{"id":3794,"date":"2026-03-30T08:08:56","date_gmt":"2026-03-30T06:08:56","guid":{"rendered":"https:\/\/btop.pl\/?p=3794"},"modified":"2026-05-27T15:13:25","modified_gmt":"2026-05-27T13:13:25","slug":"your-products-on-the-websites-of-the-6-biggest-players-in-poland-discover-marketplaces-you-didnt-know-about","status":"publish","type":"post","link":"https:\/\/btop.pl\/en\/your-products-on-the-websites-of-the-6-biggest-players-in-poland-discover-marketplaces-you-didnt-know-about\/","title":{"rendered":"Your products on the websites of the 6 biggest players in Poland. Discover marketplaces you had no idea about!"},"content":{"rendered":"

Most entrepreneurs, when thinking about diversifying their sales, turn their gaze towards Allegro or Amazon. Meanwhile, the Polish e-commerce market in 2026 looks completely different. The largest retail chains, which we previously associated only with large halls and their own assortment, have become powerful sales ecosystems. As a marketing agency, we are observing a trend in which brands such as Zalando or Media Expert are opening up their virtual shelves to external partners, offering them access to millions of loyal customers.<\/span>\u00a0<\/span><\/p>\n

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Home and Garden in a new edition: Leroy Merlin and Castorama<\/span><\/b>\u00a0<\/span><\/p>\n

The construction and decoration industry has undergone a huge transformation. Both Leroy Merlin and Castorama are no longer limited to selling goods from their warehouses. Their platforms now run on advanced marketplace engines, allowing smaller and medium-sized companies to list their products directly on their sites. By selling at Leroy Merlin, you gain the prestigious proximity of well-known brands, and your products end up in a common basket with customers' building materials. Castorama, on the other hand, focuses on transparency - the customer can see straight away that they are buying from a third-party supplier, but the entire payment process and brand trust remain with the giant. This is ideal for manufacturers of lighting, decorations or unique tools that complement the chain's offering.<\/span>\u00a0<\/span><\/p>\n

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The power of technology: Media Expert and Media Markt<\/span><\/b>\u00a0<\/span><\/p>\n

If your world is electronics, gaming or high-tech, the marketplaces of Media Expert and Media Markt are a natural fit for you. Media Expert has made its huge traffic available to third-party retailers, allowing them to compete with offers alongside the most popular smartphone or white goods models. A key advantage here is the integrated payment system and high brand credibility. Media Markt operates in a similar way, which relies on partners able to maintain high service standards as part of its marketplace programme. In this way, as a retailer you can use the recognisable slogan \u201enot for idiots\u201d and reach customers who are looking for quality and not just the lowest price.<\/span>\u00a0<\/span><\/p>\n

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Fashion & Lifestyle: Zalando Partner Program<\/span><\/b>\u00a0<\/span><\/p>\n

Zalando has long since ceased to be a simple clothing shop, becoming the largest fashion platform in Europe. Their Partner Programme is the ticket to international expansion. Selling on Zalando, however, is different from typical classifieds sites - here, visual and logistical consistency are important. Your brand appears alongside the world's fashion houses, which automatically elevates its position in the eyes of the consumer. What's more, Zalando offers optional logistics support (Zalando Fulfillment Solutions), which means you can sell in many European markets using their delivery and returns network, which for many businesses is the key to success abroad.<\/span>\u00a0<\/span><\/p>\n

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Health & Beauty: The modern face of Super-Pharm<\/span><\/b>\u00a0<\/span><\/p>\n

It may come as a surprise to many that Super-Pharm has also joined the ranks of marketplaces. This chain, mainly associated with drugstores and pharmacies, has opened its website to products from the broad Beauty & Health category and even lifestyle accessories. Selling through Super-Pharm's platform allows beauty or supplement brands to bypass the traditional, difficult process of entering physical shop shelves, while giving instant access to a loyal customer base using their app and loyalty programmes.<\/span>\u00a0<\/span><\/p>\n

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Why is this worthwhile?<\/span><\/b>\u00a0<\/span><\/p>\n

The main benefit of being on these platforms is the ready-made, profiled traffic. You don't have to spend a fortune on Google Ads to bring a customer to your niche shop - that customer is already in Castorama or Zalando. Your job is just to provide a compelling offer and efficient logistics. In 2026, multichannel selling is no longer an option but a necessity for anyone who wants to maintain stable growth in e-commerce.<\/span>\u00a0<\/span><\/p>\n

Wondering which of these platforms will be most effective for your products? We would be happy to help you prepare an entry strategy and take care of the technical integration of your offer with the marketplace of your choice.<\/span>\u00a0<\/span><\/p>\n

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Author of the blog: Paulina Karda\u015b<\/em>
\nDate of publication: 30.03.2026r.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"

When thinking about diversifying their sales, most business owners turn their attention to Allegro or Amazon. Yet the Polish e-commerce market in 2026 looks completely different. The largest retail chains, which we have hitherto associated exclusively with huge stores and their own product ranges, have become powerful sales ecosystems. As a marketing agency, we\u2019re observing a trend whereby brands such as Zalando and Media Expert are opening up their virtual shelves to external partners, offering them access to millions of loyal customers.\u00a0 \u00a0 Home and Garden reimagined: Leroy Merlin and Castorama Industry Read more <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":3799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,62,69,71,70],"tags":[],"class_list":["post-3794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-castorama","category-leroy-merlin","category-mediaexpert","category-mediamarkt"],"_links":{"self":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/3794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/comments?post=3794"}],"version-history":[{"count":7,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/3794\/revisions"}],"predecessor-version":[{"id":3963,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/3794\/revisions\/3963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/media\/3799"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/media?parent=3794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/categories?post=3794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/tags?post=3794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}