{"id":4755,"date":"2026-06-17T13:46:23","date_gmt":"2026-06-17T11:46:23","guid":{"rendered":"https:\/\/btop.pl\/?p=4755"},"modified":"2026-09-04T12:04:58","modified_gmt":"2026-09-04T10:04:58","slug":"why-advertising-wont-fix-a-poor-product","status":"publish","type":"post","link":"https:\/\/btop.pl\/en\/why-advertising-wont-fix-a-poor-product\/","title":{"rendered":"Why won\u2019t advertising make up for a poor product?"},"content":{"rendered":"<p class=\"s4\">When sales drop, many marketplace sellers turn to advertising for a solution. They launch Allegro Ads, Amazon Ads or eMAG Ads campaigns, or invest in promoting their products on social media, hoping for a rapid improvement in results.<\/p>\n<p class=\"s4\">Unfortunately, it very often turns out that increasing the advertising budget does not deliver the expected results. The reason is simple \u2013 advertising may increase the visibility of an offer, but it will not fix its underlying problems.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"s3\"><strong><span class=\"s2\">Advertising attracts traffic, but it doesn\u2019t guarantee sales<\/span><\/strong><\/p>\n<p class=\"s4\">The purpose of an advert is to direct a potential customer to the offer. However, this is only the first stage of the purchasing process.<\/p>\n<p class=\"s4\">If, upon visiting a product page, a customer sees unattractive photos, an incomplete description, missing key specifications or a price higher than the competition\u2019s, they will most likely leave the page without making a purchase.<\/p>\n<p class=\"s4\">In this situation, the advert is working as it should \u2013 it\u2019s generating traffic. The problem lies elsewhere.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-4757\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-6.png\" alt=\"\" width=\"2098\" height=\"1024\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-6.png 2098w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-6-768x375.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-6-1536x750.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-6-2048x1000.png 2048w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-1-6-18x9.png 18w\" sizes=\"auto, (max-width: 2098px) 100vw, 2098px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"s3\"><strong><span class=\"s2\">The most common mistakes that limit the effectiveness of adverts<\/span><\/strong><\/p>\n<ul>\n<li class=\"s3\"><strong><span class=\"s2\">Poor-quality product photos<\/span><\/strong><\/li>\n<\/ul>\n<p class=\"s4\">The main image is often the first thing that determines whether someone clicks on an advert. Blurry photos, a lack of additional images, or graphics that fail to highlight the product\u2019s key features significantly reduce the effectiveness of a campaign.<\/p>\n<ul>\n<li class=\"s3\"><strong><span class=\"s2\">Unreadable title<\/span><\/strong><\/li>\n<\/ul>\n<p class=\"s4\">The title should include the most important keywords and clearly convey what the offer is about. Titles that are too general hinder both search engine optimisation and conversion.<\/p>\n<ul>\n<li class=\"s3\"><strong><span class=\"s2\">No distinguishing features<\/span><\/strong><\/li>\n<\/ul>\n<p class=\"s4\">Customers need to know why they should choose your offer in particular. If your product page looks exactly the same as a dozen or so of your competitors\u2019 listings, the advert alone won\u2019t be enough to persuade them to buy.<\/p>\n<ul>\n<li class=\"s3\"><strong><span class=\"s2\">Uncompetitive price<\/span><\/strong><\/li>\n<\/ul>\n<p class=\"s4\">Even the best-prepared campaign cannot change the fact that customers often compare prices across several retailers at the same time. It is worth regularly monitoring the market and analysing your pricing position.<\/p>\n<ul>\n<li class=\"s3\"><strong><span class=\"s2\">A small number of reviews<\/span><\/strong><\/li>\n<\/ul>\n<p class=\"s4\">Reviews have become one of the most important factors influencing purchasing decisions. Customers are much more likely to choose an offer that has several dozen or several hundred positive reviews.<\/p>\n<ul>\n<li class=\"s3\"><strong><span class=\"s2\">Advertising works best when there\u2019s a ready-made offer<\/span><\/strong><\/li>\n<\/ul>\n<p class=\"s4\">The best results are achieved by salespeople who treat advertising as a tool for scaling up sales, rather than a way of solving problems with their product range.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"s4\"><strong>Before increasing the budget, it is worth considering:<\/strong><\/p>\n<div class=\"s6\"><span class=\"s5\">\u2022 <\/span>photo quality,<\/div>\n<div class=\"s6\"><span class=\"s5\">\u2022 <\/span>product names,<\/div>\n<div class=\"s6\"><span class=\"s5\">\u2022 <\/span>descriptions and specifications,<\/div>\n<div class=\"s6\"><span class=\"s5\">\u2022 <\/span>price level,<\/div>\n<div class=\"s6\"><span class=\"s5\">\u2022 <\/span>product availability,<\/div>\n<div class=\"s6\"><span class=\"s5\">\u2022 <\/span>speed of dispatch,<\/div>\n<div class=\"s6\"><span class=\"s5\">\u2022 <\/span>customer reviews,<\/div>\n<div class=\"s6\"><span class=\"s5\">\u2022 <\/span>the competitiveness of the offer.<\/div>\n<p class=\"s4\">Only once these elements have been sorted out can an advert realise its full potential.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4756\" src=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-7.png\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-7.png 1536w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-7-768x512.png 768w, https:\/\/btop.pl\/wp-content\/uploads\/zdj-2-7-18x12.png 18w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"s3\"><strong><span class=\"s2\">How can you tell if the problem lies with the product itself rather than the advert?<\/span><\/strong><\/p>\n<p class=\"s4\">One of the simplest metrics is the conversion rate.<\/p>\n<p class=\"s4\">If an advert generates a large number of visits but sales remain low, this means that users are interested in the product, but something is stopping them from buying it.<\/p>\n<p class=\"s4\">In such a situation, increasing the budget usually only leads to higher costs.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"s3\"><strong><span class=\"s2\">First the foundations, then the advertising<\/span><\/strong><\/p>\n<p class=\"s4\">Modern e-commerce requires a comprehensive approach. Success does not depend solely on the size of the advertising budget, but on the quality of the entire sales process.<\/p>\n<p class=\"s4\">A well-prepared listing, attractive photos, the right price, positive reviews and efficient customer service form the foundation on which advertising can effectively drive sales growth.<\/p>\n<p class=\"s4\">Advertising won\u2019t save a poor offer. It can only show it to a larger audience. That\u2019s why, before you increase your campaign budget, it\u2019s worth making sure that the offer itself is ready for more traffic and higher sales.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Blog author: Specialist in.<span data-teams=\"true\"> e-commerce \u2013\u00a0<\/span>Krzysztof Kry\u015b<\/em><br \/>\n<em>Date of publication: 17 June 2026.<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>When sales drop, many marketplace sellers turn to advertising for a solution. They launch Allegro Ads, Amazon Ads or eMAG Ads campaigns, or invest in promoting their products on social media, hoping for a rapid improvement in results. Unfortunately, it very often turns out that increasing the advertising budget does not deliver the expected results. The reason is simple \u2013 advertising can boost the visibility of a listing, but it won\u2019t fix its underlying problems. \u00a0 Advertising attracts traffic, but does not guarantee sales. The purpose of advertising is to direct potential customers to the product listing.<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/btop.pl\/en\/why-advertising-wont-fix-a-poor-product\/\"> Read more <\/a><\/span><\/p>","protected":false},"author":2,"featured_media":4760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,76,42,44,66,62,45,64,63,47,83,65,82,72,77,46,69,73,71,70,88,87,81,78,80,79,67,84,74,89,75],"tags":[],"class_list":["post-4755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-aliexpress","category-allegro","category-amazon","category-black-red-white","category-castorama","category-cdiscount","category-decathlon","category-ebay","category-emag","category-empikplace","category-homeyou","category-home24","category-inpost","category-joom","category-kaufland","category-leroy-merlin","category-manomano","category-mediaexpert","category-mediamarkt","category-obi-de","category-otto","category-pigu","category-shein","category-skroutz","category-super-pharm","category-temu","category-tiktok-shop","category-trendyol","category-vente-unique","category-xxxlutz"],"_links":{"self":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/4755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/comments?post=4755"}],"version-history":[{"count":3,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/4755\/revisions"}],"predecessor-version":[{"id":5108,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/posts\/4755\/revisions\/5108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/media\/4760"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/media?parent=4755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/categories?post=4755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/en\/wp-json\/wp\/v2\/tags?post=4755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}