{"id":4705,"date":"2026-05-29T08:18:05","date_gmt":"2026-05-29T06:18:05","guid":{"rendered":"https:\/\/btop.pl\/?p=4705"},"modified":"2026-05-29T08:19:41","modified_gmt":"2026-05-29T06:19:41","slug":"90denni-strategie-obchodu-tiktok","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/90denni-strategie-obchodu-tiktok\/","title":{"rendered":"90denn\u00ed strategie TikTok Shopu: od spu\u0161t\u011bn\u00ed po roz\u0161\u00ed\u0159en\u00ed"},"content":{"rendered":"<p class=\"s8\"><span class=\"s6\"><strong>Obchod TikTok<\/strong> nejl\u00e9pe realizovat postupn\u011b. P\u0159\u00edli\u0161 rychl\u00e9 roz\u0161i\u0159ov\u00e1n\u00ed bez dat m\u016f\u017ee v\u00e9st k vy\u010derp\u00e1n\u00ed rozpo\u010dtu a p\u0159\u00edli\u0161 dlouh\u00e9 pl\u00e1nov\u00e1n\u00ed m\u016f\u017ee zp\u016fsobit, \u017ee zna\u010dka ztrat\u00ed smysl. Dobr\u00fdm kompromisem je <strong>90denn\u00ed strategie<\/strong>: p\u0159\u00edprava, testov\u00e1n\u00ed, optimalizace a po\u010d\u00e1te\u010dn\u00ed \u0161k\u00e1lov\u00e1n\u00ed.<\/span><\/p>\n<p class=\"s8\"><span class=\"s6\"><strong>Prvn\u00edch 30 dn\u00ed<\/strong> by m\u011bly b\u00fdt v\u011bnov\u00e1ny <strong>z\u00e1klady<\/strong>. Zna\u010dka: <\/span><\/p>\n<ul>\n<li class=\"s8\"><span class=\"s6\">vybere hrdinu SKU, <\/span><\/li>\n<li class=\"s8\"><span class=\"s6\">p\u0159ipravuje produktov\u00e9 listy, <\/span><\/li>\n<li class=\"s8\"><span class=\"s6\">stanovuje ceny, <\/span><\/li>\n<li class=\"s8\"><span class=\"s6\">propaga\u010dn\u00ed akce, <\/span><\/li>\n<li class=\"s8\"><span class=\"s6\">skladem, <\/span><\/li>\n<li class=\"s8\"><span class=\"s6\">z\u00e1sady vy\u0159izov\u00e1n\u00ed objedn\u00e1vek,<\/span><\/li>\n<li class=\"s8\"><span class=\"s6\">obsahov\u00fd pl\u00e1n. <\/span><\/li>\n<\/ul>\n<p class=\"s8\"><span class=\"s6\">B\u011bhem t\u00e9to doby se tak\u00e9 vyv\u00edjej\u00ed n\u00e1sleduj\u00edc\u00ed \u010dinnosti. <strong>stru\u010dn\u00e9 informace pro tv\u016frce<\/strong>, seznam form\u00e1t\u016f videa a prvn\u00ed koncept <strong>LIVE<\/strong>. C\u00edlem nen\u00ed dokonalost, ale hotov\u00fd testovac\u00ed syst\u00e9m.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4707\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/10-01-plan-90-dni.png\" alt=\"\" width=\"1672\" height=\"941\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/10-01-plan-90-dni.png 1672w, https:\/\/btop.pl\/wp-content\/uploads\/10-01-plan-90-dni-768x432.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/10-01-plan-90-dni-1536x864.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/10-01-plan-90-dni-18x10.png 18w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/p>\n<p class=\"s8\"><span class=\"s6\">Ve dnech <strong>31-60<\/strong> za\u010d\u00edn\u00e1 <strong>testovac\u00ed f\u00e1ze<\/strong>. Zna\u010dka vyd\u00e1v\u00e1 r\u016fzn\u00e9 form\u00e1ty <strong>nakupovateln\u00e9 video<\/strong>, zahajuje prvn\u00ed <strong>spolupr\u00e1ce tv\u016frc\u016f<\/strong>, kontroluje varianty zpr\u00e1v a analyzuje data. Kl\u00ed\u010dov\u00e9 ot\u00e1zky jsou n\u00e1sleduj\u00edc\u00ed: <strong>kter\u00fd produkt si udr\u017e\u00ed va\u0161i pozornost<\/strong>, kter\u00fd slib generuje kliknut\u00ed, kter\u00fd obsah konvertuje a kde u\u017eivatel\u00e9 odpadaj\u00ed.<\/span><\/p>\n<p class=\"s8\"><span class=\"s6\">V t\u00e9to f\u00e1zi je t\u0159eba db\u00e1t na to, aby <strong>fale\u0161n\u00e9 z\u00e1v\u011bry<\/strong>. Jedno vir\u00e1ln\u00ed video je\u0161t\u011b neznamen\u00e1 opakovateln\u00fd prodejn\u00ed model. A naopak, \u0161patn\u00fd za\u010d\u00e1tek nemus\u00ed nutn\u011b znamenat \u0161patn\u00fd produkt, pokud je probl\u00e9m v kreativ\u011b, cen\u011b nebo kart\u011b produktu. Proto je nutn\u00e1 pravideln\u00e1 anal\u00fdza: obsahu, produktu, nab\u00eddky, tv\u016frce, zdroje n\u00e1v\u0161t\u011bvnosti a konverze.<\/span><\/p>\n<p class=\"s8\"><span class=\"s6\">Dny <strong>61-90<\/strong> je prvn\u00ed stupe\u0148 \u0161k\u00e1lov\u00e1n\u00ed. Zna\u010dka se v\u00edce zam\u011b\u0159uje na v\u00edt\u011bzn\u00e9 produkty, vyv\u00edj\u00ed tv\u016frce, p\u0159ipravuje bal\u00ed\u010dky, testuje LIVE a uv\u00e1d\u00ed na trh <strong>placen\u00e9 zes\u00edlen\u00ed<\/strong>. V tomto okam\u017eiku se siln\u011bj\u0161\u00ed produktov\u00e9 kampan\u011b a automatizace typu <strong>GMV Max<\/strong>, pokud ji\u017e obchod disponuje \u00fadaji o prodeji a stabiln\u00edmi sign\u00e1ly o popt\u00e1vce.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4708\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/10-02-testy-tresci-i-produktow.png\" alt=\"\" width=\"1448\" height=\"1086\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/10-02-testy-tresci-i-produktow.png 1448w, https:\/\/btop.pl\/wp-content\/uploads\/10-02-testy-tresci-i-produktow-768x576.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/10-02-testy-tresci-i-produktow-16x12.png 16w\" sizes=\"auto, (max-width: 1448px) 100vw, 1448px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"s8\"><span class=\"s6\">Je d\u016fle\u017eit\u00e9, aby 90denn\u00ed strategie m\u011bla sv\u00e9ho vlastn\u00edka. T\u00edm je <\/span><span class=\"s6\">velmi<\/span> <span class=\"s6\">praktick\u00e9<\/span><span class=\"s6\">. <strong>Obchod TikTok<\/strong> se dot\u00fdk\u00e1 elektronick\u00e9ho obchodov\u00e1n\u00ed, soci\u00e1ln\u00edch m\u00e9di\u00ed, v\u00fdkonnostn\u00edho marketingu, slu\u017eeb z\u00e1kazn\u00edk\u016fm, logistiky a obchodn\u00edho marketingu. <strong>Bez n\u011bkoho, kdo by cel\u00fd proces koordinoval, m\u016f\u017ee snadno doj\u00edt k chaosu.<\/strong><\/span><\/p>\n<p class=\"s8\"><span class=\"s6\">Ukazatele \u00fasp\u011bchu by m\u011bly zahrnovat v\u00edce ne\u017e jen prodej. Stoj\u00ed za to: <\/span><\/p>\n<ul>\n<li class=\"s8\"><span class=\"s6\">zobrazuje m\u011b\u0159en\u00ed, <\/span><\/li>\n<li class=\"s8\"><span class=\"s6\">CTR k produktu, <\/span><\/li>\n<li class=\"s8\"><span class=\"s6\">konverze, <\/span><\/li>\n<li class=\"s8\"><span class=\"s6\">GMV,<\/span><\/li>\n<li class=\"s8\"><span class=\"s6\"> po\u0159izovac\u00ed n\u00e1klady, <\/span><\/li>\n<li class=\"s8\"><span class=\"s6\">mar\u017ee, <\/span><\/li>\n<li class=\"s8\"><span class=\"s6\">pod\u00edl tv\u016frc\u016f, <\/span><\/li>\n<li class=\"s8\"><span class=\"s6\">\u00da\u010dinnost LIVE, <\/span><\/li>\n<li class=\"s8\"><span class=\"s6\">fr\u00e1ze, <\/span><\/li>\n<li class=\"s8\"><span class=\"s6\">n\u00e1zory a dopad na dal\u0161\u00ed kan\u00e1ly. <\/span><\/li>\n<\/ul>\n<p class=\"s8\"><span class=\"s6\">TikTok Shop m\u016f\u017ee fungovat jako transak\u010dn\u00ed kan\u00e1l i jako gener\u00e1tor popt\u00e1vky.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4709\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/10-03-skalowanie-sprzedazy.png\" alt=\"\" width=\"1672\" height=\"941\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/10-03-skalowanie-sprzedazy.png 1672w, https:\/\/btop.pl\/wp-content\/uploads\/10-03-skalowanie-sprzedazy-768x432.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/10-03-skalowanie-sprzedazy-1536x864.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/10-03-skalowanie-sprzedazy-18x10.png 18w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"s8\"><span class=\"s6\"><strong>bTOP<\/strong> m\u016f\u017ee v\u00e9st zna\u010dku <strong>po cel\u00fdch 90 dn\u00ed<\/strong>: <\/span><\/p>\n<ul>\n<li class=\"s8\"><span class=\"s6\">audit, <\/span><\/li>\n<li class=\"s8\"><span class=\"s6\">prov\u00e1d\u011bn\u00ed, <\/span><\/li>\n<li class=\"s8\"><span class=\"s6\">obsahov\u00fd pl\u00e1n, <\/span><\/li>\n<li class=\"s8\"><span class=\"s6\">obchodov\u00e1n\u00ed s tv\u016frci, <\/span><\/li>\n<li class=\"s8\"><span class=\"s6\">kampan\u011b, <\/span><\/li>\n<li class=\"s8\"><span class=\"s6\">pod\u00e1v\u00e1n\u00ed zpr\u00e1v,<\/span><\/li>\n<li class=\"s8\"><span class=\"s6\">rozhodov\u00e1n\u00ed o rozsahu. <\/span><\/li>\n<\/ul>\n<p class=\"s8\"><span class=\"s6\">D\u00edky tomu <strong>TikTok Shop p\u0159est\u00e1v\u00e1 b\u00fdt experimentem<\/strong>, a st\u00e1v\u00e1 se \u0159\u00edzen\u00fdm prodejn\u00edm kan\u00e1lem.<\/span><\/p>\n<p class=\"s8\"><span class=\"s6\">Nejlep\u0161\u00ed strategi\u00ed je neodhadovat, co se stane. <strong>virov\u00e9<\/strong>. Jde o vytvo\u0159en\u00ed syst\u00e9mu, kter\u00fd se rychle u\u010d\u00ed z dat a d\u016fsledn\u011b p\u0159esouv\u00e1 rozpo\u010det, pozornost a z\u00e1soby tam, kde je skute\u010dn\u00e1 popt\u00e1vka.<\/span><\/p>\n<p class=\"s8\"><strong><span class=\"s6\">bTOP<\/span> <span class=\"s6\">p\u0159iprav\u00ed<\/span><\/strong><span class=\"s6\"><strong> 90denn\u00ed vstupn\u00ed pl\u00e1n pro TikTok Shop<\/strong> a pom\u016f\u017ee p\u0159ej\u00edt od testov\u00e1n\u00ed k roz\u0161i\u0159ov\u00e1n\u00ed prodeje.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Autor blogu: Adrian Smigiel<\/em><br \/>\n<em>Datum vyd\u00e1n\u00ed: 29.05.2026r.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>TikTok Shop je nejlep\u0161\u00ed zav\u00e1d\u011bt postupn\u011b. P\u0159\u00edli\u0161 rychl\u00e9 roz\u0161i\u0159ov\u00e1n\u00ed bez podkladov\u00fdch dat m\u016f\u017ee vy\u010derpat rozpo\u010det, zat\u00edmco p\u0159\u00edli\u0161 dlouh\u00e9 pl\u00e1nov\u00e1n\u00ed m\u016f\u017ee zp\u016fsobit, \u017ee zna\u010dka prop\u00e1sne spr\u00e1vn\u00fd okam\u017eik. Dobr\u00fdm kompromisem je 90denn\u00ed strategie: p\u0159\u00edprava, testov\u00e1n\u00ed, optimalizace a prvn\u00ed roz\u0161i\u0159ov\u00e1n\u00ed. Prvn\u00edch 30 dn\u00ed by m\u011blo b\u00fdt v\u011bnov\u00e1no z\u00e1klad\u016fm. Zna\u010dka: vybere kl\u00ed\u010dov\u00e9 SKU, p\u0159iprav\u00ed produktov\u00e9 karty, stanov\u00ed ceny, slevy, skladov\u00e9 z\u00e1soby, pravidla vy\u0159izov\u00e1n\u00ed objedn\u00e1vek a pl\u00e1n obsahu. V t\u00e9to dob\u011b tak\u00e9 vznikaj\u00ed briefy pro tv\u016frce, seznam video form\u00e1t\u016f a prvn\u00ed koncept \u017eiv\u00e9ho vys\u00edl\u00e1n\u00ed. C\u00edlem nen\u00ed<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/cs\/90denni-strategie-obchodu-tiktok\/\"> P\u0159e\u010dt\u011bte si v\u00edce <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":4732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,84],"tags":[],"class_list":["post-4705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-tiktok-shop"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/4705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=4705"}],"version-history":[{"count":3,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/4705\/revisions"}],"predecessor-version":[{"id":4726,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/4705\/revisions\/4726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media\/4732"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=4705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=4705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=4705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}