{"id":4946,"date":"2026-07-06T14:55:31","date_gmt":"2026-07-06T12:55:31","guid":{"rendered":"https:\/\/btop.pl\/?p=4946"},"modified":"2026-07-07T09:28:43","modified_gmt":"2026-07-07T07:28:43","slug":"amazon-zkracuje-nazvy-na-75-znaku-konec-s-nacpavanim-frazi","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/amazon-zkracuje-nazvy-na-75-znaku-konec-s-nacpavanim-frazi\/","title":{"rendered":"Amazon zkracuje n\u00e1zvy na 75 znak\u016f! Konec s nacp\u00e1v\u00e1n\u00edm fr\u00e1z\u00ed"},"content":{"rendered":"<p class=\"isSelectedEnd\">Od <strong>27. \u010dervence 2026<\/strong> Amazon zav\u00e1d\u00ed v\u00fdznamnou zm\u011bnu v pravidlech pro vytv\u00e1\u0159en\u00ed produktov\u00fdch z\u00e1znam\u016f. Maxim\u00e1ln\u00ed d\u00e9lka n\u00e1zvu produktu bude omezena na <strong>75 znak\u016f v\u010detn\u011b mezer<\/strong>. Nov\u00e9 po\u017eadavky se budou vztahovat na evropsk\u00e9 tr\u017ei\u0161t\u011b Amazon a v\u011bt\u0161inu produktov\u00fdch kategori\u00ed, s v\u00fdjimkou produkt\u016f ze skupiny \u201eM\u00e9dia\u201c.<\/p>\n<p class=\"isSelectedEnd\">Pro prodejce to znamen\u00e1 konec velmi dlouh\u00fdch n\u00e1zv\u016f, do nich\u017e se \u010dasto vkl\u00e1dalo mnoho kl\u00ed\u010dov\u00fdch slov, vlastnost\u00ed, zp\u016fsob\u016f pou\u017eit\u00ed a technick\u00fdch informac\u00ed. Amazon chce, aby byl n\u00e1zev krat\u0161\u00ed, srozumiteln\u011bj\u0161\u00ed a zam\u011b\u0159il se p\u0159edev\u0161\u00edm na identifikaci produktu.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Pro\u010d Amazon zav\u00e1d\u00ed krat\u0161\u00ed n\u00e1zvy?<\/strong><\/p>\n<p class=\"isSelectedEnd\">Tato zm\u011bna vypl\u00fdv\u00e1 p\u0159edev\u0161\u00edm z rostouc\u00edho po\u010dtu n\u00e1kup\u016f p\u0159es mobiln\u00ed za\u0159\u00edzen\u00ed. Na mobiln\u00edch telefonech se dlouh\u00e9 n\u00e1zvy \u010dasto zkracuj\u00ed, co\u017e vede k tomu, \u017ee z\u00e1kazn\u00edk nevid\u00ed nejd\u016fle\u017eit\u011bj\u0161\u00ed informace o produktu.<\/p>\n<p class=\"isSelectedEnd\">Krat\u0161\u00ed n\u00e1zvy maj\u00ed zlep\u0161it vzhled nab\u00eddek ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, usnadnit porovn\u00e1v\u00e1n\u00ed produkt\u016f a omezit p\u0159epln\u011bn\u00ed v\u00fdpis\u016f kl\u00ed\u010dov\u00fdmi slovy.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Co by m\u011bl nov\u00fd n\u00e1zev obsahovat?<\/strong><\/p>\n<p class=\"isSelectedEnd\">N\u00e1zev by po \u00faprav\u00e1ch m\u011bl obsahovat pouze nejd\u016fle\u017eit\u011bj\u0161\u00ed informace, kter\u00e9 umo\u017e\u0148uj\u00ed produkt rychle rozpoznat. V praxi je vhodn\u00e9 zohlednit:<\/p>\n<ul data-spread=\"false\">\n<li>zna\u010dku,<\/li>\n<li>typ produktu,<\/li>\n<li>nejd\u016fle\u017eit\u011bj\u0161\u00ed vlastnost,<\/li>\n<li>varianta, barva nebo p\u0159\u00edchu\u0165,<\/li>\n<li>velikost, po\u010det kus\u016f nebo model, pokud je to d\u016fle\u017eit\u00e9.<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">Nap\u0159\u00edklad m\u00edsto velmi dlouh\u00e9ho n\u00e1zvu, kter\u00fd popisuje v\u0161echny vlastnosti tri\u010dka, je lep\u0161\u00ed p\u0159ipravit kr\u00e1tkou verzi:<\/p>\n<p class=\"isSelectedEnd\"><em>bTOP Tri\u010dko s kr\u00e1tk\u00fdm ruk\u00e1vem, b\u00edl\u00e9, velikost M<\/em><\/p>\n<p class=\"isSelectedEnd\">Ostatn\u00ed informace, jako nap\u0159\u00edklad \u201es potiskem\u201d, \u201es v\u00fdst\u0159ihem\u201d, \u201ena tr\u00e9nink\u201d nebo \u201eprody\u0161n\u00e9\u201d, by m\u011bly b\u00fdt uvedeny v nov\u00e9m poli <strong>Hlavn\u00ed body polo\u017eky<\/strong>.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4952\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-10.png\" alt=\"\" width=\"1774\" height=\"809\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-10.png 1774w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-10-768x350.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-10-1536x700.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-10-18x8.png 18w\" sizes=\"auto, (max-width: 1774px) 100vw, 1774px\" \/><\/p>\n<p><strong>Co jsou \u201eItem Highlights\u201c?<\/strong><\/p>\n<p class=\"isSelectedEnd\"><strong>Hlavn\u00ed body polo\u017eky<\/strong> to je dal\u0161\u00ed pole o d\u00e9lce a\u017e <strong>125 znak\u016f<\/strong>. M\u00e1 slou\u017eit k zobrazen\u00ed informac\u00ed, kter\u00e9 prodejci d\u0159\u00edve \u010dasto dopl\u0148ovali do n\u00e1zvu.<\/p>\n<p class=\"isSelectedEnd\">Zde lze uv\u00e9st mimo jin\u00e9 materi\u00e1ly, pou\u017eit\u00ed, kompatibilitu, vlastnosti produktu, informace o balen\u00ed nebo nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u00fdhody pro z\u00e1kazn\u00edka.<\/p>\n<p class=\"isSelectedEnd\">Amazon doporu\u010duje, aby text v tomto poli byl kr\u00e1tk\u00fd a v\u00fdsti\u017en\u00fd, nap\u0159.:<\/p>\n<p class=\"isSelectedEnd\"><em>s potiskem, s v\u00fdst\u0159ihem, na tr\u00e9nink, prody\u0161n\u00e1, bavln\u011bn\u00e1<\/em><\/p>\n<p class=\"isSelectedEnd\">D\u016fle\u017eit\u00e9 je, \u017ee polo\u017eky \u201eItem Highlights\u201c maj\u00ed b\u00fdt viditeln\u00e9 jak ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, tak na str\u00e1nce produktu, a jejich obsah bude br\u00e1n v \u00favahu vyhled\u00e1va\u010dem Amazonu.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Jak\u00fdch chyb se v n\u00e1zvech vyvarovat?<\/strong><\/p>\n<p class=\"isSelectedEnd\">Nov\u00e9 n\u00e1zvy by nem\u011bly obsahovat propaga\u010dn\u00ed v\u00fdrazy jako \u201eBest Seller\u201d, \u201eHOT\u201d, \u201eDoprava zdarma\u201d nebo \u201eSuper nab\u00eddka\u201d. Amazon tak\u00e9 omezuje pou\u017e\u00edv\u00e1n\u00ed n\u011bkter\u00fdch speci\u00e1ln\u00edch znak\u016f a ozdobn\u00fdch symbol\u016f.<\/p>\n<p class=\"isSelectedEnd\">Je tak\u00e9 dobr\u00e9 se vyvarovat opakov\u00e1n\u00ed stejn\u00fdch slov, psan\u00ed cel\u00e9ho n\u00e1zvu velk\u00fdmi p\u00edsmeny a um\u011bl\u00e9ho vkl\u00e1d\u00e1n\u00ed fr\u00e1z\u00ed pro SEO. N\u00e1zev m\u00e1 b\u00fdt srozumiteln\u00fd pro z\u00e1kazn\u00edka, a ne vypadat jako seznam kl\u00ed\u010dov\u00fdch slov.<\/p>\n<p class=\"isSelectedEnd\">U produkt\u016f s variantami je t\u0159eba nav\u00edc db\u00e1t na rozd\u00edl mezi n\u00e1zvem nad\u0159azen\u00e9ho ASIN a pod\u0159\u00edzen\u00e9ho ASIN. Hlavn\u00ed n\u00e1zev by m\u011bl produkt popisovat obecn\u011b, bez \u00fadaj\u016f, kter\u00e9 se vztahuj\u00ed pouze ke konkr\u00e9tn\u00ed variant\u011b, nap\u0159. barv\u011b nebo velikosti.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Co se stane se st\u00e1vaj\u00edc\u00edmi z\u00e1pisy?<\/strong><\/p>\n<p class=\"isSelectedEnd\">Prodejci nemus\u00ed hned ru\u010dn\u011b upravovat v\u0161echny nab\u00eddky. Po 27. \u010dervenci 2026 za\u010dne Amazon postupn\u011b aktualizovat n\u00e1zvy del\u0161\u00ed ne\u017e 75 znak\u016f s vyu\u017eit\u00edm n\u00e1vrh\u016f generovan\u00fdch um\u011blou inteligenc\u00ed.<\/p>\n<p class=\"isSelectedEnd\">To v\u0161ak neznamen\u00e1, \u017ee by se m\u011blo v\u0161e nechat na automatizaci. N\u00e1vrhy Amazonu mohou b\u00fdt technicky spr\u00e1vn\u00e9, ale z hlediska SEO, prodeje a strategie zna\u010dky nemus\u00ed b\u00fdt v\u017edy nejlep\u0161\u00ed.<\/p>\n<p class=\"isSelectedEnd\">Majitel\u00e9 zna\u010dek obdr\u017e\u00ed <strong>14 dn\u00ed<\/strong> k nahl\u00e9dnut\u00ed, \u00faprav\u011b nebo schv\u00e1len\u00ed n\u00e1vrh\u016f p\u0159ed jejich zaveden\u00edm. N\u00e1vrhy budou k dispozici v panelu Seller Central v sekci:<\/p>\n<p class=\"isSelectedEnd\"><strong>Spravovat ve\u0161ker\u00e9 z\u00e1soby \u2192 Upravit \u2192 Zobrazit vylep\u0161en\u00ed<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Co by se m\u011blo ud\u011blat u\u017e te\u010f?<\/strong><\/p>\n<p class=\"isSelectedEnd\">Nejlep\u0161\u00ed je za\u010d\u00edt s produkty, kter\u00e9 maj\u00ed nejvy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost nebo prodej. Pr\u00e1v\u011b u nich m\u016f\u017ee p\u0159\u00edpadn\u00e1 zm\u011bna n\u00e1zvu m\u00edt nejv\u011bt\u0161\u00ed vliv na viditelnost a konverzi.<\/p>\n<p class=\"isSelectedEnd\">Stoj\u00ed za to zkontrolovat, kter\u00e9 n\u00e1zvy p\u0159esahuj\u00ed 75 znak\u016f, p\u0159ipravit jejich krat\u0161\u00ed verze a p\u0159esunout dopl\u0148uj\u00edc\u00ed informace do sekce \u201eItem Highlights\u201c. Zvl\u00e1\u0161tn\u00ed pozornost je t\u0159eba v\u011bnovat nejd\u016fle\u017eit\u011bj\u0161\u00edm kl\u00ed\u010dov\u00fdm slov\u016fm, aby byla nab\u00eddka i po zkr\u00e1cen\u00ed n\u00e1zvu nad\u00e1le dob\u0159e viditeln\u00e1 ve vyhled\u00e1va\u010di Amazonu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4954\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-3-6.png\" alt=\"\" width=\"1774\" height=\"887\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-3-6.png 1774w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-3-6-768x384.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-3-6-1536x768.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-3-6-18x9.png 18w\" sizes=\"auto, (max-width: 1774px) 100vw, 1774px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Pot\u0159ebujete pomoc s optimalizac\u00ed nab\u00eddek na Amazonu?<\/strong><\/p>\n<p class=\"isSelectedEnd\">Zm\u011bna limitu d\u00e9lky nadpis\u016f je vhodnou p\u0159\u00edle\u017eitost\u00ed k uspo\u0159\u00e1d\u00e1n\u00ed nab\u00eddek a zv\u00fd\u0161en\u00ed jejich \u00fa\u010dinnosti. Krat\u0161\u00ed nadpis nemus\u00ed nutn\u011b znamenat hor\u0161\u00ed SEO, pokud je dob\u0159e napl\u00e1nov\u00e1n a dopln\u011bn p\u0159\u00edslu\u0161n\u00fdmi informacemi v ostatn\u00edch pol\u00edch nab\u00eddky.<\/p>\n<p>Pokud prod\u00e1v\u00e1te na Amazonu a chcete sv\u00e9 nab\u00eddky p\u0159izp\u016fsobit nov\u00fdm po\u017eadavk\u016fm, obra\u0165te se na bTOP. Pom\u016f\u017eeme v\u00e1m p\u0159ipravit n\u00e1zvy, polo\u017eky \u201eItem Highlights\u201c a popisy produkt\u016f v souladu s aktu\u00e1ln\u00edmi pravidly Amazonu a p\u0159izp\u016fsoben\u00e9 prodeji na evropsk\u00fdch tr\u017ei\u0161t\u00edch.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Autor blogu: Mi\u015b bTOP<\/em><br \/>\n<em>Datum zve\u0159ejn\u011bn\u00ed: 6. \u010dervence 2026.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Od 27. \u010dervence 2026 zav\u00e1d\u00ed Amazon v\u00fdznamnou zm\u011bnu v pravidlech pro vytv\u00e1\u0159en\u00ed produktov\u00fdch z\u00e1znam\u016f. Maxim\u00e1ln\u00ed d\u00e9lka n\u00e1zvu produktu bude omezena na 75 znak\u016f v\u010detn\u011b mezer. Nov\u00e9 po\u017eadavky se budou vztahovat na evropsk\u00e9 tr\u017ei\u0161t\u011b Amazonu a v\u011bt\u0161inu produktov\u00fdch kategori\u00ed, s v\u00fdjimkou produkt\u016f ze skupiny M\u00e9dia. Pro prodejce to znamen\u00e1 konec velmi dlouh\u00fdch n\u00e1zv\u016f, do kter\u00fdch se \u010dasto vkl\u00e1dalo mnoho kl\u00ed\u010dov\u00fdch slov, vlastnost\u00ed, pou\u017eit\u00ed a technick\u00fdch informac\u00ed. Amazon chce, aby byl n\u00e1zev krat\u0161\u00ed, srozumiteln\u011bj\u0161\u00ed a zam\u011b\u0159en\u00fd p\u0159edev\u0161\u00edm na identifikaci<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/cs\/amazon-zkracuje-nazvy-na-75-znaku-konec-s-nacpavanim-frazi\/\"> P\u0159e\u010dt\u011bte si v\u00edce <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":4957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,44],"tags":[],"class_list":["post-4946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-amazon"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/4946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=4946"}],"version-history":[{"count":7,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/4946\/revisions"}],"predecessor-version":[{"id":4956,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/4946\/revisions\/4956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media\/4957"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=4946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=4946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=4946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}