{"id":4906,"date":"2026-06-25T10:00:29","date_gmt":"2026-06-25T08:00:29","guid":{"rendered":"https:\/\/btop.pl\/?p=4906"},"modified":"2026-08-03T15:34:04","modified_gmt":"2026-08-03T13:34:04","slug":"nove-pozadavky-v-e-commerce-odstoupeni-od-smlouvy-v-kauflandu","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/nove-pozadavky-v-e-commerce-odstoupeni-od-smlouvy-v-kauflandu\/","title":{"rendered":"Nov\u00e9 po\u017eadavky v oblasti e-commerce: odstoupen\u00ed od smlouvy na Kauflandu"},"content":{"rendered":"<p class=\"s5\"><span class=\"s4\">Trh elektronick\u00e9ho obchodu v Evropsk\u00e9 unii se neust\u00e1le vyv\u00edj\u00ed a s n\u00edm i pr\u00e1vn\u00ed p\u0159edpisy zam\u011b\u0159en\u00e9 na pos\u00edlen\u00ed ochrany spot\u0159ebitel\u016f. Od 19. \u010dervna 2026 vstoup\u00ed v platnost nov\u00e9 p\u0159edpisy vypl\u00fdvaj\u00edc\u00ed ze sm\u011brnice EU 2023\/2673 a zm\u011bn v n\u011bmeck\u00e9m ob\u010dansk\u00e9m z\u00e1kon\u00edku (BGB, \u00a7 356a). Pokud prod\u00e1v\u00e1te na platform\u011b <\/span><span class=\"s4\">Kaufland<\/span><span class=\"s4\">, tento p\u0159\u00edsp\u011bvek v\u00e1s provede zm\u011bnami krok za krokem.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"s7\"><strong><span class=\"s6\">V \u010dem spo\u010d\u00edv\u00e1 tato zm\u011bna?<\/span><\/strong><\/p>\n<p class=\"s5\"><span class=\"s8\">Nov\u00e9 p\u0159edpisy ukl\u00e1daj\u00ed obchodn\u00edm platform\u00e1m povinnost poskytnout spot\u0159ebitel\u016fm <\/span><span class=\"s4\">jednoduch\u00e9 elektronick\u00e9 funkce odstoupen\u00ed od smlouvy<\/span><span class=\"s8\">. C\u00edl je jasn\u00fd: proces vr\u00e1cen\u00ed zbo\u017e\u00ed m\u00e1 b\u00fdt rychl\u00fd, intuitivn\u00ed a pro kupuj\u00edc\u00edho zcela transparentn\u00ed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"s7\"><strong><span class=\"s6\">Jak tento proces vypad\u00e1 z pohledu z\u00e1kazn\u00edka?<\/span><\/strong><\/p>\n<p class=\"s5\"><span class=\"s8\">Kaufland<\/span><span class=\"s8\"> Spole\u010dnost Global Marketplace vy\u0159e\u0161ila technick\u00e9 z\u00e1le\u017eitosti ji\u017e 8. \u010dervna 2026. Tato funkce je z\u00e1kazn\u00edk\u016fm automaticky k dispozici ve v\u0161ech prodejn\u00edch kan\u00e1lech (web a mobiln\u00ed aplikace) v sekci: <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4907 aligncenter\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2026-06-11-o-11.45.43.png\" alt=\"\" width=\"365\" height=\"363\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2026-06-11-o-11.45.43.png 365w, https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2026-06-11-o-11.45.43-12x12.png 12w\" sizes=\"auto, (max-width: 365px) 100vw, 365px\" \/><\/p>\n<p style=\"text-align: center;\"><em><span class=\"s4\">\u00davodn\u00ed str\u00e1nka &gt; Z\u00e1pat\u00ed &gt; N\u00e1pov\u011bda a kontakt &gt; Odstoupen\u00ed od smlouvy<\/span><span class=\"s8\">.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p class=\"s7\"><strong><span class=\"s6\">Jak vypad\u00e1 vy\u0159izov\u00e1n\u00ed vr\u00e1cen\u00e9ho zbo\u017e\u00ed z pohledu prodejce?<\/span><\/strong><\/p>\n<p class=\"s5\"><span class=\"s8\">Dobrou zpr\u00e1vou je, \u017ee i p\u0159es zm\u011bny v p\u0159edpisech se va\u0161e pr\u00e1ce jako prodejce st\u00e1v\u00e1 p\u0159ehledn\u011bj\u0161\u00ed. D\u00edky automatizaci ji\u017e nemus\u00edte ru\u010dn\u011b ov\u011b\u0159ovat e-maily s prohl\u00e1\u0161en\u00edmi o odstoupen\u00ed od smlouvy. V\u0161e se shroma\u017e\u010fuje na jednom m\u00edst\u011b ve va\u0161em panelu.<\/span><\/p>\n<p class=\"s5\"><span class=\"s4\">Kde najde\u0161 podn\u011bty od z\u00e1kazn\u00edk\u016f?<\/span><span class=\"s8\"> Chcete-li zkontrolovat nov\u00e9 p\u0159ihl\u00e1\u0161ky, sta\u010d\u00ed prov\u00e9st t\u0159i kroky:<\/span><\/p>\n<div class=\"s10\">1. <span class=\"s8\">P\u0159ihlaste se do sv\u00e9ho panelu <\/span><span class=\"s4\">Kaufland<\/span><span class=\"s4\"> Glob\u00e1ln\u00ed tr\u017ei\u0161t\u011b<\/span><span class=\"s8\">.<\/span><\/div>\n<div class=\"s10\">2. <span class=\"s8\">P\u0159ej\u00edt na z\u00e1lo\u017eku <\/span><span class=\"s4\">Spr\u00e1va objedn\u00e1vek<\/span><span class=\"s8\">.<\/span><\/div>\n<div class=\"s10\">3. <span class=\"s8\">Vyberte sekci <\/span><span class=\"s4\">Vr\u00e1cen\u00ed zbo\u017e\u00ed<\/span><span class=\"s8\">.<\/span><\/div>\n<p class=\"s5\"><span class=\"s8\">Zde uvid\u00edte v\u0161echny po\u017eadavky vytvo\u0159en\u00e9 z\u00e1kazn\u00edky. Syst\u00e9m automaticky p\u0159i\u0159ad\u00ed po\u017eadavek ke konkr\u00e9tn\u00edmu \u010d\u00edslu objedn\u00e1vky, co\u017e v\u00e1m umo\u017en\u00ed okam\u017eit\u011b podniknout dal\u0161\u00ed kroky.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4910\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/nowe.jpg\" alt=\"\" width=\"1507\" height=\"618\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/nowe.jpg 1507w, https:\/\/btop.pl\/wp-content\/uploads\/nowe-768x315.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/nowe-18x7.jpg 18w\" sizes=\"auto, (max-width: 1507px) 100vw, 1507px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"s7\"><strong><span class=\"s6\">Va\u0161e povinnosti: aktualizace pr\u00e1vn\u00edch text\u016f<\/span><\/strong><\/p>\n<p class=\"s5\"><span class=\"s8\">A\u010dkoli <\/span><span class=\"s8\">Kaufland<\/span><span class=\"s8\"> jakmile bude zavedena nezbytn\u00e1 technologie, m\u00e1\u0161 jako prodejce povinnost <\/span><span class=\"s4\">aktualizace sv\u00fdch pr\u00e1vn\u00edch dokument\u016f<\/span><span class=\"s8\"> (Informace o odstoupen\u00ed od smlouvy).<\/span><\/p>\n<p class=\"s5\"><span class=\"s8\">Do sv\u00fdch pokyn\u016f k odstoupen\u00ed od smlouvy p\u0159idejte informaci o nov\u00e9 elektronick\u00e9 funkci. M\u016f\u017eete pou\u017e\u00edt n\u00e1sleduj\u00edc\u00ed vzor:<\/span><\/p>\n<div class=\"s10\"><span class=\"s12\">\u2022 <\/span><span class=\"s4\">Obsah z\u00e1znamu:<\/span><span class=\"s8\"> \u201eOdstoupen\u00ed od smlouvy je mo\u017en\u00e9 i v elektronick\u00e9 podob\u011b prost\u0159ednictv\u00edm platformy <\/span><span class=\"s8\">Kaufland<\/span> <span class=\"s8\">\u201dKlikn\u011bte sem a prove\u010fte vr\u00e1cen\u00ed zbo\u017e\u00ed.\u201c<\/span><\/div>\n<div class=\"s10\"><span class=\"s12\">\u2022 <\/span><span class=\"s4\">C\u00edlov\u00fd odkaz:<\/span> <span class=\"s13\">[<\/span><span class=\"s13\">http:\/\/kaufland.de\/account\/orders?source=footer](<\/span><span class=\"s13\">http:\/\/kaufland.de\/account\/orders?source=footer)<\/span><\/div>\n<p>&nbsp;<\/p>\n<p class=\"s7\"><strong><span class=\"s6\">Pro\u010d je to pro va\u0161i firmu v\u00fdhoda?<\/span><\/strong><\/p>\n<div class=\"s10\"><span class=\"s12\">\u2022 <\/span><span class=\"s4\">Automatizace:<\/span><span class=\"s8\"> Nen\u00ed nutn\u00e9 ru\u010dn\u011b zpracov\u00e1vat e-mailov\u00e9 \u017e\u00e1dosti.<\/span><\/div>\n<div class=\"s10\"><span class=\"s12\">\u2022 <\/span><span class=\"s4\">Rychlej\u0161\u00ed obsluha:<\/span><span class=\"s8\"> P\u0159ehledn\u00fd panel umo\u017e\u0148uje bleskovou reakci, co\u017e buduje d\u016fv\u011bru z\u00e1kazn\u00edk\u016f.<\/span><\/div>\n<div class=\"s10\"><span class=\"s12\">\u2022 <\/span><span class=\"s4\">Pln\u00e1 shoda:<\/span><span class=\"s8\"> P\u0159i pou\u017e\u00edv\u00e1n\u00ed n\u00e1stroj\u016f t\u00e9to platformy automaticky spl\u0148ujete po\u017eadavky \u00a7 356a n\u011bmeck\u00e9ho ob\u010dansk\u00e9ho z\u00e1kon\u00edku (BGB) a sm\u011brnice EU 2023\/2673.<\/span><\/div>\n<p class=\"s5\"><span class=\"s8\">M\u00e1te dotazy ohledn\u011b zaveden\u00ed t\u011bchto zm\u011bn nebo pot\u0159ebujete pomoc s optimalizac\u00ed proces\u016f v oblasti e-commerce? <\/span><\/p>\n<p class=\"s5\"><span class=\"s4\">Obra\u0165te se na na\u0161i agenturu \u2013 r\u00e1di v\u00e1m pom\u016f\u017eeme zajistit, aby v\u00e1\u0161 obchod pln\u011b vyhovoval nov\u00fdm p\u0159edpis\u016fm!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Autor blogu: Specialista na platformu<span data-teams=\"true\">\u00a0Kaufland \u2013 <\/span>Paulina Karda\u0161ov\u00e1<\/em><br \/>\n<em>Datum zve\u0159ejn\u011bn\u00ed: 25. 6. 2026.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Trh elektronick\u00e9ho obchodu v Evropsk\u00e9 unii se neust\u00e1le vyv\u00edj\u00ed a spolu s n\u00edm i pr\u00e1vn\u00ed p\u0159edpisy, jejich\u017e c\u00edlem je pos\u00edlit ochranu spot\u0159ebitel\u016f. Od 19. \u010dervna 2026 vstoup\u00ed v platnost nov\u00e9 p\u0159edpisy vypl\u00fdvaj\u00edc\u00ed ze sm\u011brnice EU 2023\/2673 a zm\u011bn v n\u011bmeck\u00e9m ob\u010dansk\u00e9m z\u00e1kon\u00edku (BGB, \u00a7 356a). Pokud prod\u00e1v\u00e1te na platform\u011b Kaufland, tento p\u0159\u00edsp\u011bvek v\u00e1s provede zm\u011bnami krok za krokem.   V \u010dem spo\u010d\u00edv\u00e1 zm\u011bna? Nov\u00e9 p\u0159edpisy ukl\u00e1daj\u00ed obchodn\u00edm platform\u00e1m povinnost poskytnout spot\u0159ebitel\u016fm jednoduchou elektronickou funkci pro odstoupen\u00ed od<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/cs\/nove-pozadavky-v-e-commerce-odstoupeni-od-smlouvy-v-kauflandu\/\"> P\u0159e\u010dt\u011bte si v\u00edce <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":4918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,46],"tags":[],"class_list":["post-4906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-kaufland"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/4906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=4906"}],"version-history":[{"count":4,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/4906\/revisions"}],"predecessor-version":[{"id":5080,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/4906\/revisions\/5080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media\/4918"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=4906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=4906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=4906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}