{"id":5119,"date":"2026-08-18T14:57:22","date_gmt":"2026-08-18T12:57:22","guid":{"rendered":"https:\/\/btop.pl\/?p=5119"},"modified":"2026-08-18T14:58:16","modified_gmt":"2026-08-18T12:58:16","slug":"jak-prodavat-na-media-expert-vysvetluje-expert-z-btop","status":"publish","type":"post","link":"https:\/\/btop.pl\/cs\/jak-prodavat-na-media-expert-vysvetluje-expert-z-btop\/","title":{"rendered":"Jak prod\u00e1vat na Media Expert? Vysv\u011btluje odborn\u00edk z bTOP"},"content":{"rendered":"

Trhy elektronick\u00e9ho obchodov\u00e1n\u00ed v Polsku se dynamicky vyv\u00edjej\u00ed a nejv\u011bt\u0161\u00ed polsk\u00e9 obchodn\u00ed \u0159et\u011bzce st\u00e1le odv\u00e1\u017en\u011bji p\u0159em\u011b\u0148uj\u00ed sv\u00e9 weby na plnohodnotn\u00e9 tr\u017ei\u0161tn\u00ed platformy. Jednozna\u010dn\u00fdm l\u00eddrem t\u00e9to transformace je\u00a0<\/span>Media Expert<\/span><\/b>\u00a0\u2013 podle pr\u016fzkumu Gemius\/PBI jeden z nejnav\u0161t\u011bvovan\u011bj\u0161\u00edch e-shop\u016f v Polsku, kter\u00fd m\u011bs\u00ed\u010dn\u011b generuje des\u00edtky milion\u016f n\u00e1v\u0161t\u011bv nakupuj\u00edc\u00edch.<\/span>\u00a0<\/span><\/p>\n

Vstup na\u00a0<\/span>Media Expert Marketplace<\/span><\/b>\u00a0p\u0159edstavuje obrovskou p\u0159\u00edle\u017eitost k roz\u0161\u00ed\u0159en\u00ed prodeje, av\u0161ak platforma nen\u00ed bezpodm\u00edne\u010dn\u011b otev\u0159en\u00e1 pro ka\u017ed\u00e9ho. P\u0159ipojen\u00ed se k prodejn\u00edmu programu je spojeno s podrobn\u00fdm procesem ov\u011b\u0159ov\u00e1n\u00ed a v\u00fdb\u011bru.<\/span>\u00a0<\/span><\/p>\n

Specialista pro Marketplace ve spole\u010dnosti bTOP<\/span><\/b>, vysv\u011btluje z\u00e1sady n\u00e1boru prodejc\u016f, po\u017eadavky na popis nab\u00eddek, v\u00fdhody plynouc\u00ed z vynikaj\u00edc\u00edho um\u00edst\u011bn\u00ed dom\u00e9ny ve vyhled\u00e1va\u010di Google a b\u011b\u017en\u00e9 n\u00e1klady spojen\u00e9 s provozem prodeje.<\/span>\u00a0<\/span><\/p>\n

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Jak se dostat na Media Expert Marketplace? Dvoustup\u0148ov\u00e1 ov\u011b\u0159en\u00ed\u00a0<\/strong><\/p>\n

Na rozd\u00edl od otev\u0159en\u00fdch platforem, kde si \u00fa\u010det m\u016f\u017ee zalo\u017eit t\u00e9m\u011b\u0159 ka\u017ed\u00fd podnikatel, spole\u010dnost Media Expert vyu\u017e\u00edv\u00e1 model\u00a0<\/span>selektivn\u00edho v\u00fdb\u011bru partner\u016f.<\/span><\/b>\u00a0<\/span><\/p>\n

Upozorn\u011bn\u00ed odborn\u00edka z bTOP:<\/span><\/b>\u00a0<\/span>\u201eTo, zda se prodejce dostane na platformu Media Expert, z\u00e1vis\u00ed v prvn\u00ed \u0159ad\u011b na tom, zda obchodn\u00ed t\u00fdm platformy projev\u00ed ochotu p\u0159ijmout dan\u00e9ho prodejce do sv\u00e9ho ekosyst\u00e9mu. Z\u00e1kladn\u00edm krit\u00e9riem je ov\u011b\u0159en\u00ed, zda sortiment zapad\u00e1 do strategie s\u00edt\u011b a zda maj\u00ed produktov\u00e9 kategorie, kter\u00e9 prod\u00e1v\u00e1te, na t\u00e9to platform\u011b v\u016fbec opodstatn\u011bn\u00ed.\u201d<\/span><\/i>\u00a0\u2013 vysv\u011btluje\u00a0<\/span>Specialista pro Marketplace ve spole\u010dnosti bTOP<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

Kvalifika\u010dn\u00ed proces krok za krokem:<\/span>\u00a0<\/span><\/p>\n

1. Pod\u00e1n\u00ed p\u0159ihl\u00e1\u0161ky:<\/span><\/b>\u00a0Prvn\u00edm krokem je vypln\u011bn\u00ed ofici\u00e1ln\u00ed \u017e\u00e1dosti pro prodejce (dostupn\u00e9 na\u00a0<\/span>Formul\u00e1\u0159 pro prodejce na Media Expert Marketplace<\/span><\/a>).<\/span>\u00a0<\/span><\/p>\n

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2. Kategorizace:<\/span><\/b>\u00a0Category mana\u017ee\u0159i spole\u010dnosti Media Expert analyzuj\u00ed strukturu va\u0161eho portfolia. Hledaj\u00ed jedine\u010dn\u00e9 zna\u010dky, stabiln\u00ed skladov\u00e9 z\u00e1soby a komplement\u00e1rn\u00ed kategorie (nap\u0159. D\u016fm a zahrada, Sport a voln\u00fd \u010das, N\u00e1\u0159ad\u00ed, Hra\u010dky, D\u011bti, Zdrav\u00ed nebo Dom\u00e1c\u00ed spot\u0159ebi\u010de\/RTV).<\/span>\u00a0<\/span><\/p>\n

3. Rozhodnut\u00ed a podeps\u00e1n\u00ed smlouvy:<\/span><\/b>\u00a0Teprve po kladn\u00e9m posouzen\u00ed nab\u00eddky a provozn\u00edch ukazatel\u016f z\u00edsk\u00e1 spole\u010dnost p\u0159\u00edstup k ovl\u00e1dac\u00edmu panelu a specializovan\u00fdm integrac\u00edm.<\/span>\u00a0<\/span><\/p>\n

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\u00da\u010dinn\u00e9 optimalizace pro vyhled\u00e1va\u010de (SEO) jako hlavn\u00ed hnac\u00ed s\u00edla r\u016fstu\u00a0<\/strong><\/p>\n

Pro\u010d se prodejci sna\u017e\u00ed z\u00edskat p\u0159\u00edstup k platform\u011b Media Expert, i kdy\u017e maj\u00ed vlastn\u00ed internetov\u00e9 obchody? Odpov\u011b\u010f zn\u00ed\u00a0<\/span>dom\u00e9na a jej\u00ed siln\u00e1 autorita ve vyhled\u00e1va\u010d\u00edch<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

Specialista spole\u010dnosti bTOP upozor\u0148uje na efekt SEO:<\/span><\/b>\u00a0<\/span>\u201eJednou z nejv\u011bt\u0161\u00edch v\u00fdhod p\u0159ipojen\u00ed se k Media Expert Marketplace je mo\u017enost vyu\u017e\u00edt jejich obrovskou s\u00edlu v oblasti optimalizace pro vyhled\u00e1va\u010de Google. Dom\u00e9na mediaexpert.pl m\u00e1 neuv\u011b\u0159iteln\u011b vysok\u00e9 ukazatele Domain Authority a t\u011b\u0161\u00ed se d\u016fv\u011b\u0159e algoritm\u016f Google. Kdy\u017e p\u0159id\u00e1te sv\u016fj produkt do jejich katalogu, m\u00e1 \u0161anci se objevit na prvn\u00ed str\u00e1nce v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed u velmi obt\u00ed\u017en\u00fdch a konkuren\u010dn\u00edch kl\u00ed\u010dov\u00fdch fr\u00e1z\u00ed mnohem rychleji, ne\u017e kdybyste optimalizovali sv\u016fj vlastn\u00ed e-shop. Pro mnoho zna\u010dek se jedn\u00e1 o bezcenou bezplatnou propagaci produkt\u016f ve velk\u00e9m m\u011b\u0159\u00edtku.\u201d<\/span><\/i>.<\/span>\u00a0<\/span><\/p>\n

Struktura n\u00e1zv\u016f a v\u00fdb\u011br kategori\u00ed \u2013 zlat\u00e1 pravidla spole\u010dnosti Media Expert\u00a0<\/strong><\/p>\n

Algoritmy vyhled\u00e1v\u00e1n\u00ed a z\u00e1sady UX (User Experience) ve spole\u010dnosti Media Expert stanovuj\u00ed prodejc\u016fm konkr\u00e9tn\u00ed standardy t\u00fdkaj\u00edc\u00ed se prezentace nab\u00eddek.<\/span>\u00a0<\/span><\/p>\n

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  1. Stru\u010dn\u00e9 a kr\u00e1tk\u00e9 n\u00e1zvy nab\u00eddek<\/span><\/li>\n<\/ol>\n

    Media Expert s\u00e1z\u00ed na jednoduchost. Z\u00e1kazn\u00edk m\u00e1 hned v\u011bd\u011bt, o jak\u00fd produkt se jedn\u00e1.<\/span>\u00a0<\/span><\/p>\n