace viditelnosti bez finan\u010dn\u00edch n\u00e1klad\u016f<\/span><\/strong><\/p>\n

V ekosyst\u00e9mu InPost Buy algoritmy propaguj\u00ed nab\u00eddky, kter\u00e9 jsou kompletn\u00ed a spl\u0148uj\u00ed standardy kvality. Zlep\u0161en\u00ed viditelnosti nemus\u00ed v\u017edy zahrnovat placenou propagaci - kl\u00ed\u010dem je \u010dasto spr\u00e1vn\u00e1 struktura dat. Aby se va\u0161e produkty zobrazovaly ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed v\u00fd\u0161e, mus\u00ed spl\u0148ovat t\u0159i z\u00e1kladn\u00ed krit\u00e9ria<\/strong>:<\/p>\n

\u2022 <\/span>N\u00e1zev<\/strong> (7-150 znak\u016f):<\/span> Mus\u00ed b\u00fdt jasn\u00fd a p\u0159esn\u00fd. Vyhn\u011bte se nadm\u011brn\u00e9mu pou\u017e\u00edv\u00e1n\u00ed velk\u00fdch p\u00edsmen (Caps Lock) a emotikon\u016f, kter\u00e9 v o\u010d\u00edch algoritmu sni\u017euj\u00ed profesionalitu nab\u00eddky.<\/div>\n
\u2022 <\/span>Popis<\/strong> (min. 100 znak\u016f):<\/span> Obsah mus\u00ed b\u00fdt zpracov\u00e1n v pol\u0161tin\u011b a mus\u00ed komplexn\u011b popisovat vlastnosti produktu. Z\u00e1sadn\u00ed je vyhnout se extern\u00edm odkaz\u016fm, kter\u00e9 syst\u00e9m blokuje.<\/div>\n
\u2022 <\/span>Hlavn\u00ed fotografie<\/strong>:<\/span> Produkt mus\u00ed b\u00fdt prezentov\u00e1n na hladk\u00e9m, nejl\u00e9pe b\u00edl\u00e9m pozad\u00ed, bez vodoznak\u016f nebo dal\u0161\u00edch grafick\u00fdch prvk\u016f. \u010cist\u00e1 prezentace znamen\u00e1 vy\u0161\u0161\u00ed m\u00edru prokliku (CTR).<\/div>\n

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Profesion\u00e1ln\u00ed konfigurace a podpora prodeje<\/span><\/strong><\/p>\n

P\u0159esto\u017ee jsou n\u00e1stroje InPost a Apilo intuitivn\u00ed, jejich optim\u00e1ln\u00ed kombinace vy\u017eaduje zku\u0161enosti s nastaven\u00edm syst\u00e9m\u016f elektronick\u00e9ho obchodov\u00e1n\u00ed. V na\u0161\u00ed agentu\u0159e pom\u00e1h\u00e1me maloobchodn\u00edk\u016fm v procesu implementace syst\u00e9mu InPost Buy.<\/strong>, kter\u00fd se postar\u00e1 o ka\u017ed\u00fd technick\u00fd detail - od aktualizace dat na kart\u011b Nastaven\u00ed obchodu a\u017e po pokro\u010dilou automatizaci v syst\u00e9mu Apilo.<\/p>\n

Poskytujeme podporu, kter\u00e1 zabra\u0148uje chyb\u00e1m ve f\u00e1zi mapov\u00e1n\u00ed parametr\u016f a kategori\u00ed, co\u017e je kl\u00ed\u010dov\u00e9 pro udr\u017een\u00ed vysok\u00e9 viditelnosti v\u00fdpis\u016f od prvn\u00edho dne. Nezapome\u0148te, \u017ee prob\u00edhaj\u00edc\u00ed beta testov\u00e1n\u00ed je ide\u00e1ln\u00ed dobou pro v\u00fdhodn\u00e9 um\u00edst\u011bn\u00ed v nov\u00e9m prodejn\u00edm kan\u00e1lu, ne\u017e to za v\u00e1s ud\u011bl\u00e1 konkurence.<\/strong><\/p>\n

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Autor blogu: Paulina Karda\u015b<\/em>
\nDatum vyd\u00e1n\u00ed: 18.05.2026r.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"

Dynamick\u00fd rozvoj ekosyst\u00e9mu InPost otev\u00edr\u00e1 prodejc\u016fm zcela nov\u00e9 mo\u017enosti, jak oslovit miliony u\u017eivatel\u016f mobiln\u00ed aplikace. Model InPost Buy, kter\u00fd se v sou\u010dasn\u00e9 dob\u011b nach\u00e1z\u00ed ve f\u00e1zi intenzivn\u00edho beta testov\u00e1n\u00ed, nen\u00ed jen dal\u0161\u00edm prodejn\u00edm kan\u00e1lem, ale p\u0159edev\u0161\u00edm n\u00e1strojem k budov\u00e1n\u00ed konkuren\u010dn\u00ed v\u00fdhody d\u00edky rychlosti a pohodl\u00ed n\u00e1kup\u016f. Pro pln\u00e9 vyu\u017eit\u00ed tohoto potenci\u00e1lu je kl\u00ed\u010dov\u00e9 efektivn\u00ed \u0159\u00edzen\u00ed nab\u00eddek a automatizace logistick\u00fdch proces\u016f. V reakci na tyto pot\u0159eby zavedla spole\u010dnost InPost \u0159adu aktualizac\u00ed v panelu pro prodejce a roz\u0161\u00ed\u0159ila spolupr\u00e1ci P\u0159e\u010dt\u011bte si v\u00edce <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":4113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,72],"tags":[],"class_list":["post-4106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-inpost"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/4106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=4106"}],"version-history":[{"count":8,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/4106\/revisions"}],"predecessor-version":[{"id":4559,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/4106\/revisions\/4559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media\/4113"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=4106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=4106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=4106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}