{"id":3629,"date":"2026-01-22T08:19:42","date_gmt":"2026-01-22T07:19:42","guid":{"rendered":"https:\/\/btop.pl\/?p=3629"},"modified":"2026-05-27T15:13:25","modified_gmt":"2026-05-27T13:13:25","slug":"amazon-cuts-fees-in-europe-in-2026-who-will-really-benefit-and-who-will-only-feel-the-change-on-paper","status":"publish","type":"post","link":"https:\/\/btop.pl\/en\/amazon-cuts-fees-in-europe-in-2026-who-will-really-benefit-and-who-will-only-feel-the-change-on-paper\/","title":{"rendered":"Amazon cuts fees in Europe for 2026! Who will gain in real terms and who will only feel the change on paper?"},"content":{"rendered":"

Until a few years ago, most sellers treated Amazon as a simple set-up: you upload a listing, plug in the logistics, fire up the advertising and the scale comes by itself. Today, this only works if the numbers spin. And the numbers on Amazon spin, either thanks to an operational advantage or a very conscious pricing and offer policy. This is why the announced fee reductions for Amazon's European shops for 2026 are important. Not because Amazon is cheaper, but because space is opening up for movement for parts of the range: in price, in promotions, in FBA\/FBM model selection and in strategy for the low-priced product segment.<\/span><\/p>\n

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What is Amazon changing and from when?<\/b><\/p>\n

The changes come in two waves - and this is key, as many companies confuse the dates and try to recalculate everything \u201efrom January\u201d. The first wave applies from <\/span>15 December 2025<\/b>. It mainly concerns reductions in FBA processing fees (on average approx. <\/span>\u20ac0.32 per consignment<\/b> in selected major shops) and commission changes in clothing and accessories, among others.<\/span><\/p>\n

Second wave takes off <\/span>1 February 2026<\/b>. Then they enter, among other things, large commission reductions in selected high-volume categories (e.g. home products up to \u20ac20 from 15% to 8%) and the extension of the programme rules <\/span>Low-Price FBA<\/b> (In most categories up to a \u20ac20 threshold, which reduces the FBA for newly eligible products by an average of approx. <\/span>\u20ac0,45<\/b>).<\/span><\/p>\n

Amazon's communication also scrolls through with an \u201eaverage saving\u201d of about <\/span>\u20ac0.17 per unit sold in Europe<\/b> - it is worth considering this as a benchmark and not a guarantee for each SKU.<\/span><\/p>\n

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Who benefits most (and why not everyone)?<\/b><\/p>\n

These changes make the most sense for ranges that live in the low to mid-price range and sell by volume. There, even a dozen or so cents per item makes a difference, because it allows you to make moves that were previously too expensive: drop the price, add a coupon or invest in advertising without eating into your margins. In practice, the \u201ewinners\u201d are the retailers who have:<\/span><\/p>\n