{"id":4749,"date":"2026-06-17T14:01:54","date_gmt":"2026-06-17T12:01:54","guid":{"rendered":"https:\/\/btop.pl\/?p=4749"},"modified":"2026-08-07T14:51:49","modified_gmt":"2026-08-07T12:51:49","slug":"base-analytics-decisions-marketplace-2026","status":"publish","type":"post","link":"https:\/\/btop.pl\/en\/base-analytics-decisions-marketplace-2026\/","title":{"rendered":"Base Analytics \u2013 why will intuition alone not be enough in 2026?"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Many sellers still manage their sales based on individual reports from Allegro, Amazon or eMAG. The problem arises when a company is already operating on several marketplaces simultaneously, has its own online shop, several warehouses and thousands of active listings. In such an environment, it is very easy to make decisions based on incomplete data.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This is precisely why Base Analytics \u2013 an analytics module available within the Base system \u2013 is becoming increasingly popular, as it allows you to view sales from a broader perspective and identify issues affecting the company\u2019s performance more quickly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>What is Base Analytics?<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Base Analytics is a comprehensive reporting tool that enables the analysis of sales data, orders, products, stock levels and the performance of individual sales channels. Rather than having to switch between multiple marketplace dashboards, sellers have access to all their data in one place.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This makes it possible to quickly check:<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">which products generate the highest sales,<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">which listings lose their visibility,<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">which sales channels are the most profitable,<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">where logistical problems arise,<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">which categories are growing the fastest,<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">What do the sales figures look like, broken down by country and marketplace?.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4751\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-5.png\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-5.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-5-768x512.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-5-18x12.png 18w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Why are standard reports often not enough?<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Retailers expanding into multi-channel sales are increasingly facing the same problem. Data is scattered across Allegro, Amazon, Kaufland, eMAG, their online shop and their ERP system.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">As a result, analysing the results requires downloading numerous reports and manually compiling the information in Excel spreadsheets. This process is not only time-consuming, but also increases the risk of errors.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Base Analytics allows you to automate this process and analyse your entire business in one place.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>What data is worth monitoring?<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In practice, the greatest benefits come from regularly analysing a few key indicators:<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\"><b>Product profitability<\/b><\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">High sales figures do not always mean high profits. Often, the products that generate the highest turnover turn out to be the least profitable once advertising costs, marketplace commissions and logistics costs are taken into account.<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\"><b>Sales trends<\/b><\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">A sudden drop in sales of a particular product group may be the first sign of problems with the visibility of offers, pricing or competition.<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\"><b>Stock turnover<\/b><\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Excessive stock levels tie up capital. Insufficient stock levels lead to lost sales. Analysing stock turnover enables better planning of purchases and deliveries.<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\"><b>Marketplace effectiveness<\/b><\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Not every sales channel grows at the same rate. By analysing the data, you can quickly assess whether there is currently greater growth potential on Allegro, Amazon, eMAG or other marketplaces.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4753\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-3-3.png\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-3-3.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-3-3-768x512.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-3-3-18x12.png 18w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Base Analytics and the growth of overseas sales<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Companies embarking on international expansion often focus solely on the number of orders. However, indicators relating to the profitability of individual markets are becoming far more important.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Sales in Germany, Romania or the Czech Republic can incur very different logistics, advertising and operational costs. Properly configured reports help to identify the most promising areas for growth more quickly.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4752\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-6.png\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-6.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-6-768x512.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-6-18x12.png 18w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Data is a competitive advantage<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In 2026, it is becoming increasingly rare for a product alone to give a company a competitive edge. More and more often, it is the speed of decision-making that makes the difference.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Companies that use advanced analytics are able to respond more quickly to changes in competitors\u2019 prices, seasonal sales patterns, stock issues or drops in conversion rates. This is precisely why analytics is becoming one of the most important elements of modern marketplace sales management.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Base Analytics enables you to turn scattered data into concrete business decisions. For companies expanding their sales across multiple platforms, this can mean not only greater control over their performance, but also the ability to scale sales more quickly without having to increase the number of staff responsible for reporting.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Blog author: Specialist in.<span data-teams=\"true\"> e-commerce \u2013\u00a0<\/span>Krzysztof Kry\u015b<\/em><br \/>\n<em>Date of publication: 17 June 2026.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Many sellers still manage their sales based on individual reports from Allegro, Amazon or eMAG. The problem arises when a company is already operating on several marketplaces simultaneously, has its own online shop, several warehouses and thousands of active listings. In such an environment, it is very easy to make decisions based on incomplete data. This is precisely why Base Analytics is becoming increasingly popular \u2013 an analytics module available within the Base system that allows you to view sales from a broader perspective and identify issues affecting<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/en\/base-analytics-decisions-marketplace-2026\/\"> Read more <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":4762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,43],"tags":[],"class_list":["post-4749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-base"],"_links":{"self":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/4749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/comments?post=4749"}],"version-history":[{"count":7,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/4749\/revisions"}],"predecessor-version":[{"id":5107,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/4749\/revisions\/5107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/media\/4762"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/media?parent=4749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/categories?post=4749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/tags?post=4749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}