{"id":1791536383,"date":"2026-10-09T08:59:43","date_gmt":"2026-10-09T08:59:43","guid":{"rendered":"https:\/\/btop.pl\/?p=1791536383"},"modified":"2026-10-27T07:57:12","modified_gmt":"2026-10-27T06:57:12","slug":"allegro-account-recovery-hobby-accessories","status":"publish","type":"post","link":"https:\/\/btop.pl\/en\/allegro-account-recovery-hobby-accessories\/","title":{"rendered":"ROAS kampanii z 3 na 7-9 i Super Sprzedawca na Allegro w sze\u015b\u0107 miesi\u0119cy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--style apress_row_class_2109416736ae04c1d67c5b\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3773607456ae04c1d67db6 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div 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print{.btop-cs__lb{display:none!important}.btop-cs__cta{background:#fff;color:#12212b;border:1px solid #dce7ee}}\n<\/style>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_12294259976ae04c1d6836d\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_8402460176ae04c1d68439 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--naglowek apress_row_class_10595224956ae04c1d68770\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6694298176ae04c1d68818 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-naglowek\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__kpis\"><div class=\"btop-cs__kpi\"><span>Campaign ROAS<\/span><strong>from 3 to 7\u20139<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Monthly turnover<\/span><strong>40 \u2192 90,000\u2013140,000 PLN<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Response time<\/span><strong>2 hours on working days<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Account status<\/span><strong>Top Seller<\/strong><\/div><div class=\"btop-cs__kpi\"><span>TACOS<\/span><strong>8%<\/strong><\/div><\/div>\n        <h1>Campaign ROAS <em>from 3 to 7\u20139<\/em> and an Allegro Super Seller within six months.<\/h1>\n        <p class=\"btop-cs__lead\">An account with 40,000 z\u0142 in turnover, improving quality and campaigns with a ROAS of 3. In six months: PLN 90,000\u2013140,000 per month, Super Seller status, ROAS of 7\u20139. We\u2019ll show you the order in which we made our decisions, and what we deliberately left untouched.<\/p>\n        <div class=\"btop-cs__meta\"><span class=\"btop-cs__tag\">15 March 2026, currently<\/span><span class=\"btop-cs__tag\">Allegro<\/span><span class=\"btop-cs__tag\">Erli<\/span><span class=\"btop-cs__tag\">Ceneo<\/span><span class=\"btop-cs__tag\">Base<\/span><span class=\"btop-cs__tag\">Ongoing support<\/span><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_9209239636ae04c1d68b65\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3170934506ae04c1d68c16 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wyzwanie apress_row_class_10948243076ae04c1d68f78\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_5339228766ae04c1d69050 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-wyzwanie\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cols\">\n          <div class=\"btop-cs__card\"><h3>The challenge<\/h3><p>The Allegro account was struggling with a monthly turnover of around 40,000 z\u0142. The owner did everything himself, processed orders manually without a system, couldn\u2019t keep up with replies to buyers, and the listings weren\u2019t converting enough for the advertising campaigns to be worthwhile. From the outside, it looked like an advertising problem; in reality, advertising was the least of his worries.<\/p>\n      <p>A real challenge was the poor account quality, driven by delayed responses, product listings created without consideration for the Allegro search engine, and a disorganised campaign structure that kept the ROAS at 3\u20134, which is practically on the verge of profitability.<\/p><\/div>\n          <div class=\"btop-cs__card\"><h3>About the client<\/h3><p>A Polish retail company specialising in hobby accessories. It sells mainly online, on Allegro, Erli and Ceneo. Its products are in the mid-price range, with a noticeable seasonal peak in the middle of the year.<\/p>\n      <p>Before the partnership, the owner managed the account himself, without an order management system or a customer service team. He had not previously used a marketplace agency.<\/p><\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_4116605986ae04c1d69393\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_9318213966ae04c1d69420 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-1 apress_row_class_9640616496ae04c1d69731\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_21188459386ae04c1d697bf hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-decyzja-1\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">What we\u2019ve done<\/p>\n        <h2>The decisions that determined the outcome.<\/h2>\n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">DECISION 01<\/span>\n          <h3>We have implemented Base with integration with Fakturownia<\/h3>\n          <p>Orders, dispatch statuses and communication with buyers were all handled manually; without a system, this is labour-intensive and prone to errors, which subsequently affect the quality of the account. We chose Base because, given the scale of this client, there is no risk of having to upgrade to the Enterprise plan, and future platforms (such as the planned Decathlon integration) can be added to the same integration without the need for a rebuild.<\/p>\n      <p>Fakturownia has remained the primary accounting tool. Base feeds data from purchase orders into it, rather than replacing it.<\/p>\n          <div class=\"btop-cs__nie\"><strong>What we haven\u2019t done<\/strong>We have not implemented stock control in Base. The client manages their stock in Fakturownia and knows how to use it; duplicating this function would result in two stock levels that would drift apart and a waste of time on synchronisation.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_17897628396ae04c1d69b93\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12331374636ae04c1d69c63 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-2 apress_row_class_20800450176ae04c1d69f9a\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_14533287586ae04c1d6a02a hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-decyzja-2\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">DECISION 02<\/span>\n          <h3>We have taken over the full management of messages on Allegro<\/h3>\n          <p>The quality of the account suffered due to delayed responses to buyers. We set ourselves a 3-hour SLA on working days; in practice, the average is around 2 hours. The client did not need to take on a full-time employee, and when orders began to increase following the account overhaul, they were able to focus their resources on warehouse operations.<\/p>\n          <div class=\"btop-cs__nie\"><strong>What we haven\u2019t done<\/strong>We do not issue invoice corrections or issue refunds; the customer receives instructions from us and carries out the financial transactions themselves. This is a deliberate distinction: communication with buyers is handled by us, whilst money and accounting documents are the customer\u2019s responsibility.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_3011679216ae04c1d6a421\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_18346611386ae04c1d6a4f2 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-3 apress_row_class_14840521736ae04c1d6a883\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_9421022906ae04c1d6a937 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-decyzja-3\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">DECISION 03<\/span>\n          <h3>We have revamped the listings: titles, attributes, descriptions and thumbnails<\/h3>\n          <p>The listings weren\u2019t converting, and the campaigns were blowing through the budget because the product pages had been created without taking Allegro\u2019s search engine into account. We changed the titles to include key phrases, completed the set of attributes, rewrote the descriptions to organise them into sections, and improved the photos.<\/p>\n      <p>Thumbnails and titles were the most important factors; they determine whether someone will even click on a listing in the search results. The rest only come into play once the customer has clicked through.<\/p>\n          <div class=\"btop-cs__nie\"><strong>What we haven\u2019t done<\/strong>We didn\u2019t remove listings that weren\u2019t selling well. Removing a listing means losing its sales history, ratings and the time the listing has spent in Allegro\u2019s algorithm. Instead of cutting them, we optimised them.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_8328090036ae04c1d6ad61\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_11565541066ae04c1d6ae28 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-4 apress_row_class_12171567716ae04c1d6b1da\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_10835257736ae04c1d6b2b2 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-decyzja-4\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">DECISION 04<\/span>\n          <h3>We have restructured the Allegro Ads campaign<\/h3>\n          <p>The old campaigns were all lumped together, with no clear division. We have built a new structure based on margin and category segmentation, with separate budgets for high-margin products and separate budgets for categories under testing. We optimise bid rates by the hour and by day of the week based on actual conversion rates.<\/p>\n      <p>ROAS rose from 3\u20134 to 7\u20139 with TACOS 8%.<\/p>\n          <div class=\"btop-cs__nie\"><strong>What we haven\u2019t done<\/strong>We didn\u2019t run adverts for old, unoptimised listings. As long as a product page isn\u2019t converting, every zloty spent on Ads is a waste of money; advertising doesn\u2019t fix the page, it just draws attention to it.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_21116816176ae04c1d6b731\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_16765201476ae04c1d6b7e1 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--etapy apress_row_class_6063754606ae04c1d6bbe5\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_18061726786ae04c1d6bcba hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-etapy\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Course<\/p>\n        <h2>Key stages.<\/h2>\n        <ol class=\"btop-cs__timeline\">\n          <li>\n            <span class=\"btop-cs__when\">March 2026<\/span>\n            <strong>Audit and assessment<\/strong>\n            Review of the account, campaigns and processes. The account was found to be of poor quality, driven by delayed responses, product listings not optimised for search engines, and a disorganised campaign structure with an ROAS of 3\u20134.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">March, April 2026<\/span>\n            <strong>Implementation of Base and handover of operations<\/strong>\n            Launch of the ordering system with integration with Fakturownia. Handling of messages on Allegro; first 3-hour SLA on working days.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">April, May 2026<\/span>\n            <strong>Revision of offers<\/strong>\n            Headings for search terms, a full set of attributes, section descriptions, new thumbnails. The first full month following the changes saw a turnover of around 110,000 z\u0142; in May, 138,000.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">May 2026<\/span>\n            <strong>The new structure of the Allegro Ads campaign<\/strong>\n            Segmentation by profit margin and category, rates per hour and day of the week. ROAS is starting to rise.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">June 2026<\/span>\n            <strong>Seasonal trough<\/strong>\n            A fall in turnover from 138,000 to around 90,000 zlotys, in line with the seasonal nature of the hobby accessories sector. The curve reflects demand, not the activity on the account.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">July 2026, present<\/span>\n            <strong>Ongoing support and continuous optimisation<\/strong>\n            A stable monthly income of 90,000\u2013140,000 PLN, continued \u2018Super Seller\u2019 status, and plans to launch on Decathlon via the existing Base integration.\n          <\/li>\n        <\/ol>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_1578794786ae04c1d6c1df\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_11328171246ae04c1d6c293 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wykres apress_row_class_14297410846ae04c1d6c6e9\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3679632466ae04c1d6c79c hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-wykres\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Results<\/p>\n        <h2>Monthly order value, Allegro.<\/h2>\n      <div class=\"btop-cs__chart\">\n        <svg viewbox=\"0 0 760 334\" role=\"img\" aria-label=\"Bar chart: Monthly order value, Allegro, turnover in thousands of PLN \u00b7 2026. Series: Allegro, order value.\">\n          <g stroke=\"#dce7ee\" stroke-width=\"1\"><line x1=\"64\" y1=\"262\" x2=\"744\" y2=\"262\"\/><line x1=\"64\" y1=\"201.5\" x2=\"744\" y2=\"201.5\"\/><line x1=\"64\" y1=\"141\" x2=\"744\" y2=\"141\"\/><line x1=\"64\" y1=\"80.5\" x2=\"744\" y2=\"80.5\"\/><line x1=\"64\" y1=\"20\" x2=\"744\" y2=\"20\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"end\"><text x=\"54\" y=\"266\">0<\/text><text x=\"54\" y=\"205.5\">37,5<\/text><text x=\"54\" y=\"145\">75<\/text><text x=\"54\" y=\"84.5\">112,5<\/text><text x=\"54\" y=\"24\">150<\/text><\/g>\n          <g fill=\"#42b1e6\"><rect x=\"87.8\" y=\"197.5\" width=\"28.0\" height=\"64.5\" rx=\"3\"\/><rect x=\"163.3\" y=\"221.7\" width=\"28.0\" height=\"40.3\" rx=\"3\"\/><rect x=\"238.9\" y=\"197.5\" width=\"28.0\" height=\"64.5\" rx=\"3\"\/><rect x=\"314.4\" y=\"84.5\" width=\"28.0\" height=\"177.5\" rx=\"3\"\/><rect x=\"390.0\" y=\"39.4\" width=\"28.0\" height=\"222.6\" rx=\"3\"\/><rect x=\"465.6\" y=\"108.7\" width=\"28.0\" height=\"153.3\" rx=\"3\"\/><rect x=\"541.1\" y=\"68.4\" width=\"28.0\" height=\"193.6\" rx=\"3\"\/><rect x=\"616.7\" y=\"84.5\" width=\"28.0\" height=\"177.5\" rx=\"3\"\/><rect x=\"692.2\" y=\"116.8\" width=\"28.0\" height=\"145.2\" rx=\"3\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"middle\"><text x=\"101.8\" y=\"284\">I<\/text><text x=\"177.3\" y=\"284\">II<\/text><text x=\"252.9\" y=\"284\">III<\/text><text x=\"328.4\" y=\"284\">IV<\/text><text x=\"404.0\" y=\"284\">V<\/text><text x=\"479.6\" y=\"284\">VI<\/text><text x=\"555.1\" y=\"284\">VII<\/text><text x=\"630.7\" y=\"284\">VIII<\/text><text x=\"706.2\" y=\"284\">IX<\/text><\/g>\n          <text class=\"btop-cs__axis\" x=\"64\" y=\"328\">turnover in thousands of PLN \u00b7 2026<\/text>\n        <\/svg>\n        <div class=\"btop-cs__legend\"><span><i style=\"background:#42b1e6\"><\/i>Allegro, order value<\/span><\/div>\n      <\/div>\n        <p class=\"btop-cs__note\">Data from the Allegro panel. January and February: figures prior to the partnership (account managed by the owner independently). The partnership began in mid-March; the full months following the changes are April onwards. October has been omitted as it was an incomplete month.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_3145516246ae04c1d6cc36\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_4162926406ae04c1d6cd09 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--tabela apress_row_class_15670185286ae04c1d6d0fd\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12463982226ae04c1d6d1bf hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-tabela\">\n<section class=\"btop-cs__section\">\n        <h2>Before and after: key account metrics.<\/h2>\n        <div class=\"btop-cs__wrap\">\n          <table>\n            <thead><tr><th>Credits<\/th><th>March 2026 (start)<\/th><th>September 2026<\/th><th>Change<\/th><\/tr><\/thead>\n            <tbody><tr><td>Monthly turnover (Allegro)<\/td><td>~40,000 PLN<\/td><td>90,000\u2013140,000 PLN<\/td><td>\u2248 \u00d72, \u00d73<\/td><\/tr><tr><td>Campaign ROAS<\/td><td>3-4<\/td><td>7-9<\/td><td>\u2248 \u00d72<\/td><\/tr><tr><td>TACOS<\/td><td>not measured<\/td><td>8%<\/td><td>,<\/td><\/tr><tr><td>Response time for messages<\/td><td>delays or non-delivery<\/td><td>2 hours on working days (3-hour SLA)<\/td><td>,<\/td><\/tr><tr><td>Account status<\/td><td>poor quality<\/td><td>Top Seller<\/td><td>,<\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"689\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2026-10-8-o-20.50.42-scaled.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Screenshot taken on 8 October 2026 at 20:50:42\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2026-10-8-o-20.50.42-scaled.png 2560w, https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2026-10-8-o-20.50.42-768x207.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2026-10-8-o-20.50.42-1536x413.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2026-10-8-o-20.50.42-2048x551.png 2048w, https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2026-10-8-o-20.50.42-18x5.png 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_16669874276ae04c1d6d97c\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_7538480506ae04c1d6da4f hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--podsumowanie apress_row_class_21003337586ae04c1d6df07\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_7342752196ae04c1d6dfc4 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-podsumowanie\">\n<section class=\"btop-cs__section\">\n        <h2>How we did it.<\/h2>\n        <p>We started by getting our processes in order, not by running adverts. Base took over order fulfilment from the account owner; the improved messaging service boosted the account\u2019s quality; the revamped offers began to convert; and only then did we start overhauling the campaigns. ROAS doubled not because we ran more adverts, but because they had stopped running on a compromised account. In six months, the account went from a turnover of 40,000 PLN and a ROAS of 3 to a stable 90,000\u2013140,000 PLN per month and a ROAS of 7\u20139, whilst maintaining its Super Seller status.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_14729158076ae04c1d6e560\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_14326322826ae04c1d6e634 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powtarzalnosc apress_row_class_13723549896ae04c1d6eb3f\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_10850639896ae04c1d6ebdd hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-powtarzalnosc\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Repeatability<\/p>\n        <h2>Why do we think it wasn\u2019t a coincidence?.<\/h2>\n        <div class=\"btop-cs__grid3\"><div class=\"btop-cs__card\"><h3>Order matters<\/h3><p>First, improve the quality of your account and listings; only then should you focus on advertising. Pouring your advertising budget into an account with low quality and poor product listings is a waste of money; the algorithm reduces the visibility of listings that convert poorly, and every zloty spent on Ads becomes less effective.<\/p><\/div><div class=\"btop-cs__card\"><h3>The limits of what we take on<\/h3><p>We handle communication with buyers, whilst the client is responsible for the money and accounting documents. This clear division protects both parties: we do not duplicate the client\u2019s existing responsibilities, nor do we assume any financial liability that should remain with the owner.<\/p><\/div><div class=\"btop-cs__card\"><h3>Ratings and response times are factors not shown in the table<\/h3><p>Being a \u2018Super Seller\u2019 and responding quickly to messages isn\u2019t just for show \u2013 Allegro prioritises these factors in its search results. The same listing with the same title performs differently on an account with high-quality versus low-quality ratings.<\/p><\/div><\/div>\n        <p class=\"btop-cs__note\"><strong>What this case does not prove:<\/strong> It does not prove that the system itself (Base) is sufficient. Without restructuring the offers and taking over message handling, the tool alone does not increase turnover; each of the four decisions was necessary for the others to start working.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_9298355946ae04c1d6f109\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_17872998376ae04c1d6f1a3 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--cta apress_row_class_14861796446ae04c1d6f694\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_9023438316ae04c1d6f742 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"allegro-ratowanie-konta-akcesoria-hobbystyczne-cta\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cta\">\n          <h2>Do you have an Allegro account that\u2019s stuck at a low turnover?<\/h2>\n          <p>Let\u2019s start with an audit. We\u2019ll show you what isn\u2019t working and the order in which to fix it \u2013 even if the conclusion is that you need to sort out your data and operations first, and only then return to your adverts.<\/p>\n          <a class=\"btop-cs__btn\" href=\"https:\/\/btop.pl\/en\/contact-us\/\">Let\u2019s have a chat about your account<\/a>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>An account with 40,000 z\u0142 in turnover, improving quality and campaigns with a ROAS of 3. In six months: PLN 90,000\u2013140,000 per month, Super Seller status, ROAS of 7\u20139. We\u2019ll show you the order in which we made our decisions, and what we deliberately left untouched.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1791536383","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/1791536383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/comments?post=1791536383"}],"version-history":[{"count":6,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/1791536383\/revisions"}],"predecessor-version":[{"id":1793020048,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/1791536383\/revisions\/1793020048"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/media?parent=1791536383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/categories?post=1791536383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/tags?post=1791536383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}