{"id":2978,"date":"2025-10-08T13:28:25","date_gmt":"2025-10-08T11:28:25","guid":{"rendered":"https:\/\/btop.pl\/?p=2978"},"modified":"2025-12-10T08:16:42","modified_gmt":"2025-12-10T07:16:42","slug":"how-to-price-effectively-on-this-calculator-and-guide","status":"publish","type":"post","link":"https:\/\/btop.pl\/en\/how-to-price-effectively-on-this-calculator-and-guide\/","title":{"rendered":"How to price effectively at TEMU: calculator and guide"},"content":{"rendered":"
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How to price effectively at TEMU: calculator and guide<\/b><\/p>\n

On TEMU, the retailer gives you a net base price (think of it as \u201ewholesale\u201d - that's how much you want to sell the goods to TEMU for). It is TEMU that ultimately decides the retail price visible to the customer, and your base price is one of the inputs to their algorithms and campaigns. In the TEMU model, suppliers\/vendors do not have full pricing autonomy and the final price and platform margin are shaped by TEMU (the supplier negotiates the base, the platform shapes the retail). <\/span><\/p>\n

Don't have an account yet?
\n\ud83d\udc49 Click here to register an account with TEMU<\/a>\u00a0<\/strong><\/span><\/i><\/p>\n

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1) <\/span>The basics: what the \u201ebase price\u201d really is at TEMU<\/b><\/h4>\n

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Current working price rule (operational example):<\/b><\/p>\n

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retail price (gross) \u2248 <\/span>Base price_net \u00d7 (1 + 11%) \u00d7 (1 + VAT)<\/b>
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In Poland, at VAT 23%, this gives a multiplier of <\/span>\u2248 1,3653<\/b>. Attention: <\/span>the percentage of TEM surcharge (e.g. 11%) may vary<\/b> between categories\/periods and is sometimes adjusted with campaigns. (The industry notes the volatility of fees and price management on the TEMU side).<\/span>
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Why does the base price \u201efloat\u201d?<\/b>
\n<\/b>Because participation in campaigns (coupons, bundles, \u201eprice match\u201d), competitive pressures and platform policies influence how TEMU converts and displays retail - and the platform actively advises\/adjusts price levels relative to the market.<\/span><\/p>\n

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2) Why it is not allowed to copy prices from Allegro 1:1<\/b><\/p>\n

If you have \u00a3100 gross on Allegro and \u201epaste\u201d this onto TEMU as a base, TEMU will treat \u00a3100 as net, then add its mark-up and VAT. The result: a retail price significantly higher than the market price, a drop in conversions and the risk of lack of exposure in promotions.<\/span><\/p>\n

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Design:<\/span>
\n<\/span>Estimated retail (gross) = base price_netto \u00d7 (1 + 11%) \u00d7 (1 + 23%)<\/span><\/p>\n<\/blockquote>\n

Example of error:<\/b>
\n<\/b>Base = 100.00 net \u2192 retail \u2248 100 \u00d7 1.3653 = \u00a3136.53 gross (i.e. ~+36.5% vs Allegro).<\/span><\/p>\n

This is the typical reason why it is necessary to count the price on TEMU from zero, rather than mapping the \u201eshop price\u201d. (it is TEMU that is the decider of the retail list price).<\/span><\/p>\n

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3) Is the \u201ebackward\u201d method of determining the base correct?<\/b><\/p>\n

Take, for example, the gross target price from Allegro, e.g. \u00a3100.
\n<\/span>Net = 100 \/ 1.23 = \u00a381.30.<\/b><\/p>\n

\u201eRemove\u201d the markup TEMU: base_netto = 81.30 \/ 1.11 = \u00a373.24.<\/span><\/p>\n

Then TEMU, after adding 11% and VAT, should be back in the region of \u00a3100 gross. This is a good starting point, but remember that TEMU can bump\/lower retail as part of a campaign, market fit or free delivery policy - hence treat this as a price target, not a guarantee. (Mechanism: TEMU controls the retail, the supplier controls the base).<\/span><\/p>\n

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4) Shipping and the \u201efree delivery\u201d threshold: how not to fall into the \u00a360-\u00a364 trap<\/b><\/p>\n

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Operationally in Poland we often encounter the scenario:<\/strong><\/p>\n

< threshold of less than PLN 65: customer pays approx. PLN 12.99 gross; retailer buys InPost label ~\u00a38-8.50 net (example rates from practice).<\/span><\/p>\n

\u2265 threshold (e.g. \u00a365): shipping costs fall on the seller - usually ~\u00a313.50-14.00 gross.<\/span><\/p>\n

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Risk: If your calculation gives you a retail of ~\u00a360-\u00a364, TEMU's algorithms may \u201epush\u201d the price up to the free delivery threshold for the buyer. Then you cover the shipping and the margin will \u201eeat away\u201d imperceptibly.<\/strong><\/p>\n<\/blockquote>\n

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Thresholds and free delivery policies are sometimes modified by TEMU and depend on the market; official sites generally speak of \u201efree standard shipping\u201d with conditions depending on the country\/period, hence it is worth constantly reviewing the current thresholds and real costs of labels in your integration.\u00a0<\/span><\/p>\n

Practical advice:<\/strong> with low baskets, set the base so that the retailer does not accidentally leave \u2265 the threshold (e.g. \u00a365) unless you plan to finance the shipping from the margin.<\/span><\/p>\n

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5) Invoicing and billing<\/b><\/p>\n

It is THEM that invoices the customer (knows at what price it sold the product). You receive the platform's billing\/margin in a separate document (CSV\/PDF report), which Base integrations can automatically retrieve. The logic is that the retailer controls TEMU and the supplier settles with the platform according to the agreed terms.<\/span><\/p>\n

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6) How to count correctly (formulas + checklist)<\/b><\/p>\n

Constants (PL example): VAT=23%, surcharge TEMU=11% (variable).<\/span><\/p>\n

Working patterns:<\/b><\/p>\n

Retail (gross) \u2248 Base_netto \u00d7 1.11 \u00d7 1.23 = Base_netto \u00d7 1.3653<\/span><\/p>\n

Base_netto (from target retail) \u2248 Target_retail_gross \/ 1.3653<\/span><\/p>\n

Base_netto \u201eas Allegro\u201d \u2248 (Allegro_netto \/ 1.23) \/ 1.11<\/span><\/p>\n

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