{"id":1793020100,"date":"2026-08-01T22:43:51","date_gmt":"2026-08-01T20:43:51","guid":{"rendered":"https:\/\/btop.pl\/?p=90001"},"modified":"2026-11-09T09:18:51","modified_gmt":"2026-11-09T08:18:51","slug":"one-miracle-many-networks","status":"publish","type":"post","link":"https:\/\/btop.pl\/en\/one-miracle-many-networks\/","title":{"rendered":"It took 42 days to launch on the first marketplace. It took nine days to launch on the fourth."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--style apress_row_class_1313772796af2e2663fc1e\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_271961656af2e2663fe49 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Style wsp\u00f3lne dla wszystkich wierszy tego case study.\n     Usuni\u0119cie tego wiersza rozsypie wygl\u0105d pozosta\u0142ych. -->\n<style>\n.btop-cs{--c:#42b1e6;--c-dark:#1c6d95;--ink:#12212b;--muted:#5b6b76;--line:#dce7ee;--bg:#f5f9fc;\n  font-family:inherit;color:var(--ink);line-height:1.65;max-width:1040px;margin:0 auto;\n  \/* Wysokosc przyklejonego menu btop.pl. 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var(--line);border-radius:10px;padding:18px;text-decoration:none;color:var(--ink);font-weight:600;line-height:1.35}\n.btop-cs__related a:hover{border-color:var(--c)}\n.btop-cs__related span{display:block;font-size:12px;color:var(--muted);font-weight:400;margin-top:8px}\n\/* tryb wierszowy: odstepy robi juz builder strony, wiec sekcja ich nie dubluje *\/\n.btop-cs--row{margin-top:0;margin-bottom:0}\n.btop-cs--row>.btop-cs__section{margin-bottom:0}\n\/* Pierwszy wiersz stoi na samej gorze strony, pod przyklejonym menu,\n   bez tego odstepu pasek KPI chowa sie za naglowkiem. *\/\n.btop-cs--start{padding-top:var(--menu)}\n@media (max-width:782px){.btop-cs{--menu:84px}}\n@media print{.btop-cs__lb{display:none!important}.btop-cs__cta{background:#fff;color:#12212b;border:1px solid #dce7ee}}\n<\/style>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--naglowek apress_row_class_12780507206af2e26640688\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_8305982456af2e26640774 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row btop-cs--start\" id=\"demo-02-jeden-mirakl-wiele-sieci-naglowek\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__kpis\"><div class=\"btop-cs__kpi\"><span>Networks launched<\/span><strong>4<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Initial implementation<\/span><strong>42 days<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Fourth implementation<\/span><strong>9 days<\/strong><\/div><div class=\"btop-cs__kpi\"><span>SKU in the catalogue<\/span><strong>1 260<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Turnover V,X 2026<\/span><strong>2.08 million zlotys<\/strong><\/div><\/div>\n        <h1>It took 42 days to launch on the first marketplace. <em>On the fourth, nine days<\/em>.<\/h1>\n        <p class=\"btop-cs__lead\">A lighting manufacturer wanted to enter the Leroy Merlin market. We suggested a strategy that meant the next three retail chains cost him a fraction of what the first one did.<\/p>\n        <div class=\"btop-cs__meta\"><span class=\"btop-cs__tag\">15.03.2026-15.10.2026<\/span><span class=\"btop-cs__tag\">Castorama<\/span><span class=\"btop-cs__tag\">Leroy Merlin<\/span><span class=\"btop-cs__tag\">Obi.de<\/span><span class=\"btop-cs__tag\">Media Expert<\/span><span class=\"btop-cs__tag\">Mirakl<\/span><span class=\"btop-cs__tag\">Ongoing support<\/span><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wyzwanie apress_row_class_1190360316af2e26640b5d\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_9223375386af2e26640c25 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-wyzwanie\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cols\">\n          <div class=\"btop-cs__card\"><h3>The challenge<\/h3><p>The client treated each retail chain as a separate project: separate data, separate export, a separate person to manage it. With two channels, this worked. With six planned, the numbers no longer added up; the internal cost estimate came to half a full-time equivalent per channel.<\/p>\n      <p>No one on the client side knew that Leroy Merlin, Castorama, Media Expert and Obi.de all run on the same platform, Mirakl.<\/p><\/div>\n          <div class=\"btop-cs__card\"><h3>About the client<\/h3><p>A manufacturer of decorative and technical lighting, with its own factory and an extensive catalogue offering a wide range of options.<\/p>\n      <p>He sold on Allegro and through his own shop; retail chains\u2019 marketplaces were a new type of sales channel for him.<\/p><\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-1 apress_row_class_679573826af2e26641041\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_10644541596af2e26641108 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-decyzja-1\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">What we\u2019ve done<\/p>\n        <h2>The decisions that determined the outcome.<\/h2>\n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">DECISION 01<\/span>\n          <h3>We treated the first roll-out as an investment in the next three<\/h3>\n          <p>Leroy Merlin, Castorama, Obi.de and Media Expert operate on the Mirakl platform. Their product file structure, variant logic, order processing and quality requirements are very similar. We therefore carried out the initial implementation not for a single retail chain, but to a standard, which extended the timeframe from an estimated 25 days to 42.<\/p>\n      <p>That difference \u2013 17 days that seemed to have been wasted \u2013 reappeared during the very next roll-out and kept reappearing with every subsequent one.<\/p>\n          <div class=\"btop-cs__nie\"><strong>What we haven\u2019t done<\/strong>We didn\u2019t start with the Leroy Merlin marketplace, which was the most important from a business perspective for the client. We began with the Castorama platform, which has the most stringent quality requirements. A catalogue built for the most demanding audience will work for less demanding ones without any changes. Doing it the other way round would have meant four redesigns.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-2 apress_row_class_7519555156af2e266414ab\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_17624117126af2e26641540 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-decyzja-2\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">DECISION 02<\/span>\n          <h3>We have created a single source file instead of four exports<\/h3>\n          <p>Instead of creating a separate file for each network, we have created a single database containing a full set of attributes and mappings to the categories for each platform. Today, a new network means a new mapping, not a new catalogue.<\/p>\n      <p>We linked the statuses and prices via integration so that the four channels wouldn\u2019t drift apart manually. With 1,260 indices, this wasn\u2019t a matter of convenience, but a prerequisite for managing the system at all.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-3 apress_row_class_12175427716af2e2664189f\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_8252115636af2e2664192c hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-decyzja-3\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">DECISION 03<\/span>\n          <h3>We stopped after the fourth network<\/h3>\n          <p>The plan had envisaged six. After analysing the results from the first four, we recommended putting the project on hold: the remaining two were in categories where the client\u2019s product range had no competitive advantage, either in terms of price or product. The cost of handling them would have exceeded the projected profit.<\/p>\n          <div class=\"btop-cs__nie\"><strong>What we haven\u2019t done<\/strong>We did not launch the last two networks, even though technically it would have taken nine days each and this was stipulated in the contract. Ease of implementation is not a reason to proceed; a channel that does not generate sufficient profit margins ends up costing the client money every month. The client understood this issue and accepted the decision.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--etapy apress_row_class_18995750006af2e26641cbb\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3195865726af2e26641d46 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-etapy\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Course<\/p>\n        <h2>Key stages.<\/h2>\n        <ol class=\"btop-cs__timeline\">\n          <li>\n            <span class=\"btop-cs__when\">March 2026<\/span>\n            <strong>A standard approach rather than a one-off integration<\/strong>\n            Development of an attribute database to meet Mirakl\u2019s requirements, not specific to any single network. Category mapping, variant logic, and images in the required formats.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">April, May 2026<\/span>\n            <strong>Castorama, 42 days<\/strong>\n            The most demanding customer first. Three rounds of quality improvements on the platform\u2019s side.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">June 2026<\/span>\n            <strong>Leroy Merlin, 14 days<\/strong>\n            The catalogue was approved without any amendments. Time was spent on mapping categories and sorting out the logistics.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">July 2026<\/span>\n            <strong>Obi.de, 11 days<\/strong>\n            The first overseas market in this series. The translations have been added; everything else remains the same.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">August, September 2026<\/span>\n            <strong>Media Expert, 9 days<\/strong>\n            A small selection from the catalogue: 310 entries from the home and technical lighting categories. Launching after the summer break in August.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">October 2026<\/span>\n            <strong>Decision to detain<\/strong>\n            Analysis of margins by channel. Recommendation to suspend the two remaining networks from the plan.\n          <\/li>\n        <\/ol>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wykres apress_row_class_10184088126af2e2664211f\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_18966593396af2e26642208 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-wykres\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Results<\/p>\n        <h2>The timeframe for rolling out further networks.<\/h2>\n      <div class=\"btop-cs__chart\">\n        <svg viewbox=\"0 0 760 334\" role=\"img\" aria-label=\"Bar chart: Time taken to roll out successive networks, in working days from the decision to the first published offer. Series: Roll-out time.\">\n          <g stroke=\"#dce7ee\" stroke-width=\"1\"><line x1=\"64\" y1=\"262.0\" x2=\"744\" y2=\"262.0\"\/><line x1=\"64\" y1=\"213.6\" x2=\"744\" y2=\"213.6\"\/><line x1=\"64\" y1=\"165.2\" x2=\"744\" y2=\"165.2\"\/><line x1=\"64\" y1=\"116.8\" x2=\"744\" y2=\"116.8\"\/><line x1=\"64\" y1=\"68.4\" x2=\"744\" y2=\"68.4\"\/><line x1=\"64\" y1=\"20.0\" x2=\"744\" y2=\"20.0\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"end\"><text x=\"54\" y=\"266.0\">0<\/text><text x=\"54\" y=\"217.6\">10<\/text><text x=\"54\" y=\"169.2\">20<\/text><text x=\"54\" y=\"120.8\">30<\/text><text x=\"54\" y=\"72.4\">40<\/text><text x=\"54\" y=\"24.0\">50<\/text><\/g>\n          <g fill=\"#42b1e6\"><rect x=\"135.0\" y=\"58.7\" width=\"28.0\" height=\"203.3\" rx=\"3\"\/><rect x=\"305.0\" y=\"194.2\" width=\"28.0\" height=\"67.8\" rx=\"3\"\/><rect x=\"475.0\" y=\"208.8\" width=\"28.0\" height=\"53.2\" rx=\"3\"\/><rect x=\"645.0\" y=\"218.4\" width=\"28.0\" height=\"43.6\" rx=\"3\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"middle\"><text x=\"149.0\" y=\"284\">Castorama<\/text><text x=\"319.0\" y=\"284\">Leroy Merlin<\/text><text x=\"489.0\" y=\"284\">Obi.de<\/text><text x=\"659.0\" y=\"284\">Media Expert<\/text><\/g>\n          <text class=\"btop-cs__axis\" x=\"64\" y=\"328\">working days from the decision to the first published offer<\/text>\n        <\/svg>\n        <div class=\"btop-cs__legend\"><span><i style=\"background:#42b1e6\"><\/i>Implementation time<\/span><\/div>\n      <\/div>\n        <p class=\"btop-cs__note\">The decline is not down to the team\u2019s expertise, but to the fact that the catalogue had already been designed to meet the requirements of the entire family of platforms.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--tabela apress_row_class_13043325376af2e266426e7\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_5457876636af2e266427b7 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-tabela\">\n<section class=\"btop-cs__section\">\n        <h2>Labour cost per channel.<\/h2>\n        <div class=\"btop-cs__wrap\">\n          <table>\n            <thead><tr><th>Credits<\/th><th>Customer respect<\/th><th>Actual<\/th><th>Change<\/th><\/tr><\/thead>\n            <tbody><tr><td>The first network<\/td><td>25 days<\/td><td>42 days<\/td><td>+17 days<\/td><\/tr><tr><td>Each subsequent<\/td><td>25 days<\/td><td>9\u201314 days<\/td><td>\u221244 to \u221264%<\/td><\/tr><tr><td>Four networks in total<\/td><td>100 days<\/td><td>76 days<\/td><td>\u221224%<\/td><\/tr><tr><td>Monthly service, 4 channels<\/td><td>2.0 full-time equivalents<\/td><td>0.6 full-time equivalent<\/td><td>\u221270%<\/td><\/tr><tr><td>Restructuring the catalogue for the next network<\/td><td>put on every time<\/td><td>not even once<\/td><td>,<\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--podsumowanie apress_row_class_6646180506af2e26642c4d\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_243446016af2e26642d15 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-podsumowanie\">\n<section class=\"btop-cs__section\">\n        <h2>How we did it.<\/h2>\n        <p>The entire value of this project was created in the first three months, before any sales had been made. We built the catalogue to the Mirakl standard and started with the platform that had the most stringent requirements, which meant that the next three were implemented without the need for any reworking. In the end, we decided against two of the networks in the plan, as technical feasibility is not the same as business sense.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powtarzalnosc apress_row_class_16070753016af2e266430d9\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_16785246376af2e26643195 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-powtarzalnosc\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Repeatability<\/p>\n        <h2>Why do we think it wasn\u2019t a coincidence?.<\/h2>\n        <div class=\"btop-cs__grid3\"><div class=\"btop-cs__card\"><h3>The order in which you enter has its price<\/h3><p>A catalogue designed for the most demanding audience goes down a treat with less demanding audiences without needing any changes. The reverse scenario means as many redesigns as there are platforms.<\/p><\/div><div class=\"btop-cs__card\"><h3>Platform families, not individual websites<\/h3><p>A dozen or so European marketplaces run on shared platforms. Anyone who realises this at the time of the initial implementation pays for integration just once, rather than four times.<\/p><\/div><div class=\"btop-cs__card\"><h3>Technical feasibility is not a reason to proceed<\/h3><p>A channel that goes live in nine days still incurs a monthly cost. The decision is based on the margin in that category, not the time taken to set it up.<\/p><\/div><\/div>\n        <p class=\"btop-cs__note\"><strong>What this case does not prove:<\/strong> Not every platform in Europe belongs to such a group. Amazon, Allegro and eMAG have their own systems and their own requirements, so these savings will not apply there.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--cta apress_row_class_1951902836af2e266436bf\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_20388010736af2e2664378b hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-cta\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cta\">\n          <h2>Are you planning to use more than one platform?<\/h2>\n          <p>We\u2019ll check which of them share the same engine and requirements, and we\u2019ll organise the implementation order so that the first one does the work for the others. You\u2019ll receive a plan setting out the time and cost per channel.<\/p>\n          <a class=\"btop-cs__btn\" href=\"https:\/\/btop.pl\/en\/contact-us\/\">Plan the order of roll-outs<\/a>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powiazane apress_row_class_9534867756af2e26643c23\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12976769546af2e26643ceb hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-02-jeden-mirakl-wiele-sieci-powiazane\">\n<section class=\"btop-cs__section\">\n        <h2>Check out other case studies<\/h2>\n        <div class=\"btop-cs__related\"><a href=\"https:\/\/btop.pl\/en\/publication-of-offers-on-platforms\/\">Listing products on a marketplace<span>Product data, mapping, publication<\/span><\/a><a href=\"https:\/\/btop.pl\/en\/castorama\/\">Sales at Castorama<span>Requirements and implementation process<\/span><\/a><a href=\"https:\/\/btop.pl\/en\/base-deployments\/\">Implementation of Base<span>When integration is no longer an option<\/span><\/a><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The first network took 42 days, the fourth nine. We explain why the order in which platforms are launched on Mirakl determines the cost of the entire expansion.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1793020100","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/1793020100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/comments?post=1793020100"}],"version-history":[{"count":2,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/1793020100\/revisions"}],"predecessor-version":[{"id":1793020165,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/1793020100\/revisions\/1793020165"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/media?parent=1793020100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/categories?post=1793020100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/tags?post=1793020100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}