{"id":3038,"date":"2025-10-13T12:34:41","date_gmt":"2025-10-13T10:34:41","guid":{"rendered":"https:\/\/btop.pl\/?p=3038"},"modified":"2026-09-04T12:05:23","modified_gmt":"2026-09-04T10:05:23","slug":"why-other-marketplace-agencies-are-deliberately-stifling-your-growth-and-how-we-are-changing-the-rules-of-the-game","status":"publish","type":"post","link":"https:\/\/btop.pl\/en\/why-other-marketplace-agencies-are-deliberately-stifling-your-growth-and-how-we-are-changing-the-rules-of-the-game\/","title":{"rendered":"Why other marketplace agencies are deliberately stifling your growth and how we are changing the rules of the game"},"content":{"rendered":"

Marketplaces such as Allegro, Castorama, Home and You, Kaufland, Media Expert or Amazon are today the backbone of Polish and global e-commerce. They represent a unique opportunity to instantly reach millions of customers without having to build traffic from scratch. In the face of such a dynamic environment, the key success factor is <\/span>the speed and efficiency of implementation of the offer.<\/b> This is why choosing the right partner - a marketplace agency - becomes a strategic decision and a trap that some marketers unwittingly fall into.<\/span><\/p>\n

In this article we expose inefficient market practices<\/b> and we show why our agency, btop.co.uk, relies on turbo-implementation and a partnership model that guarantees results, rather than long-term, bare-bones subscriptions.<\/span><\/p>\n

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The mechanism of \u201eSubscription Prison\u201d: Deliberate Slowing Down of Work<\/b><\/p>\n

How do marketplace agencies work? Essentially, they are tasked with relieving the vendor of the operational side of the operation on the platforms: from channel selection, to technical implementation of products, to optimisation, advertising campaigns and analytics. What we are seeing in the marketplace, however, is a worrying trend among some well-known agencies that are deliberately slowing down the implementation process of an offer under various guises - because offers rank better, because the platform's algorithm sees account growth, etc...:<\/span><\/p>\n

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  1. \u201eMinimum Dose\u201d Subscriptions - Copy-Paste to the Fallen<\/b><\/li>\n<\/ol>\n

    A retailer, with an assortment of several thousand unique offers, is confronted with a subscription collaboration proposal that involves deploying only a dozen to several dozen offers per month on new platforms.<\/span><\/p>\n

    The mathematics is merciless:<\/span><\/p>\n