{"id":1588,"date":"2025-03-13T00:19:07","date_gmt":"2025-03-12T23:19:07","guid":{"rendered":"https:\/\/btop.pl\/?page_id=1588"},"modified":"2026-10-05T18:06:31","modified_gmt":"2026-10-05T16:06:31","slug":"allegro","status":"publish","type":"page","link":"https:\/\/btop.pl\/en\/allegro\/","title":{"rendered":"Allegro"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_5413731326ade3677ce8ef vc_custom_1744355036178 apc-row-responsive-6ade3677ce8fa vc_row-o-content-middle vc_row-flex\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"nowy-prawy-cien wpb_column vc_column_container vc_col-sm-4 apress_col_id_1489640096ade3677ceaa1 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/allegro-logo_.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/allegro-logo_.png 800w, https:\/\/btop.pl\/wp-content\/uploads\/allegro-logo_-768x384.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<div style=\" \" class=\"vc_row wpb_row vc_inner vc_row-fluid apress_inner_row_class_7724944446ade3677cedbd\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div  class=\"vc_wp_text wpb_content_element\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><p>If you\u2019re looking for the Allegro Ads service<strong>, <a href=\"https:\/\/btop.pl\/en\/allegro-ads-support\/\">See here.<\/a><\/strong><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8 apress_col_id_16383123206ade3677cf32d hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\t\r\n    \r\n<div class=\"zolo_heading_element zolo_heading_element_10847288416ade3677cf3d8 heading_style1 noanimation\" data-animation = \"No Animation\" data-delay = \"\" style=\"text-align:left\"><div class=\"zolo_heading_element_text\"><h1 class=\"zolo-title\" style=\"font-size: 36px; \"><span class=\"title_text\" style=\"font-size: 36px; \"><strong>Professional Allegro Account Management<\/strong><\/span><\/h1><div class=\"zolo-heading-delimiter\"> <span class=\"delimiter_style_line\"><\/span> <\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-pm-slice=\"1 1 &#091;&#093;\"><strong>Selling on Allegro has changed beyond recognition in recent years. It is no longer a marketplace where you just put up a few listings and wait for orders. The platform's algorithms are complex, the competition professional and the customers demanding. Today, successful selling is a combination of strategy, optimisation, analytics, advertising activities and continuous operational work. That is why our service was created - professional Allegro account maintenance, which combines full account care, strategy and support from Allegro Ads specialists.<\/strong><\/p>\n<p>Our advantage is not in putting up \u201eaesthetically pleasing\u201d listings, but in understanding that Allegro is a sales channel that requires creativity and hard analytics. We offer full Allegro account support including technical setup, listing optimisation, comprehensive Allegro Ads support, performance monitoring, competitive analysis and ongoing sales consultancy.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_13133214366ade3677cf9d5 vc_custom_1741214943883 vc_row-o-content-middle vc_row-flex\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-8 apress_col_id_12734810046ade3677cfa93 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\t\r\n    \r\n<div class=\"zolo_heading_element zolo_heading_element_18766194946ade3677cfb03 heading_style1 noanimation\" data-animation = \"No Animation\" data-delay = \"\" style=\"text-align:left\"><div class=\"zolo_heading_element_text\"><h3 class=\"zolo-title\" style=\"font-size: 36px; \"><span class=\"title_text\" style=\"font-size: 36px; \"><\/p>\n<p data-pm-slice=\"1 1 &#091;&#093;\"><strong>Comprehensive Allegro service as the foundation for scaling sales<\/strong><\/p>\n<p><\/span><\/h3><div class=\"zolo-heading-delimiter\"> <span class=\"delimiter_style_line\"><\/span> <\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-pm-slice=\"1 1 &#091;&#093;\">Our cooperation model is based on the fact that we take over the running of your Allegro account and carry out the duties that most often slow down the development - bid corrections, optimising and running Allegro Ads campaigns, analysing their effectiveness, reports and daily operations. You take care of logistics and merchandise availability, and we take care of everything that makes Allegro a profitable and stable source of revenue.<\/p>\n<p>We treat Allegro as an interconnected system. There is no good advertising if the product sheet is weak. There is no good positioning if the parameters are incomplete. There is no competitive advantage if the sales strategy is based solely on price.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element vc_custom_1764930279335\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Elfsight Appointment Booking | bTOP Copy -->\n<script src=\"https:\/\/elfsightcdn.com\/platform.js\" async><\/script>\n<div class=\"elfsight-app-768bcd04-2e6b-498d-9025-616ca9f9ea91\" data-elfsight-app-lazy><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 apress_col_id_17323663586ade3677cff5c hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_video_widget wpb_content_element vc_clearfix  wpb_animate_when_almost_visible wpb_slideInRight slideInRight  vc_video-aspect-ratio-916 vc_video-el-width-70 vc_video-align-center\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"wpb_video_wrapper\"><iframe loading=\"lazy\" title=\"What do customers come to us with? #1 Many impressions, few orders\" width=\"174\" height=\"309\" src=\"https:\/\/www.youtube.com\/embed\/nNL9f8b57W0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_13777421076ade3677d075a vc_custom_1741267873075 vc_row-has-fill\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-3 apress_col_id_6377564576ade3677d0826 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\"><div class=\"ult_row_spacer\"><div class=\"ult-sticky-anchor\"><div class=\"ult-sticky-section ult-sticky\"  data-gutter= '120' data-stick_behaviour= 'stick_with_scroll_row'  data-sticky_position= 'top' data-mobile='no' data-support='no'>\t\r\n    \r\n<div class=\"zolo_heading_element zolo_heading_element_4504198206ade3677d08eb heading_style1 noanimation\" data-animation = \"No Animation\" data-delay = \"\" style=\"text-align:left\"><div class=\"zolo_heading_element_text\"><h3 class=\"zolo-title\" style=\"font-size: 36px; \"><span class=\"title_text\" style=\"font-size: 36px; \"><\/p>\n<p data-pm-slice=\"1 1 &#091;&#093;\"><strong>What does the full Allegro service include?<\/strong><\/p>\n<p><\/span><\/h3><div class=\"zolo-heading-delimiter\"> <span class=\"delimiter_style_line\"><\/span> <\/div><\/div><\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"2560\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/allegro-2-scaled.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/allegro-2-scaled.png 950w, https:\/\/btop.pl\/wp-content\/uploads\/allegro-2-768x2070.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/allegro-2-570x1536.png 570w, https:\/\/btop.pl\/wp-content\/uploads\/allegro-2-760x2048.png 760w, https:\/\/btop.pl\/wp-content\/uploads\/allegro-2-4x12.png 4w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><div class=\"ult-space\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-9 apress_col_id_5194792146ade3677d0f54 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Unlike simple listing services or one-off audits, our Allegro platform service is an ongoing process, with each week bringing new data and new activities. The service includes:<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"apress_info_list_parent_wrap conector_type_dashed left conector_enable zolo_info_list_wrap_5906404666ade3677d105c\"><ul class=\"apress_info_list_items\">\t\r\n<li class=\"animated hiding\" data-animation = \"fadeIn\" data-delay = \"0\"> <div class=\"zolo_info_list_box\"><div id=\"zolo_info_list_element_16482130166ade3677d10cb\" class=\"zolo_info_list_element\"><div class=\"zolo_info_list_icon_wrap\"><div class=\"info_list_icon circle\">1<\/div><\/div><div class=\"zolo_info_list_detail\"><h5 class=\"zolo_info_list_title\" style=\"font-weight:bold; \">Correct configuration of your Allegro account and setting up processes<\/h5><div class=\"zolo_info_list_content zolo_info_list_content\" style=\"\">We prepare the account for scaling, ensuring correct parameters, structures and compliance with the regulations. A structured and secure account is a prerequisite for building stable sales without the risk of blockages or unnecessary losses.<\/div><\/div><\/div><\/div><\/li>\t\r\n<li class=\"animated hiding\" data-animation = \"fadeIn\" data-delay = \"0\"> <div class=\"zolo_info_list_box\"><div id=\"zolo_info_list_element_4420801776ade3677d1304\" class=\"zolo_info_list_element\"><div class=\"zolo_info_list_icon_wrap\"><div class=\"info_list_icon circle\">2<\/div><\/div><div class=\"zolo_info_list_detail\"><h5 class=\"zolo_info_list_title\" style=\"font-weight:bold; \">Account audit and in-depth competitive analysis<\/h5><div class=\"zolo_info_list_content zolo_info_list_content\" style=\"\">The Allegro audit shows you where you are losing customers, how your prices are performing, what mistakes are repeated in your listings and what can be improved immediately. Competitor analysis allows us to create strategies that bypass the \u201elower price\u201d scheme and are based on value, quality of bids and advertising effectiveness.<\/div><\/div><\/div><\/div><\/li>\t\r\n<li class=\"animated hiding\" data-animation = \"fadeIn\" data-delay = \"0\"> <div class=\"zolo_info_list_box\"><div id=\"zolo_info_list_element_1606129146ade3677d1500\" class=\"zolo_info_list_element\"><div class=\"zolo_info_list_icon_wrap\"><div class=\"info_list_icon circle\">3<\/div><\/div><div class=\"zolo_info_list_detail\"><h5 class=\"zolo_info_list_title\" style=\"font-weight:bold; \">Building product cards<\/h5><div class=\"zolo_info_list_content zolo_info_list_content\" style=\"\">We create product cards that are aligned with the Allegro algorithm, readable, search engine optimised and prepared to convert. A card that sells is not a coincidence - it is a combination of structure, content, parameters, images and proper category assignment.<\/div><\/div><\/div><\/div><\/li>\t\r\n<li class=\"animated hiding\" data-animation = \"fadeIn\" data-delay = \"0\"> <div class=\"zolo_info_list_box\"><div id=\"zolo_info_list_element_10838567756ade3677d171d\" class=\"zolo_info_list_element\"><div class=\"zolo_info_list_icon_wrap\"><div class=\"info_list_icon circle\">4<\/div><\/div><div class=\"zolo_info_list_detail\"><h5 class=\"zolo_info_list_title\" style=\"font-weight:bold; \">Constant optimisation of offers and their visibility<\/h5><div class=\"zolo_info_list_content zolo_info_list_content\" style=\"\">Listings are not created once and for all. Every season, every commission change, every Allegro action and every move by the competition affects how your sales are performing. This is why we implement continuous optimisation, which includes pricing, parameters, content, titles and availability.<\/div><\/div><\/div><\/div><\/li>\t\r\n<li class=\"animated hiding\" data-animation = \"fadeIn\" data-delay = \"0\"> <div class=\"zolo_info_list_box\"><div id=\"zolo_info_list_element_8789502906ade3677d1bf7\" class=\"zolo_info_list_element\"><div class=\"zolo_info_list_icon_wrap\"><div class=\"info_list_icon circle\">5<\/div><\/div><div class=\"zolo_info_list_detail\"><h5 class=\"zolo_info_list_title\" style=\"font-weight:bold; \">Allegro Ads campaign management<\/h5><div class=\"zolo_info_list_content zolo_info_list_content\" style=\"\">We run Allegro Ads campaigns analytically, based on data, testing and regular adjustments. Our specialists are responsible for:<\/p>\n<ul>\n<li>full campaign preparation,<\/li>\n<li>creation of Allegro Ads,<\/li>\n<li>Allegro Ads optimisation,<\/li>\n<li>keyword selection and segmentation,<\/li>\n<li>analysing the possibilities of Allegro Ads,<\/li>\n<li>improving the effectiveness of Allegro's campaigns and advertising results,<\/li>\n<li>continuous monitoring of results<\/li>\n<\/ul>\n<p>Allegro's advertising activities are one of the most complex parts of running an account, which is why it is so important to have the support of a team that understands how to build long-term campaigns.<\/div><\/div><\/div><\/div><\/li>\t\r\n<li class=\"animated hiding\" data-animation = \"fadeIn\" data-delay = \"0\"> <div class=\"zolo_info_list_box\"><div id=\"zolo_info_list_element_1987619476ade3677d1e6d\" class=\"zolo_info_list_element\"><div class=\"zolo_info_list_icon_wrap\"><div class=\"info_list_icon circle\">6<\/div><\/div><div class=\"zolo_info_list_detail\"><h5 class=\"zolo_info_list_title\" style=\"font-weight:bold; \">Advice and sales strategy on Allegro<\/h5><div class=\"zolo_info_list_content zolo_info_list_content\" style=\"\">You receive support from specialists who analyse the data, draw conclusions and suggest actions that have the greatest impact on growth.<\/div><\/div><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_7206627666ade3677d2666 vc_custom_1741214943883 vc_row-o-content-middle vc_row-flex\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_62250736ade3677d273e hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\t\r\n    \r\n<div class=\"zolo_heading_element zolo_heading_element_10344030996ade3677d27b4 heading_style1 noanimation\" data-animation = \"No Animation\" data-delay = \"\" style=\"text-align:center\"><div class=\"zolo_heading_element_text\"><h3 class=\"zolo-title\" style=\"font-size: 36px; \"><span class=\"title_text\" style=\"font-size: 36px; \"><\/p>\n<p style=\"text-align: center;\" data-pm-slice=\"1 1 &#091;&#093;\"><strong>Which markets does Allegro cover?<\/strong><\/p>\n<p><\/span><\/h3><div class=\"zolo-heading-delimiter\"> <span class=\"delimiter_style_line\"><\/span> <\/div><h6 class=\"zolo-sub-title\" style=\"\"><span class=\"zolo-sub-title-text\">Allegro operates not only in Poland, but also in the Czech Republic, Slovakia and Hungary. This enables you to reach a wide customer base across Central and Eastern Europe.<\/span><\/h6><\/div><\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element wpb_animate_when_almost_visible wpb_fadeIn fadeIn\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2082\" height=\"927\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/mapa-allegro2.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/mapa-allegro2.png 2082w, https:\/\/btop.pl\/wp-content\/uploads\/mapa-allegro2-768x342.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/mapa-allegro2-1536x684.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/mapa-allegro2-2048x912.png 2048w, https:\/\/btop.pl\/wp-content\/uploads\/mapa-allegro2-18x8.png 18w, https:\/\/btop.pl\/wp-content\/uploads\/mapa-allegro2-604x270.png 604w\" sizes=\"auto, (max-width: 2082px) 100vw, 2082px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Elfsight Appointment Booking | bTOP Copy -->\n<script src=\"https:\/\/elfsightcdn.com\/platform.js\" async><\/script>\n<div class=\"elfsight-app-768bcd04-2e6b-498d-9025-616ca9f9ea91\" data-elfsight-app-lazy><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_7265700546ade3677d3183 vc_custom_1741214943883 vc_row-o-content-middle vc_row-flex\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_11611157286ade3677d3261 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\t\r\n    \r\n<div class=\"zolo_heading_element zolo_heading_element_11039383846ade3677d32d2 heading_style1 noanimation\" data-animation = \"No Animation\" data-delay = \"\" style=\"text-align:left\"><div class=\"zolo_heading_element_text\"><h3 class=\"zolo-title\" style=\"font-size: 36px; \"><span class=\"title_text\" style=\"font-size: 36px; \"><\/p>\n<p data-pm-slice=\"1 1 &#091;&#093;\"><strong>Is the Allegro service for you?<\/strong><\/p>\n<p><\/span><\/h3><div class=\"zolo-heading-delimiter\"> <span class=\"delimiter_style_line\"><\/span> <\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 apress_col_id_3447927706ade3677d37d7 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-pm-slice=\"1 1 &#091;&#093;\">Yes, because the number of sellers is growing and Allegro is tightening its guidelines for sales quality year on year. This means that companies without technical knowledge or without the right background are losing visibility and customers. That is why professional account management includes not only marketing activities, but also:<\/p>\n<ul>\n<li>continuous monitoring of results,<\/li>\n<li>ensuring account security,<\/li>\n<li>analysis of customer evaluations,<\/li>\n<li>catching problems before they turn into roadblocks,<\/li>\n<li>content update,<\/li>\n<li>compliance with category requirements,<\/li>\n<li>maintaining sales quality levels,<\/li>\n<li>responding to changes in algorithms and commission rates.<\/li>\n<\/ul>\n<p>Allegro is an ecosystem that rewards active, accurate and transparent sellers. And this is exactly what Allegro's comprehensive service provides.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 apress_col_id_10401563346ade3677d3c11 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner vc_custom_1741818812886\"  ><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element wpb_animate_when_almost_visible wpb_fadeIn fadeIn\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"501\" height=\"501\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/test-allegro-3.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/test-allegro-3.png 501w, https:\/\/btop.pl\/wp-content\/uploads\/test-allegro-3-384x384.png 384w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_6366631776ade3677d42e3 vc_custom_1741216405968\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-3 apress_col_id_5495160736ade3677d439d hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_video_widget wpb_content_element vc_clearfix  wpb_animate_when_almost_visible wpb_slideInLeft slideInLeft  vc_video-aspect-ratio-916 vc_video-el-width-100 vc_video-align-center\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"wpb_video_wrapper\"><iframe loading=\"lazy\" title=\"Marketplace agency bTOP - Not sure how to improve the visibility of your listings on Allegro? We have a way to do it.\" width=\"174\" height=\"309\" src=\"https:\/\/www.youtube.com\/embed\/YWeSXcH3YuM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-9 apress_col_id_13538833206ade3677d4888 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\t\r\n    \r\n<div class=\"zolo_heading_element zolo_heading_element_1941311806ade3677d4901 heading_style1 noanimation\" data-animation = \"No Animation\" data-delay = \"\" style=\"text-align:left\"><div class=\"zolo_heading_element_text\"><h3 class=\"zolo-title\" style=\"font-size: 36px; \"><span class=\"title_text\" style=\"font-size: 36px; \"><\/p>\n<p data-pm-slice=\"1 1 &#091;&#093;\"><strong>Allegro account audit: continuous reporting and full transparency<\/strong><\/p>\n<p><\/span><\/h3><div class=\"zolo-heading-delimiter\"> <span class=\"delimiter_style_line\"><\/span> <\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-pm-slice=\"1 1 &#091;&#093;\">You receive regular reports that include:<\/p>\n<ul>\n<li>sales results,<\/li>\n<li>Allegro Ads report,<\/li>\n<li>analysis of the success of the campaign,<\/li>\n<li>recommendations,<\/li>\n<li>competitive analysis,<\/li>\n<li>state of bid optimisation.<\/li>\n<\/ul>\n<p>It's not just handling Allegro sales. It's managing sales at a level that delivers results.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_14694441536ade3677d51f0 vc_custom_1741216405968\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-8 apress_col_id_4775268856ade3677d52a8 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\t\r\n    \r\n<div class=\"zolo_heading_element zolo_heading_element_16273092906ade3677d5313 heading_style1 noanimation\" data-animation = \"No Animation\" data-delay = \"\" style=\"text-align:left\"><div class=\"zolo_heading_element_text\"><h3 class=\"zolo-title\" style=\"font-size: 36px; \"><span class=\"title_text\" style=\"font-size: 36px; \"><\/p>\n<p style=\"text-align: left;\" data-pm-slice=\"1 1 &#091;&#093;\"><strong>Why do companies choose our marketplace agency?<\/strong><\/p>\n<p><\/span><\/h3><div class=\"zolo-heading-delimiter\"> <span class=\"delimiter_style_line\"><\/span> <\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-pm-slice=\"1 1 &#091;&#093;\">Because we provide:<\/p>\n<ul>\n<li>expert handling of the Allegro platform,<\/li>\n<li>full account maintenance and auction account support,<\/li>\n<li>consistent processes based on data analysis,<\/li>\n<li>clear rules for cooperation,<\/li>\n<li>sales increases without a price war,<\/li>\n<li>running an advertising campaign,<\/li>\n<li>full responsibility for the results of the campaign,<\/li>\n<li>a strategy tailored to your brand objectives.<\/li>\n<\/ul>\n<p>This ensures that your account grows predictably. Want to find out more about our Allegro customer service? Contact us and arrange a free consultation with no obligation.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Elfsight Appointment Booking | bTOP Copy -->\n<script src=\"https:\/\/elfsightcdn.com\/platform.js\" async><\/script>\n<div class=\"elfsight-app-768bcd04-2e6b-498d-9025-616ca9f9ea91\" data-elfsight-app-lazy><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 apress_col_id_7814023816ade3677d5a72 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element wpb_animate_when_almost_visible wpb_fadeIn fadeIn\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" class=\"vc_single_image-img\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-update-430x720.png\" width=\"430\" height=\"720\" alt=\"\" title=\"\" loading=\"lazy\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_14633868176ade3677d6247\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3508457696ade3677d62eb hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\t\r\n    \r\n<div class=\"zolo_heading_element zolo_heading_element_11546622106ade3677d6356 heading_style1 noanimation\" data-animation = \"No Animation\" data-delay = \"\" style=\"text-align:left\"><div class=\"zolo_heading_element_text\"><h3 class=\"zolo-title\" style=\"font-size: 36px; \"><span class=\"title_text\" style=\"font-size: 36px; \"><\/p>\n<p data-pm-slice=\"1 1 &#091;&#093;\"><strong>Drop by our blogs:<\/strong><\/p>\n<p><\/span><\/h3><div class=\"zolo-heading-delimiter\"> <span class=\"delimiter_style_line\"><\/span> <\/div><\/div><\/div><!--Blog Row Start-->\r\n\r\n<div class=\"zolo_blog_area zolo_blog_modern_style noanimation  zoloblogmodernacp_18189773996ade3677d66bc zolo_blog_modern2 zolo_blog_modern_1st_2nd\" data-animation=\"No Animation\" data-delay=\"500\">\r\n<div class=\"zolo_blog_row\" style=\"margin:0 -0px 0 -0px;\">\r\n<div class=\"zolo_row\">\r\n<!--Blog Box Area Start-->\r\n<div class=\"zolo_blog_modern_row\" style=\"padding:1px 0px 1px 0px;\"> <a href=\"https:\/\/btop.pl\/en\/how-to-run-allegro-ads-without-wasting-your-budget-a-btop-expert-explains\/\">\r\n  \t<div class=\"zolo_blog_box\" style=\"background:#2084db;\">\r\n\t  \t  <span class=\"overlay\"><\/span>\r\n\t  <div class=\"zolo_blog_detail\">\r\n\t\t<h2 class=\"zolo_blog_title entry-title\" style=\"color:#ffffff;font-size:24px;\">\r\n\t\t  How can you run Allegro ADS without wasting your budget? A bTOP expert explains\t\t<\/h2>\r\n\t\t<span class=\"zolo_blog_date\" style=\"color:#ffffff;border-color:#ffffff;\"> \r\n\t\t<span class=\"zolo_blog_day\" style=\"border-color:#ffffff;\">\r\n\t\t13\t\t<\/span> \r\n\t\t<span class=\"zolo_blog_month_year\">\r\n\t\t<span class=\"zolo_blog_month\">\r\n\t\tOctober\t\t<\/span>\r\n\t\t<span class=\"zolo_blog_year\">\r\n\t\t2026\t\t<\/span>\r\n\t\t<\/span>\r\n\t\t<\/span>\r\n\t\t <\/div>\r\n\t<\/div>\r\n\t<\/a> <\/div>\r\n  <!--Blog Box Area End-->\r\n  <!--Blog Box Area Start-->\r\n<div class=\"zolo_blog_modern_row\" style=\"padding:1px 0px 1px 0px;\"> <a href=\"https:\/\/btop.pl\/en\/an-end-to-eco-nonsense-in-the-eu-empco-comes-into-force-on-27-september-2026\/\">\r\n  \t<div class=\"zolo_blog_box\" style=\"background:#2084db;\">\r\n\t  \t  <span class=\"overlay\"><\/span>\r\n\t  <div class=\"zolo_blog_detail\">\r\n\t\t<h2 class=\"zolo_blog_title entry-title\" style=\"color:#ffffff;font-size:24px;\">\r\n\t\t  An end to greenwashing in the EU. EmpCo comes into force on 27 September 2026\u00a0\t\t<\/h2>\r\n\t\t<span class=\"zolo_blog_date\" style=\"color:#ffffff;border-color:#ffffff;\"> \r\n\t\t<span class=\"zolo_blog_day\" style=\"border-color:#ffffff;\">\r\n\t\t24\t\t<\/span> \r\n\t\t<span class=\"zolo_blog_month_year\">\r\n\t\t<span class=\"zolo_blog_month\">\r\n\t\tSeptember\t\t<\/span>\r\n\t\t<span class=\"zolo_blog_year\">\r\n\t\t2026\t\t<\/span>\r\n\t\t<\/span>\r\n\t\t<\/span>\r\n\t\t <\/div>\r\n\t<\/div>\r\n\t<\/a> <\/div>\r\n  <!--Blog Box Area End-->\r\n  <!--Blog Box Area Start-->\r\n<div class=\"zolo_blog_modern_row\" style=\"padding:1px 0px 1px 0px;\"> <a href=\"https:\/\/btop.pl\/en\/ai-graphics-on-allegro-amazon-and-kaufland-what-does-ai-act-change\/\">\r\n  \t<div class=\"zolo_blog_box\" style=\"background:#2084db;\">\r\n\t  \t  <span class=\"overlay\"><\/span>\r\n\t  <div class=\"zolo_blog_detail\">\r\n\t\t<h2 class=\"zolo_blog_title entry-title\" style=\"color:#ffffff;font-size:24px;\">\r\n\t\t  AI graphics on Allegro, Amazon and Kaufland \u2013 what changes will the AI Act bring?\t\t<\/h2>\r\n\t\t<span class=\"zolo_blog_date\" style=\"color:#ffffff;border-color:#ffffff;\"> \r\n\t\t<span class=\"zolo_blog_day\" style=\"border-color:#ffffff;\">\r\n\t\t4\t\t<\/span> \r\n\t\t<span class=\"zolo_blog_month_year\">\r\n\t\t<span class=\"zolo_blog_month\">\r\n\t\tAugust\t\t<\/span>\r\n\t\t<span class=\"zolo_blog_year\">\r\n\t\t2026\t\t<\/span>\r\n\t\t<\/span>\r\n\t\t<\/span>\r\n\t\t <\/div>\r\n\t<\/div>\r\n\t<\/a> <\/div>\r\n  <!--Blog Box Area End-->\r\n  <!--Blog Box Area Start-->\r\n<div class=\"zolo_blog_modern_row last\" style=\"padding:1px 0px 1px 0px;\"> <a href=\"https:\/\/btop.pl\/en\/ai-and-d2c-brands-how-to-legally-create-product-graphics-using-ai\/\">\r\n  \t<div class=\"zolo_blog_box\" style=\"background:#2084db;\">\r\n\t  \t  <span class=\"overlay\"><\/span>\r\n\t  <div class=\"zolo_blog_detail\">\r\n\t\t<h2 class=\"zolo_blog_title entry-title\" style=\"color:#ffffff;font-size:24px;\">\r\n\t\t  The AI Act and D2C brands: how can you legally create product graphics using AI?\t\t<\/h2>\r\n\t\t<span class=\"zolo_blog_date\" style=\"color:#ffffff;border-color:#ffffff;\"> \r\n\t\t<span class=\"zolo_blog_day\" style=\"border-color:#ffffff;\">\r\n\t\t4\t\t<\/span> \r\n\t\t<span class=\"zolo_blog_month_year\">\r\n\t\t<span class=\"zolo_blog_month\">\r\n\t\tAugust\t\t<\/span>\r\n\t\t<span class=\"zolo_blog_year\">\r\n\t\t2026\t\t<\/span>\r\n\t\t<\/span>\r\n\t\t<\/span>\r\n\t\t <\/div>\r\n\t<\/div>\r\n\t<\/a> <\/div>\r\n  <!--Blog Box Area End-->\r\n  <\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"ult-spacer spacer-6ade3677d96a2\" data-id=\"6ade3677d96a2\" data-height=\"80\" data-height-mobile=\"60\" data-height-tab=\"60\" data-height-tab-portrait=\"60\" data-height-mobile-landscape=\"60\" style=\"clear:both;display:block;\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Creating 3D renders, virtual interior designs and generating models showcasing clothing represent huge cost savings for manufacturers and D2C (Direct to Consumer) brands. However, the entry into force of Regulation (EU) 2024\/1689 of the European Parliament and of the Council (the AI Act) necessitates the adaptation of internal procedures for the creation and publication of digital assets. Below, we present a detailed overview of the legal requirements imposed on manufacturers and brands in e-commerce.   1. Machine labelling and brand image integrity The most important issue from the perspective of the branding industry is the fact that<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/en\/ai-and-d2c-brands-how-to-legally-create-product-graphics-using-ai\/\"> Read more <\/a><\/span>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-fullwidth-page.php","meta":{"footnotes":""},"class_list":["post-1588","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/pages\/1588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/comments?post=1588"}],"version-history":[{"count":45,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/pages\/1588\/revisions"}],"predecessor-version":[{"id":5637,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/pages\/1588\/revisions\/5637"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/media?parent=1588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}