{"id":5119,"date":"2026-08-18T14:57:22","date_gmt":"2026-08-18T12:57:22","guid":{"rendered":"https:\/\/btop.pl\/?p=5119"},"modified":"2026-08-18T14:58:16","modified_gmt":"2026-08-18T12:58:16","slug":"how-to-sell-on-media-expert-btop-explains","status":"publish","type":"post","link":"https:\/\/btop.pl\/en\/how-to-sell-on-media-expert-btop-explains\/","title":{"rendered":"How do you sell on Media Expert? A bTOP expert explains"},"content":{"rendered":"

E-commerce markets in Poland are evolving rapidly, and the country\u2019s largest retail chains are increasingly bold in transforming their websites into fully-fledged marketplace platforms. The clear leader in this transformation is\u00a0<\/span>Media Expert<\/span><\/b>\u00a0\u2013 according to research by Gemius\/PBI, one of the most frequently visited e-commerce sites in Poland, generating tens of millions of visits from shoppers every month.<\/span>\u00a0<\/span><\/p>\n

Access to\u00a0<\/span>Media Expert Marketplace<\/span><\/b>\u00a0It presents a huge opportunity to scale up sales, but the platform is not open to everyone without conditions. Joining the sales programme involves a detailed verification and selection process.<\/span>\u00a0<\/span><\/p>\n

Marketplace Specialist at bTOP<\/span><\/b>, explains the rules for recruiting sales staff, the requirements for describing offers, the benefits of the domain\u2019s strong Google ranking, and the ongoing costs of running sales operations.<\/span>\u00a0<\/span><\/p>\n

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How do I join the Media Expert Marketplace? Two-step verification\u00a0<\/strong><\/p>\n

Unlike open platforms, where almost any business can set up an account, Media Expert uses a model\u00a0<\/span>selective partner selection.<\/span><\/b>\u00a0<\/span><\/p>\n

Warning from a bTOP expert:<\/span><\/b>\u00a0<\/span>\u201eGetting onto the Media Expert platform depends, first and foremost, on whether the platform\u2019s commercial team is willing to accept a particular seller into its ecosystem. The key criterion is to verify whether the product range aligns with the network\u2019s strategy and whether the product categories you sell are even appropriate for this platform.\u201d<\/span><\/i>\u00a0\u2013 explains\u00a0<\/span>Marketplace Specialist at bTOP<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

The selection process, step by step:<\/span>\u00a0<\/span><\/p>\n

1. Submission of the application form:<\/span><\/b>\u00a0The first step is to complete the official application form for sellers (available via\u00a0<\/span>Media Expert Marketplace Seller Form<\/span><\/a>).<\/span>\u00a0<\/span><\/p>\n

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2. Classification by category:<\/span><\/b>\u00a0Media Expert\u2019s Category Managers analyse the structure of your portfolio. They look for unique brands, stable stock levels and complementary categories (e.g. Home and Garden, Sport and Leisure, Tools, Toys, Baby, Health and Wellbeing, or Household Appliances\/Electronics).<\/span>\u00a0<\/span><\/p>\n

3. Decision and signing of the contract:<\/span><\/b>\u00a0Only once the proposal and operational indicators have been successfully verified does the company gain access to the dashboard and dedicated integrations.<\/span>\u00a0<\/span><\/p>\n

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Strong Google search engine optimisation (SEO) as the main driver of growth\u00a0<\/strong><\/p>\n

Why do retailers apply for approval on Media Expert, even if they have their own online shops? The answer is\u00a0<\/span>the domain and its strong search engine authority<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

A bTOP specialist highlights the SEO benefits:<\/span><\/b>\u00a0<\/span>\u201eOne of the biggest advantages of joining the Media Expert Marketplace is the opportunity to capitalise on their immense search engine ranking power on Google. The mediaexpert.pl domain boasts incredibly high Domain Authority scores and enjoys the trust of Google\u2019s algorithms. When you add your product to their catalogue, it stands a chance of appearing on the first page of search results for very difficult, highly competitive keywords much faster than if you were optimising your own shop. For many brands, this is invaluable, free, large-scale product promotion.\u201d<\/span><\/i>.<\/span>\u00a0<\/span><\/p>\n

Title structure and category selection \u2013 Media Expert\u2019s golden rules\u00a0<\/strong><\/p>\n

Media Expert\u2019s search algorithms and UX (User Experience) policy impose specific standards on sales staff regarding the presentation of offers.<\/span>\u00a0<\/span><\/p>\n

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  1. Concise and short names for offers<\/span><\/li>\n<\/ol>\n

    Media Expert focuses on simplicity. The customer should know straight away what kind of product they are dealing with.<\/span>\u00a0<\/span><\/p>\n