{"id":1793020104,"date":"2026-09-01T22:43:51","date_gmt":"2026-09-01T20:43:51","guid":{"rendered":"https:\/\/btop.pl\/?p=90001"},"modified":"2026-11-09T07:59:32","modified_gmt":"2026-11-09T06:59:32","slug":"a-marketplace-reszleg-felepitese-a-nullarol","status":"publish","type":"post","link":"https:\/\/btop.pl\/hu\/a-marketplace-reszleg-felepitese-a-nullarol\/","title":{"rendered":"Zbudowali\u015bmy dzia\u0142, a potem si\u0119 z niego wycofali\u015bmy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--style apress_row_class_19364762856af1894a95545\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_11614080916af1894a956bf hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Style wsp\u00f3lne dla wszystkich wierszy tego case study.\n     Usuni\u0119cie tego wiersza rozsypie wygl\u0105d pozosta\u0142ych. -->\n<style>\n.btop-cs{--c:#42b1e6;--c-dark:#1c6d95;--ink:#12212b;--muted:#5b6b76;--line:#dce7ee;--bg:#f5f9fc;\n  font-family:inherit;color:var(--ink);line-height:1.65;max-width:1040px;margin:0 auto;\n  \/* Wysokosc przyklejonego menu btop.pl. Jesli naglowek zmieni wysokosc,\n     wystarczy poprawic te jedna wartosc, uzywaja jej odstep pierwszego\n     wiersza i wszystkie skoki do kotwic. *\/\n  --menu:124px;\n  scroll-margin-top:var(--menu)}\n.btop-cs *{box-sizing:border-box}\n.btop-cs img{max-width:100%;height:auto;display:block}\n.btop-cs__demo{background:#fff4f4;border:1px solid #f3b4b4;color:#8c1d1d;padding:12px 16px;border-radius:8px;font-size:14px;margin-bottom:32px}\n.btop-cs__kpis{display:grid;grid-template-columns:repeat(auto-fit,minmax(138px,1fr));gap:1px;background:var(--line);\n  border:1px solid var(--line);border-radius:10px;overflow:hidden;margin-bottom:34px}\n.btop-cs__kpi{background:#fff;padding:18px 16px}\n.btop-cs__kpi span{display:block;font-size:11.5px;letter-spacing:.07em;text-transform:uppercase;color:var(--muted);margin-bottom:6px;line-height:1.35}\n.btop-cs__kpi strong{display:block;font-size:clamp(20px,3.3vw,28px);font-weight:700;line-height:1.15}\n.btop-cs h1{font-size:clamp(28px,5vw,44px);line-height:1.14;margin:0 0 14px;font-weight:700;letter-spacing:-.02em}\n.btop-cs h1 em{font-style:normal;color:var(--c)}\n.btop-cs__lead{font-size:clamp(17px,2.2vw,20px);color:var(--muted);margin:0 0 20px;max-width:62ch}\n.btop-cs__meta{display:flex;flex-wrap:wrap;gap:8px}\n.btop-cs__tag{font-size:13px;background:var(--bg);border:1px solid var(--line);border-radius:999px;padding:5px 13px;color:var(--muted)}\n.btop-cs h2{font-size:clamp(22px,3.4vw,30px);line-height:1.25;margin:0 0 18px;font-weight:700;letter-spacing:-.01em}\n.btop-cs h3{font-size:clamp(17px,2.3vw,20px);margin:0 0 8px;font-weight:700;line-height:1.3}\n.btop-cs__section{margin-bottom:56px}\n.btop-cs__section:last-child{margin-bottom:0}\n.btop-cs__eyebrow{font-size:11.5px;letter-spacing:.11em;text-transform:uppercase;color:var(--c);font-weight:700;margin:0 0 10px}\n.btop-cs__cols{display:grid;grid-template-columns:repeat(auto-fit,minmax(282px,1fr));gap:20px}\n.btop-cs__card{background:var(--bg);border:1px solid var(--line);border-radius:12px;padding:24px}\n.btop-cs__card p:last-child,.btop-cs__step p:last-child{margin-bottom:0}\n.btop-cs__step{position:relative;border:1px solid var(--line);border-radius:12px;padding:26px 26px 26px 30px;margin-bottom:20px;background:#fff}\n.btop-cs__step:last-child{margin-bottom:0}\n.btop-cs__step::before{content:\"\";position:absolute;left:0;top:18px;bottom:18px;width:4px;border-radius:0 4px 4px 0;background:var(--c)}\n.btop-cs__no{display:inline-block;font-size:11.5px;font-weight:700;color:var(--c);letter-spacing:.1em;margin-bottom:6px}\n.btop-cs__nie{margin-top:16px;background:var(--bg);border-left:3px solid var(--c-dark);border-radius:0 8px 8px 0;padding:14px 18px;font-size:15px}\n.btop-cs__nie strong{display:block;font-size:11.5px;letter-spacing:.09em;text-transform:uppercase;color:var(--c-dark);margin-bottom:5px}\n.btop-cs__timeline{list-style:none;padding:0;margin:0;counter-reset:s}\n.btop-cs__timeline li{counter-increment:s;position:relative;padding:0 0 28px 54px;border-left:1px solid var(--line);margin-left:16px}\n.btop-cs__timeline li:last-child{border-left-color:transparent;padding-bottom:0}\n.btop-cs__timeline li::before{content:counter(s);position:absolute;left:-16px;top:0;width:32px;height:32px;border-radius:50%;\n  background:var(--c);color:#fff;font-size:13px;font-weight:700;display:flex;align-items:center;justify-content:center}\n.btop-cs__when{display:block;font-size:13px;color:var(--muted);margin-bottom:2px}\n.btop-cs__timeline strong{display:block;margin-bottom:4px}\n.btop-cs__chart{background:#fff;border:1px solid var(--line);border-radius:12px;padding:22px}\n.btop-cs__chart svg{width:100%;height:auto;display:block}\n.btop-cs__axis{font-size:12px;fill:#5b6b76;font-family:inherit}\n.btop-cs__legend{display:flex;gap:20px;flex-wrap:wrap;font-size:14px;color:var(--muted);margin-top:14px}\n.btop-cs__legend i{display:inline-block;width:12px;height:12px;border-radius:3px;margin-right:7px;vertical-align:-1px}\n.btop-cs table{width:100%;border-collapse:collapse;font-size:15px}\n.btop-cs th,.btop-cs td{text-align:left;padding:13px 14px;border-bottom:1px solid var(--line)}\n.btop-cs th{font-size:11.5px;letter-spacing:.07em;text-transform:uppercase;color:var(--muted);font-weight:700}\n.btop-cs td:last-child{font-weight:700;color:var(--c-dark);white-space:nowrap}\n.btop-cs__wrap{overflow-x:auto}\n.btop-cs__grid3{display:grid;grid-template-columns:repeat(auto-fit,minmax(238px,1fr));gap:20px}\n.btop-cs__shot{margin:0 0 34px}\n.btop-cs__shot:last-of-type{margin-bottom:0}\n.btop-cs__shot-img{position:relative;display:inline-block;max-width:100%;border:1px solid var(--line);border-radius:12px;overflow:hidden;background:var(--bg)}\n.btop-cs__shot img{border-radius:12px}\n.btop-cs__pin{position:absolute;transform:translate(-50%,-50%);width:28px;height:28px;border-radius:50%;background:var(--c);\n  color:#fff;font-size:13px;font-weight:700;display:flex;align-items:center;justify-content:center;\n  box-shadow:0 0 0 4px rgba(66,177,230,.3);pointer-events:none}\n.btop-cs__pins{counter-reset:p;list-style:none;padding:0;margin:14px 0 0;display:grid;gap:8px}\n.btop-cs__pins li{counter-increment:p;position:relative;padding-left:34px;font-size:15px;color:var(--muted)}\n.btop-cs__pins li::before{content:counter(p);position:absolute;left:0;top:1px;width:22px;height:22px;border-radius:50%;\n  background:var(--c);color:#fff;font-size:12px;font-weight:700;display:flex;align-items:center;justify-content:center}\n.btop-cs__shot figcaption{font-size:15px;color:var(--muted);margin-top:12px;max-width:72ch}\n.btop-cs__compare{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:16px}\n.btop-cs__pane{position:relative;border:1px solid var(--line);border-radius:12px;overflow:hidden;background:var(--bg)}\n.btop-cs__badge{position:absolute;top:12px;left:12px;z-index:2;font-size:11.5px;font-weight:700;letter-spacing:.07em;\n  text-transform:uppercase;padding:5px 11px;border-radius:999px;color:#fff}\n.btop-cs__badge--przed{background:#6b7c88}\n.btop-cs__badge--po{background:var(--c)}\n.btop-cs__lb{position:fixed;inset:0;z-index:9999;background:rgba(10,22,30,.93);display:none;align-items:center;justify-content:center;padding:24px}\n.btop-cs__lb:target{display:flex}\n.btop-cs__lb-tlo{position:absolute;inset:0}\n.btop-cs__lb img{position:relative;max-width:100%;max-height:92vh;width:auto;border-radius:8px;box-shadow:0 24px 60px rgba(0,0,0,.5)}\n.btop-cs__quote{border-left:4px solid var(--c);padding:6px 0 6px 24px;margin:0;font-size:clamp(17px,2.4vw,21px);line-height:1.5}\n.btop-cs__quote cite{display:block;font-size:14px;font-style:normal;color:var(--muted);margin-top:12px}\n.btop-cs__cta{background:var(--ink);color:#fff;border-radius:14px;padding:clamp(28px,5vw,44px)}\n.btop-cs__cta h2{color:#fff;margin-bottom:12px}\n.btop-cs__cta p{color:#c3d2dc;max-width:58ch;margin:0}\n.btop-cs__btn{display:inline-block;background:var(--c);color:#fff;text-decoration:none;font-weight:700;padding:14px 28px;border-radius:8px;margin-top:20px}\n.btop-cs__btn:hover,.btop-cs__btn:focus{background:#35a0d4;color:#fff}\n.btop-cs__note{font-size:14px;color:var(--muted);border-left:3px solid var(--line);padding-left:16px;margin-top:20px}\n.btop-cs__related{display:grid;grid-template-columns:repeat(auto-fit,minmax(218px,1fr));gap:16px}\n.btop-cs__related a{display:block;border:1px solid var(--line);border-radius:10px;padding:18px;text-decoration:none;color:var(--ink);font-weight:600;line-height:1.35}\n.btop-cs__related a:hover{border-color:var(--c)}\n.btop-cs__related span{display:block;font-size:12px;color:var(--muted);font-weight:400;margin-top:8px}\n\/* tryb wierszowy: odstepy robi juz builder strony, wiec sekcja ich nie dubluje *\/\n.btop-cs--row{margin-top:0;margin-bottom:0}\n.btop-cs--row>.btop-cs__section{margin-bottom:0}\n\/* Pierwszy wiersz stoi na samej gorze strony, pod przyklejonym menu,\n   bez tego odstepu pasek KPI chowa sie za naglowkiem. *\/\n.btop-cs--start{padding-top:var(--menu)}\n@media (max-width:782px){.btop-cs{--menu:84px}}\n@media print{.btop-cs__lb{display:none!important}.btop-cs__cta{background:#fff;color:#12212b;border:1px solid #dce7ee}}\n<\/style>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--naglowek apress_row_class_869672566af1894a95dac\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_15474658836af1894a95ecd hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row btop-cs--start\" id=\"demo-04-dzial-marketplace-od-zera-naglowek\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__kpis\"><div class=\"btop-cs__kpi\"><span>A k\u00e9pz\u00e9sben r\u00e9szt vev\u0151 szem\u00e9lyek<\/span><strong>3<\/strong><\/div><div class=\"btop-cs__kpi\"><span>\u00c1tadott csatorn\u00e1k<\/span><strong>5<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Az \u00f6n\u00e1ll\u00f3s\u00e1g fel\u00e9 vezet\u0151 \u00fat<\/span><strong>6 h\u00f3nap.<\/strong><\/div><div class=\"btop-cs__kpi\"><span>A bTOP kezel\u00e9se kil\u00e9p\u00e9s ut\u00e1n<\/span><strong>1 nap\/h\u00f3nap.<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Forgalom 2 h\u00f3nappal a kil\u00e9p\u00e9s ut\u00e1n<\/span><strong>+4%<\/strong><\/div><\/div>\n        <h1>L\u00e9trehoztunk egy r\u00e9szleget, <em>azt\u00e1n visszavonultunk onnan<\/em>.<\/h1>\n        <p class=\"btop-cs__lead\">A kis h\u00e1ztart\u00e1si g\u00e9pek gy\u00e1rt\u00f3ja nem akart \u00e1lland\u00f3 \u00fcgyn\u00f6ks\u00e9get. Saj\u00e1t csapatot akart, amely k\u00e9pes lesz n\u00e9lk\u00fcl\u00fcnk is elv\u00e9gezni a munk\u00e1t. 6 h\u00f3nap eltelt\u00e9vel m\u00e1r csak egy napot t\u00f6lt\u00f6tt\u00fcnk egy\u00fctt havonta.<\/p>\n        <div class=\"btop-cs__meta\"><span class=\"btop-cs__tag\">01.07.2025-31.12.2025<\/span><span class=\"btop-cs__tag\">Allegro<\/span><span class=\"btop-cs__tag\">Amazon<\/span><span class=\"btop-cs__tag\">Kaufland<\/span><span class=\"btop-cs__tag\">eMAG<\/span><span class=\"btop-cs__tag\">Empik Place<\/span><span class=\"btop-cs__tag\">A csapat fel\u00e9p\u00edt\u00e9se<\/span><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wyzwanie apress_row_class_1427257556af1894a963af\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_10220391746af1894a9648f hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-wyzwanie\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cols\">\n          <div class=\"btop-cs__card\"><h3>Kih\u00edv\u00e1s<\/h3><p>Az \u00fcgyf\u00e9lnek rossz tapasztalatai voltak a kor\u00e1bbi \u00fcgyn\u00f6ks\u00e9ggel: h\u00e1rom \u00e9ven \u00e1t n\u0151tt az elad\u00e1s, de az \u00fcgyfelekkel kapcsolatos \u00f6sszes inform\u00e1ci\u00f3, a strat\u00e9gia \u00e9s a kor\u00e1bbi d\u00f6nt\u00e9sek t\u00f6rt\u00e9nete kiz\u00e1r\u00f3lag az \u00fcgyn\u00f6ks\u00e9gn\u00e9l volt.<\/p>\n      <p>Az els\u0151 tal\u00e1lkoz\u00f3n egy\u00e9rtelm\u0171en kijelentette: nem kivitelez\u0151t keres, hanem valakit, aki betan\u00edtja az embereit, majd elt\u0171nik. Az \u00fcgyn\u00f6ks\u00e9g sz\u00e1m\u00e1ra ez egy olyan szerz\u0151d\u00e9s, amely defin\u00edci\u00f3 szerint mag\u00e1t\u00f3l lej\u00e1r.<\/p><\/div>\n          <div class=\"btop-cs__card\"><h3>Az \u00fcgyf\u00e9lr\u0151l<\/h3><p>Kis h\u00e1ztart\u00e1si g\u00e9pek gy\u00e1rt\u00f3ja, t\u00f6bb mint t\u00edz \u00e9ve van jelen a piacon, er\u0151s poz\u00edci\u00f3val rendelkezik a hagyom\u00e1nyos \u00e9rt\u00e9kes\u00edt\u00e9si csatorn\u00e1kban \u00e9s az \u00e1ruh\u00e1zl\u00e1ncokban.<\/p>\n      <p>Az e-kereskedelem ter\u00e9n a m\u0171k\u00f6d\u00e9s nem volt egys\u00e9ges: volt egy saj\u00e1t web\u00e1ruh\u00e1z \u00e9s egy piact\u00e9r-fi\u00f3k, amelyet a kor\u00e1bbi \u00fcgyn\u00f6ks\u00e9g kezelt.<\/p><\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-1 apress_row_class_7157167746af1894a96904\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_21151388226af1894a969ef hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-decyzja-1\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Mit tett\u00fcnk<\/p>\n        <h2>Azok a d\u00f6nt\u00e9sek, amelyek eld\u00f6nt\u00f6tt\u00e9k az eredm\u00e9nyt.<\/h2>\n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">01. SZ\u00c1M\u00da HAT\u00c1ROZAT<\/span>\n          <h3>Meg\u00e1llapodtunk a rajt id\u0151pontj\u00e1ban<\/h3>\n          <p>A szerz\u0151d\u00e9sben r\u00f6gz\u00edtett\u00fck az \u00e1tad\u00e1s hat\u00e1ridej\u00e9t \u00e9s azokat a felt\u00e9teleket, amelyeknek teljes\u00fclni\u00fck kell ahhoz, hogy az \u00e1tad\u00e1s megt\u00f6rt\u00e9njen: a csapat \u00f6ssze\u00e1ll\u00edt\u00e1sa, a folyamatok le\u00edr\u00e1sa, a jelent\u00e9st\u00e9tel rendszer\u00fcnk n\u00e9lk\u00fcl is z\u00f6kken\u0151mentesen m\u0171k\u00f6dik, valamint k\u00e9t teljes havi ciklus, amelyet az \u00fcgyf\u00e9l a mi fel\u00fcgyelet\u00fcnk alatt vezetett le.<\/p>\n          <div class=\"btop-cs__nie\"><strong>Mit nem tett\u00fcnk meg<\/strong>A csapat fel\u00e9p\u00edt\u00e9se sor\u00e1n nem vett\u00fck \u00e1t a fi\u00f3kok kezel\u00e9s\u00e9t, pedig \u00edgy gyorsabb lett volna, \u00e9s az eredm\u00e9nyek is hamarabb javultak volna. Az a csapat, amelyik h\u00f3napokig csak n\u00e9zi, ahogy m\u00e1sok dolgoznak, az \u00e1tad\u00e1s ut\u00e1n semmit sem tud. Az els\u0151 h\u00e1rom h\u00f3nap lassabban telt.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-2 apress_row_class_5169323096af1894a96e64\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_14731771506af1894a96f0c hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-decyzja-2\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">02. SZ\u00c1M\u00da HAT\u00c1ROZAT<\/span>\n          <h3>M\u00e9g azel\u0151tt le\u00edrtuk a folyamatokat, hogy embereket vett\u00fcnk volna fel<\/h3>\n          <p>El\u0151sz\u00f6r a dokument\u00e1ci\u00f3t \u00e1ll\u00edtottuk \u00f6ssze: hogyan zajlik egy \u00e1tlagos munkanap a sz\u00e1ml\u00e1z\u00e1si oszt\u00e1lyon, hogyan sz\u00fcletik az \u00e1raz\u00e1si d\u00f6nt\u00e9s, hogyan kezelj\u00fck a reklam\u00e1ci\u00f3kat, \u00e9s mikor kell az \u00fcgyet feljebb terjeszteni. Csak ezut\u00e1n k\u00f6vetkezett a toborz\u00e1s.<\/p>\n      <p>Az ellenkez\u0151 sorrend az ipar\u00e1gi szok\u00e1s, \u00e9s ez oda vezet, hogy az a folyamat v\u00e1lik a szok\u00e1soss\u00e1, amit \u00e9ppen az els\u0151 alkalmazott v\u00e9gez.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-3 apress_row_class_6399827266af1894a972d6\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_535318476af1894a97392 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-decyzja-3\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">03. SZ\u00c1M\u00da HAT\u00c1ROZAT<\/span>\n          <h3>K\u00e9t ciklussal a szerz\u0151d\u00e9s lej\u00e1rta el\u0151tt \u00e1tadtuk az ir\u00e1ny\u00edt\u00e1st<\/h3>\n          <p>Az elm\u00falt k\u00e9t h\u00f3napban az \u00fcgyf\u00e9l csapata mindent saj\u00e1t maga int\u00e9zett, mi pedig csak figyelt\u00fcnk \u00e9s jegyzetelt\u00fcnk. Ez volt a projekt legnehezebb r\u00e9sze: h\u00e1romszor is visszafogtuk magunkat att\u00f3l, hogy kijav\u00edtsunk egy d\u00f6nt\u00e9st, amely v\u00e9lem\u00e9ny\u00fcnk szerint hib\u00e1s volt.<\/p>\n      <p>Ebb\u0151l a h\u00e1rom d\u00f6nt\u00e9sb\u0151l kett\u0151 helyesnek bizonyult. Az egyik n\u00e9mi k\u00f6lts\u00e9ggel j\u00e1rt az \u00fcgyf\u00e9l sz\u00e1m\u00e1ra, de ez volt a projekt eg\u00e9sz\u00e9ben a legjobban elk\u00f6lt\u00f6tt p\u00e9nz, mert a csapat ebb\u0151l t\u00f6bbet tanult, mint az eg\u00e9sz dokument\u00e1ci\u00f3b\u00f3l.<\/p>\n          <div class=\"btop-cs__nie\"><strong>Mit nem tett\u00fcnk meg<\/strong>A pr\u00f3baid\u0151szak alatt nem jav\u00edtottuk ki a hib\u00e1kat, kiv\u00e9ve azokat az eseteket, amikor a fi\u00f3k letilt\u00e1sa vagy a meghat\u00e1rozott k\u00fcsz\u00f6b\u00e9rt\u00e9k feletti vesztes\u00e9g fenyegetett. Az a csapat, amely tudja, hogy valaki ut\u00e1na jav\u00edt, nem v\u00e1llal felel\u0151ss\u00e9get.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--etapy apress_row_class_11767540616af1894a97719\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_591589666af1894a977d6 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-etapy\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Lefoly\u00e1s<\/p>\n        <h2>A legfontosabb l\u00e9p\u00e9sek.<\/h2>\n        <ol class=\"btop-cs__timeline\">\n          <li>\n            <span class=\"btop-cs__when\">2025. j\u00falius<\/span>\n            <strong>Folyamatok auditja \u00e9s dokument\u00e1l\u00e1sa<\/strong>\n            A fi\u00f3kok \u00e1llapota, a hozz\u00e1f\u00e9r\u00e9si jogok vissza\u00e1ll\u00edt\u00e1sa, a szerepk\u00f6r\u00f6k \u00e9s az operat\u00edv elj\u00e1r\u00e1sok le\u00edr\u00e1sa. Egyel\u0151re nincs toborz\u00e1s.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2025. augusztus<\/span>\n            <strong>Jelentkez\u00e9s a le\u00edrt poz\u00edci\u00f3kra<\/strong>\n            H\u00e1rom szem\u00e9ly: csatornakoordin\u00e1tor, aj\u00e1nlat- \u00e9s tartalomszak\u00e9rt\u0151, \u00fcgyf\u00e9lszolg\u00e1lat \u00e9s panaszkezel\u00e9s.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2025. szeptember<\/span>\n            <strong>K\u00f6z\u00f6s munka<\/strong>\n            Az \u00fcgyf\u00e9l csapata dolgozik, a bTOP pedig folyamatosan ir\u00e1ny\u00edtja \u00e9s korrig\u00e1lja a munk\u00e1t. N\u00e9gy \u00faj csatorna elind\u00edt\u00e1sa oktat\u00e1si anyagk\u00e9nt.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2025. okt\u00f3ber<\/span>\n            <strong>A felel\u0151ss\u00e9g \u00e1tv\u00e1llal\u00e1sa<\/strong>\n            Az \u00e1rakkal kapcsolatos d\u00f6nt\u00e9sek, a rekl\u00e1mk\u00f6lts\u00e9gvet\u00e9sek \u00e9s a platformokkal val\u00f3 kapcsolattart\u00e1s fokozatos \u00e1tad\u00e1sa.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2025. november, december<\/span>\n            <strong>K\u00e9t fordul\u00f3 n\u00e9lk\u00fcl\u00fcnk<\/strong>\n            A csapat mindent \u00f6n\u00e1ll\u00f3an ir\u00e1ny\u00edt, a bTOP figyelemmel k\u00eds\u00e9ri a folyamatot, \u00e9s a meg\u00e1llap\u00edtott k\u00fcsz\u00f6b\u00e9rt\u00e9keken k\u00edv\u00fcl nem avatkozik be.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2025. december<\/span>\n            <strong>\u00c1tad\u00e1s \u00e9s az \u00faj elj\u00e1r\u00e1s<\/strong>\n            A bevezet\u00e9si szerz\u0151d\u00e9s lej\u00e1rt. Havonta egy nap konzult\u00e1ci\u00f3 \u00e9s t\u00e1mogat\u00e1s marad az \u00faj piacokra val\u00f3 bel\u00e9p\u00e9shez.\n          <\/li>\n        <\/ol>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--tabela apress_row_class_4163429256af1894a97c1e\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_18018628336af1894a97cb0 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-tabela\">\n<section class=\"btop-cs__section\">\n        <h2>Az \u00e1llapot a kezdetekkor \u00e9s k\u00e9t h\u00f3nappal az \u00e1tad\u00e1s ut\u00e1n.<\/h2>\n        <div class=\"btop-cs__wrap\">\n          <table>\n            <thead><tr><th>Adatlap<\/th><th>2025. j\u00falius<\/th><th>2026. febru\u00e1r<\/th><th>V\u00e1ltoz\u00e1s<\/th><\/tr><\/thead>\n            <tbody><tr><td>A piact\u00e9r\u00e9rt felel\u0151s szem\u00e9lyek<\/td><td>0<\/td><td>3<\/td><td>,<\/td><\/tr><tr><td>Akt\u00edv csatorn\u00e1k<\/td><td>1<\/td><td>5<\/td><td>+4<\/td><\/tr><tr><td>A le\u00edrt operat\u00edv folyamatok<\/td><td>0<\/td><td>11<\/td><td>,<\/td><\/tr><tr><td>Fi\u00f3khozz\u00e1f\u00e9r\u00e9sek az \u00fcgyf\u00e9l oldal\u00e1n<\/td><td>r\u00e9szleges<\/td><td>teljes<\/td><td>,<\/td><\/tr><tr><td>Havi k\u00fcls\u0151 szolg\u00e1ltat\u00e1sok<\/td><td>14 nap<\/td><td>1. nap<\/td><td>\u221293%<\/td><\/tr><tr><td>E-kereskedelmi forgalom, 2 h\u00f3nappal az \u00e1tad\u00e1s ut\u00e1n<\/td><td>alapszint<\/td><td>+4%<\/td><td>+4%<\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--podsumowanie apress_row_class_8399868476af1894a980f4\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_5341556966af1894a98189 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-podsumowanie\">\n<section class=\"btop-cs__section\">\n        <h2>Hogyan csin\u00e1ltuk.<\/h2>\n        <p>Ebben a projektben nem a csapat \u00f6ssze\u00e1ll\u00edt\u00e1sa volt a legnehezebb, hanem az, hogy ne v\u00e9gezz\u00fck el helyette a munk\u00e1t. A szerz\u0151d\u00e9sben r\u00f6gz\u00edtett hat\u00e1rid\u0151 miatt k\u00e9nytelenek voltunk minden feladatot ink\u00e1bb bemutatni, mint elv\u00e9gezni, m\u00e9g akkor is, ha az elv\u00e9gz\u00e9se gyorsabb lett volna. A folyamatokat m\u00e1r a toborz\u00e1s el\u0151tt le\u00edrtuk, hogy az emberek k\u00e9sz szerepk\u00f6r\u00f6kbe ker\u00fcljenek. Az elm\u00falt k\u00e9t h\u00f3napban figyelt\u00fck, ahogy a csapat hib\u00e1kat k\u00f6vet el, \u00e9s nem jav\u00edtottuk ki \u0151ket, kiv\u00e9ve azokat a hat\u00e1rokat, amelyek a fi\u00f3k elveszt\u00e9s\u00e9t jelenthett\u00e9k volna.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powtarzalnosc apress_row_class_456421146af1894a985a7\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_20489929256af1894a9866f hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-powtarzalnosc\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Ism\u00e9telhet\u0151s\u00e9g<\/p>\n        <h2>Mi\u00e9rt gondoljuk, hogy ez nem v\u00e9letlen volt?.<\/h2>\n        <div class=\"btop-cs__grid3\"><div class=\"btop-cs__card\"><h3>A kezd\u00e9skor r\u00f6gz\u00edtett kil\u00e9p\u00e9si d\u00e1tum<\/h3><p>A szerz\u0151d\u00e9sben r\u00f6gz\u00edtett \u00e1tad\u00e1si hat\u00e1rid\u0151 minden k\u00e9s\u0151bbi d\u00f6nt\u00e9st meghat\u00e1roz: tan\u00edtani vagy megval\u00f3s\u00edtani. En\u00e9lk\u00fcl a bevezet\u00e9si projekt mindig \u00e1tcs\u00faszik az \u00e1lland\u00f3 \u00fczemeltet\u00e9sbe.<\/p><\/div><div class=\"btop-cs__card\"><h3>A toborz\u00e1s el\u0151tti folyamatok<\/h3><p>A le\u00edrt szerepk\u00f6r\u00f6k lehet\u0151v\u00e9 teszik a konkr\u00e9t kompetenci\u00e1k alapj\u00e1n t\u00f6rt\u00e9n\u0151 toborz\u00e1st. A ford\u00edtott sorrend azt eredm\u00e9nyezi, hogy az a folyamat v\u00e1lik a norm\u00e1v\u00e1, amit \u00e9ppen az els\u0151 alkalmazott v\u00e9gez.<\/p><\/div><div class=\"btop-cs__card\"><h3>Pr\u00f3baid\u0151 korrekci\u00f3 n\u00e9lk\u00fcl<\/h3><p>Az a csapat, amelynek munk\u00e1j\u00e1t valaki ut\u00f3lag jav\u00edtja, nem v\u00e1llal felel\u0151ss\u00e9get. N\u00e9h\u00e1ny, az \u00e1tad\u00e1s el\u0151tt kisz\u0171rt hiba kevesebbe ker\u00fcl, mint egy, amit ut\u00e1na tal\u00e1lnak.<\/p><\/div><\/div>\n        <p class=\"btop-cs__note\"><strong>Amit ez az eset nem bizony\u00edt:<\/strong> Ez a modell nem olcs\u00f3bb, mint a folyamatos \u00fczemeltet\u00e9s; az els\u0151 \u00e9vben egy\u00e9rtelm\u0171en dr\u00e1g\u00e1bb \u00e9s lassabb. Azoknak a c\u00e9geknek \u00e9rdemes, amelyek hossz\u00fa t\u00e1von strat\u00e9giai csatornak\u00e9nt tervezik a marketplace-t, nem pedig azoknak, amelyek csak ki akarj\u00e1k pr\u00f3b\u00e1lni, hogy egy\u00e1ltal\u00e1n megfelel-e nekik.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--cta apress_row_class_1730020446af1894a98a8d\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_4799449956af1894a98b20 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-cta\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cta\">\n          <h2>Szeretn\u00e9d, ha ez a kompetencia a saj\u00e1t c\u00e9gedn\u00e9l lenne, nem pedig egy \u00fcgyn\u00f6ks\u00e9gn\u00e9l?<\/h2>\n          <p>Le\u00edrjuk a folyamatokat, seg\u00edt\u00fcnk a toborz\u00e1sban, \u00e9s kik\u00e9pezz\u00fck a csapatot az \u00d6n\u00f6k fi\u00f3kjaival \u00e9s adataival kapcsolatban. A kil\u00e9p\u00e9s id\u0151pontj\u00e1t a kezdetkor hat\u00e1rozzuk meg, nem a v\u00e9g\u00e9n.<\/p>\n          <a class=\"btop-cs__btn\" href=\"https:\/\/btop.pl\/hu\/vegye-fel-velunk-a-kapcsolatot\/\">Besz\u00e9lj\u00fcnk az oszt\u00e1ly fel\u00e9p\u00edt\u00e9s\u00e9r\u0151l<\/a>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powiazane apress_row_class_14002968326af1894a98f62\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_2680188526af1894a98ff5 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-04-dzial-marketplace-od-zera-powiazane\">\n<section class=\"btop-cs__section\">\n        <h2>N\u00e9zze meg a t\u00f6bbi esettanulm\u00e1nyt<\/h2>\n        <div class=\"btop-cs__related\"><a href=\"https:\/\/btop.pl\/hu\/budowa-dzialu-marketplace-w-firmie\/\">A v\u00e1llalat marketplace-r\u00e9szleg\u00e9nek fel\u00e9p\u00edt\u00e9se<span>Hogyan zajlik egy ilyen projekt l\u00e9p\u00e9sr\u0151l l\u00e9p\u00e9sre?<\/span><\/a><a href=\"https:\/\/btop.pl\/hu\/szamlaellenorzes\/\">Marketplace-sz\u00e1ml\u00e1k ellen\u0151rz\u00e9se<span>Mivel kezd\u0151dik minden felv\u00e1s\u00e1rl\u00e1s?<\/span><\/a><a href=\"https:\/\/btop.pl\/hu\/a-rendszer-bevezetese\/\">A Base bevezet\u00e9se<span>Az \u00fcgyf\u00e9ln\u00e9l marad\u00f3 eszk\u00f6z\u00f6k<\/span><\/a><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>H\u00e1rom ember, 5 csatorna, 6 h\u00f3nap. Ezut\u00e1n \u00e1tadtuk az ir\u00e1ny\u00edt\u00e1st, \u00e9s havonta egy konzult\u00e1ci\u00f3s napn\u00e1l maradtunk. \u00cdgy zajlik le az \u00fcgyn\u00f6ks\u00e9g kivonul\u00e1sa a projektb\u0151l.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1793020104","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/1793020104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/comments?post=1793020104"}],"version-history":[{"count":2,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/1793020104\/revisions"}],"predecessor-version":[{"id":1793020162,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/1793020104\/revisions\/1793020162"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/media?parent=1793020104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/categories?post=1793020104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/tags?post=1793020104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}