{"id":2583,"date":"2025-07-30T13:21:34","date_gmt":"2025-07-30T11:21:34","guid":{"rendered":"https:\/\/btop.pl\/?p=2583"},"modified":"2026-05-18T13:46:29","modified_gmt":"2026-05-18T11:46:29","slug":"case-study-refreshing-the-upholstery-button-offer-at-allegro","status":"publish","type":"post","link":"https:\/\/btop.pl\/en\/case-study-refreshing-the-upholstery-button-offer-at-allegro\/","title":{"rendered":"Case study: Refreshing the upholstery button offer on Allegro"},"content":{"rendered":"

As part of a collaboration with a client, we were busy upgrading one of their listings on Allegro. The product is a classic upholstery button with a crystal finish and nailhead. The challenge? An undistinguished visual presentation and a very simple, low-engagement description. Here's what we did.<\/span><\/p>\n

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  1. Before modernisation<\/b>
    \n<\/b>The photos of the product were taken against a white technical paper background, with uneven lighting and no crisp detail. The sense of \u201eglamour\u201d that this product should convey was missing.<\/span><\/li>\n<\/ol>\n

    \"\"<\/b><\/p>\n

     <\/p>\n

    Description sent by the client:<\/b><\/p>\n

    Upholstery buttons<\/b> with a nail, are <\/span>an elegant accessory<\/b> for upholstered furniture. They are perfect for <\/span>decorative finish<\/b> sofas, armchairs, headrests and other furnishings. Their <\/span>sparkling, crystalline appearance<\/b> adds to the furniture <\/span>luxury character<\/b>, emphasising style and elegance. Packed in a set of <\/span>25 pieces<\/b>, are ideal for projects requiring <\/span>a coherent and striking finish<\/b>.<\/span><\/p>\n

    \u2699\ufe0f Technical parameters:<\/span>
    \n<\/span>\u27a1\ufe0f <\/b>Button diameter:<\/span> 25mm<\/b>
    \n<\/b>\u27a1\ufe0f <\/b>Nail length:<\/span> 20mm<\/b>
    \n<\/b>\u27a1\ufe0f <\/b>Button material:<\/span> metal and glass<\/b>
    \n<\/b>\u26a0\ufe0f1 item in basket = 25 items guzik\u00f3w\u26a0\ufe0f<\/b><\/h5>\n

     <\/p><\/blockquote>\n

      \n
    1. After modernisation
      \n<\/b>We changed the approach to presentation completely. Instead of just showing the product as a technical detail, we focused on emotion, context and quality of workmanship. We focused on making sure that the buttons not only look aesthetically pleasing, but also tell the story of their function - an elegant furniture finish. In this way, the customer can already imagine the end result in his or her interior when looking at the photos.<\/li>\n<\/ol>\n

      New photos:<\/b><\/p>\n