{"id":5006,"date":"2026-07-29T14:02:01","date_gmt":"2026-07-29T12:02:01","guid":{"rendered":"https:\/\/btop.pl\/?p=5006"},"modified":"2026-09-04T12:04:58","modified_gmt":"2026-09-04T10:04:58","slug":"8-chyb-v-datech-kvuli-kterym-algoritmus-nezobrazuje-vasi-nabidku","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/8-chyb-v-datech-kvuli-kterym-algoritmus-nezobrazuje-vasi-nabidku\/","title":{"rendered":"8 chyb v datech, kv\u016fli kter\u00fdm algoritmus nezobrazuje va\u0161i nab\u00eddku"},"content":{"rendered":"<p>Nab\u00eddka m\u016f\u017ee vypadat l\u00e1kav\u011b, <strong>m\u00edt kvalitn\u00ed fotografie a spr\u00e1vn\u00fd popis<\/strong>, a p\u0159esto dosahovat <strong>slab\u00e9 v\u00fdsledky<\/strong>. D\u016fvod? Z\u00e1kazn\u00edk ch\u00e1pe, co prod\u00e1v\u00e1te, ale algoritmus tr\u017ei\u0161t\u011b nebo vyhled\u00e1va\u010de nedok\u00e1\u017ee produkt spr\u00e1vn\u011b rozpoznat.<\/p>\n<p>Tento probl\u00e9m je obzvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00fd v p\u0159\u00edpad\u011b multikan\u00e1lov\u00e9ho prodeje. Platformy analyzuj\u00ed nejen obsah popisu, ale tak\u00e9 kategorii, parametry, varianty, identifik\u00e1tory a soulad v\u0161ech \u00fadaj\u016f.<\/p>\n<p>N\u00ed\u017ee <strong>osm chyb<\/strong>, kter\u00e9 nej\u010dast\u011bji <strong>omezuj\u00ed viditelnost nab\u00eddky.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>1. Nespr\u00e1vn\u00e1 kategorie<\/strong><\/p>\n<p>Produkt m\u016f\u017ee b\u00fdt sice dob\u0159e pops\u00e1n, ale pokud se dostane do <strong>nespr\u00e1vn\u00e1 kategorie<\/strong>, algoritmus jej porovn\u00e1 s nevhodn\u00fdmi nab\u00eddkami. V\u00fdsledkem mohou b\u00fdt:<\/p>\n<ul>\n<li>hor\u0161\u00ed viditelnost,<\/li>\n<li>chyb\u00ed po\u017eadovan\u00e9 parametry,<\/li>\n<li>zam\u00edtnut\u00ed nab\u00eddky,<\/li>\n<li>zobrazov\u00e1n\u00ed produktu nespr\u00e1vn\u00fdm z\u00e1kazn\u00edk\u016fm.<\/li>\n<\/ul>\n<p>Kategorii je t\u0159eba vybrat na z\u00e1klad\u011b <strong>skute\u010dn\u00e9 pou\u017eit\u00ed v\u00fdrobku<\/strong>, a ne jen s podobn\u00fdm n\u00e1zvem.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5008\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/1-4.png\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/1-4.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/1-4-768x512.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/1-4-18x12.png 18w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>2. Chyb\u011bj\u00edc\u00ed kl\u00ed\u010dov\u00e9 parametry<\/strong><\/p>\n<p>D\u016fle\u017eit\u00e9 informace se \u010dasto nach\u00e1zej\u00ed pouze v popisu. Algoritmus je ne v\u017edy vyu\u017eije stejn\u011b efektivn\u011b jako \u00fadaje zapsan\u00e9 v p\u0159\u00edslu\u0161n\u00fdch pol\u00edch. V z\u00e1vislosti na kategorii se m\u016f\u017ee jednat o:<\/p>\n<ul>\n<li>velikost,<\/li>\n<li>materi\u00e1l,<\/li>\n<li>s\u00edla,<\/li>\n<li>objem,<\/li>\n<li>barva,<\/li>\n<li>ur\u010den\u00ed,<\/li>\n<li>kompatibilita.<\/li>\n<\/ul>\n<p>\u010c\u00edm v\u00edce vypln\u011bn\u00fdch a spr\u00e1vn\u00fdch parametr\u016f, t\u00edm snaz\u0161\u00ed je to pro platformu <strong>p\u0159izp\u016fsobit nab\u00eddku po\u017eadavku z\u00e1kazn\u00edka<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>3. Parametry zadan\u00e9 v nespr\u00e1vn\u00e9m form\u00e1tu<\/strong><\/p>\n<p>Samotn\u00e9 vypln\u011bn\u00ed pole nesta\u010d\u00ed. Chybou m\u016f\u017ee b\u00fdt:<\/p>\n<ul>\n<li>zad\u00e1n\u00ed \u201ep\u0159ibli\u017en\u011b 2 kg\u201d nam\u00edsto konkr\u00e9tn\u00ed hodnoty,<\/li>\n<li>zam\u011b\u0148ov\u00e1n\u00ed centimetr\u016f za milimetry,<\/li>\n<li>pou\u017e\u00edv\u00e1n\u00ed \u010d\u00e1rky a te\u010dky na r\u016fzn\u00fdch m\u00edstech,<\/li>\n<li>zad\u00e1n\u00ed n\u011bkolika hodnot do jednoho pole,<\/li>\n<li>vlo\u017een\u00ed marketingov\u00e9 informace nam\u00edsto parametru.<\/li>\n<\/ul>\n<p>\u00dadaje by m\u011bly b\u00fdt jednozna\u010dn\u00e9 a v souladu s po\u017eadovan\u00fdm form\u00e1tem.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5009\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/2-4.png\" alt=\"\" width=\"1659\" height=\"948\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/2-4.png 1659w, https:\/\/btop.pl\/wp-content\/uploads\/2-4-768x439.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/2-4-1536x878.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/2-4-18x10.png 18w\" sizes=\"auto, (max-width: 1659px) 100vw, 1659px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>4. Nesoulad mezi n\u00e1zvem, fotografi\u00ed a parametry<\/strong><\/p>\n<p>V n\u00e1zvu je uveden \u010dern\u00fd v\u00fdrobek, na fotografii je b\u00edl\u00fd a v parametrech je uvedena \u0161ed\u00e1 barva. Pro z\u00e1kazn\u00edka to znamen\u00e1 <strong>v\u00fdstra\u017en\u00fd sign\u00e1l<\/strong>. Pro algoritmus se jedn\u00e1 o mno\u017einu <strong>protich\u016fdn\u00e9 informace<\/strong>. Souvisl\u00e9 by m\u011bly b\u00fdt:<\/p>\n<ul>\n<li>n\u00e1zev,<\/li>\n<li>varianta,<\/li>\n<li>fotografie,<\/li>\n<li>parametry,<\/li>\n<li>popis,<\/li>\n<li>k\u00f3d produktu.<\/li>\n<\/ul>\n<p>Ka\u017ed\u00e1 nesrovnalost zt\u011b\u017euje spr\u00e1vn\u00e9 p\u0159i\u0159azen\u00ed nab\u00eddky.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>5. Nejasn\u00e9 varianty<\/strong><\/p>\n<p>Barvy, velikosti a objemy by m\u011bly b\u00fdt spr\u00e1vn\u011b rozd\u011bleny. Probl\u00e9m nast\u00e1v\u00e1, kdy\u017e se jedna nab\u00eddka t\u00fdk\u00e1 n\u011bkolika variant, ale nen\u00ed jasn\u00e9, kter\u00e1 z nich je pr\u00e1v\u011b zobrazena. Ka\u017ed\u00e1 varianta by m\u011bla m\u00edt vlastn\u00ed:<\/p>\n<ul>\n<li>fotografie,<\/li>\n<li>cena,<\/li>\n<li>stav,<\/li>\n<li>k\u00f3d,<\/li>\n<li>parametry.<\/li>\n<\/ul>\n<p>Klient i algoritmus mus\u00ed p\u0159esn\u011b v\u011bd\u011bt, \u010deho se nab\u00eddka t\u00fdk\u00e1.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>6. Chyb\u011bj\u00edc\u00ed identifika\u010dn\u00ed \u00fadaje o produktu<\/strong><\/p>\n<p>K\u00f3dy EAN, GTIN, ISBN nebo \u010d\u00edsla v\u00fdrobce pom\u00e1haj\u00ed platform\u011b identifikovat produkt a p\u0159i\u0159adit jej k p\u0159\u00edslu\u0161n\u00e9 katalogov\u00e9 kart\u011b. Chyb\u011bj\u00edc\u00ed identifik\u00e1tor <strong>m\u016f\u017ee zt\u011b\u017eovat<\/strong>:<\/p>\n<ul>\n<li>za\u0159azen\u00ed produktu do katalogu,<\/li>\n<li>porovn\u00e1v\u00e1n\u00ed nab\u00eddek,<\/li>\n<li>zobrazen\u00ed recenz\u00ed,<\/li>\n<li>\u00fa\u010dast na produktov\u00fdch reklam\u00e1ch,<\/li>\n<li>prodej na dal\u0161\u00edch tr\u017ei\u0161t\u00edch.<\/li>\n<\/ul>\n<p>Identifik\u00e1tory by m\u011bly odpov\u00eddat skute\u010dn\u00e9mu produktu a jeho variant\u011b.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>7. Popis pln\u00fd marketingov\u00fdch fr\u00e1z\u00ed, ale bez konkr\u00e9tn\u00edch \u00fadaj\u016f<\/strong><\/p>\n<p>\u201eNejvy\u0161\u0161\u00ed kvalita\u201d, \u201ev\u00fdjime\u010dn\u00fd design\u201d a \u201epr\u00e9miov\u00fd produkt\u201d algoritmu ne\u0159\u00edkaj\u00ed, o jak\u00fd produkt p\u0159esn\u011b jde. Popis by m\u011bl obsahovat konkr\u00e9tn\u00ed informace:<\/p>\n<ul>\n<li>k \u010demu produkt slou\u017e\u00ed,<\/li>\n<li>pro koho je ur\u010den,<\/li>\n<li>z \u010deho je vyroben,<\/li>\n<li>jak\u00e9 m\u00e1 rozm\u011bry,<\/li>\n<li>s \u010d\u00edm je kompatibiln\u00ed,<\/li>\n<li>co je sou\u010d\u00e1st\u00ed balen\u00ed.<\/li>\n<\/ul>\n<p>V\u00fdhody jsou d\u016fle\u017eit\u00e9, ale nem\u011bly by nahrazovat fakta.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5010\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/3-6.png\" alt=\"\" width=\"1774\" height=\"887\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/3-6.png 1774w, https:\/\/btop.pl\/wp-content\/uploads\/3-6-768x384.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/3-6-1536x768.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/3-6-18x9.png 18w\" sizes=\"auto, (max-width: 1774px) 100vw, 1774px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>8. D\u016fle\u017eit\u00e9 informace jsou uvedeny pouze na obr\u00e1zku<\/strong><\/p>\n<p>Tabulka velikost\u00ed, seznam kompatibiln\u00edch za\u0159\u00edzen\u00ed nebo obsah balen\u00ed se \u010dasto objevuj\u00ed pouze na fotografii. Z\u00e1kazn\u00edk je sice m\u016f\u017ee p\u0159e\u010d\u00edst, ale algoritmus je ne v\u017edy spr\u00e1vn\u011b zpracuje. Nejd\u016fle\u017eit\u011bj\u0161\u00ed informace by m\u011bly b\u00fdt uvedeny tak\u00e9:<\/p>\n<ul>\n<li>v parametrech,<\/li>\n<li>v popisu,<\/li>\n<li>v textov\u00e9 tabulce,<\/li>\n<li>v \u00fadaj\u00edch o produktech p\u0159ed\u00e1van\u00fdch na platformu.<\/li>\n<\/ul>\n<p>Grafika m\u016f\u017ee dopl\u0148ovat nab\u00eddku, nem\u011bla by v\u0161ak b\u00fdt jedin\u00fdm zdrojem informac\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Jak zjistit, zda algoritmus rozum\u00ed nab\u00eddce?<\/strong><\/p>\n<p>Je dobr\u00e9 za\u010d\u00edt kr\u00e1tk\u00fdm auditem:<\/p>\n<ul>\n<li>Je produkt za\u0159azen do spr\u00e1vn\u00e9 kategorie?<\/li>\n<li>Jsou vypln\u011bny v\u0161echny po\u017eadovan\u00e9 parametry?<\/li>\n<li>Maj\u00ed \u00fadaje spr\u00e1vn\u00e9 jednotky a form\u00e1t?<\/li>\n<li>Vztahuj\u00ed se n\u00e1zev, fotografie a popis ke stejn\u00e9 variant\u011b?<\/li>\n<li>M\u00e1 produkt spr\u00e1vn\u00fd identifik\u00e1tor?<\/li>\n<li>Jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed informace ulo\u017eeny ve form\u011b textu?<\/li>\n<li>Jsou \u00fadaje ve v\u0161ech kan\u00e1lech konzistentn\u00ed?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Souhrn<\/strong><\/p>\n<p>Dobr\u00e1 nab\u00eddka by nem\u011bla b\u00fdt p\u0159ipravena <strong>v\u00fdhradn\u011b pro \u010dlov\u011bka<\/strong>. Mus\u00ed b\u00fdt tak\u00e9 <strong>srozumiteln\u00e1 pro algoritmus<\/strong>, kter\u00fd ur\u010duje, kde se produkt zobraz\u00ed, s \u010d\u00edm bude porovn\u00e1v\u00e1n a zda se objev\u00ed v odpov\u011bdi na dotaz z\u00e1kazn\u00edka.<\/p>\n<p>V\u011bt\u0161inou nen\u00ed t\u0159eba obsah zcela p\u0159epracovat. Sta\u010d\u00ed <strong>upravit kategorii<\/strong>, <strong>doplnit parametry<\/strong>, <strong>uspo\u0159\u00e1dat varianty a odstranit rozpory<\/strong>. \u010c\u00edm lep\u0161\u00ed je kvalita produktov\u00fdch dat, t\u00edm v\u011bt\u0161\u00ed je \u0161ance na lep\u0161\u00ed viditelnost, lep\u0161\u00ed zac\u00edlen\u00ed n\u00e1v\u0161t\u011bvnosti a vy\u0161\u0161\u00ed tr\u017eby.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Autor blogu: Odborn\u00edk na...<span data-teams=\"true\"> elektronick\u00fd obchod \u2013\u00a0<\/span>Krzysztof Kry\u015b<\/em><br \/>\n<em>Datum zve\u0159ejn\u011bn\u00ed: 29. 7. 2026.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Nab\u00eddka m\u016f\u017ee vypadat l\u00e1kav\u011b, m\u00edt kvalitn\u00ed fotografie a spr\u00e1vn\u00fd popis, a p\u0159esto dosahovat slab\u00fdch v\u00fdsledk\u016f. D\u016fvod? Z\u00e1kazn\u00edk ch\u00e1pe, co prod\u00e1v\u00e1te, ale algoritmus tr\u017ei\u0161t\u011b nebo vyhled\u00e1va\u010de nedok\u00e1\u017ee produkt spr\u00e1vn\u011b rozpoznat. Tento probl\u00e9m je obzvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00fd p\u0159i multikan\u00e1lov\u00e9m prodeji. Platformy analyzuj\u00ed nejen obsah popisu, ale tak\u00e9 kategorii, parametry, varianty, identifik\u00e1tory a soulad v\u0161ech \u00fadaj\u016f. N\u00ed\u017ee uv\u00e1d\u00edme osm chyb, kter\u00e9 nej\u010dast\u011bji omezuj\u00ed viditelnost nab\u00eddky. \u00a0 1. Nespr\u00e1vn\u00e1 kategorie Produkt m\u016f\u017ee b\u00fdt dob\u0159e pops\u00e1n, ale pokud se dostane do<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/cs\/8-chyb-v-datech-kvuli-kterym-algoritmus-nezobrazuje-vasi-nabidku\/\"> P\u0159e\u010dt\u011bte si v\u00edce <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":5034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,76,42,44,66,62,45,64,63,47,83,65,82,72,77,46,69,73,71,70,88,87,81,78,80,79,67,84,74,89,75],"tags":[],"class_list":["post-5006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-aliexpress","category-allegro","category-amazon","category-black-red-white","category-castorama","category-cdiscount","category-decathlon","category-ebay","category-emag","category-empikplace","category-homeyou","category-home24","category-inpost","category-joom","category-kaufland","category-leroy-merlin","category-manomano","category-mediaexpert","category-mediamarkt","category-obi-de","category-otto","category-pigu","category-shein","category-skroutz","category-super-pharm","category-temu","category-tiktok-shop","category-trendyol","category-vente-unique","category-xxxlutz"],"_links":{"self":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/5006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/comments?post=5006"}],"version-history":[{"count":6,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/5006\/revisions"}],"predecessor-version":[{"id":5073,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/posts\/5006\/revisions\/5073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media\/5034"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/media?parent=5006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/categories?post=5006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/cs\/wp-json\/wp\/v2\/tags?post=5006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}