{"id":1793020106,"date":"2026-09-01T22:43:51","date_gmt":"2026-09-01T20:43:51","guid":{"rendered":"https:\/\/btop.pl\/?p=90001"},"modified":"2026-11-09T08:24:50","modified_gmt":"2026-11-09T07:24:50","slug":"elso-zlotowka-elotti-audit","status":"publish","type":"post","link":"https:\/\/btop.pl\/hu\/elso-zlotowka-elotti-audit\/","title":{"rendered":"Sprzeda\u017c w kwietniu wzros\u0142a o 38%, zanim ruszy\u0142a pierwsza kampania"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--style apress_row_class_7299571096af18e8aa37b0\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_17656471196af18e8aa3952 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!-- Style wsp\u00f3lne dla wszystkich wierszy tego case study.\n     Usuni\u0119cie tego wiersza rozsypie wygl\u0105d pozosta\u0142ych. -->\n<style>\n.btop-cs{--c:#42b1e6;--c-dark:#1c6d95;--ink:#12212b;--muted:#5b6b76;--line:#dce7ee;--bg:#f5f9fc;\n  font-family:inherit;color:var(--ink);line-height:1.65;max-width:1040px;margin:0 auto;\n  \/* Wysokosc przyklejonego menu btop.pl. 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var(--line);border-radius:10px;padding:18px;text-decoration:none;color:var(--ink);font-weight:600;line-height:1.35}\n.btop-cs__related a:hover{border-color:var(--c)}\n.btop-cs__related span{display:block;font-size:12px;color:var(--muted);font-weight:400;margin-top:8px}\n\/* tryb wierszowy: odstepy robi juz builder strony, wiec sekcja ich nie dubluje *\/\n.btop-cs--row{margin-top:0;margin-bottom:0}\n.btop-cs--row>.btop-cs__section{margin-bottom:0}\n\/* Pierwszy wiersz stoi na samej gorze strony, pod przyklejonym menu,\n   bez tego odstepu pasek KPI chowa sie za naglowkiem. *\/\n.btop-cs--start{padding-top:var(--menu)}\n@media (max-width:782px){.btop-cs{--menu:84px}}\n@media print{.btop-cs__lb{display:none!important}.btop-cs__cta{background:#fff;color:#12212b;border:1px solid #dce7ee}}\n<\/style>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--naglowek apress_row_class_2575958566af18e8aa3fd6\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6982945216af18e8aa40a5 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row btop-cs--start\" id=\"demo-05-audyt-przed-pierwsza-zlotowka-naglowek\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__kpis\"><div class=\"btop-cs__kpi\"><span>Megtal\u00e1lt hib\u00e1k<\/span><strong>41<\/strong><\/div><div class=\"btop-cs__kpi\"><span>\u00c9rt\u00e9kes\u00edt\u00e9s n\u00f6veked\u00e9se, IV. negyed\u00e9v az el\u0151z\u0151 \u00e9v azonos id\u0151szak\u00e1hoz k\u00e9pest<\/span><strong>+38%<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Rekl\u00e1mk\u00f6lts\u00e9gvet\u00e9s<\/span><strong>0 z\u0142<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Az audit id\u0151tartama<\/span><strong>12 nap<\/strong><\/div><div class=\"btop-cs__kpi\"><span>Rossz kateg\u00f3ri\u00e1ba sorolt aj\u00e1nlatok<\/span><strong>117<\/strong><\/div><\/div>\n        <h1>Az \u00e1prilisi \u00e9rt\u00e9kes\u00edt\u00e9s 38%-vel n\u0151tt, <em>miel\u0151tt elindult az els\u0151 kamp\u00e1ny<\/em>.<\/h1>\n        <p class=\"btop-cs__lead\">Az \u00fcgyf\u00e9l egy rekl\u00e1mk\u00f6lts\u00e9gvet\u00e9ssel \u00e9rkezett, \u00e9s azt k\u00e9rdezte, hogyan k\u00f6lts\u00fck el azt. A v\u00e1lasz az volt: egyel\u0151re egy\u00e1ltal\u00e1n ne. A fi\u00f3k jelenlegi \u00e1llapot\u00e1ban minden elk\u00f6lt\u00f6tt zloty vesztes\u00e9get jelentene.<\/p>\n        <div class=\"btop-cs__meta\"><span class=\"btop-cs__tag\">10.01.2026-30.04.2026<\/span><span class=\"btop-cs__tag\">Allegro<\/span><span class=\"btop-cs__tag\">Fi\u00f3kellen\u0151rz\u00e9s<\/span><span class=\"btop-cs__tag\">Oktat\u00e1si j\u00e1t\u00e9kok<\/span><span class=\"btop-cs__tag\">Egyszeri szolg\u00e1ltat\u00e1s<\/span><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wyzwanie apress_row_class_17561922216af18e8aa447f\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_9282668626af18e8aa453e hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-05-audyt-przed-pierwsza-zlotowka-wyzwanie\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cols\">\n          <div class=\"btop-cs__card\"><h3>Kih\u00edv\u00e1s<\/h3><p>Az \u00e9rt\u00e9kes\u00edt\u00e9s \u00f6t negyed\u00e9v \u00f3ta stagn\u00e1lt a n\u00f6vekv\u0151 piacon. Az igazgat\u00f3s\u00e1g \u00fagy \u00edt\u00e9lte meg, hogy nincs el\u00e9g \u00e1tl\u00e1that\u00f3s\u00e1g, \u00e9s j\u00f3v\u00e1hagyta a rekl\u00e1mk\u00f6lts\u00e9gvet\u00e9st. Az \u00fcgyn\u00f6ks\u00e9g feladata az volt, hogy ezt elk\u00f6ltse.<\/p>\n      <p>Az Allegro-n megjelen\u0151 hirdet\u00e9s \u00fagy m\u0171k\u00f6dik, mint egy emel\u0151kar: azt emeli fel, ami m\u00e1r am\u00fagy is ott van. Ha az aj\u00e1nlat rossz kateg\u00f3ri\u00e1ba tartozik, a param\u00e9terei hi\u00e1nyosak, \u00e9s a sz\u00e1ll\u00edt\u00e1si id\u0151 \u00f6t napra van be\u00e1ll\u00edtva, a hirdet\u00e9s megv\u00e1s\u00e1rolja a megjelen\u00edt\u00e9seket, de a kattint\u00e1sokat a versenyt\u00e1rsaknak adja \u00e1t. Ilyenkor olyan forgalom\u00e9rt fizet\u00fcnk, amely m\u00e1sn\u00e1l eredm\u00e9nyez konverzi\u00f3t.<\/p><\/div>\n          <div class=\"btop-cs__card\"><h3>Az \u00fcgyf\u00e9lr\u0151l<\/h3><p>Oktat\u00e1si j\u00e1t\u00e9kok forgalmaz\u00f3ja, k\u00f6r\u00fclbel\u00fcl 900 t\u00e9telb\u0151l \u00e1ll\u00f3 katal\u00f3gus, f\u0151k\u00e9nt belf\u00f6ldi \u00e9rt\u00e9kes\u00edt\u00e9s.<\/p>\n      <p>Egy szem\u00e9ly \u00e1ltal hat \u00e9ve vezetett sz\u00e1mla, aki elhagyta a c\u00e9get an\u00e9lk\u00fcl, hogy \u00e1tadta volna a sz\u00fcks\u00e9ges ismereteket \u00e9s a d\u00f6nt\u00e9sek dokument\u00e1ci\u00f3j\u00e1t.<\/p><\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-1 apress_row_class_13305509076af18e8aa48df\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_12225214456af18e8aa4993 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-05-audyt-przed-pierwsza-zlotowka-decyzja-1\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Mit tett\u00fcnk<\/p>\n        <h2>Azok a d\u00f6nt\u00e9sek, amelyek eld\u00f6nt\u00f6tt\u00e9k az eredm\u00e9nyt.<\/h2>\n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">01. SZ\u00c1M\u00da HAT\u00c1ROZAT<\/span>\n          <h3>A k\u00f6lts\u00e9gvet\u00e9s elfogad\u00e1s\u00e1t egy negyed\u00e9vvel elhalasztottuk<\/h3>\n          <p>Ahelyett, hogy kamp\u00e1nyokat ind\u00edtottunk volna, auditot \u00e9s h\u00e1rom h\u00f3napos munk\u00e1t javasoltunk a fi\u00f3k kezel\u00e9s\u00e9re. Az \u00fcgyf\u00e9l sz\u00e1m\u00e1ra ez a j\u00f3v\u00e1hagyott k\u00f6lts\u00e9gvet\u00e9s \u00e1tcsoportos\u00edt\u00e1s\u00e1t \u00e9s egy kellemetlen besz\u00e9lget\u00e9st jelentett a vezet\u0151s\u00e9ggel.<\/p>\n      <p>A meggy\u0151z\u0151 \u00e9rv: kisz\u00e1moltuk, mennyibe ker\u00fclne egy olyan kamp\u00e1ny, amelyben az aj\u00e1nlatok k\u00e9zbes\u00edt\u00e9si ideje \u00f6t nap, \u00e9s nem tartalmaznak teljes param\u00e9tereket. Az akkori konverzi\u00f3s ar\u00e1ny mellett ez a kamp\u00e1ny minden elk\u00f6lt\u00f6tt zloty ut\u00e1n k\u00f6r\u00fclbel\u00fcl 1,40 zloty-t hozott volna vissza, m\u00edg a megt\u00e9r\u00fcl\u00e9si k\u00fcsz\u00f6b ebben a kateg\u00f3ri\u00e1ban 3,50 zloty k\u00f6r\u00fcl van.<\/p>\n          <div class=\"btop-cs__nie\"><strong>Mit nem tett\u00fcnk meg<\/strong>Nem v\u00e1llaltuk el a kamp\u00e1nyvezet\u00e9si megb\u00edz\u00e1st, b\u00e1r az nagyobb volumen\u0171 \u00e9s jobban fizetett volt, mint az audit. A rendezetlen fi\u00f3kon fut\u00f3 hirdet\u00e9s olyan eredm\u00e9nyt hoz, amely a jelent\u00e9sben sikernek t\u0171nik, a k\u00f6nyvel\u00e9sben viszont vesztes\u00e9gnek.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-2 apress_row_class_6069765636af18e8aa4d6f\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_18835273196af18e8aa4e26 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-05-audyt-przed-pierwsza-zlotowka-decyzja-2\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">02. SZ\u00c1M\u00da HAT\u00c1ROZAT<\/span>\n          <h3>Azokkal a dolgokkal kezdt\u00fck, amelyeket senki sem sz\u00e1mol<\/h3>\n          <p>Az ellen\u0151rz\u00e9s 41 probl\u00e9m\u00e1t t\u00e1rt fel. A legk\u00f6lts\u00e9gesebbek nem a nyilv\u00e1nval\u00f3ak voltak. 117 aj\u00e1nlat rossz f\u0151kateg\u00f3ri\u00e1ba ker\u00fclt, ez\u00e9rt nem jelentek meg azokban a sz\u0171r\u0151kben, amelyeket az ipar\u00e1gban a v\u00e1s\u00e1rl\u00f3k t\u00f6bbs\u00e9ge haszn\u00e1l.<\/p>\n      <p>A m\u00e1sodik p\u00e9lda: a sz\u00e1ll\u00edt\u00e1si id\u0151t glob\u00e1lisan \u00f6t munkanapra \u00e1ll\u00edtott\u00e1k be, b\u00e1r a rakt\u00e1r val\u00f3j\u00e1ban egy nap alatt kisz\u00e1ll\u00edtotta a term\u00e9keket. Valaki hat \u00e9vvel kor\u00e1bban \u00e1ll\u00edtotta be ezt a biztons\u00e1gi tartal\u00e9kot, \u00e9s senki sem vizsg\u00e1lta fel\u00fcl.<\/p>\n          \n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--decyzja-3 apress_row_class_5491707596af18e8aa51cd\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_4602106856af18e8aa527a hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-05-audyt-przed-pierwsza-zlotowka-decyzja-3\">\n<section class=\"btop-cs__section\">\n        \n        <div class=\"btop-cs__step\">\n          <span class=\"btop-cs__no\">03. SZ\u00c1M\u00da HAT\u00c1ROZAT<\/span>\n          <h3>A be\u00e9rkez\u00e9s sorrendj\u00e9ben jav\u00edtottuk ki \u0151ket, nem pedig a neh\u00e9zs\u00e9gi sorrend szerint<\/h3>\n          <p>A 41 t\u00e9telb\u0151l \u00e1ll\u00f3 list\u00e1t az \u00e9rt\u00e9kes\u00edt\u00e9sre gyakorolt becs\u00fclt hat\u00e1s szerint sorolt\u00e1k fel, nem pedig a jav\u00edt\u00e1s id\u0151tartama szerint. Az els\u0151 h\u00e1rom t\u00e9tel \u00f6sszesen kilenc napot vett ig\u00e9nybe, \u00e9s a k\u00e9s\u0151bbi n\u00f6veked\u00e9s nagy r\u00e9sz\u00e9t ezek tett\u00e9k ki.<\/p>\n      <p>A fennmarad\u00f3 38 t\u00e9telt a negyed\u00e9vre osztottuk el. Ezek k\u00f6z\u00fcl n\u00e9h\u00e1nyat az \u00fcgyf\u00e9l saj\u00e1t maga jav\u00edtott ki; kapott egy list\u00e1t, amelyben le\u00edrtuk, mit \u00e9s mi\u00e9rt.<\/p>\n          <div class=\"btop-cs__nie\"><strong>Mit nem tett\u00fcnk meg<\/strong>Nem m\u00f3dos\u00edtottuk azoknak az aj\u00e1nlatoknak a tartalm\u00e1t, amelyek a leghosszabb \u00e9rt\u00e9kes\u00edt\u00e9si el\u0151zm\u00e9nyekkel \u00e9s j\u00f3 poz\u00edci\u00f3val rendelkeztek. Egy ilyen aj\u00e1nlat szerkeszt\u00e9se gyakran a keres\u00e9si eredm\u00e9nyekben elfoglalt poz\u00edci\u00f3j\u00e1nak vissza\u00e1ll\u00edt\u00e1s\u00e1t jelenti; a hat\u00e9ves el\u0151zm\u00e9nyekkel rendelkez\u0151 aj\u00e1nlatok eset\u00e9ben a kock\u00e1zat nagyobb volt, mint a jav\u00edtott le\u00edr\u00e1sb\u00f3l sz\u00e1rmaz\u00f3 haszon.<\/div>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--etapy apress_row_class_15377370176af18e8aa5698\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_2740317796af18e8aa575b hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-05-audyt-przed-pierwsza-zlotowka-etapy\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Lefoly\u00e1s<\/p>\n        <h2>A legfontosabb l\u00e9p\u00e9sek.<\/h2>\n        <ol class=\"btop-cs__timeline\">\n          <li>\n            <span class=\"btop-cs__when\">2026. janu\u00e1r<\/span>\n            <strong>Fi\u00f3kellen\u0151rz\u00e9s<\/strong>\n            Tizenk\u00e9t napos elemz\u00e9s: kateg\u00f3ri\u00e1k, param\u00e9terek, \u00e1rak, logisztika, min\u0151s\u00e9gi mutat\u00f3k, aj\u00e1nlatok t\u00f6rt\u00e9nete.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. janu\u00e1r v\u00e9ge<\/span>\n            <strong>Besz\u00e9lget\u00e9s a k\u00f6lts\u00e9gvet\u00e9s \u00e1tcsoportos\u00edt\u00e1s\u00e1r\u00f3l<\/strong>\n            A k\u00f6lts\u00e9gvet\u00e9si terv bemutat\u00e1sa az igazgat\u00f3s\u00e1gnak. D\u00f6nt\u00e9s a kamp\u00e1ny negyed\u00e9ves felf\u00fcggeszt\u00e9s\u00e9r\u0151l.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. febru\u00e1r<\/span>\n            <strong>A h\u00e1rom legnagyobb t\u00e9tel<\/strong>\n            F\u0151 kateg\u00f3ri\u00e1k, sz\u00e1ll\u00edt\u00e1si id\u0151, a leg\u00edg\u00e9retesebb kateg\u00f3ri\u00e1k param\u00e9tereinek kieg\u00e9sz\u00edt\u00e9se.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. m\u00e1rcius<\/span>\n            <strong>A fennmarad\u00f3 lista<\/strong>\n            Fot\u00f3k, le\u00edr\u00e1sok, v\u00e1ltozatok, k\u00e9szletek. A munk\u00e1k egy r\u00e9sz\u00e9t az \u00fcgyf\u00e9l csapat\u00e1nak \u00e1tadtuk az \u00fatmutat\u00f3val egy\u00fctt.\n          <\/li>\n          <li>\n            <span class=\"btop-cs__when\">2026. \u00e1prilis<\/span>\n            <strong>A kamp\u00e1ny felm\u00e9r\u00e9se \u00e9s elind\u00edt\u00e1sa<\/strong>\n            Az eredm\u00e9nyek \u00f6sszehasonl\u00edt\u00e1sa az el\u0151z\u0151 \u00e9vhez k\u00e9pest nulla rekl\u00e1mk\u00f6lts\u00e9gvet\u00e9s mellett. Csak ezut\u00e1n ind\u00edtjuk el a hirdet\u00e9seket.\n          <\/li>\n        <\/ol>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--wykres apress_row_class_18190497426af18e8aa5b40\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_19967372696af18e8aa5bde hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-05-audyt-przed-pierwsza-zlotowka-wykres\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Eredm\u00e9nyek<\/p>\n        <h2>Havi \u00e9rt\u00e9kes\u00edt\u00e9s nulla rekl\u00e1mk\u00f6lts\u00e9gvet\u00e9s mellett.<\/h2>\n      <div class=\"btop-cs__chart\">\n        <svg viewbox=\"0 0 760 334\" role=\"img\" aria-label=\"Oszlopdiagram: Havi \u00e9rt\u00e9kes\u00edt\u00e9s nulla rekl\u00e1mk\u00f6lts\u00e9gvet\u00e9s mellett, forgalom ezer zlotyban \u00b7 \u00e9vr\u0151l \u00e9vre t\u00f6rt\u00e9n\u0151 \u00f6sszehasonl\u00edt\u00e1s. Adatsorok: 2025, 2026.\">\n          <g stroke=\"#dce7ee\" stroke-width=\"1\"><line x1=\"64\" y1=\"262.0\" x2=\"744\" y2=\"262.0\"\/><line x1=\"64\" y1=\"201.5\" x2=\"744\" y2=\"201.5\"\/><line x1=\"64\" y1=\"141.0\" x2=\"744\" y2=\"141.0\"\/><line x1=\"64\" y1=\"80.5\" x2=\"744\" y2=\"80.5\"\/><line x1=\"64\" y1=\"20.0\" x2=\"744\" y2=\"20.0\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"end\"><text x=\"54\" y=\"266.0\">0<\/text><text x=\"54\" y=\"205.5\">100<\/text><text x=\"54\" y=\"145.0\">200<\/text><text x=\"54\" y=\"84.5\">300<\/text><text x=\"54\" y=\"24.0\">400<\/text><\/g>\n          <g fill=\"#42b1e6\"><rect x=\"120.0\" y=\"130.1\" width=\"28.0\" height=\"131.9\" rx=\"3\"\/><rect x=\"290.0\" y=\"138.6\" width=\"28.0\" height=\"123.4\" rx=\"3\"\/><rect x=\"460.0\" y=\"116.2\" width=\"28.0\" height=\"145.8\" rx=\"3\"\/><rect x=\"630.0\" y=\"119.2\" width=\"28.0\" height=\"142.8\" rx=\"3\"\/><\/g>\n        <g fill=\"#1c6d95\"><rect x=\"150.0\" y=\"128.3\" width=\"28.0\" height=\"133.7\" rx=\"3\"\/><rect x=\"320.0\" y=\"115.0\" width=\"28.0\" height=\"147.0\" rx=\"3\"\/><rect x=\"490.0\" y=\"69.6\" width=\"28.0\" height=\"192.4\" rx=\"3\"\/><rect x=\"660.0\" y=\"64.8\" width=\"28.0\" height=\"197.2\" rx=\"3\"\/><\/g>\n          <g class=\"btop-cs__axis\" text-anchor=\"middle\"><text x=\"149.0\" y=\"284\">Janu\u00e1r<\/text><text x=\"319.0\" y=\"284\">febru\u00e1r<\/text><text x=\"489.0\" y=\"284\">M\u00e1rcius<\/text><text x=\"659.0\" y=\"284\">\u00c1prilis<\/text><\/g>\n          <text class=\"btop-cs__axis\" x=\"64\" y=\"328\">forgalom ezer zlotyban \u00b7 \u00e9vr\u0151l \u00e9vre<\/text>\n        <\/svg>\n        <div class=\"btop-cs__legend\"><span><i style=\"background:#42b1e6\"><\/i>2025<\/span><span><i style=\"background:#1c6d95\"><\/i>2026<\/span><\/div>\n      <\/div>\n        <p class=\"btop-cs__note\">Mindk\u00e9t \u00e9vben a rekl\u00e1mk\u00f6lts\u00e9gvet\u00e9s nulla volt. 2026 janu\u00e1rja m\u00e9g az ellen\u0151rz\u00e9s id\u0151szak\u00e1nak sz\u00e1m\u00edtott, az els\u0151 jav\u00edt\u00e1sok febru\u00e1rban kezd\u0151dtek.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--tabela apress_row_class_21142382246af18e8aa5f69\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_6692676406af18e8aa5ff7 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-05-audyt-przed-pierwsza-zlotowka-tabela\">\n<section class=\"btop-cs__section\">\n        <h2>Mit t\u00e1rt fel az ellen\u0151rz\u00e9s?.<\/h2>\n        <div class=\"btop-cs__wrap\">\n          <table>\n            <thead><tr><th>Adatlap<\/th><th>2026. janu\u00e1r<\/th><th>2026. \u00e1prilis<\/th><th>V\u00e1ltoz\u00e1s<\/th><\/tr><\/thead>\n            <tbody><tr><td>A rossz f\u0151kateg\u00f3ri\u00e1ba sorolt aj\u00e1nlatok<\/td><td>117<\/td><td>0<\/td><td>\u2212117<\/td><\/tr><tr><td>A megadott sz\u00e1ll\u00edt\u00e1si id\u0151<\/td><td>5 nap<\/td><td>1. nap<\/td><td>\u22124 nap<\/td><\/tr><tr><td>Aj\u00e1nlatok a teljes param\u00e9terk\u00e9szlettel<\/td><td>34%<\/td><td>91%<\/td><td>+57 sz\u00e1zal\u00e9kpont.<\/td><\/tr><tr><td>Fi\u00f3kon bel\u00fcli \u00e1tv\u00e1lt\u00e1s<\/td><td>2,1%<\/td><td>2,9%<\/td><td>+0,8 sz\u00e1zal\u00e9kpont.<\/td><\/tr><tr><td>Rekl\u00e1mk\u00f6lts\u00e9gek<\/td><td>0 z\u0142<\/td><td>0 z\u0142<\/td><td>,<\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--podsumowanie apress_row_class_21092619836af18e8aa639b\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_4983209286af18e8aa6427 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-05-audyt-przed-pierwsza-zlotowka-podsumowanie\">\n<section class=\"btop-cs__section\">\n        <h2>Hogyan csin\u00e1ltuk.<\/h2>\n        <p>Az \u00fcgyf\u00e9l emel\u0151t akart, de nem volt al\u00e1t\u00e1maszt\u00e1si pontja. Az audit 41 jav\u00edtand\u00f3 hib\u00e1t t\u00e1rt fel, amelyek k\u00f6z\u00fcl az els\u0151 h\u00e1rom okozta a legt\u00f6bb probl\u00e9m\u00e1t, \u00e9s ezek kijav\u00edt\u00e1sa kilenc napot vett ig\u00e9nybe. A legdr\u00e1g\u00e1bb hiba \u2013 117 rossz kateg\u00f3ri\u00e1ba sorolt aj\u00e1nlat \u2013 nem ig\u00e9nyelt semmilyen beruh\u00e1z\u00e1st, csup\u00e1n azt, hogy valaki k\u00edv\u00fclr\u0151l \u00e1ttekintse a fi\u00f3kot. A kamp\u00e1nyok egy negyed\u00e9vvel k\u00e9s\u0151bb indultak el, egy olyan fi\u00f3kon, amely m\u00e1r k\u00e9pes volt azokat kezelni.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powtarzalnosc apress_row_class_512111356af18e8aa6775\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_1000654756af18e8aa67ff hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-05-audyt-przed-pierwsza-zlotowka-powtarzalnosc\">\n<section class=\"btop-cs__section\">\n        <p class=\"btop-cs__eyebrow\">Ism\u00e9telhet\u0151s\u00e9g<\/p>\n        <h2>Mi\u00e9rt gondoljuk, hogy ez nem v\u00e9letlen volt?.<\/h2>\n        <div class=\"btop-cs__grid3\"><div class=\"btop-cs__card\"><h3>Befektet\u00e9s el\u0151tti felm\u00e9r\u00e9s<\/h3><p>A rekl\u00e1m csak azt emeli ki, ami m\u00e1r am\u00fagy is megvan. A kateg\u00f3ri\u00e1kban \u00e9s a logisztik\u00e1ban hib\u00e1kat tartalmaz\u00f3 fi\u00f3kja olyan forgalmat v\u00e1s\u00e1rol, amely a versenyt\u00e1rsakn\u00e1l eredm\u00e9nyez konverzi\u00f3t.<\/p><\/div><div class=\"btop-cs__card\"><h3>Rangsor a hat\u00e1s szerint, nem a k\u00f6nny\u0171s\u00e9g szerint<\/h3><p>A becs\u00fclt hat\u00e1s szerint rangsorolt hibajegyz\u00e9k \u00e1ltal\u00e1ban azt mutatja, hogy az els\u0151 n\u00e9h\u00e1ny t\u00e9tel felel\u0151s a hat\u00e1s nagy r\u00e9sz\u00e9\u00e9rt. A t\u00f6bbi v\u00e1rhat, vagy \u00e1tadhat\u00f3 az \u00fcgyf\u00e9lnek.<\/p><\/div><div class=\"btop-cs__card\"><h3>Olyan be\u00e1ll\u00edt\u00e1sok, amelyeket senki sem ellen\u0151riz<\/h3><p>Sz\u00e1ll\u00edt\u00e1si id\u0151puffer, r\u00e9gebbi kateg\u00f3ria, a fi\u00f3k l\u00e9trehoz\u00e1sakor be\u00e1ll\u00edtott param\u00e9ter. Ez a legolcs\u00f3bban jav\u00edthat\u00f3 \u00e9s a legritk\u00e1bban ellen\u0151rz\u00f6tt ter\u00fclet minden r\u00e9gi fi\u00f3kban.<\/p><\/div><\/div>\n        <p class=\"btop-cs__note\"><strong>Amit ez az eset nem bizony\u00edt:<\/strong> Nem \u00e1ll\u00edtjuk, hogy a rekl\u00e1moz\u00e1s felesleges. Azt \u00e1ll\u00edtjuk, hogy egy rendezetlen fi\u00f3k eset\u00e9ben m\u00e9g korai lenne. A negyed\u00e9ves rendrak\u00e1s ut\u00e1n ugyanaz az \u00fcgyf\u00e9l elind\u00edtotta a kamp\u00e1nyokat, \u00e9s ezeknek k\u00f6sz\u00f6nhet\u0151 a m\u00e1sodik f\u00e9l\u00e9vben tapasztalt n\u00f6veked\u00e9s.<\/p>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--cta apress_row_class_5108081336af18e8aa6baf\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_8684726496af18e8aa6c3d hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-05-audyt-przed-pierwsza-zlotowka-cta\">\n<section class=\"btop-cs__section\">\n        <div class=\"btop-cs__cta\">\n          <h2>Tudod, mi semleges\u00edti a rekl\u00e1m hat\u00e1s\u00e1t a fi\u00f3kodban?<\/h2>\n          <p>Megvizsg\u00e1ljuk a kateg\u00f3ri\u00e1kat, a param\u00e9tereket, az \u00e1rakat, a logisztik\u00e1t \u00e9s a min\u0151s\u00e9gi mutat\u00f3kat. Kapsz egy list\u00e1t a probl\u00e9m\u00e1kr\u00f3l, az \u00e9rt\u00e9kes\u00edt\u00e9sre gyakorolt hat\u00e1suk szerint rangsorolva, azzal a t\u00e1j\u00e9koztat\u00e1ssal, hogy mit tudsz saj\u00e1t magad kijav\u00edtani.<\/p>\n          <a class=\"btop-cs__btn\" href=\"https:\/\/btop.pl\/hu\/szamlaellenorzes\/\">Rendeljen fi\u00f3kellen\u0151rz\u00e9st<\/a>\n        <\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><br \/>\n<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid btop-cs-row btop-cs-row--powiazane apress_row_class_462916886af18e8aa6fca\"><div class=\"zolo-container zolo_vc_container\"><div class=\"vc_row apcore_vc_row\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_17690316836af18e8aa7056 hover_style_none responsive_block_default\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element btop-cs-raw\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"btop-cs btop-cs--row\" id=\"demo-05-audyt-przed-pierwsza-zlotowka-powiazane\">\n<section class=\"btop-cs__section\">\n        <h2>N\u00e9zze meg a t\u00f6bbi esettanulm\u00e1nyt<\/h2>\n        <div class=\"btop-cs__related\"><a href=\"https:\/\/btop.pl\/hu\/szamlaellenorzes\/\">Marketplace-sz\u00e1ml\u00e1k ellen\u0151rz\u00e9se<span>Mit ellen\u0151riz\u00fcnk, \u00e9s mit kapsz<\/span><\/a><a href=\"https:\/\/btop.pl\/hu\/allegro\/\">\u00c9rt\u00e9kes\u00edt\u00e9s az Allegro-n<span>Fi\u00f3kkezel\u00e9s \u00e9s kamp\u00e1nyok<\/span><\/a><a href=\"https:\/\/btop.pl\/hu\/ajanlatok-kozzetetele-a-platformokon\/\">Aj\u00e1nlatok k\u00f6zz\u00e9t\u00e9tele<span>Kateg\u00f3ri\u00e1k, param\u00e9terek, v\u00e1ltozatok<\/span><\/a><\/div>\n      <\/section>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Az \u00fcgyf\u00e9l a hirdet\u00e9si k\u00f6lts\u00e9gvet\u00e9s miatt fordult hozz\u00e1nk. 41 hib\u00e1t tal\u00e1ltunk a fi\u00f3kban, \u00e9s azokat el\u0151sz\u00f6r kijav\u00edtottuk. Az \u00e9rt\u00e9kes\u00edt\u00e9s 38%-vel n\u0151tt, m\u00e9g miel\u0151tt az els\u0151 kamp\u00e1ny elindult volna.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1793020106","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/1793020106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/comments?post=1793020106"}],"version-history":[{"count":2,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/1793020106\/revisions"}],"predecessor-version":[{"id":1793020163,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/posts\/1793020106\/revisions\/1793020163"}],"wp:attachment":[{"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/media?parent=1793020106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/categories?post=1793020106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btop.pl\/hu\/wp-json\/wp\/v2\/tags?post=1793020106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}