Pro mnoho teenager\u016f za\u010d\u00ednaj\u00ed prvn\u00ed zku\u0161enosti s e-commerce pod dohledem rodi\u010d\u016f. Pr\u00e1v\u011b dosp\u011bl\u00ed jim ukazuj\u00ed, jak porovn\u00e1vat ceny, \u010d\u00edst recenze, vyb\u00edrat prodejce a posuzovat bezpe\u010dnost transakc\u00ed.<\/p>\n
Ze zpr\u00e1vy \u201eAllegro: mlad\u00e9 fenom\u00e9ny\u201d vypl\u00fdv\u00e1, \u017ee p\u0159ibli\u017en\u011b v polovin\u011b dom\u00e1cnost\u00ed si d\u011bti samy vyhled\u00e1vaj\u00ed produkty, ale kone\u010dn\u00e9 rozhodnut\u00ed a platbu nech\u00e1vaj\u00ed na rodi\u010d\u00edch. V ka\u017ed\u00e9m \u010dtvrt\u00e9m p\u0159\u00edpad\u011b mlad\u00fd \u010dlov\u011bk sestav\u00ed cel\u00fd n\u00e1kupn\u00ed ko\u0161\u00edk a dosp\u011bl\u00fd jej pouze zaplat\u00ed. V 23% situac\u00edch v\u0161ak iniciativu berou na sebe rodi\u010de, kte\u0159\u00ed v\u00fdb\u011br konzultuj\u00ed s dosp\u00edvaj\u00edc\u00edm.<\/p>\n
To ukazuje, \u017ee role kupuj\u00edc\u00edho, poradce a pl\u00e1tce se st\u00e1le \u010dast\u011bji prol\u00ednaj\u00ed.<\/p>\n
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Doporu\u010den\u00ed funguj\u00ed v obou sm\u011brech<\/strong><\/p>\n Mlad\u00ed lid\u00e9 maj\u00ed velk\u00fd vliv na n\u00e1kupy sv\u00fdch rodi\u010d\u016f v oblastech, jako je m\u00f3da, elektronika, kosmetika, sport nebo j\u00eddlo. Mlad\u00ed lid\u00e9 \u010dasto jako prvn\u00ed zaznamen\u00e1vaj\u00ed trendy a produkty, kter\u00e9 jsou popul\u00e1rn\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n Naopak rodi\u010de z\u016fst\u00e1vaj\u00ed d\u016fle\u017eit\u00fdm zdrojem informac\u00ed p\u0159i n\u00e1kupech souvisej\u00edc\u00edch se zdrav\u00edm, cestov\u00e1n\u00edm, vybaven\u00edm dom\u00e1cnosti \u010di potravinami. Pro 71% dotazovan\u00fdch jsou rady maminky nebo tat\u00ednka d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e doporu\u010den\u00ed influencer\u016f.<\/p>\n Pro prodejce to znamen\u00e1, \u017ee nab\u00eddka by m\u011bla oslovit nejen mlad\u00e9ho u\u017eivatele, ale i rodi\u010de, kte\u0159\u00ed posuzuj\u00ed cenu, kvalitu a bezpe\u010dnost n\u00e1kupu.<\/p>\n <\/p>\n Mlad\u00ed lid\u00e9 cht\u011bj\u00ed nakupovat rozumn\u011b<\/strong><\/p>\n Generace Z a Alfa nenakupuj\u00ed pouze pod vlivem trend\u016f. A\u017e 79% dot\u00e1zan\u00fdch uv\u00e1d\u00ed, \u017ee se sna\u017e\u00ed \u0161et\u0159it a odkl\u00e1dat si pen\u00edze. Ak\u010dn\u00ed nab\u00eddky, slevy, doprava zdarma a mo\u017enost porovn\u00e1n\u00ed cen jsou proto d\u016fle\u017eitou sou\u010d\u00e1st\u00ed jejich n\u00e1kupn\u00edch n\u00e1vyk\u016f.<\/p>\n Z\u00e1rove\u0148 v\u0161ak p\u0159edm\u011bty z\u016fst\u00e1vaj\u00ed prost\u0159edkem sebevyj\u00e1d\u0159en\u00ed. Pro 79% dotazovan\u00fdch vypov\u00edd\u00e1 to, co vlastn\u00ed, mnoho o jejich stylu, z\u00e1jmech a v\u00e1\u0161n\u00edch. Mlad\u00ed lid\u00e9 tedy cht\u011bj\u00ed nakupovat levn\u011bji, ale necht\u011bj\u00ed se vzd\u00e1t sv\u00e9 individuality.<\/p>\n <\/p>\n Co to znamen\u00e1 pro elektronick\u00fd obchod?<\/strong><\/p>\n Prodejci by m\u011bli na nakupov\u00e1n\u00ed pohl\u00ed\u017eet jako na rodinn\u00fd proces. Osoba, kter\u00e1 si prohl\u00ed\u017e\u00ed nab\u00eddku, nen\u00ed v\u017edy tou, kdo plat\u00ed, a osoba, kter\u00e1 n\u00e1kup financuje, nemus\u00ed v\u017edy rozhodovat sama.<\/p>\n \u00da\u010dinn\u00e1 nab\u00eddka by m\u011bla upoutat pozornost mlad\u00fdch z\u00e1kazn\u00edk\u016f a z\u00e1rove\u0148 budovat d\u016fv\u011bru rodi\u010d\u016f. D\u016fle\u017eit\u00e9 jsou tedy kvalitn\u00ed fotografie, srozumiteln\u00fd popis, jasn\u011b uveden\u00e1 cena, recenze, podm\u00ednky doru\u010den\u00ed a snadn\u00e9 vr\u00e1cen\u00ed zbo\u017e\u00ed.<\/p>\n St\u00e1le v\u011bt\u0161\u00ed v\u00fdznam m\u00e1 tak\u00e9 to, zda lze produkt snadno sd\u00edlet v chatov\u00e9 aplikaci. Sd\u00edlen\u00ed odkaz\u016f, propaga\u010dn\u00edch akc\u00ed a \u201edoporu\u010den\u00ed\u201d se dnes stalo jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch zp\u016fsob\u016f, jak ovliv\u0148ovat n\u00e1kupn\u00ed rozhodnut\u00ed v rodin\u011b.<\/p>\n <\/p>\n O studii<\/strong><\/em><\/p>\n Zpr\u00e1va \u201eAllegro: mlad\u00e9 fenom\u00e9ny\u201d byla vypracov\u00e1na v roce 2026 spole\u010dnost\u00ed Allegro a agenturou Y&LOVERS.<\/em><\/p>\n Kvalitativn\u00ed \u010d\u00e1st zahrnovala 12 etnografick\u00fdch sezen\u00ed a 6 afinitn\u00edch trojic, kter\u00fdch se z\u00fa\u010dastnili lid\u00e9 ve v\u011bku 13\u201321 let z Var\u0161avy, Poznan\u011b, Lublinu a Skar\u017eiska-Kamienny.<\/em><\/p>\n Kvantitativn\u00ed \u010d\u00e1st byla provedena metodou CAWI ve dvou kolech na reprezentativn\u00edm vzorku osob ve v\u011bku 13\u201324 let. Prvn\u00edho kola se z\u00fa\u010dastnilo 809 respondent\u016f a druh\u00e9ho 600.<\/em><\/p><\/blockquote>\n <\/p>\n <\/p>\n Autor blogu: Mi\u015b bTOP Mlad\u00ed spot\u0159ebitel\u00e9 st\u00e1le \u010dast\u011bji nejen vyhled\u00e1vaj\u00ed produkty na internetu, ale tak\u00e9 ovliv\u0148uj\u00ed n\u00e1kupn\u00ed rozhodnut\u00ed cel\u00e9 rodiny. Pos\u00edlaj\u00ed odkazy, porovn\u00e1vaj\u00ed nab\u00eddky, upozor\u0148uj\u00ed na m\u00f3dn\u00ed zna\u010dky a nov\u00e9 produkty. Z\u00e1rove\u0148 sami r\u00e1di vyu\u017e\u00edvaj\u00ed zku\u0161enosti rodi\u010d\u016f a p\u0159ij\u00edmaj\u00ed jejich doporu\u010den\u00ed. V\u00fdsledkem je, \u017ee se nakupov\u00e1n\u00ed na internetu st\u00e1v\u00e1 mezigenera\u010dn\u00edm procesem, v n\u011bm\u017e jedna osoba produkt najde, druh\u00e1 posoud\u00ed jeho v\u00fdhodnost a t\u0159et\u00ed provede platbu. Nakupov\u00e1n\u00ed jako rodinn\u00e1 t\u00fdmov\u00e1 pr\u00e1ce Pro mnoho teenager\u016f jsou prvn\u00ed zku\u0161enosti s e-commerce P\u0159e\u010dt\u011bte si v\u00edce <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":4993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,42],"tags":[],"class_list":["post-4986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-allegro"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/4986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=4986"}],"version-history":[{"count":5,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/4986\/revisions"}],"predecessor-version":[{"id":4994,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/4986\/revisions\/4994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media\/4993"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=4986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=4986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=4986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-9.jpg\")
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\n<\/em>Datum zve\u0159ejn\u011bn\u00ed: 21. 7. 2026.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"