{"id":2414,"date":"2025-06-11T13:33:25","date_gmt":"2025-06-11T11:33:25","guid":{"rendered":"https:\/\/btop.pl\/?p=2414"},"modified":"2026-05-18T13:45:53","modified_gmt":"2026-05-18T11:45:53","slug":"how-to-start-selling-at-allegro","status":"publish","type":"post","link":"https:\/\/btop.pl\/en\/how-to-start-selling-at-allegro\/","title":{"rendered":"How do I start selling on Allegro?"},"content":{"rendered":"<p><span data-contrast=\"auto\">Making your own online sales? Sounds like something big, requiring a technical background, marketing know-how and hundreds of hours of preparation. But the truth is that today, all you need is a computer, access to the internet and a few well thought-out decisions to get started.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">And Allegro - the largest marketplace in Poland - is the perfect place to take the first step. <\/span><b><span data-contrast=\"auto\">Just how do you make it so you don't get stuck at the very beginning?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Start by deciding: private or company account?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Before you put up your first product, you need to decide as who you want to sell to. If you plan to sell occasionally or are testing your idea, you can even start without setting up a business - under what is known as an 'unregistered business'. This is a convenient solution for starting out, especially if you do not want to incur the costs associated with a company right away.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">But it is useful to know the limitations of a private account:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">You can sell on it, but you will not benefit from facilities such as \u201eSend from Allegro\u201d.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">You do not activate the subscription, which means an additional charge of \u00a31 per transaction.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">A private account allows you to sell on Allegro Locally, although listings often appear in general search results anyway.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">The turnover limit for non-registered activities is PLN 3499.50 gross per month (according to the regulations in force from 1 January 2025).<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">However, if you are thinking about regular sales, shop development, advertising and automation - it is better to set up a company account right away. This not only gives you more tools, but also the trust of your customers and better opportunities for growth.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In addition, with a company account, it is necessary to set up the terms and conditions of sale - such as the returns, complaints and delivery policy. <\/span><b><span data-contrast=\"auto\">Without this, you will not trigger active sales.<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Not sure which option to choose?<\/span><\/b><span data-contrast=\"auto\"> Contact us - we will advise you on the best solution and help you with the formal side.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">First steps - creating an account and preparing offers<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Registration on Allegro is intuitive. All you need to do is fill in the form, confirm your details and - in the case of a company account - add your registration information and make a symbolic verification transfer. Once your account is activated, you can list your first auctions right away.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Making your first offer - step by step (and without stress)<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Account ready, plan in mind - time to move on to action. Listing your first item on Allegro is the moment that often raises the most questions, but rest assured - the whole process is intuitive and really friendly, even if you're doing it for the first time.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">After logging into your account, click \u201e<\/span><b><span data-contrast=\"auto\">Issue via the form<\/span><\/b><span data-contrast=\"auto\">\u201d or go to \u201eMy range\u201d if you want to have control over more products.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Step 1: Find the product in the catalogue<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Enter the product name - Allegro will automatically suggest entries from the catalogue. If you find an exact match, you complete most of the technical parameters with a single click and receive a ready-made title. Save time and be more precise!<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ud83d\udca1<\/span><span data-contrast=\"auto\"> If your item does not exist in the catalogue, no problem - click \u201econtinue without selecting a product\u201d and manually select the relevant category (you can also enter the category number).<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2416\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2025-06-11-o-11.12.01.png\" alt=\"\" width=\"1174\" height=\"895\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2025-06-11-o-11.12.01.png 1174w, https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2025-06-11-o-11.12.01-768x585.png 768w\" sizes=\"auto, (max-width: 1174px) 100vw, 1174px\" \/>\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Step 2: Create a title and describe the product<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This is where you have complete control. The title should include the most important features of the product - the more specific, the better. Also fill in the technical parameters, add high-quality photos (from different perspectives!) and create a description that will convince the customer. Don't just inform - tell the story of the product, highlight its benefits, its use, its uniqueness.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2418\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2025-06-11-o-11.10.03.png\" alt=\"\" width=\"1174\" height=\"897\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2025-06-11-o-11.10.03.png 1174w, https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2025-06-11-o-11.10.03-768x587.png 768w\" sizes=\"auto, (max-width: 1174px) 100vw, 1174px\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2420\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2025-06-11-o-11.09.27.png\" alt=\"\" width=\"1175\" height=\"848\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2025-06-11-o-11.09.27.png 1175w, https:\/\/btop.pl\/wp-content\/uploads\/Zrzut-ekranu-2025-06-11-o-11.09.27-768x554.png 768w\" sizes=\"auto, (max-width: 1175px) 100vw, 1175px\" \/><\/span><\/p>\n<p><b><span data-contrast=\"auto\">Step 3: Define the terms of sale<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Select your bid type: Buy Now, Auction or a combination of both.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Set price, number of pieces, duration.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Fill in the \u201eDelivery and payment\u201d section - specify shipping method, lead time, payment methods.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Indicate the location of the warehouse or shipping point.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">\u00a0Step 4: Returns, complaints and promotions<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you're operating on a corporate account, you'll need to set up a returns and complaints policy - this is a formal requirement, without which the offer won't go live. You can also select additional services - such as gift wrapping, parcel insurance or offer promotion (Allegro Ads).<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Step 5: Finalisation<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">See a summary of the charges and a preview of the listing - this will make sure everything looks as it should. When you're ready, click \u201eList Item\u201d. If there's anything you want to amend, select \u201eReturn to listing\u201d - nothing happens automatically.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Don't have the time to put up listings? Would you like someone to prepare the products for listing for you? - Get in touch with us!<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">How much does it cost? Allegro and sales commissions<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This is one of the most frequently asked questions. The good news - just listing on Allegro is free. The only thing you pay is a commission on the sale. Its amount depends on the product category and can vary - from as little as 1% in some health sections, up to 17% in the \u201eOther and Accessories\u201d category.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The majority of commissions fall within the 5-11% range, for example in the \u201eHome and Garden\u201d or \u201eFashion\u201d categories. We have attached the current commission grid below to help you plan your margins and prices for your products:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2419\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/grafika-blog-1.png\" alt=\"\" width=\"1172\" height=\"564\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/grafika-blog-1.png 1172w, https:\/\/btop.pl\/wp-content\/uploads\/grafika-blog-1-768x370.png 768w\" sizes=\"auto, (max-width: 1172px) 100vw, 1172px\" \/>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Unsure how much commission will realistically \u201eeat away\u201d at your margin? Our specialists can quickly calculate this and propose an optimal pricing strategy.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Traffic, sales and advertising - or how not to get lost in the crowd<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Even the best offer will not sell without visibility. Allegro works like a search engine - the user types in a keyword and the system displays the most suitable offers. Therefore, not only the title and description matter, but also account activity, ratings, quality of service or the use of Allegro Ads.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">When scale increases - automation and external tools<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Over time, as the number of orders and products grows, there is a need to organise processes. At this point, it is worth thinking about tools such as <\/span><b><span data-contrast=\"auto\">Base. - Formerly Baselinker<\/span><\/b><span data-contrast=\"auto\">, that automate the management of warehousing, quoting, order processing and shipping. For many companies, this is a breakthrough - it not only saves time, but also avoids errors and scales up sales without increasing workload.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Allegro is not just a marketplace - it's a real growth opportunity<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Selling online today does not require complex technology, hundreds of thousands of zlotys of investment or a staff of people. It requires a good idea, determination and the support of someone who knows this market inside out. Allegro gives you access to millions of customers - you just need to use it wisely.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">You don't have to know everything. You can do what you're best at - and we'll take care of the rest.<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><em>Author: Paulina Karda\u015b<\/em><\/p>\n<p><em>Date of publication: 11.06.2025r.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Running your own online shop? It sounds like a huge undertaking, requiring technical infrastructure, marketing expertise and hundreds of hours of preparation. But the truth is that these days, all you need is a computer, internet access and a few well-thought-out decisions to get started.\u00a0 And Allegro \u2013 Poland\u2019s largest marketplace \u2013 is the perfect place to take that first step. But how do you go about it without getting stuck right at the start?    Start by deciding: a personal or a business account?  Before you list your first product, you need to decide which one to use<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/en\/how-to-start-selling-at-allegro\/\"> Read more <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":2424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,42],"tags":[],"class_list":["post-2414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-allegro"],"_links":{"self":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/2414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/comments?post=2414"}],"version-history":[{"count":4,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/2414\/revisions"}],"predecessor-version":[{"id":2446,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/2414\/revisions\/2446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/media\/2424"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/media?parent=2414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/categories?post=2414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/tags?post=2414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}