{"id":1793020097,"date":"2026-11-01T21:43:51","date_gmt":"2026-11-01T20:43:51","guid":{"rendered":"https:\/\/btop.pl\/?p=90001"},"modified":"2026-11-01T23:05:31","modified_gmt":"2026-11-01T22:05:31","slug":"kaufland-az-amazon-helyett","status":"publish","type":"post","link":"https:\/\/btop.pl\/hu\/kaufland-az-amazon-helyett\/","title":{"rendered":"Kisz\u00e1moltuk az odautaz\u00e1s k\u00f6lts\u00e9geit, \u00e9s nem javasoltuk az Amazon haszn\u00e1lat\u00e1t."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--style apress_row_class_12162603836aeaf5a21169f\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_4264843166aeaf5a2117ec hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Style wsp\u00f3lne dla wszystkich wierszy tego case study.\n     Usuni\u0119cie tego wiersza rozsypie wygl\u0105d pozosta\u0142ych. -->\n<style>\n.btop-cs{--c:#42b1e6;--c-dark:#1c6d95;--ink:#12212b;--muted:#5b6b76;--line:#dce7ee;--bg:#f5f9fc;\n  font-family:inherit;color:var(--ink);line-height:1.65;max-width:1040px;margin:0 auto;\n  \/* Wysokosc przyklejonego menu btop.pl. Jesli naglowek zmieni wysokosc,\n     wystarczy poprawic te jedna wartosc, uzywaja jej odstep pierwszego\n     wiersza i wszystkie skoki do kotwic. *\/\n  --menu:124px;\n  scroll-margin-top:var(--menu)}\n.btop-cs *{box-sizing:border-box}\n.btop-cs img{max-width:100%;height:auto;display:block}\n.btop-cs__demo{background:#fff4f4;border:1px solid #f3b4b4;color:#8c1d1d;padding:12px 16px;border-radius:8px;font-size:14px;margin-bottom:32px}\n.btop-cs__kpis{display:grid;grid-template-columns:repeat(auto-fit,minmax(138px,1fr));gap:1px;background:var(--line);\n  border:1px solid var(--line);border-radius:10px;overflow:hidden;margin-bottom:34px}\n.btop-cs__kpi{background:#fff;padding:18px 16px}\n.btop-cs__kpi span{display:block;font-size:11.5px;letter-spacing:.07em;text-transform:uppercase;color:var(--muted);margin-bottom:6px;line-height:1.35}\n.btop-cs__kpi strong{display:block;font-size:clamp(20px,3.3vw,28px);font-weight:700;line-height:1.15}\n.btop-cs h1{font-size:clamp(28px,5vw,44px);line-height:1.14;margin:0 0 14px;font-weight:700;letter-spacing:-.02em}\n.btop-cs h1 em{font-style:normal;color:var(--c)}\n.btop-cs__lead{font-size:clamp(17px,2.2vw,20px);color:var(--muted);margin:0 0 20px;max-width:62ch}\n.btop-cs__meta{display:flex;flex-wrap:wrap;gap:8px}\n.btop-cs__tag{font-size:13px;background:var(--bg);border:1px solid var(--line);border-radius:999px;padding:5px 13px;color:var(--muted)}\n.btop-cs h2{font-size:clamp(22px,3.4vw,30px);line-height:1.25;margin:0 0 18px;font-weight:700;letter-spacing:-.01em}\n.btop-cs h3{font-size:clamp(17px,2.3vw,20px);margin:0 0 8px;font-weight:700;line-height:1.3}\n.btop-cs__section{margin-bottom:56px}\n.btop-cs__section:last-child{margin-bottom:0}\n.btop-cs__eyebrow{font-size:11.5px;letter-spacing:.11em;text-transform:uppercase;color:var(--c);font-weight:700;margin:0 0 10px}\n.btop-cs__cols{display:grid;grid-template-columns:repeat(auto-fit,minmax(282px,1fr));gap:20px}\n.btop-cs__card{background:var(--bg);border:1px solid var(--line);border-radius:12px;padding:24px}\n.btop-cs__card p:last-child,.btop-cs__step p:last-child{margin-bottom:0}\n.btop-cs__step{position:relative;border:1px solid var(--line);border-radius:12px;padding:26px 26px 26px 30px;margin-bottom:20px;background:#fff}\n.btop-cs__step:last-child{margin-bottom:0}\n.btop-cs__step::before{content:\"\";position:absolute;left:0;top:18px;bottom:18px;width:4px;border-radius:0 4px 4px 0;background:var(--c)}\n.btop-cs__no{display:inline-block;font-size:11.5px;font-weight:700;color:var(--c);letter-spacing:.1em;margin-bottom:6px}\n.btop-cs__nie{margin-top:16px;background:var(--bg);border-left:3px solid var(--c-dark);border-radius:0 8px 8px 0;padding:14px 18px;font-size:15px}\n.btop-cs__nie strong{display:block;font-size:11.5px;letter-spacing:.09em;text-transform:uppercase;color:var(--c-dark);margin-bottom:5px}\n.btop-cs__timeline{list-style:none;padding:0;margin:0;counter-reset:s}\n.btop-cs__timeline li{counter-increment:s;position:relative;padding:0 0 28px 54px;border-left:1px solid var(--line);margin-left:16px}\n.btop-cs__timeline li:last-child{border-left-color:transparent;padding-bottom:0}\n.btop-cs__timeline li::before{content:counter(s);position:absolute;left:-16px;top:0;width:32px;height:32px;border-radius:50%;\n  background:var(--c);color:#fff;font-size:13px;font-weight:700;display:flex;align-items:center;justify-content:center}\n.btop-cs__when{display:block;font-size:13px;color:var(--muted);margin-bottom:2px}\n.btop-cs__timeline strong{display:block;margin-bottom:4px}\n.btop-cs__chart{background:#fff;border:1px solid var(--line);border-radius:12px;padding:22px}\n.btop-cs__chart svg{width:100%;height:auto;display:block}\n.btop-cs__axis{font-size:12px;fill:#5b6b76;font-family:inherit}\n.btop-cs__legend{display:flex;gap:20px;flex-wrap:wrap;font-size:14px;color:var(--muted);margin-top:14px}\n.btop-cs__legend i{display:inline-block;width:12px;height:12px;border-radius:3px;margin-right:7px;vertical-align:-1px}\n.btop-cs table{width:100%;border-collapse:collapse;font-size:15px}\n.btop-cs th,.btop-cs td{text-align:left;padding:13px 14px;border-bottom:1px solid var(--line)}\n.btop-cs th{font-size:11.5px;letter-spacing:.07em;text-transform:uppercase;color:var(--muted);font-weight:700}\n.btop-cs td:last-child{font-weight:700;color:var(--c-dark);white-space:nowrap}\n.btop-cs__wrap{overflow-x:auto}\n.btop-cs__grid3{display:grid;grid-template-columns:repeat(auto-fit,minmax(238px,1fr));gap:20px}\n.btop-cs__shot{margin:0 0 34px}\n.btop-cs__shot:last-of-type{margin-bottom:0}\n.btop-cs__shot-img{position:relative;display:inline-block;max-width:100%;border:1px solid var(--line);border-radius:12px;overflow:hidden;background:var(--bg)}\n.btop-cs__shot img{border-radius:12px}\n.btop-cs__pin{position:absolute;transform:translate(-50%,-50%);width:28px;height:28px;border-radius:50%;background:var(--c);\n  color:#fff;font-size:13px;font-weight:700;display:flex;align-items:center;justify-content:center;\n  box-shadow:0 0 0 4px rgba(66,177,230,.3);pointer-events:none}\n.btop-cs__pins{counter-reset:p;list-style:none;padding:0;margin:14px 0 0;display:grid;gap:8px}\n.btop-cs__pins li{counter-increment:p;position:relative;padding-left:34px;font-size:15px;color:var(--muted)}\n.btop-cs__pins li::before{content:counter(p);position:absolute;left:0;top:1px;width:22px;height:22px;border-radius:50%;\n  background:var(--c);color:#fff;font-size:12px;font-weight:700;display:flex;align-items:center;justify-content:center}\n.btop-cs__shot figcaption{font-size:15px;color:var(--muted);margin-top:12px;max-width:72ch}\n.btop-cs__compare{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:16px}\n.btop-cs__pane{position:relative;border:1px solid var(--line);border-radius:12px;overflow:hidden;background:var(--bg)}\n.btop-cs__badge{position:absolute;top:12px;left:12px;z-index:2;font-size:11.5px;font-weight:700;letter-spacing:.07em;\n  text-transform:uppercase;padding:5px 11px;border-radius:999px;color:#fff}\n.btop-cs__badge--przed{background:#6b7c88}\n.btop-cs__badge--po{background:var(--c)}\n.btop-cs__lb{position:fixed;inset:0;z-index:9999;background:rgba(10,22,30,.93);display:none;align-items:center;justify-content:center;padding:24px}\n.btop-cs__lb:target{display:flex}\n.btop-cs__lb-tlo{position:absolute;inset:0}\n.btop-cs__lb img{position:relative;max-width:100%;max-height:92vh;width:auto;border-radius:8px;box-shadow:0 24px 60px rgba(0,0,0,.5)}\n.btop-cs__quote{border-left:4px solid var(--c);padding:6px 0 6px 24px;margin:0;font-size:clamp(17px,2.4vw,21px);line-height:1.5}\n.btop-cs__quote cite{display:block;font-size:14px;font-style:normal;color:var(--muted);margin-top:12px}\n.btop-cs__cta{background:var(--ink);color:#fff;border-radius:14px;padding:clamp(28px,5vw,44px)}\n.btop-cs__cta h2{color:#fff;margin-bottom:12px}\n.btop-cs__cta p{color:#c3d2dc;max-width:58ch;margin:0}\n.btop-cs__btn{display:inline-block;background:var(--c);color:#fff;text-decoration:none;font-weight:700;padding:14px 28px;border-radius:8px;margin-top:20px}\n.btop-cs__btn:hover,.btop-cs__btn:focus{background:#35a0d4;color:#fff}\n.btop-cs__note{font-size:14px;color:var(--muted);border-left:3px solid var(--line);padding-left:16px;margin-top:20px}\n.btop-cs__related{display:grid;grid-template-columns:repeat(auto-fit,minmax(218px,1fr));gap:16px}\n.btop-cs__related a{display:block;border:1px solid var(--line);border-radius:10px;padding:18px;text-decoration:none;color:var(--ink);font-weight:600;line-height:1.35}\n.btop-cs__related a:hover{border-color:var(--c)}\n.btop-cs__related span{display:block;font-size:12px;color:var(--muted);font-weight:400;margin-top:8px}\n\/* tryb wierszowy: odstepy robi juz builder strony, wiec sekcja ich nie dubluje *\/\n.btop-cs--row{margin-top:0;margin-bottom:0}\n.btop-cs--row>.btop-cs__section{margin-bottom:0}\n\/* Pierwszy wiersz stoi na samej gorze strony, pod przyklejonym menu,\n   bez tego odstepu pasek KPI chowa sie za naglowkiem. *\/\n.btop-cs--start{padding-top:var(--menu)}\n@media (max-width:782px){.btop-cs{--menu:84px}}\n@media print{.btop-cs__lb{display:none!important}.btop-cs__cta{background:#fff;color:#12212b;border:1px solid #dce7ee}}\n<\/style>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--naglowek apress_row_class_10264150336aeaf5a211d13\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_15456132566aeaf5a211da5 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row btop-cs--start\" id=\"demo-01-kaufland-zamiast-amazona-naglowek\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__kpis\"><div class=\"btop-cs__kpi\"><span>9 h\u00f3napos forgalom.<\/span><strong>1,41 milli\u00f3 zloty<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Kik\u00fcld\u00f6tt SKU-k<\/span><strong>840<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Az els\u0151 \u00e9rt\u00e9kes\u00edt\u00e9sig h\u00e1tral\u00e9v\u0151 id\u0151<\/span><strong>16 nap<\/strong><\/div><div class=\"btop-cs__kpi\"><span>A jutal\u00e9k ut\u00e1ni \u00e1rr\u00e9s<\/span><strong>23,3%<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Csatorn\u00e1k<\/span><strong>2<\/strong><\/div><\/div>\n        <h1>Kisz\u00e1moltuk az odautaz\u00e1s k\u00f6lts\u00e9g\u00e9t, \u00e9s <em>nem aj\u00e1nlottuk az Amazont<\/em>.<\/h1>\n        <p class=\"btop-cs__lead\">A kert\u00e9szeti eszk\u00f6z\u00f6k gy\u00e1rt\u00f3ja k\u00e9sz k\u00f6lts\u00e9gvet\u00e9ssel \u00e9rkezett az Amazon.de-re. Az elemz\u00e9s ut\u00e1n megmutattuk neki egy t\u00e1bl\u00e1zatot, amelyb\u0151l kider\u00fclt, hogy ezen a platformon\u2026 semmit sem fog keresni.<\/p>\n        <div class=\"btop-cs__meta\"><span class=\"btop-cs__tag\">01.02.2026-31.10.2026<\/span><span class=\"btop-cs__tag\">Kaufland.de<\/span><span class=\"btop-cs__tag\">OTTO Market<\/span><span class=\"btop-cs__tag\">Piac: N\u00e9metorsz\u00e1g<\/span><span class=\"btop-cs__tag\">\u00c1lland\u00f3 \u00fcgyf\u00e9lszolg\u00e1lat<\/span><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wyzwanie apress_row_class_1119916786aeaf5a212097\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3528083686aeaf5a212120 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-01-kaufland-zamiast-amazona-wyzwanie\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cols\">\n          <div class=\"btop-cs__card\"><h3>Kih\u00edv\u00e1s<\/h3><p>Az \u00fcgyf\u00e9lnek volt szabad termel\u00e9si kapacit\u00e1sa a hazai szezonon k\u00edv\u00fcl, \u00e9s az igazgat\u00f3s\u00e1g \u00fagy d\u00f6nt\u00f6tt: bel\u00e9p\u00fcnk az Amazon.de-re. A k\u00f6lts\u00e9gvet\u00e9st j\u00f3v\u00e1hagyt\u00e1k, a hat\u00e1rid\u0151t meghat\u00e1rozt\u00e1k, \u00e9s a mi feladatunk csup\u00e1n a v\u00e9grehajt\u00e1sra korl\u00e1toz\u00f3dott.<\/p>\n      <p>A probl\u00e9m\u00e1t m\u00e1r az els\u0151 t\u00e1bl\u00e1zatn\u00e1l \u00e9szrevett\u00fck. Az Amazon.de-n az adott kateg\u00f3ri\u00e1ban az \u00e1rszintet azok az elad\u00f3k hat\u00e1rozt\u00e1k meg, akiknek rakt\u00e1raik N\u00e9metorsz\u00e1gban vannak, \u00e9s nem az FBA-t haszn\u00e1lj\u00e1k. A Lengyelorsz\u00e1gb\u00f3l t\u00f6rt\u00e9n\u0151 sz\u00e1ll\u00edt\u00e1s, a platform jutal\u00e9ka \u00e9s a potenci\u00e1lis visszak\u00fcld\u00e9sek k\u00f6lts\u00e9gei miatt a haszonkulcs a legt\u00f6bb term\u00e9kkateg\u00f3ri\u00e1ban nulla al\u00e1 s\u00fcllyedt.<\/p><\/div>\n          <div class=\"btop-cs__card\"><h3>Az \u00fcgyf\u00e9lr\u0151l<\/h3><p>Lengyel kert\u00e9szeti eszk\u00f6z\u00f6k gy\u00e1rt\u00f3ja, saj\u00e1t gy\u00e1rral. K\u00f6zepes \u00e1rkateg\u00f3ria, r\u00e9szben nagym\u00e9ret\u0171 term\u00e9kv\u00e1laszt\u00e9k, kifejezett tavaszi szezonalit\u00e1s.<\/p>\n      <p>Az egy\u00fcttm\u0171k\u00f6d\u00e9s megkezd\u00e9se el\u0151tt kiz\u00e1r\u00f3lag Lengyelorsz\u00e1gban \u00e9rt\u00e9kes\u00edtett, \u00e9s a csapat\u00e1ban nem volt senki, aki a k\u00fclf\u00f6ldi \u00e9rt\u00e9kes\u00edt\u00e9si csatorn\u00e1k\u00e9rt felelt volna.<\/p><\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-1 apress_row_class_6888342306aeaf5a21243e\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_3125478496aeaf5a2124c8 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-01-kaufland-zamiast-amazona-decyzja-1\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Mit tett\u00fcnk<\/p>\n        <h2>Azok a d\u00f6nt\u00e9sek, amelyek eld\u00f6nt\u00f6tt\u00e9k az eredm\u00e9nyt.<\/h2>\n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">01. SZ\u00c1M\u00da HAT\u00c1ROZAT<\/span>\n          <h3>M\u00e9g miel\u0151tt az \u00fcgyf\u00e9l kiadta volna az els\u0151 zlot\u00f3t, megmutattuk neki a k\u00f6lts\u00e9gsz\u00e1m\u00edt\u00e1st<\/h3>\n          <p>Ahelyett, hogy a fi\u00f3knyit\u00e1ssal kezdt\u00fcnk volna, kisz\u00e1moltuk a h\u00e1rom platformon felmer\u00fcl\u0151 k\u00f6lts\u00e9geket: jutal\u00e9k, logisztika, visszak\u00fcld\u00e9sekre sz\u00e1nt tartal\u00e9k, valamint az els\u0151 tal\u00e1lati oldalra ker\u00fcl\u00e9shez sz\u00fcks\u00e9ges \u00e1rszint.<\/p>\n      <p>Az Amazon.de-n a kateg\u00f3ria \u00e1rszintje miatt 158 eur\u00f3ra kellett cs\u00f6kkenteni az \u00e1rat. Az alapjutal\u00e9k (15%) levon\u00e1sa ut\u00e1n \u2013 nem is besz\u00e9lve a marketing-, logisztikai k\u00f6lts\u00e9gekr\u0151l \u00e9s a visszak\u00fcld\u00e9sekre k\u00e9pzett tartal\u00e9kr\u00f3l \u2013 maradt <strong>\u22125,30 EUR darabonk\u00e9nt<\/strong>, a gy\u00e1rt\u00e1si k\u00f6lts\u00e9g alatti \u00e9rt\u00e9kes\u00edt\u00e9s.<\/p>\n      <p>Ugyanez a sz\u00e1m\u00edt\u00e1s a Kaufland.de eset\u00e9ben 49,80 eur\u00f3t eredm\u00e9nyezett darabonk\u00e9nt, azaz 23,3% \u00e1rr\u00e9st. A k\u00fcl\u00f6nbs\u00e9get h\u00e1rom t\u00e9nyez\u0151 okozta: az alacsonyabb kateg\u00f3riabeli jutal\u00e9k, a n\u00e9metorsz\u00e1gi rakt\u00e1rakkal rendelkez\u0151 elad\u00f3k r\u00e9sz\u00e9r\u0151l \u00e9rkez\u0151 nyom\u00e1s hi\u00e1nya, valamint az, hogy a v\u00e9gfelhaszn\u00e1l\u00f3 ott hosszabb sz\u00e1ll\u00edt\u00e1si hat\u00e1rid\u0151t is elfogad, b\u00e1r ez a legkisebb probl\u00e9ma.<\/p>\n          <div class=\"btop-cs__nie\"><strong>Mit nem tett\u00fcnk meg<\/strong>Nem javasoltuk, hogy \u201ekisebb l\u00e9pt\u00e9kben, pr\u00f3bak\u00e9ppen\" l\u00e9pj\u00fcnk be az Amazon.de-re. Egy olyan platformon v\u00e9gzett teszt, ahol a kalkul\u00e1ci\u00f3s lap negat\u00edv \u00e1rr\u00e9st mutat, nem piaci teszt, hanem a kalkul\u00e1ci\u00f3 fizetett meger\u0151s\u00edt\u00e9se. Az ebb\u0151l a k\u00f6lts\u00e9gvet\u00e9sb\u0151l sz\u00e1rmaz\u00f3 p\u00e9nzt a term\u00e9kadatok el\u0151k\u00e9sz\u00edt\u00e9s\u00e9re ford\u00edtottuk.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-2 apress_row_class_9265058116aeaf5a2127fd\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_15546989616aeaf5a212885 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-01-kaufland-zamiast-amazona-decyzja-2\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">02. SZ\u00c1M\u00da HAT\u00c1ROZAT<\/span>\n          <h3>Miel\u0151tt b\u00e1rmit is feltett\u00fcnk volna, \u00e1tdolgoztuk a term\u00e9kadatokat<\/h3>\n          <p>A term\u00e9kle\u00edr\u00e1sokat a lengyel kiskereskedelmi \u00fcgyfelek ig\u00e9nyeire szabt\u00e1k: sok marketinges sz\u00f6veg, hi\u00e1nyos m\u00e9retek, a n\u00e9met platformok \u00e1ltal elv\u00e1rt m\u0171szaki param\u00e9terek hi\u00e1nya. Kieg\u00e9sz\u00edtett\u00fck az attrib\u00fatumokat, egys\u00e9ges\u00edtett\u00fck a v\u00e1ltozatok elnevez\u00e9seit, \u00e9s a tartalmakat szakmai terminol\u00f3gi\u00e1val ford\u00edtottuk le, nem pedig sz\u00f3 szerinti g\u00e9pi ford\u00edt\u00e1ssal.<\/p>\n      <p>A munk\u00e1t egyszer v\u00e9gezt\u00fck el, mindk\u00e9t csatorn\u00e1ra egyszerre. Ez\u00e9rt az OTTO Market harmadik h\u00f3napban t\u00f6rt\u00e9n\u0151 elind\u00edt\u00e1sa csup\u00e1n <strong>11 nap<\/strong>.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-3 apress_row_class_14868021306aeaf5a212bc2\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_19378307696aeaf5a212c62 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-01-kaufland-zamiast-amazona-decyzja-3\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">03. SZ\u00c1M\u00da HAT\u00c1ROZAT<\/span>\n          <h3>Az egyik csatorn\u00e1n kereszt\u00fcl l\u00e9p\u00fcnk be, a m\u00e1sodikat az eredm\u00e9ny meger\u0151s\u00edt\u00e9se ut\u00e1n csatlakoztatjuk<\/h3>\n          <p>A Kaufland.de-n val\u00f3 indul\u00e1skor 340 SKU-t vett\u00fcnk fel, amelyeket az \u00e1rr\u00e9s \u00e9s a m\u00e9ret alapj\u00e1n v\u00e1lasztottunk ki, nem pedig a teljes katal\u00f3gust. Csak m\u00e1jusban, amikor m\u00e1r ism\u00e9tl\u0151d\u0151 elad\u00e1sokat \u00e9s stabil fi\u00f3kmutat\u00f3kat l\u00e1ttunk, adtuk hozz\u00e1 a fennmarad\u00f3 500 cikksz\u00e1mot. Az OTTO Marketet augusztusban ind\u00edtottuk el, azokkal a term\u00e9kadatokkal, amelyek m\u00e1r az els\u0151 csatorn\u00e1n bizony\u00edtottak.<\/p>\n          <div class=\"btop-cs__nie\"><strong>Mit nem tett\u00fcnk meg<\/strong>Nem tett\u00fck k\u00f6zz\u00e9 a teljes katal\u00f3gust az indul\u00e1skor. Az \u00faj piacon szerepl\u0151 840 index 840 olyan helyet jelent, ahol ugyanaz az adathiba megism\u00e9tl\u0151dhet, \u00e9s ezeknek a k\u00f6zz\u00e9t\u00e9tel ut\u00e1ni kijav\u00edt\u00e1sa t\u00f6bbe ker\u00fcl, mint ha ezt egyszer, el\u0151zetesen elv\u00e9gezn\u00e9nk.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--etapy apress_row_class_3288695516aeaf5a212f70\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_10150971676aeaf5a212ffb hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-01-kaufland-zamiast-amazona-etapy\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Lefoly\u00e1s<\/p>\n        <h2>A legfontosabb l\u00e9p\u00e9sek.<\/h2>\n        <ol class=\"btop-cs__timeline\">\n          <li>\n            <span class=\"btop-cs__when\">2026. febru\u00e1r<\/span>\n            <strong>Az el\u00e9r\u00e9s k\u00f6lts\u00e9g\u00e9nek kisz\u00e1m\u00edt\u00e1sa<\/strong>\n            H\u00e1rom platform elemz\u00e9se: jutal\u00e9kok, logisztika, \u00e1rszint, helyi verseny. Javaslat az eredeti tervt\u0151l val\u00f3 elt\u00e9r\u00e9sre \u00e9s megbesz\u00e9l\u00e9s az \u00fcgyf\u00e9l vezet\u0151s\u00e9g\u00e9vel.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. febru\u00e1r, m\u00e1rcius<\/span>\n            <strong>Term\u00e9kadatok \u00e9s alaki k\u00f6vetelm\u00e9nyek<\/strong>\n            M\u0171szaki jellemz\u0151k, ford\u00edt\u00e1sok, \u00fajrahasznos\u00edt\u00e1si nyilv\u00e1ntart\u00e1sok \u00e9s a n\u00e9met piacon el\u0151\u00edrt dokument\u00e1ci\u00f3.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. m\u00e1rcius<\/span>\n            <strong>Kezd\u00e9s a Kaufland.de oldalon<\/strong>\n            Az els\u0151 340 SKU. Az els\u0151 \u00e9rt\u00e9kes\u00edt\u00e9s a k\u00f6zz\u00e9t\u00e9telt\u0151l sz\u00e1m\u00edtott 16 nap ut\u00e1n.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. \u00e1prilis, m\u00e1jus<\/span>\n            <strong>Szezon \u00e9s optimaliz\u00e1l\u00e1s<\/strong>\n            A tavaszi \u00e9rt\u00e9kes\u00edt\u00e9si cs\u00facs, az \u00e1rkorrekci\u00f3k, az els\u0151 kamp\u00e1nyok a kateg\u00f3ri\u00e1ban. M\u00e1jusban a fennmarad\u00f3 500 index felv\u00e9tele.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. augusztus<\/span>\n            <strong>OTTO Market<\/strong>\n            A m\u00e1sodik csatorna 11 nap alatt elindult a hiteles\u00edtett adatok alapj\u00e1n. A k\u00e9t csatorn\u00e1n \u00f6sszesen 840 SKU szerepel a katal\u00f3gusban.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. szeptember, okt\u00f3ber<\/span>\n            <strong>Felk\u00e9sz\u00fcl\u00e9s a k\u00f6vetkez\u0151 szezonra<\/strong>\n            A term\u00e9kv\u00e1laszt\u00e9k \u00e1t\u00e1ll\u00edt\u00e1sa \u0151szi kateg\u00f3ri\u00e1kra, azoknak a term\u00e9keknek az elemz\u00e9se, amelyekb\u0151l egyetlen darab sem kelt el.\n          <\/li>\n        <\/ol>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wykres apress_row_class_20336363246aeaf5a21337f\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6273404666aeaf5a21340b hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-01-kaufland-zamiast-amazona-wykres\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Eredm\u00e9nyek<\/p>\n        <h2>Havi forgalom csatorn\u00e1nk\u00e9nt.<\/h2>\n      <div class=\"btop-cs__chart\">\n        <svg viewbox=\"0 0 760 334\" role=\"img\" aria-label=\"Oszlopdiagram: Havi forgalom csatorn\u00e1nk\u00e9nt, forgalom ezer zlotyban \u00b7 2026. Adatsorok: Kaufland.de, OTTO Market.\">\n          <g stroke=\"#dce7ee\" stroke-width=\"1\"><line x1=\"64\" y1=\"262.0\" x2=\"744\" y2=\"262.0\"\/><line x1=\"64\" y1=\"213.6\" x2=\"744\" y2=\"213.6\"\/><line x1=\"64\" y1=\"165.2\" x2=\"744\" y2=\"165.2\"\/><line x1=\"64\" y1=\"116.8\" x2=\"744\" y2=\"116.8\"\/><line x1=\"64\" y1=\"68.4\" x2=\"744\" y2=\"68.4\"\/><line x1=\"64\" y1=\"20.0\" x2=\"744\" y2=\"20.0\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"end\"><text x=\"54\" y=\"266.0\">0<\/text><text x=\"54\" y=\"217.6\">50<\/text><text x=\"54\" y=\"169.2\">100<\/text><text x=\"54\" y=\"120.8\">150<\/text><text x=\"54\" y=\"72.4\">200<\/text><text x=\"54\" y=\"24.0\">250<\/text><\/g>\n          <g fill=\"#42b1e6\"><rect x=\"148.3\" y=\"220.4\" width=\"28.0\" height=\"41.6\" rx=\"3\"\/><rect x=\"223.9\" y=\"157.5\" width=\"28.0\" height=\"104.5\" rx=\"3\"\/><rect x=\"299.4\" y=\"76.1\" width=\"28.0\" height=\"185.9\" rx=\"3\"\/><rect x=\"375.0\" y=\"34.5\" width=\"28.0\" height=\"227.5\" rx=\"3\"\/><rect x=\"450.6\" y=\"82.0\" width=\"28.0\" height=\"180.0\" rx=\"3\"\/><rect x=\"526.1\" y=\"111.0\" width=\"28.0\" height=\"151.0\" rx=\"3\"\/><rect x=\"601.7\" y=\"125.5\" width=\"28.0\" height=\"136.5\" rx=\"3\"\/><rect x=\"677.2\" y=\"138.1\" width=\"28.0\" height=\"123.9\" rx=\"3\"\/><\/g>\n        <g fill=\"#1c6d95\"><rect x=\"556.1\" y=\"227.2\" width=\"28.0\" height=\"34.8\" rx=\"3\"\/><rect x=\"631.7\" y=\"179.7\" width=\"28.0\" height=\"82.3\" rx=\"3\"\/><rect x=\"707.2\" y=\"165.2\" width=\"28.0\" height=\"96.8\" rx=\"3\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"middle\"><text x=\"101.8\" y=\"284\">II.<\/text><text x=\"177.3\" y=\"284\">III.<\/text><text x=\"252.9\" y=\"284\">IV.<\/text><text x=\"328.4\" y=\"284\">V<\/text><text x=\"404.0\" y=\"284\">VI.<\/text><text x=\"479.6\" y=\"284\">VII.<\/text><text x=\"555.1\" y=\"284\">VIII.<\/text><text x=\"630.7\" y=\"284\">IX.<\/text><text x=\"706.2\" y=\"284\">X<\/text><\/g>\n          <text class=\"btop-cs__axis\" x=\"64\" y=\"328\">forgalom ezer zlotyban \u00b7 2026<\/text>\n        <\/svg>\n        <div class=\"btop-cs__legend\"><span><i style=\"background:#42b1e6\"><\/i>Kaufland.de<\/span><span><i style=\"background:#1c6d95\"><\/i>OTTO Market<\/span><\/div>\n      <\/div>\n        <p class=\"btop-cs__note\">A j\u00fanius ut\u00e1ni visszaes\u00e9s a kateg\u00f3ria szezonalit\u00e1s\u00e1nak tudhat\u00f3 be, nem pedig az eredm\u00e9nyek roml\u00e1s\u00e1nak. \u00c9v\/\u00e9v \u00f6sszehasonl\u00edt\u00e1sban az \u00fcgyf\u00e9lnek m\u00e9g nincs viszony\u00edt\u00e1si alapja, hiszen ez az els\u0151 szezon ezen a piacon.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--tabela apress_row_class_16295915236aeaf5a2137d4\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_435427246aeaf5a21385a hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-01-kaufland-zamiast-amazona-tabela\">\n<section class=\"btop-cs__section\">\n        <h2>Indul\u00e1s el\u0151tti sz\u00e1m\u00edt\u00e1s. Referencia-index, gy\u00e1rt\u00e1si k\u00f6lts\u00e9g: 125 EUR.<\/h2>\n        <div class=\"btop-cs__wrap\">\n          <table>\n            <thead><tr><th>Adatlap<\/th><th>Amazon.de<\/th><th>Kaufland.de<\/th><th>V\u00e1ltoz\u00e1s<\/th><\/tr><\/thead>\n            <tbody><tr><td>Jutal\u00e9k a kateg\u00f3ri\u00e1ban<\/td><td>15,0%<\/td><td>11,5%<\/td><td>\u22123,5 sz\u00e1zal\u00e9kpont.<\/td><\/tr><tr><td>Az els\u0151 oldalra ker\u00fcl\u00e9shez sz\u00fcks\u00e9ges \u00e1r<\/td><td>158 eur\u00f3<\/td><td>214 eur\u00f3<\/td><td>+56 eur\u00f3<\/td><\/tr><tr><td>Csomagonk\u00e9nti logisztikai k\u00f6lts\u00e9g<\/td><td>12,60 EUR<\/td><td>12,60 EUR<\/td><td>,<\/td><\/tr><tr><td>Visszat\u00e9r\u00edt\u00e9si tartal\u00e9k, darabonk\u00e9nt<\/td><td>2,00 EUR<\/td><td>2,00 EUR<\/td><td>,<\/td><\/tr><tr><td>Darabonk\u00e9nti \u00e1rr\u00e9s<\/td><td>\u22125,30 EUR<\/td><td>49,80 EUR<\/td><td>+55,10 EUR<\/td><\/tr><tr><td>Sz\u00e1zal\u00e9kos \u00e1rr\u00e9s<\/td><td>\u22123,4%<\/td><td>23,3%<\/td><td>+26,7 sz\u00e1zal\u00e9kpont.<\/td><\/tr><tr><td>A TOP10-ben szerepl\u0151, helyi rakt\u00e1rral rendelkez\u0151 elad\u00f3k<\/td><td>7<\/td><td>2<\/td><td>\u22125<\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--podsumowanie apress_row_class_15823829586aeaf5a213c2d\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_11251087046aeaf5a213cb6 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-01-kaufland-zamiast-amazona-podsumowanie\">\n<section class=\"btop-cs__section\">\n        <h2>Hogyan csin\u00e1ltuk.<\/h2>\n        <p>El\u0151sz\u00f6r egy m\u00e1r meghozott d\u00f6nt\u00e9st vontunk k\u00e9ts\u00e9gbe \u2013 ez volt a projekt legnehezebb pillanata. A piacra l\u00e9p\u00e9s k\u00f6lts\u00e9geinek kisz\u00e1m\u00edt\u00e1sa k\u00e9t hetet vett ig\u00e9nybe, \u00e9s ezzel megk\u00edm\u00e9lt\u00fck az \u00fcgyfelet egy olyan szezont\u00f3l a platformon, amelyben semmit sem keresett volna. Ezt k\u00f6vet\u0151en egyszerre rendezt\u00fck a term\u00e9kadatokat mindk\u00e9t csatorna sz\u00e1m\u00e1ra, \u00e9s ez volt az egyetlen feladat, amelyhez nem kellett visszat\u00e9rn\u00fcnk. A csatorn\u00e1kat egyenk\u00e9nt adtuk hozz\u00e1, mindegyiket a m\u00e1r ellen\u0151rz\u00f6tt adatb\u00e1zis alapj\u00e1n.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powtarzalnosc apress_row_class_5823443646aeaf5a21401d\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_15948029586aeaf5a2140b0 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-01-kaufland-zamiast-amazona-powtarzalnosc\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Ism\u00e9telhet\u0151s\u00e9g<\/p>\n        <h2>Mi\u00e9rt gondoljuk, hogy ez nem v\u00e9letlen volt?.<\/h2>\n        <div class=\"btop-cs__grid3\"><div class=\"btop-cs__card\"><h3>A sz\u00e1m\u00edt\u00e1s a platformra l\u00e9p\u00e9s el\u0151tt, nem ut\u00e1na<\/h3><p>A jutal\u00e9k, a logisztika, a visszak\u00fcld\u00e9si k\u00f6lts\u00e9gek \u00e9s a sz\u00fcks\u00e9ges \u00e1rszint m\u00e9g a fi\u00f3k l\u00e9trehoz\u00e1sa el\u0151tt kisz\u00e1m\u00edthat\u00f3. Ez a t\u00e1bl\u00e1zat n\u00e9h\u00e1ny nap munk\u00e1t ig\u00e9nyel, \u00e9s n\u00e9ha ez az egyetlen dolog, ami az \u00fcgyfelet elv\u00e1lasztja egy elvesztett szezont\u00f3l.<\/p><\/div><div class=\"btop-cs__card\"><h3>Egy term\u00e9kadat, t\u00f6bb csatorna<\/h3><p>A j\u00f3l szervezett attrib\u00fatum-adatb\u00e1zisnak k\u00f6sz\u00f6nhet\u0151en a m\u00e1sodik piact\u00e9r napok vagy hetek alatt, nem pedig h\u00f3napok alatt elindulhat. A munk\u00e1val j\u00e1r\u00f3 k\u00f6lts\u00e9gek egyszeri kiad\u00e1st jelentenek, az el\u0151ny\u00f6k pedig minden egyes \u00faj csatorn\u00e1n\u00e1l megt\u00e9r\u00fclnek.<\/p><\/div><div class=\"btop-cs__card\"><h3>Egyszerre csak egy csatorna<\/h3><p>A h\u00e1rom platformon t\u00f6rt\u00e9n\u0151 p\u00e1rhuzamos elind\u00edt\u00e1s minden adathib\u00e1t h\u00e1romszorosan megsokszoroz. A szekvenci\u00e1lis bevezet\u00e9s hetekkel meghosszabb\u00edtja az \u00fctemtervet, \u00e9s tov\u00e1bbi hetekkel r\u00f6vid\u00edti a jav\u00edt\u00e1sok list\u00e1j\u00e1t.<\/p><\/div><\/div>\n        <p class=\"btop-cs__note\"><strong>Amit ez az eset nem bizony\u00edt:<\/strong> ez nem \u00e9rv az Amazon mell\u0151z\u00e9se mellett. Egy olyan kateg\u00f3ri\u00e1ban, ahol m\u00e1s az \u00e1rstrukt\u00fara \u00e9s kisebbek a m\u00e9retek, ugyanez a sz\u00e1m\u00edt\u00e1s az Amazont jel\u00f6ln\u00e9 meg els\u0151dleges csatornak\u00e9nt.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--cta apress_row_class_15672935806aeaf5a214549\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6881849906aeaf5a21461a hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-01-kaufland-zamiast-amazona-cta\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cta\">\n          <h2>Tudod, mennyibe ker\u00fcl val\u00f3j\u00e1ban az \u00fcgyfelek el\u00e9r\u00e9se a platformodon?<\/h2>\n          <p>Kisz\u00e1moljuk a jutal\u00e9kot, a logisztikai k\u00f6lts\u00e9geket, a visszak\u00fcld\u00e9si k\u00f6lts\u00e9geket \u00e9s a kateg\u00f3ri\u00e1dra vonatkoz\u00f3 aj\u00e1nlott \u00e1rszintet t\u00f6bb piacon. Kapsz egy t\u00e1bl\u00e1zatot \u00e9s aj\u00e1nl\u00e1st, m\u00e9g akkor is, ha a javaslatunk az lesz, hogy \u201ene l\u00e9pj be a piacra\".<\/p>\n          <a class=\"btop-cs__btn\" href=\"https:\/\/btop.pl\/hu\/vegye-fel-velunk-a-kapcsolatot\/\">K\u00e9rjen \u00e1raj\u00e1nlatot a csatorn\u00e1kra<\/a>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powiazane apress_row_class_6397734816aeaf5a214b10\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_16627936586aeaf5a214bd6 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-01-kaufland-zamiast-amazona-powiazane\">\n<section class=\"btop-cs__section\">\n        <h2>N\u00e9zze meg a t\u00f6bbi esettanulm\u00e1nyt<\/h2>\n        <div class=\"btop-cs__related\"><a href=\"https:\/\/btop.pl\/hu\/szamlaellenorzes\/\">Marketplace-sz\u00e1ml\u00e1k ellen\u0151rz\u00e9se<span>A fejleszt\u00e9sr\u0151l sz\u00f3l\u00f3 d\u00f6nt\u00e9s el\u0151tti diagn\u00f3zis<\/span><\/a><a href=\"https:\/\/btop.pl\/hu\/kaufland\/\">\u00c9rt\u00e9kes\u00edt\u00e9s a Kauflandban<span>Hogyan lehet bel\u00e9pni erre a platformra?<\/span><\/a><a href=\"https:\/\/btop.pl\/hu\/logisztikai-audit\/\">Rakt\u00e1ri logisztikai audit<span>Hol t\u0171nik el val\u00f3j\u00e1ban a p\u00e9nz a sz\u00e1ll\u00edt\u00e1sok sor\u00e1n?<\/span><\/a><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Az \u00fcgyf\u00e9l az Amazon.de-t szerette volna. Kisz\u00e1moltuk a megk\u00f6zel\u00edt\u00e9si k\u00f6lts\u00e9geket, \u00e9s lebesz\u00e9lt\u00fck r\u00f3la. A Kaufland.de \u00e9s az OTTO kilenc h\u00f3napos k\u00f6z\u00f6s egy\u00fcttm\u0171k\u00f6d\u00e9s\u00fcnk alatt 1,41 milli\u00f3 zloty forgalmat gener\u00e1lt.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1793020097","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/1793020097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/comments?post=1793020097"}],"version-history":[{"count":1,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/1793020097\/revisions"}],"predecessor-version":[{"id":1793020098,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/1793020097\/revisions\/1793020098"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/media?parent=1793020097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/categories?post=1793020097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/tags?post=1793020097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}