{"id":3615,"date":"2026-01-30T08:27:13","date_gmt":"2026-01-30T07:27:13","guid":{"rendered":"https:\/\/btop.pl\/?p=3615"},"modified":"2026-09-04T12:04:59","modified_gmt":"2026-09-04T10:04:59","slug":"this-is-what-buyers-expect-from-e-commerce-customer-service-do-you-meet-these-requirements","status":"publish","type":"post","link":"https:\/\/btop.pl\/en\/this-is-what-buyers-expect-from-e-commerce-customer-service-do-you-meet-these-requirements\/","title":{"rendered":"This is what shoppers expect from e-commerce customer service - do you meet these requirements?\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">In 2026, e-commerce customers are more informed than ever. It's not enough to have an attractive product and a competitive price - today the choice of shop is determined by <\/span><b><span data-contrast=\"auto\">purchasing experience<\/span><\/b><span data-contrast=\"auto\">. These are what build loyalty, positive feedback and long-term brand relationships.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As the report shows\u00a0<\/span><b><span data-contrast=\"auto\">Gemius E-commerce in Poland 2024<\/span><\/b><span data-contrast=\"auto\">, previous positive experiences are the most important factor besides money in choosing an online shop.<\/span><br \/>\n<span data-contrast=\"auto\">The question is: does your e-commerce meet these expectations?<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><b><span data-contrast=\"none\"> Customers expect a positive experience<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">The shopping experience is much more than the shopping cart and payment itself. It encompasses every contact a customer has with a brand - from website design to post-sale communication.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Therefore:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">bet on\u00a0<\/span><b><span data-contrast=\"auto\">intuitive UX<\/span><\/b><span data-contrast=\"auto\">\u00a0and transparent purchasing process,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">provide\u00a0<\/span><b><span data-contrast=\"auto\">easy to contact<\/span><\/b><span data-contrast=\"auto\">\u00a0- preferably via online chat,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">take care of\u00a0<\/span><b><span data-contrast=\"auto\">after-sales service<\/span><\/b><span data-contrast=\"auto\"> (shipping information, post-purchase support, proactive satisfaction questions).<\/span><\/li>\n<\/ul>\n<p>It is in these moments that trust and loyalty are built. Every good experience pays off with a return customer in the future.<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3638\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-x.jpg\" alt=\"\" width=\"1284\" height=\"719\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-x.jpg 1284w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-x-768x430.jpg 768w\" sizes=\"auto, (max-width: 1284px) 100vw, 1284px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li><b><span data-contrast=\"none\"> Customers expect effective problem solving<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">According to the report\u00a0<\/span><b><span data-contrast=\"auto\">Marketplace Shopping Behavior Report 2025<\/span><\/b><span data-contrast=\"auto\">, until\u00a0<\/span><b><span data-contrast=\"auto\">50% buyers<\/span><\/b><span data-contrast=\"auto\">\u00a0identifies efficient problem solving as the most important element of customer service.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It's not just about responding to a complaint - it's about\u00a0<\/span><b><span data-contrast=\"auto\">pace, empathy and style<\/span><\/b><span data-contrast=\"auto\">\u00a0Communications.<\/span><br \/>\n<span data-contrast=\"auto\">A customer who feels listened to and taken seriously is more likely to return and leave positive feedback.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What is worth implementing:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">clear division of responsibilities within the service team,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">quick access to information in a single system,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">clear procedures for escalating problems between departments.<\/span><\/li>\n<\/ul>\n<p>This ensures that the whole process of resolving requests runs smoothly and that the customer feels they are in good hands.<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li><b><span data-contrast=\"none\"> Customers expect fast and timely responses<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Time is the currency of e-commerce today. According to the same report\u00a0<\/span><b><span data-contrast=\"auto\">49% customers<\/span><\/b><span data-contrast=\"auto\">\u00a0expects an immediate response to an enquiry. Waiting too long often means... losing the sale.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In the case of platforms (e.g. Allegro, Amazon), the response time also affects the seller's ranking.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">How to improve response times?<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Enter\u00a0<\/span><b><span data-contrast=\"auto\">autoresponders and automatic reply rules<\/span><\/b><span data-contrast=\"auto\">.<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Tailor messages to the context - different content works for a delivery enquiry, different for a complaint<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li><b><span data-contrast=\"none\"> Customers expect modern technology - especially AI<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">According to the data\u00a0<\/span><b><span data-contrast=\"auto\">Capgemini<\/span><\/b><span data-contrast=\"auto\">, until\u00a0<\/span><b><span data-contrast=\"auto\">70% consumers<\/span><\/b><span data-contrast=\"auto\">\u00a0expects artificial intelligence to improve their shopping experience. What's more, 58% admitted that they already use AI solutions (such as ChatGPT) when searching for products.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This is a signal: customers are not afraid of new technologies - on the contrary, they expect them.<\/span><br \/>\n<span data-contrast=\"auto\">AI in customer service can answer simple questions, help with product selection or carry on a conversation out of hours.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li><b><span data-contrast=\"none\"> Customers expect personalisation<\/span><\/b><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Research\u00a0<\/span><b><span data-contrast=\"auto\">McKinsey<\/span><\/b><span data-contrast=\"auto\">\u00a0leave no doubt:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">71% customers expect personalised interactions,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">76% feels frustrated when the brand does not provide this.<\/span><\/li>\n<\/ul>\n<p>Buyers want to feel\u00a0<b><span data-contrast=\"auto\">understood and not anonymous<\/span><\/b><span data-contrast=\"auto\">.<\/span><\/p>\n<p><span data-contrast=\"auto\">Personalisation is not just a name in a message - it is consistent communication based on knowledge of the customer's purchase history, previous conversations and preferences.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What you can do:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">provide your team with access to order and message history in a single panel,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">segment customers by purchasing behaviour,<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">tailor messages to the stage of the purchase path.<\/span><\/li>\n<\/ul>\n<p>The result? More loyal customers and fewer abandoned baskets.<span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Author of the blog: Karolina Kieremkampt<\/em><br \/>\n<em>Date of publication: 30.01.2026r.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>In 2026, e-commerce customers are more discerning than ever. An attractive product and a competitive price are no longer enough \u2013 today, the shopping experience is what determines which shop customers choose. It is this experience that builds loyalty, positive reviews and long-term relationships with the brand.\u00a0 As the Gemius E-commerce in Poland 2024 report shows, previous positive experiences are the most important non-financial factor influencing the choice of an online shop. The question is: does your e-commerce business meet these expectations?\u00a0 \u00a0 Customers expect positive experiences. The shopping experience is something far<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/en\/this-is-what-buyers-expect-from-e-commerce-customer-service-do-you-meet-these-requirements\/\"> Read more <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":3637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,76,42,44,66,62,45,64,63,47,83,65,82,72,77,46,69,73,71,70,88,87,81,78,80,79,67,84,74,89,75],"tags":[],"class_list":["post-3615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-aliexpress","category-allegro","category-amazon","category-black-red-white","category-castorama","category-cdiscount","category-decathlon","category-ebay","category-emag","category-empikplace","category-homeyou","category-home24","category-inpost","category-joom","category-kaufland","category-leroy-merlin","category-manomano","category-mediaexpert","category-mediamarkt","category-obi-de","category-otto","category-pigu","category-shein","category-skroutz","category-super-pharm","category-temu","category-tiktok-shop","category-trendyol","category-vente-unique","category-xxxlutz"],"_links":{"self":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/3615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/comments?post=3615"}],"version-history":[{"count":6,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/3615\/revisions"}],"predecessor-version":[{"id":5223,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/3615\/revisions\/5223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/media\/3637"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/media?parent=3615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/categories?post=3615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/tags?post=3615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}