{"id":1793020114,"date":"2026-09-01T22:43:52","date_gmt":"2026-09-01T20:43:52","guid":{"rendered":"https:\/\/btop.pl\/?p=90001"},"modified":"2026-11-06T14:54:18","modified_gmt":"2026-11-06T13:54:18","slug":"market-oven-oven-prices","status":"publish","type":"post","link":"https:\/\/btop.pl\/en\/market-oven-oven-prices\/","title":{"rendered":"One price list, converted at the exchange rate, cost 90,000 z\u0142 a year"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--style apress_row_class_17272660326af1893b84f3b\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_17806270226af1893b85065 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Style wsp\u00f3lne dla wszystkich wierszy tego case study.\n     Usuni\u0119cie tego wiersza rozsypie wygl\u0105d pozosta\u0142ych. -->\n<style>\n.btop-cs{--c:#42b1e6;--c-dark:#1c6d95;--ink:#12212b;--muted:#5b6b76;--line:#dce7ee;--bg:#f5f9fc;\n  font-family:inherit;color:var(--ink);line-height:1.65;max-width:1040px;margin:0 auto;\n  \/* Wysokosc przyklejonego menu btop.pl. 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var(--line);border-radius:10px;padding:18px;text-decoration:none;color:var(--ink);font-weight:600;line-height:1.35}\n.btop-cs__related a:hover{border-color:var(--c)}\n.btop-cs__related span{display:block;font-size:12px;color:var(--muted);font-weight:400;margin-top:8px}\n\/* tryb wierszowy: odstepy robi juz builder strony, wiec sekcja ich nie dubluje *\/\n.btop-cs--row{margin-top:0;margin-bottom:0}\n.btop-cs--row>.btop-cs__section{margin-bottom:0}\n\/* Pierwszy wiersz stoi na samej gorze strony, pod przyklejonym menu,\n   bez tego odstepu pasek KPI chowa sie za naglowkiem. *\/\n.btop-cs--start{padding-top:var(--menu)}\n@media (max-width:782px){.btop-cs{--menu:84px}}\n@media print{.btop-cs__lb{display:none!important}.btop-cs__cta{background:#fff;color:#12212b;border:1px solid #dce7ee}}\n<\/style>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--naglowek apress_row_class_6299143566af1893b8551b\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6252016176af1893b855a8 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row btop-cs--start\" id=\"demo-09-piec-rynkow-piec-cen-naglowek\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__kpis\"><div class=\"btop-cs__kpi\"><span>Markets<\/span><strong>5<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Recovered margin<\/span><strong>~90,000 PLN per year<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Price range<\/span><strong>21%<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Average margin<\/span><strong>17% \u2192 19%<\/strong><\/div><\/div>\n        <h1>One price list converted at the exchange rate <em>cost 90,000 z\u0142 a year<\/em>.<\/h1>\n        <p class=\"btop-cs__lead\">A manufacturer of pet products sold its goods in five markets at a single base price converted into euros. In two of these markets, it sacrificed its margin by setting prices too low; in one, it was paying too much compared with local competitors.<\/p>\n        <div class=\"btop-cs__meta\"><span class=\"btop-cs__tag\">01.02.2026-31.10.2026<\/span><span class=\"btop-cs__tag\">eMAG<\/span><span class=\"btop-cs__tag\">Kaufland.de<\/span><span class=\"btop-cs__tag\">Cdiscount<\/span><span class=\"btop-cs__tag\">Pigu.lt<\/span><span class=\"btop-cs__tag\">Allegro<\/span><span class=\"btop-cs__tag\">Ongoing support<\/span><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wyzwanie apress_row_class_3283496456af1893b8585a\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_14447372336af1893b858dd hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-wyzwanie\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cols\">\n          <div class=\"btop-cs__card\"><h3>The challenge<\/h3><p>The client operated five markets using a single price list in zlotys, converted at the current exchange rate and increased by a fixed margin to cover channel costs. Simple, predictable and fair \u2013 that\u2019s how he justified it.<\/p>\n      <p>In practice, on the German market, it was selling below the price level buyers in its category expected, which lowered its perceived quality. On the French market, its price was too high compared with local competitors. And on the Lithuanian market, where it faced the least competition, it was leaving a margin of over ten per cent on the table.<\/p><\/div>\n          <div class=\"btop-cs__card\"><h3>About the client<\/h3><p>Manufacturer of pet products: beds, carriers, accessories. In-house production, mid-range and high-end products.<\/p>\n      <p>Five markets launched within two years, each simply a copy of the Polish offering with the price adjusted.<\/p><\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-1 apress_row_class_18923345216af1893b85bd7\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_11185465216af1893b85c5f hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-decyzja-1\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">What we\u2019ve done<\/p>\n        <h2>The decisions that determined the outcome.<\/h2>\n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">DECISION 01<\/span>\n          <h3>We have calculated the true cost of the channel, separately for each market<\/h3>\n          <p>A fixed margin on channel costs is a simplification that masks the differences. The commission within the same category varies by several percentage points across markets; the cost of delivery to France differs from that to Romania; and the return rate on the German market was twice as high for this client as on the Lithuanian market.<\/p>\n      <p>Once these items had been broken down separately, it transpired that the actual cost of processing a single transaction varied by 41% between the cheapest and the most expensive market.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-2 apress_row_class_3451952636af1893b85f17\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_21400851286af1893b85f9a hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-decyzja-2\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">DECISION 02<\/span>\n          <h3>We looked into what buyers are looking for, not just what the competition is doing<\/h3>\n          <p>On the German market, we analysed the price distribution within the category and the reviews for lower-end products. A recurring theme: a low price for this type of product raises suspicions about the quality of the materials.<\/p>\n      <p>We raised prices in this market by 12%, and sales did not fall. Over the course of three months, they rose, and the product entered the price range where buyers in this category would even consider it.<\/p>\n          <div class=\"btop-cs__nie\"><strong>What we haven\u2019t done<\/strong>We did not raise our prices in all those markets where the competition was more expensive. In the French market, despite the competition\u2019s higher prices, we reduced our prices by a total of 8%, because we lacked the brand recognition there that our competitors had built up over many years. The transaction margin there fell from 14% to 7%, which was the intention, as profit is to come from volume.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-3 apress_row_class_715823656af1893b86257\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_4998488996af1893b862d3 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-decyzja-3\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">DECISION 03<\/span>\n          <h3>We have categorised the price lists by technical criteria so that they can be managed<\/h3>\n          <p>Five separate price lists mean five times as much work if they are managed manually. We have integrated them with market-specific rules: base cost plus market parameters plus a price range, beyond which the price cannot go without approval.<\/p>\n      <p>Without this step, the strategy would have lasted only until the first change in production costs.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--etapy apress_row_class_12914011046af1893b865a8\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_13728191366af1893b86627 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-etapy\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Course<\/p>\n        <h2>Key stages.<\/h2>\n        <ol class=\"btop-cs__timeline\">\n          <li>\n            <span class=\"btop-cs__when\">February 2026<\/span>\n            <strong>Breakdown of costs by market<\/strong>\n            Commissions, logistics, returns, taxes, customer service costs. Separately for each of the five markets.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">March 2026<\/span>\n            <strong>Analysis of price expectations<\/strong>\n            Price distribution within the category, customer reviews for products on different shelves, and the position of local competitors.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">April 2026<\/span>\n            <strong>New price lists in two markets<\/strong>\n            Germany up by 12%, France down by 6%. The other three markets remained unchanged at the time of measurement.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">May, June 2026<\/span>\n            <strong>Measurement and correction<\/strong>\n            Assessing the sales response. Confirmation of the German hypothesis; French correction by a further 2%.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">July 2026<\/span>\n            <strong>Other markets and automation<\/strong>\n            Lithuania up by 9%, Romania unchanged. Incorporation of pricing rules into the integration process.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">August, October 2026<\/span>\n            <strong>Stabilisation<\/strong>\n            Monitoring of margins by market, with adjustments within pre-set ranges without manual intervention.\n          <\/li>\n        <\/ol>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wykres apress_row_class_8030701846af1893b86970\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_1721617086af1893b869f0 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-wykres\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Results<\/p>\n        <h2>Market-based transaction margin.<\/h2>\n      <div class=\"btop-cs__chart\">\n        <svg viewbox=\"0 0 760 334\" role=\"img\" aria-label=\"Bar chart: Transaction margin by market; margin after all channel costs \u00b7 %. Series: Before, After.\">\n          <g stroke=\"#dce7ee\" stroke-width=\"1\"><line x1=\"64\" y1=\"262.0\" x2=\"744\" y2=\"262.0\"\/><line x1=\"64\" y1=\"213.6\" x2=\"744\" y2=\"213.6\"\/><line x1=\"64\" y1=\"165.2\" x2=\"744\" y2=\"165.2\"\/><line x1=\"64\" y1=\"116.8\" x2=\"744\" y2=\"116.8\"\/><line x1=\"64\" y1=\"68.4\" x2=\"744\" y2=\"68.4\"\/><line x1=\"64\" y1=\"20.0\" x2=\"744\" y2=\"20.0\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"end\"><text x=\"54\" y=\"266.0\">0<\/text><text x=\"54\" y=\"217.6\">6<\/text><text x=\"54\" y=\"169.2\">12<\/text><text x=\"54\" y=\"120.8\">18<\/text><text x=\"54\" y=\"72.4\">24<\/text><text x=\"54\" y=\"24.0\">30<\/text><\/g>\n          <g fill=\"#42b1e6\"><rect x=\"103.0\" y=\"92.6\" width=\"28.0\" height=\"169.4\" rx=\"3\"\/><rect x=\"239.0\" y=\"189.4\" width=\"28.0\" height=\"72.6\" rx=\"3\"\/><rect x=\"375.0\" y=\"149.1\" width=\"28.0\" height=\"112.9\" rx=\"3\"\/><rect x=\"511.0\" y=\"108.7\" width=\"28.0\" height=\"153.3\" rx=\"3\"\/><rect x=\"647.0\" y=\"84.5\" width=\"28.0\" height=\"177.5\" rx=\"3\"\/><\/g>\n        <g fill=\"#1c6d95\"><rect x=\"133.0\" y=\"92.6\" width=\"28.0\" height=\"169.4\" rx=\"3\"\/><rect x=\"269.0\" y=\"108.7\" width=\"28.0\" height=\"153.3\" rx=\"3\"\/><rect x=\"405.0\" y=\"205.5\" width=\"28.0\" height=\"56.5\" rx=\"3\"\/><rect x=\"541.0\" y=\"108.7\" width=\"28.0\" height=\"153.3\" rx=\"3\"\/><rect x=\"677.0\" y=\"36.1\" width=\"28.0\" height=\"225.9\" rx=\"3\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"middle\"><text x=\"132.0\" y=\"284\">Poland<\/text><text x=\"268.0\" y=\"284\">Germany<\/text><text x=\"404.0\" y=\"284\">France<\/text><text x=\"540.0\" y=\"284\">Romania<\/text><text x=\"676.0\" y=\"284\">Lithuania<\/text><\/g>\n          <text class=\"btop-cs__axis\" x=\"64\" y=\"328\">margin after all channel costs \u00b7 %<\/text>\n        <\/svg>\n        <div class=\"btop-cs__legend\"><span><i style=\"background:#42b1e6\"><\/i>Before<\/span><span><i style=\"background:#1c6d95\"><\/i>After<\/span><\/div>\n      <\/div>\n        <p class=\"btop-cs__note\">Poland and Romania remain unchanged; prices there were set at a reasonable level from the outset. In France, the transaction margin has been deliberately reduced: the profit is to come from volume, not from individual units.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--tabela apress_row_class_7947462306af1893b86d8f\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_1858141126af1893b86e0d hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-tabela\">\n<section class=\"btop-cs__section\">\n        <h2>The same index across five markets.<\/h2>\n        <div class=\"btop-cs__wrap\">\n          <table>\n            <thead><tr><th>Credits<\/th><th>Price before<\/th><th>Price after<\/th><th>Change<\/th><\/tr><\/thead>\n            <tbody><tr><td>Poland (Allegro)<\/td><td>249 z\u0142<\/td><td>249 z\u0142<\/td><td>,<\/td><\/tr><tr><td>Germany (Kaufland.de)<\/td><td>58 EUR<\/td><td>65 EUR<\/td><td>+12%<\/td><\/tr><tr><td>France (Cdiscount)<\/td><td>58 EUR<\/td><td>53.50 EUR<\/td><td>\u22128%<\/td><\/tr><tr><td>Romania (eMAG)<\/td><td>289 RON<\/td><td>289 RON<\/td><td>,<\/td><\/tr><tr><td>Lithuania (Pigu.lt)<\/td><td>58 EUR<\/td><td>63 EUR<\/td><td>+9%<\/td><\/tr><tr><td>Annual turnover across five markets<\/td><td>approx. 5.0 million PLN<\/td><td>approx. 5.0 million PLN<\/td><td>,<\/td><\/tr><tr><td>Average margin<\/td><td>17%<\/td><td>19%<\/td><td>+2 percentage points.<\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--podsumowanie apress_row_class_16812610486af1893b87133\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_17192465156af1893b871ae hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-podsumowanie\">\n<section class=\"btop-cs__section\">\n        <h2>How we did it.<\/h2>\n        <p>A single price list converted at the exchange rate may seem like a fair and convenient solution, but it is an average that skews in a different direction in every market. We broke down the transaction processing costs separately for five markets and found that they differed by 41%. We then examined what buyers expect in each of these categories, and the same analysis led us to raise the price in Germany and lower it in France. Finally, we incorporated the rules into the integration so that the strategy would withstand the first change in costs.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powtarzalnosc apress_row_class_16848710246af1893b874e3\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_7615682336af1893b8755f hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-powtarzalnosc\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Repeatability<\/p>\n        <h2>Why do we think it wasn\u2019t a coincidence?.<\/h2>\n        <div class=\"btop-cs__grid3\"><div class=\"btop-cs__card\"><h3>The cost of the channel is calculated separately<\/h3><p>Commission, logistics and returns vary across markets to such an extent that a fixed mark-up is always off the mark in one direction or another. Breaking these down takes a day and alters the picture of profitability.<\/p><\/div><div class=\"btop-cs__card\"><h3>Price as an indicator of quality<\/h3><p>In some categories, prices that are too low put people off. The price distribution within the category and reviews of the lowest-priced items indicate where the line of credibility lies.<\/p><\/div><div class=\"btop-cs__card\"><h3>Pricing rules instead of a spreadsheet<\/h3><p>A manually managed pricing strategy breaks down at the first change in production costs. The price ranges and rules built into the system ensure that it maintains itself.<\/p><\/div><\/div>\n        <p class=\"btop-cs__note\"><strong>What this case does not prove:<\/strong> Price differentiation is subject to regulatory and reputational constraints. For products that are easily comparable by cross-border shoppers, too wide a price spread raises questions and leads to returns. In this case, the 21% price spread was safe, as this category is purchased locally.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--cta apress_row_class_17651475146af1893b878b4\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_17495207316af1893b8792f hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-cta\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cta\">\n          <h2>Do you have a single price list for all markets?<\/h2>\n          <p>We\u2019ll break down the actual transaction costs separately for each one and check in which categories your price falls outside the range within which buyers would even consider the product.<\/p>\n          <a class=\"btop-cs__btn\" href=\"https:\/\/btop.pl\/en\/contact-us\/\">Let\u2019s check the prices by market<\/a>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powiazane apress_row_class_6149516566af1893b87c62\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_9353007406af1893b87cdd hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-09-piec-rynkow-piec-cen-powiazane\">\n<section class=\"btop-cs__section\">\n        <h2>Check out other case studies<\/h2>\n        <div class=\"btop-cs__related\"><a href=\"https:\/\/btop.pl\/en\/emag\/\">Sales on eMAG<span>The Romanian market and its pricing characteristics<\/span><\/a><a href=\"https:\/\/btop.pl\/en\/kaufland\/\">Sale at Kaufland<span>The German market from the seller\u2019s perspective<\/span><\/a><a href=\"https:\/\/btop.pl\/en\/base-deployments\/\">Implementation of Base<span>Pricing rules that run automatically<\/span><\/a><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A single price list, converted at the exchange rate, cost the customer a margin of 90,000 z\u0142 per year. We show how the pricing works when calculated separately for each of the five markets.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1793020114","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/1793020114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/comments?post=1793020114"}],"version-history":[{"count":2,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/1793020114\/revisions"}],"predecessor-version":[{"id":1793020161,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/1793020114\/revisions\/1793020161"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/media?parent=1793020114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/categories?post=1793020114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/tags?post=1793020114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}