{"id":1793020102,"date":"2026-08-01T22:43:51","date_gmt":"2026-08-01T20:43:51","guid":{"rendered":"https:\/\/btop.pl\/?p=90001"},"modified":"2026-11-09T09:41:12","modified_gmt":"2026-11-09T08:41:12","slug":"piaci-teszteles-a-szamlainkon","status":"publish","type":"post","link":"https:\/\/btop.pl\/hu\/piaci-teszteles-a-szamlainkon\/","title":{"rendered":"Odpowied\u017a w pi\u0119\u0107 tygodni, bez zak\u0142adania konta"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--style apress_row_class_17403655046af18e8a17729\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_478019366af18e8a178a6 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Style wsp\u00f3lne dla wszystkich wierszy tego case study.\n     Usuni\u0119cie tego wiersza rozsypie wygl\u0105d pozosta\u0142ych. -->\n<style>\n.btop-cs{--c:#42b1e6;--c-dark:#1c6d95;--ink:#12212b;--muted:#5b6b76;--line:#dce7ee;--bg:#f5f9fc;\n  font-family:inherit;color:var(--ink);line-height:1.65;max-width:1040px;margin:0 auto;\n  \/* Wysokosc przyklejonego menu btop.pl. 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figcaption{font-size:15px;color:var(--muted);margin-top:12px;max-width:72ch}\n.btop-cs__compare{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:16px}\n.btop-cs__pane{position:relative;border:1px solid var(--line);border-radius:12px;overflow:hidden;background:var(--bg)}\n.btop-cs__badge{position:absolute;top:12px;left:12px;z-index:2;font-size:11.5px;font-weight:700;letter-spacing:.07em;\n  text-transform:uppercase;padding:5px 11px;border-radius:999px;color:#fff}\n.btop-cs__badge--przed{background:#6b7c88}\n.btop-cs__badge--po{background:var(--c)}\n.btop-cs__lb{position:fixed;inset:0;z-index:9999;background:rgba(10,22,30,.93);display:none;align-items:center;justify-content:center;padding:24px}\n.btop-cs__lb:target{display:flex}\n.btop-cs__lb-tlo{position:absolute;inset:0}\n.btop-cs__lb img{position:relative;max-width:100%;max-height:92vh;width:auto;border-radius:8px;box-shadow:0 24px 60px rgba(0,0,0,.5)}\n.btop-cs__quote{border-left:4px solid 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var(--line);border-radius:10px;padding:18px;text-decoration:none;color:var(--ink);font-weight:600;line-height:1.35}\n.btop-cs__related a:hover{border-color:var(--c)}\n.btop-cs__related span{display:block;font-size:12px;color:var(--muted);font-weight:400;margin-top:8px}\n\/* tryb wierszowy: odstepy robi juz builder strony, wiec sekcja ich nie dubluje *\/\n.btop-cs--row{margin-top:0;margin-bottom:0}\n.btop-cs--row>.btop-cs__section{margin-bottom:0}\n\/* Pierwszy wiersz stoi na samej gorze strony, pod przyklejonym menu,\n   bez tego odstepu pasek KPI chowa sie za naglowkiem. *\/\n.btop-cs--start{padding-top:var(--menu)}\n@media (max-width:782px){.btop-cs{--menu:84px}}\n@media print{.btop-cs__lb{display:none!important}.btop-cs__cta{background:#fff;color:#12212b;border:1px solid #dce7ee}}\n<\/style>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--naglowek apress_row_class_12602221986af18e8a17ea0\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_1657515446af18e8a17f6e hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row btop-cs--start\" id=\"demo-03-test-rynku-na-naszych-kontach-naglowek\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__kpis\"><div class=\"btop-cs__kpi\"><span>Az els\u0151 aj\u00e1nlatig h\u00e1tral\u00e9v\u0151 id\u0151<\/span><strong>9 nap<\/strong><\/div><div class=\"btop-cs__kpi\"><span>A teszt hossza<\/span><strong>5 h\u00e9t<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Tesztelt SKU-k<\/span><strong>48<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Az \u00fcgyf\u00e9l r\u00e9sz\u00e9r\u0151l elv\u00e9gzend\u0151 alakis\u00e1gok<\/span><strong>0<\/strong><\/div><\/div>\n        <h1>V\u00e1lasz \u00f6t h\u00e9ten bel\u00fcl, <em>fi\u00f3k l\u00e9trehoz\u00e1sa n\u00e9lk\u00fcl<\/em>.<\/h1>\n        <p class=\"btop-cs__lead\">Egy term\u00e9szetes kozmetikumokat gy\u00e1rt\u00f3 c\u00e9g tudni akarta, hogy term\u00e9kei eladhat\u00f3k-e Rom\u00e1ni\u00e1ban. Nem akart egy h\u00f3napot \u00e9s a teljes regisztr\u00e1ci\u00f3s elj\u00e1r\u00e1st sz\u00e1nni a v\u00e1lasz megszerz\u00e9s\u00e9re.<\/p>\n        <div class=\"btop-cs__meta\"><span class=\"btop-cs__tag\">02.06.2026-07.07.2026<\/span><span class=\"btop-cs__tag\">eMAG<\/span><span class=\"btop-cs__tag\">Trendyol<\/span><span class=\"btop-cs__tag\">Piac: Rom\u00e1nia<\/span><span class=\"btop-cs__tag\">\u00c9rt\u00e9kes\u00edt\u00e9s a bTOP-fi\u00f3kokon kereszt\u00fcl<\/span><span class=\"btop-cs__tag\">Piaci teszt<\/span><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wyzwanie apress_row_class_12994845206af18e8a18381\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12550036306af18e8a1844f hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-wyzwanie\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cols\">\n          <div class=\"btop-cs__card\"><h3>Kih\u00edv\u00e1s<\/h3><p>Az \u00fcgyf\u00e9l \u00e9rtes\u00edt\u00e9st kapott a forgalmaz\u00f3t\u00f3l, hogy a rom\u00e1n piacon kereslet van a term\u00e9keire.<\/p>\n      <p>Ahhoz, hogy ezt a saj\u00e1t fi\u00f3kj\u00e1val ellen\u0151rizhesse, regisztr\u00e1lnia kellene az OSS-en kereszt\u00fcl az \u00e1fa-nyilv\u00e1ntart\u00e1sba, teljes\u00edtenie kellene a k\u00f6rnyezetv\u00e9delmi k\u00f6telezetts\u00e9geket, gondoskodnia kellene a csomagol\u00e1sok \u00e9s c\u00edmk\u00e9k ford\u00edt\u00e1s\u00e1r\u00f3l, valamint regisztr\u00e1lnia kellene a platformon. Val\u00f3j\u00e1ban ez k\u00f6r\u00fclbel\u00fcl egy h\u00f3napig tartana.<\/p><\/div>\n          <div class=\"btop-cs__card\"><h3>Az \u00fcgyf\u00e9lr\u0151l<\/h3><p>Term\u00e9szetes kozmetikumok gy\u00e1rt\u00f3ja, saj\u00e1t recept\u00far\u00e1k \u00e9s gy\u00e1rt\u00e1s, t\u00f6bb tucat term\u00e9kb\u0151l \u00e1ll\u00f3 katal\u00f3gus.<\/p>\n      <p>Lengyelorsz\u00e1gban saj\u00e1t boltj\u00e1n \u00e9s az Allegro-n kereszt\u00fcl \u00e9rt\u00e9kes\u00edt. Eddig nem foglalkozott k\u00fclf\u00f6ldi v\u00e1s\u00e1rl\u00f3kkal.<\/p><\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-1 apress_row_class_19548742406af18e8a18837\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_15949756656af18e8a18909 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-decyzja-1\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Mit tett\u00fcnk<\/p>\n        <h2>Azok a d\u00f6nt\u00e9sek, amelyek eld\u00f6nt\u00f6tt\u00e9k az eredm\u00e9nyt.<\/h2>\n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">01. SZ\u00c1M\u00da HAT\u00c1ROZAT<\/span>\n          <h3>A saj\u00e1t fi\u00f3kunkon kereszt\u00fcl \u00e9rt\u00e9kes\u00edtett\u00fck a term\u00e9keit, ahelyett, hogy neki is l\u00e9trehoztunk volna egy fi\u00f3kot<\/h3>\n          <p>48 term\u00e9ket tett\u00fcnk k\u00f6zz\u00e9 az eMAG- \u00e9s a Trendyol-fi\u00f3kunkon, az ad\u00f3z\u00e1si rendszer\u00fcnknek \u00e9s a logisztikai felt\u00e9teleinknek megfelel\u0151en. Az \u00fcgyf\u00e9l az \u00e1rut a rakt\u00e1runkba sz\u00e1ll\u00edtotta.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-2 apress_row_class_675169156af18e8a18d0c\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12266760116af18e8a18de5 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-decyzja-2\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">02. SZ\u00c1M\u00da HAT\u00c1ROZAT<\/span>\n          <h3>Sz\u0171k k\u00f6rben, de az \u00e1rkateg\u00f3ri\u00e1k teljes sk\u00e1l\u00e1j\u00e1n v\u00e9gezt\u00fcnk tesztel\u00e9st<\/h3>\n          <p>Nem a lengyel bestsellereket \u00e1ll\u00edtottuk ki, hanem minden \u00e1rkateg\u00f3ri\u00e1b\u00f3l \u00e9s alkateg\u00f3ri\u00e1b\u00f3l csak n\u00e9h\u00e1ny c\u00edmet. A c\u00e9l nem az elad\u00e1s volt, hanem annak kider\u00edt\u00e9se, hogy egy\u00e1ltal\u00e1n melyik szegmens reag\u00e1l.<\/p>\n      <p>A v\u00e1lasz elt\u00e9rt az \u00fcgyf\u00e9l v\u00e1rakoz\u00e1sait\u00f3l. A k\u00f6zepes \u00e1rkateg\u00f3ri\u00e1j\u00fa term\u00e9kek \u00e9s egy olyan alkateg\u00f3ria kelt el, amelyb\u0151l Lengyelorsz\u00e1gban szinte egy\u00e1ltal\u00e1n nem \u00e9rt\u00e9kes\u00edtett. K\u00e9t lengyelorsz\u00e1gi bestsellerje egyszer sem kelt el.<\/p>\n          <div class=\"btop-cs__nie\"><strong>Mit nem tett\u00fcnk meg<\/strong>Nem ind\u00edtottunk hirdet\u00e9si kamp\u00e1nyokat. A teszt c\u00e9lja az volt, hogy felt\u00e1rja a term\u00e9szetes keresletet; a hirdet\u00e9sek eltorz\u00edtott\u00e1k volna a k\u00e9pet, \u00e9s olyan eredm\u00e9nyt adtak volna, amelyet \u00e1lland\u00f3 k\u00f6lts\u00e9gvet\u00e9s n\u00e9lk\u00fcl nem lehetett volna megism\u00e9telni. Ez ugyan forgalomvesztes\u00e9get jelentett sz\u00e1munkra, de meg\u0151rizte a k\u00f6vetkeztet\u00e9s hiteless\u00e9g\u00e9t.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-3 apress_row_class_9629345906af18e8a191f7\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_5961528106af18e8a192ce hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-decyzja-3\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">03. SZ\u00c1M\u00da HAT\u00c1ROZAT<\/span>\n          <h3>A tesztet azzal z\u00e1rtuk, hogy azt javasoltuk, l\u00e9pjen be a saj\u00e1t fi\u00f3kj\u00e1ba<\/h3>\n          <p>\u00d6t h\u00e9t eltelt\u00e9vel elegend\u0151 adat \u00e1llt rendelkez\u00e9s\u00fcnkre ahhoz, hogy kijelenthess\u00fck: a piac l\u00e9tezik, de nem az a term\u00e9kv\u00e1laszt\u00e9k sz\u00e1m\u00e1ra, amelyet az \u00fcgyf\u00e9l ott bevezetni tervezett. Az aj\u00e1nl\u00e1s a k\u00f6vetkez\u0151 volt: l\u00e9pjenek be a piacra, de m\u00e1s term\u00e9kekkel, mint Lengyelorsz\u00e1gban, \u00e9s m\u00e1s \u00e1rkateg\u00f3ri\u00e1ban, mint amit eredetileg tervezett.<\/p>\n      <p>Az \u00fcgyf\u00e9l szeptemberben nyitotta meg saj\u00e1t fi\u00f3kj\u00e1t.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--etapy apress_row_class_2857778466af18e8a196ef\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_14537533326af18e8a197c6 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-etapy\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Lefoly\u00e1s<\/p>\n        <h2>A legfontosabb l\u00e9p\u00e9sek.<\/h2>\n        <ol class=\"btop-cs__timeline\">\n          <li>\n            <span class=\"btop-cs__when\">2026. j\u00fanius eleje<\/span>\n            <strong>A minta kiv\u00e1laszt\u00e1sa<\/strong>\n            48 index, amelyeket \u00e1rkateg\u00f3ria \u00e9s alkateg\u00f3ria alapj\u00e1n v\u00e1lasztottak ki, nem pedig a lengyelorsz\u00e1gi elad\u00e1sok alapj\u00e1n.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. j\u00fanius, 9. nap<\/span>\n            <strong>Az els\u0151 aj\u00e1nlatok az eMAG-on<\/strong>\n            K\u00f6zz\u00e9t\u00e9tel a bTOP-fi\u00f3kban, a le\u00edr\u00e1sok ford\u00edt\u00e1sa, a platform k\u00f6vetelm\u00e9nyeinek megfelel\u0151en m\u00f3dos\u00edtott fot\u00f3k.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. j\u00fanius<\/span>\n            <strong>Rekl\u00e1mmentes megtekint\u00e9s<\/strong>\n            Tudatosan nem ind\u00edtottunk kamp\u00e1nyt. Adatok gy\u0171jt\u00e9se az organikus forgalomr\u00f3l, a megjelen\u00edt\u00e9sekr\u0151l \u00e9s a konverzi\u00f3kr\u00f3l alkateg\u00f3ri\u00e1nk\u00e9nt.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. j\u00falius eleje<\/span>\n            <strong>Jelent\u00e9s \u00e9s aj\u00e1nl\u00e1s<\/strong>\n            Mely szegmensek reag\u00e1lnak, melyek nem, milyen \u00e1rkateg\u00f3ri\u00e1r\u00f3l van sz\u00f3, milyen k\u00e9rd\u00e9seket tettek fel a v\u00e1s\u00e1rl\u00f3k.\n          <\/li>\n        <\/ol>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--tabela apress_row_class_20894578356af18e8a19c9d\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6924510996af18e8a19d7b hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-tabela\">\n<section class=\"btop-cs__section\">\n        <h2>Teszt a mi fi\u00f3kunkon, szemben a saj\u00e1t fi\u00f3kunkon t\u00f6rt\u00e9n\u0151 bel\u00e9p\u00e9ssel.<\/h2>\n        <div class=\"btop-cs__wrap\">\n          <table>\n            <thead><tr><th>Adatlap<\/th><th>Saj\u00e1t \u00fcgyf\u00e9lfi\u00f3k<\/th><th>bTOP \u00e1ltal v\u00e9gzett teszt<\/th><th>V\u00e1ltoz\u00e1s<\/th><\/tr><\/thead>\n            <tbody><tr><td>Az els\u0151 aj\u00e1nlatig h\u00e1tral\u00e9v\u0151 id\u0151<\/td><td>kb. 30 nap<\/td><td>9 nap<\/td><td>\u221270%<\/td><\/tr><tr><td>Regisztr\u00e1ci\u00f3 \u00e9s adminisztrat\u00edv teend\u0151k<\/td><td>k\u00e9szlet<\/td><td>egyik sem<\/td><td>,<\/td><\/tr><tr><td>Az \u00fcgyf\u00e9l oldal\u00e1n felmer\u00fcl\u0151 bel\u00e9p\u00e9si k\u00f6lts\u00e9g<\/td><td>teljes<\/td><td>\u00e1ruk \u00e9s logisztika<\/td><td>,<\/td><\/tr><tr><td>A piaci d\u00f6nt\u00e9s pillanata<\/td><td>a k\u00f6lts\u00e9gek el\u0151tt<\/td><td>az adatok alapj\u00e1n<\/td><td>,<\/td><\/tr><tr><td>A negat\u00edv eredm\u00e9ny kock\u00e1zata<\/td><td>felmer\u00fclt k\u00f6lts\u00e9gek<\/td><td>az \u00e1ru visszaker\u00fcl<\/td><td>,<\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--podsumowanie apress_row_class_1657254156af18e8a1a33d\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_10130333786af18e8a1a417 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-podsumowanie\">\n<section class=\"btop-cs__section\">\n        <h2>Hogyan csin\u00e1ltuk.<\/h2>\n        <p>Az \u00fcgyf\u00e9l olyan k\u00e9rd\u00e9st tett fel, amelyre \u00e9rt\u00e9kes\u00edt\u00e9s n\u00e9lk\u00fcl nem lehetett v\u00e1laszolni, az \u00e9rt\u00e9kes\u00edt\u00e9s pedig j\u00f3 egy h\u00f3napnyi adminisztr\u00e1ci\u00f3t ig\u00e9nyelt. A megold\u00e1s az volt, hogy a tesztet a mi oldalunkra helyezt\u00fck \u00e1t: a mi fi\u00f3kunkra, a mi ad\u00f3szerkezet\u00fcnkre, a mi logisztik\u00e1nkra. Az eredm\u00e9ny \u00f6t h\u00e9t m\u00falva \u00e9rkezett meg, \u00e9s elt\u00e9rt a v\u00e1rakoz\u00e1sokt\u00f3l: a piac vonz\u00f3nak bizonyult, de a katal\u00f3gus egy m\u00e1sik szegmens\u00e9ben. Az \u00fcgyf\u00e9l m\u00e1r ezt tudva hozta l\u00e9tre a saj\u00e1t fi\u00f3kj\u00e1t.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powtarzalnosc apress_row_class_175186156af18e8a1a808\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_7563654826af18e8a1a89a hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-powtarzalnosc\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Ism\u00e9telhet\u0151s\u00e9g<\/p>\n        <h2>Mi\u00e9rt gondoljuk, hogy ez nem v\u00e9letlen volt?.<\/h2>\n        <div class=\"btop-cs__grid3\"><div class=\"btop-cs__card\"><h3>A bemenett\u0151l elk\u00fcl\u00f6n\u00edtett teszt<\/h3><p>Az a k\u00e9rd\u00e9s, hogy \u201em\u0171k\u00f6dik-e ez a piac\", nem felt\u00e9tlen\u00fcl ker\u00fcl annyiba, mint a piacra val\u00f3 bel\u00e9p\u00e9s. E k\u00e9t dolog sz\u00e9tv\u00e1laszt\u00e1sa h\u00f3napokkal ler\u00f6vid\u00edti a d\u00f6nt\u00e9shozatalt, \u00e9s cs\u00f6kkenti a kock\u00e1zatot.<\/p><\/div><div class=\"btop-cs__card\"><h3>Keresztmetszeti minta, nem bestseller<\/h3><p>A lengyel bestseller nem j\u00f3 mutat\u00f3 az \u00faj piacra n\u00e9zve. N\u00e9h\u00e1ny term\u00e9k minden \u00e1rkateg\u00f3ri\u00e1b\u00f3l t\u00f6bbet \u00e1rul el a kereslet szerkezet\u00e9r\u0151l, mint a t\u00edz legkelend\u0151bb term\u00e9k.<\/p><\/div><div class=\"btop-cs__card\"><h3>Organika a rekl\u00e1m el\u0151tt<\/h3><p>A rekl\u00e1mk\u00f6lts\u00e9gvet\u00e9s n\u00e9lk\u00fcl el\u00e9rt eredm\u00e9ny megism\u00e9telhet\u0151. A kamp\u00e1ny eredm\u00e9nye csup\u00e1n annyit mond el, amennyit a kamp\u00e1ny \u00e9rte.<\/p><\/div><\/div>\n        <p class=\"btop-cs__note\"><strong>Amit ez az eset nem bizony\u00edt:<\/strong> Ez a modell nem helyettes\u00edti a piacra l\u00e9p\u00e9st. A saj\u00e1t fi\u00f3kunkon kereszt\u00fcl t\u00f6rt\u00e9n\u0151 \u00e9rt\u00e9kes\u00edt\u00e9s korl\u00e1tozott, \u00e9s nem \u00e9p\u00edti fel az \u00fcgyf\u00e9l el\u0151zm\u00e9nyeit vagy m\u00e1rk\u00e1j\u00e1t a platformon; ez egy d\u00f6nt\u00e9shozatali eszk\u00f6z, nem pedig a v\u00e9gs\u0151 \u00e9rt\u00e9kes\u00edt\u00e9si m\u00f3dszer.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--cta apress_row_class_12113288936af18e8a1ac1b\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_1403639446af18e8a1aca2 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-cta\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cta\">\n          <h2>Szeretn\u00e9d felm\u00e9rni a piacot, miel\u0151tt befektetn\u00e9l?<\/h2>\n          <p>Kiv\u00e1lasztott term\u00e9keket tesz\u00fcnk k\u00f6zz\u00e9 a fi\u00f3kjainkon, \u00e9s n\u00e9h\u00e1ny h\u00e9t m\u00falva t\u00e1j\u00e9koztatjuk \u00d6nt arr\u00f3l, hogy van-e r\u00e1juk kereslet, mely szegmensben \u00e9s milyen \u00e1ron. Regisztr\u00e1ci\u00f3 \u00e9s b\u00e1rmilyen adminisztr\u00e1ci\u00f3 n\u00e9lk\u00fcl az \u00d6n r\u00e9sz\u00e9r\u0151l.<\/p>\n          <a class=\"btop-cs__btn\" href=\"https:\/\/btop.pl\/hu\/vegye-fel-velunk-a-kapcsolatot\/\">Besz\u00e9lj\u00fcnk a piaci tesztel\u00e9sr\u0151l<\/a>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powiazane apress_row_class_13191018706af18e8a1afd5\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12279147406af18e8a1b059 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-03-test-rynku-na-naszych-kontach-powiazane\">\n<section class=\"btop-cs__section\">\n        <h2>N\u00e9zze meg a t\u00f6bbi esettanulm\u00e1nyt<\/h2>\n        <div class=\"btop-cs__related\"><a href=\"https:\/\/btop.pl\/hu\/sprzedaz-na-marketplace-przez-btop\/\">\u00c9rt\u00e9kes\u00edt\u00e9s a bTOP piact\u00e9ren<span>Hogyan m\u0171k\u00f6dik az \u00e9rt\u00e9kes\u00edt\u00e9s a fi\u00f3kjainkon?<\/span><\/a><a href=\"https:\/\/btop.pl\/hu\/emag\/\">\u00c9rt\u00e9kes\u00edt\u00e9s az eMAG-on<span>A rom\u00e1n piac az elad\u00f3k szemsz\u00f6g\u00e9b\u0151l<\/span><\/a><a href=\"https:\/\/btop.pl\/hu\/ppwr\/\">Nyilv\u00e1ntart\u00e1sba v\u00e9tel \u00e9s \u00fajrahasznos\u00edt\u00e1s<span>A rajt el\u0151tt elint\u00e9zend\u0151 \u00fcgyint\u00e9z\u00e9si teend\u0151k<\/span><\/a><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Az \u00fcgyf\u00e9l nem akart fi\u00f3kot nyitni az eMAG-on a bizonytalan piaci helyzet miatt. A saj\u00e1t fi\u00f3kunkon kereszt\u00fcl \u00e9rt\u00e9kes\u00edtett\u00fck a term\u00e9keit, \u00e9s 5 h\u00e9t m\u00falva meg\u00e9rkezett a v\u00e1lasz.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1793020102","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/1793020102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/comments?post=1793020102"}],"version-history":[{"count":2,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/1793020102\/revisions"}],"predecessor-version":[{"id":1793020166,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/1793020102\/revisions\/1793020166"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/media?parent=1793020102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/categories?post=1793020102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/tags?post=1793020102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}