{"id":1793020076,"date":"2026-10-29T14:12:07","date_gmt":"2026-10-29T13:12:07","guid":{"rendered":"https:\/\/btop.pl\/?p=1793020076"},"modified":"2026-10-29T14:12:07","modified_gmt":"2026-10-29T13:12:07","slug":"how-to-sell-furniture-on-the-brw-marketplace-an-expert-from-btop-explains","status":"publish","type":"post","link":"https:\/\/btop.pl\/en\/how-to-sell-furniture-on-the-brw-marketplace-an-expert-from-btop-explains\/","title":{"rendered":"How do you sell furniture on BRW Marketplace? A bTOP expert explains"},"content":{"rendered":"<p><span data-contrast=\"none\">A furniture manufacturer usually has ready-made collections, materials and options. However, the customer sees a single offer and wants to know whether the corner sofa will fit in their living room, when the wardrobe will be delivered, and what is included in the price of the bed. Selling on BRW Marketplace requires translating the manufacturer\u2019s catalogue into such purchasing decisions.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">BRW also makes brw.pl available to external manufacturers, distributors and shops. In this guide, Kacper Pawlak, Marketplace Specialist at bTOP, shows how to make the most of this channel: from selecting products to preparing deliveries and handling orders. We pay particular attention to furniture, as product variants and delivery costs often determine the outcome of an order in this sector.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"none\">1. BRW Marketplace as a sales channel for the furniture industry<\/span><\/b><\/p>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Reaching an audience interested in homes and interiors: <\/span><\/b><span data-contrast=\"none\">A customer choosing a corner sofa may also be looking for a coffee table, a lamp or a rug. Being in such a setting allows products to be presented in the context of a specific purchasing need.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">An additional channel for brand development: <\/span><\/b><span data-contrast=\"none\">Selling on BRW can complement your own shop and other marketplaces. This is a particularly attractive option for businesses that already have a product catalogue and an efficient order fulfilment process, and wish to expand the reach of their offering.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">A growing marketplace: <\/span><\/b><span data-contrast=\"none\">In its figures for 2025, BRW reports over 330 active sellers, a 65% increase in the number of orders, and a 43% share of the online channel accounted for by the marketplace. These are the platform\u2019s figures for the period in question, not a forecast of the new shop\u2019s results.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"none\">2. From sofas to lamps \u2013 what sort of range suits brw.pl?<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">BRW invites manufacturers, distributors and online retailers from the Home &amp; Garden sector. The platform\u2019s range includes home and garden furniture, accessories, lighting, and household appliances and consumer electronics. The specific product range is agreed upon during discussions regarding collaboration.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">For a furniture manufacturer, the natural starting point is models with standardised specifications: chests of drawers with fixed dimensions, beds in specific sizes, or corner sofas with clearly specified fabrics. A good test case would be a product for which you can provide a complete set of data, a predictable lead time and the cost of delivery.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">However, there is no basis for singling out a single category that guarantees the best sales. When assessing a product\u2019s potential, compare competing offers, the price including delivery, the delivery time and the way it is presented. An attractive collection with a vague description or expensive delivery charges may lose out to a better-prepared offer.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1793020081\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/05_wyszukiwanie_lozko.jpg\" alt=\"\" width=\"1905\" height=\"848\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/05_wyszukiwanie_lozko.jpg 1905w, https:\/\/btop.pl\/wp-content\/uploads\/05_wyszukiwanie_lozko-768x342.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/05_wyszukiwanie_lozko-1536x684.jpg 1536w, https:\/\/btop.pl\/wp-content\/uploads\/05_wyszukiwanie_lozko-18x8.jpg 18w, https:\/\/btop.pl\/wp-content\/uploads\/05_wyszukiwanie_lozko-604x270.jpg 604w\" sizes=\"auto, (max-width: 1905px) 100vw, 1905px\" \/><\/p>\n<p><b><span data-contrast=\"none\">3. Which pieces of furniture should you choose to start with?<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">To begin with, select a coherent section of your catalogue: products that are in stock, with complete data and predictable delivery costs. Rather than publishing all your collections straight away, test a representative selection of models and variants. Such a pilot scheme will allow you to test the entire process before scaling up.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">bTOP expert tip: for furniture, categorise your product range according to how orders are fulfilled. A chair sent in a single parcel, a wardrobe in several boxes and a large corner sofa all require different transport calculations and warehouse preparation. Base your market entry strategy on your company\u2019s actual capabilities.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"none\">4. Joining BRW: registering the company and establishing a partnership<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">To start selling on BRW, you need to register as a seller in the Marketplace section. Simply creating a standard customer account on the site does not activate a seller account. The process can be divided into three stages.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<ol>\n<li><b><span data-contrast=\"none\"> Registration of a company and its product range<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">Please provide the shop\u2019s address, product categories, the planned number of listings, and whether you sell outside Poland. Please also prepare a brief company profile and some examples of your products. This will enable the BRW team to assess your proposal and discuss the scope of our collaboration.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<ol start=\"2\">\n<li><b><span data-contrast=\"none\"> Agreeing the terms of cooperation<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">Before signing the contract, discuss fees, billing, logistics and customer service. It is worth outlining the delivery model at this stage: dispatch from a warehouse, made-to-order production or fulfilment by a supplier. Also agree on what data and documents need to be provided when setting up the account.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<ol start=\"3\">\n<li><b><span data-contrast=\"none\"> Setting up your account and your first offers<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">Once you have agreed on the terms of cooperation, move on to setting up sales, preparing your catalogue and integration. Before you publish a larger batch of items, check a few listings from the buyer\u2019s perspective: photos, variants, price, availability and delivery. The platform decides whether to accept a seller and activate their listings.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<ol start=\"5\">\n<li><b><span data-contrast=\"none\"> BRW commission and delivery \u2013 calculate the total for a specific item of furniture<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">BRW does not publish the full price list for sellers on the registration page. The commission rate, the method of calculation and any fixed fees are set out in the terms and conditions of the partnership. When calculating costs, include the cost of goods, packaging, transport, integration, promotion and returns processing.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">When ordering furniture, work out the total cost for a specific product. Several parcels, an oversize surcharge or return delivery can significantly affect the cost-effectiveness of an order. Also, compare the final price shown to the customer <\/span><span data-contrast=\"auto\">\u2013<\/span><span data-contrast=\"none\"> An attractive price for the furniture alone is not enough if delivery significantly increases the total cost of the order.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<ol start=\"6\">\n<li><b><span data-contrast=\"none\"> Furniture details on BRW: variant, gallery and delivery promise<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">A good furniture listing should help the customer assess the product\u2019s appearance, features and how well it will fit into their home. The title, description, photos and selected variant must all refer to the same model. It is particularly easy to make a mistake when there are different fabrics, sizes and corner configurations.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">A clear title: <\/span><\/b><span data-contrast=\"none\">Specify the type of furniture, the model name and the key features of the variant, e.g. \u201eCorner sofa bed [model], left-hand, beige\u201d. The information should be based on the actual product. The title helps customers recognise the offer; it is not advisable to replace it with promotional slogans alone.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"none\">A gallery showcasing the product: <\/span><\/b><span data-contrast=\"none\">Prepare the main shot, the arrangement, close-ups of the fabric and a rear view. For a fold-out piece of furniture, show the sleeping function and the storage compartment. The photographs should match the chosen colour, fabric and whether it is the left- or right-hand version.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"none\">A description answering the following questions: <\/span><\/b><span data-contrast=\"none\">Please specify the dimensions, materials, assembly instructions, contents of the set and care instructions. For beds, please clarify whether the price includes the mattress and bed base; for corner sofas <\/span><span data-contrast=\"auto\">\u2013<\/span><span data-contrast=\"none\"> sleeping surface and folding mechanism. Describe the features in specific terms, without making unsubstantiated promises.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"7\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Full product details: <\/span><\/b><span data-contrast=\"none\">Organise the identifiers, brand, category and required attributes. Also prepare the manufacturer\u2019s details, safety information and any necessary instructions. BRW provides a separate guide on how to complete the information required by GPSR.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<blockquote><p><em>bTOP expert tip: Before importing, compare each product in the catalogue with its photos and documentation. An error in the fabric or corner section assignment may be repeated across multiple listings. Organise the data first, and only then automate the publication process.<\/em><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1793020082\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/01_naroznik_warianty.jpg\" alt=\"\" width=\"1905\" height=\"904\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/01_naroznik_warianty.jpg 1905w, https:\/\/btop.pl\/wp-content\/uploads\/01_naroznik_warianty-768x364.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/01_naroznik_warianty-1536x729.jpg 1536w, https:\/\/btop.pl\/wp-content\/uploads\/01_naroznik_warianty-18x9.jpg 18w\" sizes=\"auto, (max-width: 1905px) 100vw, 1905px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1793020083\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/02_naroznik_opis.jpg\" alt=\"\" width=\"1905\" height=\"904\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/02_naroznik_opis.jpg 1905w, https:\/\/btop.pl\/wp-content\/uploads\/02_naroznik_opis-768x364.jpg 768w, https:\/\/btop.pl\/wp-content\/uploads\/02_naroznik_opis-1536x729.jpg 1536w, https:\/\/btop.pl\/wp-content\/uploads\/02_naroznik_opis-18x9.jpg 18w\" sizes=\"auto, (max-width: 1905px) 100vw, 1905px\" \/><\/p>\n<p><b><span data-contrast=\"none\">5. The furniture catalogue at Mirakl: how can we ensure prices and stock levels are correct?<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">BRW uses Mirakl technology and offers the option of integration via XML, CSV or API. Choose the solution that best suits the system you use to manage your products and stock. With a large number of variants, manually updating each listing quickly becomes unmanageable.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Before implementation, check which functions the chosen integrator supports: catalogue transfer, price and stock updates, order retrieval and the return of dispatch data. Simply connecting to the platform does not mean that all these processes have been configured. You should also determine which system is the primary data source.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"none\">6. Delivering a wardrobe is a different process from dispatching a chair<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">When selling furniture, logistics form part of the service. Customers should know when they will receive the product, how much they will pay for delivery, and whether the service includes carrying the item inside. Ensure this information is in line with your warehouse\u2019s capacity and the terms agreed with the carrier.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"8\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Choice of transport: <\/span><\/b><span data-contrast=\"none\">Check the weight and dimensions of the parcels, the number of items in the order, and whether the corners, fronts and glass have been properly protected. For large pieces of furniture, arrange for transport suitable for their dimensions. Agree on how to communicate this information if the set is being sent in several parcels.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"9\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Realistic completion date: <\/span><\/b><span data-contrast=\"none\">Take into account order fulfilment, packing and collection by the carrier. If the product is only manufactured after an order has been placed, the lead time must also allow for production. A promise of fast delivery should be underpinned by the company\u2019s processes.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;}\" data-aria-posinset=\"10\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Returns and complaints: <\/span><\/b><span data-contrast=\"none\">Prepare the returns address, customer contact details and the procedure for dealing with damaged or missing items. You should also budget for the cost of return delivery. Your shop\u2019s returns policy must be clearly set out <\/span><span data-contrast=\"auto\">\u2013<\/span><span data-contrast=\"none\"> The customer should not have to guess who is responsible for processing the purchase.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:331,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269,&quot;335559991&quot;:216,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">During the pilot phase, work through the entire process with the warehouse team: order receipt, picking of all parcels, dispatch and handling of enquiries. A smooth flow of information helps to avoid situations where a product is available on the website but the company is unable to deliver it on time.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1793020084\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/04_mirakl_zamowienia_rozmyte-1.png\" alt=\"\" width=\"1880\" height=\"837\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/04_mirakl_zamowienia_rozmyte-1.png 1880w, https:\/\/btop.pl\/wp-content\/uploads\/04_mirakl_zamowienia_rozmyte-1-768x342.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/04_mirakl_zamowienia_rozmyte-1-1536x684.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/04_mirakl_zamowienia_rozmyte-1-18x8.png 18w, https:\/\/btop.pl\/wp-content\/uploads\/04_mirakl_zamowienia_rozmyte-1-604x270.png 604w\" sizes=\"auto, (max-width: 1880px) 100vw, 1880px\" \/><\/p>\n<p><b><span data-contrast=\"none\">7. From a few models to a more extensive catalogue on BRW<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">Don\u2019t expand your catalogue simply because the integration allows you to upload more records. First, check that the current models are in stock, that the variants have the correct images, and that orders are delivered within the promised timeframe. Only then should you add further sizes, fabrics and collections.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Compare issues by model. If customers regularly enquire about the corner side of a sofa, amend the variant description. If the front panel of a chest of drawers keeps coming loose, check the fastenings and how it is assembled. A recurring issue should lead to a change in the product, its description or its manufacture before you step up its promotion.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Distinguish between a lack of sales and a lack of purchasing opportunities. An inactive listing requires clarification regarding its status and configuration. However, it is worth comparing available furniture with no orders against the competition: the price including delivery, delivery time, photos and the scope of the set can reveal more than simply importing the same file again.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"none\">8. Implementing BRW with bTOP \u2013 from the manufacturer\u2019s data to live offers<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">In a furniture catalogue, a single model may be available in a range of sizes, fabrics and design variants. At bTOP, we help to organise these links before the data is uploaded to BRW. We check whether the variant, name, photo and description all refer to the same product.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">We can prepare the catalogue for launch, develop the content, assign categories and attributes, and assist with setting up the integration. When a company applies to join, we help gather information about their product ranges and order fulfilment. The terms and conditions and the decision on whether to accept a seller remain at the platform\u2019s discretion.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">An important step is to check the first batch on the shop\u2019s website. We verify availability, the presentation of product variants and the terms and conditions of purchase. This ensures that any incorrect image or price can be spotted before a larger collection is published.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Following the launch, we support the development of product ranges and the analysis of catalogue-related issues. We tailor the scope of our services to the company\u2019s systems and the method of fulfilment: from stock, from production or via a supplier. The implementation should streamline the existing process and have clearly defined points of responsibility.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Are you planning to sell furniture on BRW Marketplace? Send bTOP details of your collections and delivery options. We\u2019ll help you decide which models to start with and how to prepare them for publication on brw.pl.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:269}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Blog author: Specialist in.<span data-teams=\"true\"> e-commerce \u2013\u00a0<\/span>Kacper Pawlak<\/em><br \/>\n<em>Date of publication: 29 October 2026.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>A furniture manufacturer usually has ready-made collections, materials and options. However, the customer sees a single offer and wants to know whether the corner sofa will fit in their living room, when the wardrobe will be delivered, and what is included in the price of the bed. Selling on BRW Marketplace requires adapting the manufacturer\u2019s catalogue to facilitate such purchasing decisions.\u00a0 BRW also makes brw.pl available to external manufacturers, distributors and shops. In this guide, Kacper Pawlak, Marketplace Specialist at bTOP, shows how to make the most of this channel: from selecting models to preparing deliveries and customer service. In particular,<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/en\/how-to-sell-furniture-on-the-brw-marketplace-an-expert-from-btop-explains\/\"> Read more <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":1793020086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,66],"tags":[],"class_list":["post-1793020076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-black-red-white"],"_links":{"self":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/1793020076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/comments?post=1793020076"}],"version-history":[{"count":5,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/1793020076\/revisions"}],"predecessor-version":[{"id":1793020078,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/1793020076\/revisions\/1793020078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/media\/1793020086"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/media?parent=1793020076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/categories?post=1793020076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/tags?post=1793020076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}